NTT & Toyota Aim for Zero Traffic Accidents with Mobility AI & Communications

NTT and Toyota have taken a new step toward realizing a "society with zero traffic accidents" by working together to build a Mobility AI Platform.

Nurturing People to Take on Challenges--The Honsha Plant Spirit Lives On

Toyota's Plants: Inheritance & Evolution is a series introducing the history and future vision of individual production facilities. This article focuses on the Honsha Plant's current situation and the challenges it is undertaking for the future.

"Making Cars with Japanese Ideas and Skills" The History of Toyota's Honsha Plant

Toyota's Plants: Inheritance & Evolution is a series introducing the history and future vision of individual production facilities. This time we retrace the Honsha Plant's journey since its founding.

Building Partnerships, Creating the Future--Japan Mobility Show Bizweek 2024

Building on momentum from last year, the Japan Mobility Show ran a four-day business-oriented event for the first time ever. The mobility industry and next-generation startups came together to "promote business co-creation."

Toyota's H1 Financial Results--Reinforcing Earnings Structure by Strengthening Foundations

Toyota has just released its first half financial results. Toyota Times is first to break down the figures and key points.

Taking Over for Yuta Tomikawa? Tommy Is Growing Fast with AI Technology

Tommy, the robot modeled after Yuta Tomikawa, now guides guests at the Toyota Kaikan Museum. His communication skills have gotten a boost with generative AI technology.

Akio Toyoda's Struggle to Restore Kind Hearts, as Told by Someone Who Fought Alongside Him

Offender rehabilitation in Japan has flourished through the altruistic spirit and humanity of volunteers. In a speech commemorating the system's 75th anniversary, Toyota Vice Chairman Shigeru Hayakawa recounted how Akio Toyoda transformed the company by "getting people to engage with each other."

Making Work More Fun and Fruitful--Toyota's Creative Idea Suggestion System

The kaizen spirit is part of Toyota's DNA and has its roots in the Creative Idea Suggestion System. We look at the history and intentions behind the long-running initiative, which also serves as a tool for fostering kaizen talent.

Bust of Toyota Honorary Chairman Shoichiro Toyoda Unveiled at Nagoya University. A Look at the Passion He Had for His Alma Mater

A bust of Honorary Chairman Shoichiro Toyoda, who passed away in February 2023, was unveiled at his alma mater, Nagoya University. We report here on the background of the bust and the unveiling, where Chairman Akio Toyoda gave a speech on behalf of the founding family.

A Small Seaside Town Gets Its First Big Event in 13 Years

This series showcases Toyota's activities in non-automotive fields. This time, we get orchestral.

In-Depth Motorsports Coverage: From a Surprising Partnership with an F1 Team to the Most Casual Race of All

We start today by talking about the new partnership between MoneyGram Haas F1 Team and Toyota. What is the true meaning behind the statement, "This isn't a return to F1?" In the second half of the program, Toyota Times competes for the first time in the race with the lowest barrier to entry ever. It's a program packed with exciting motorsports coverage!

Suppliers, Not Subcontractors--Toyota's Commitment to Co-prosperity with 60,000 Companies

How does Toyota's Purchasing Group engage with suppliers? How many are there, and what efforts are being made to improve relationships? We examine the principles passed down since the company's founding.

Toyota Partners with Haas F1--Morizo Gives Children a Path to Pursue Their Racing Dreams

Haas and TOYOTA GAZOO Racing have teamed up to advance motorsport and allow children to chase their dreams of driving the world's fastest cars. Akio Toyoda shares his intent behind the decision.

Toyota's Surprise Taste for Soybeans

This is a series showcasing Toyota's research in non-automotive fields. This time, we sample the carmaker's homegrown soybeans.

Vectrix Japan--Finding Success in a New EV Category Through Outstanding After-Sales Support

The Partners in Future Mobility series profiles innovative startups that participated in the Japan Mobility Show 2023. For the fifth article, we showcase Vectrix Japan, which is developing a new form of mobility that is neither motorbike nor car.

Leaving Home Without Worry--A Novel Device Addresses the Realities of Living with Dementia

Tsugi-Coco is a watch-like personal navigation device that alleviates the worry of people with dementia getting lost while out on their own. Amid the misconceptions and stigma, Tsugi-Coco confronts the challenges of dementia head-on.

"A Lot Has Changed"--Akio Toyoda Reflects on the U.S. National Dealer Meeting

This September, Chairman Akio Toyoda attended Toyota's U.S. national dealer meeting for the first time in two years. In an unscripted chat with Yuta Tomikawa, he delves deep into what the event means for Toyota and himself.

Athletes Reflect on a Hot Paris Summer--Regrets, Takeaways, and Hopes for the Next Games

Seven Japanese athletes who took part in the Olympic and Paralympic Games Paris 2024 dropped by the Toyota Times studio to reminisce and share stories from beyond the spotlight.

Betting on Batteries That Can Cross the Pacific--Chairman Toyoda's Speech at the Toyota Battery Inauguration Ceremony

After becoming a wholly-owned Toyota subsidiary in March, Primearth EV Energy has relaunched as Toyota Battery. What message did Chairman Akio Toyoda share to commemorate this new start?

The High-Pitched Sound of "Eccentric Rotation"

Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? In the series' third article, we hear how rotary engines get their clean, high-pitched sound.

Certification Issues to Fair Transactions, JAMA Vows to Strengthen Industry-Wide Efforts

JAMA Chairman Masanori Katayama outlines the industry-wide efforts needed to ensure that the auto and mobility sector remains a core pillar of Japan's economy.

Can Dreams Build Cars of the Future? A Look at Art Contest Prizewinners and Comments from Judges

The winners of the Dream Car Art Contest have finally been announced. What promising appraisals did we see for children from around the world?

"Applause for Team Toyota!" Father-Figure Akio Offers Athletes Support

Toyota's Olympic and Paralympic sponsorship agreement will conclude at the end of 2024. Chairman Toyoda outlines the reasons for not renewing and the company's new support for its athletes.

The Paris 2024 Legacy - World-First Challenges with Hydrogen Cartridges

One legacy of the Paris 2024 Olympic and Paralympic Games is hydrogen. Yuta Tomikawa came to "help" with some of the world-first trials happening on the streets of Paris.

A Day to Celebrate Strong Bonds with Dealerships, Featuring Sales Legends!

This issue features Arigato Fes., a day to thank Toyota dealerships. We also spoke with sales legends who received the Special Achievement Award.

Mobility for All at Paris 2024. Toyota Mobility in Use Everywhere!

We went to Paris during the Olympics and Paralympic Games and took a look at all the Toyota mobility in use!

Transforming Cities and Lifestyles--Racing Toward a Hydrogen Society at Round 3 in Autopolis

It's not just about honing cars but drawing us closer to a hydrogen society. Toyota Times brings you the latest hydrogen updates from the racetrack, including new technologies headed for public trials and new friendships being built around the world.

A Project to Explore the Future of Communication with "Tommy"

One day in June 2023, a new project began at Toyota called the Tommy Project. It looks to the future of communication through robots.

When Walking 100 Meters is a Struggle--Solving Mobility Issues for Those Who Can No Longer Drive

Toyota's C+walk series offers mobility assistance for those who have trouble walking, tackling a problem faced by many around Japan.

AeroSense--Creating an Airborne Industrial Revolution with Hard-working Drones

Partners in Future Mobility profiles innovative startups that participated in the Japan Mobility Show 2023. Our fourth article showcases AeroSense, a company that is developing industrial drones.

Can Small Innovations Change the Earth's Future? Solving Logistics Problems

Ways of carrying containers, rules about truck-loading, and gathering information with technology... How will steady efficiency improvements change the future?

"How I became more passionate about sports after learning about Para-sports 3 years ago"

In 2021, Kyonosuke Morita found himself lost for words around para-athletes in Tokyo 2020 Paralympic Games. Having spent the past three years interviewing many as the host of Toyota Times Sports, he shares his thoughts in the leadup to Paris.

What Did Young Leaders Learn from Chairman Toyoda at the Century Discussion?

Chairman Akio Toyoda held a talk with Century owners in Shanghai, China. What did these young leaders in various industries learn from the chairman's words?

The Boxer Sound Rumbles On

Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? For the second article in this series, we asked two engineers about the horizontally-opposed engines that deliver their beloved boxer sound.

Caring for Children at the Workplace - One Day of Trying a New Work Style

Two Toyota plants are testing a new way of increasing options for working parents. We joined in on a day of trying this new idea born from employee ideas.

One Last Drive--How a Family Chose to Bid Farewell to Their Ailing Mother

When their ever-vibrant mother was suddenly diagnosed with a terminal illness, one family placed their hopes in a little-known Toyota initiative.

Panel of Judges Carefully Select Dream Cars: Young Craftspeople Use Their Specialized Skills to Build Award Plaques

Finally, the final results for the 17th Toyota Dream Car Art Contest are nearly upon us. We look at the selection process and the people who make the award plaques.

A Peek Inside the Testing Grounds--Where to Next for the e-Palette? (Part 2)

The e-Palette is a symbol of Toyota's transformation into a mobility company. Ahead of a public rollout, what is happening at Toyota Motor Kyushu's Miyata Plant?

Chief Developer Explains: Where to Next for the e-Palette? (Part 1)

The e-Palette is a symbol of Toyota's transformation into a mobility company. We asked its chief developer about the latest efforts toward a public rollout.

LOOVIC--Allowing Your Voice to Help Loved Ones on Their Travels

Partners in Future Mobility profiles innovative startups that participated in the Japan Mobility Show 2023. Our third article showcases LOOVIC, a service that supports mobility with personally recorded route guidance.

For One Aging Community, the End of Bus Services Marked a New Beginning

As many as 80% of Japan's bus routes are facing potential service reductions or closures. What do such figures mean for the mobility of people in marginal communities?

From a Popular Novel to Board Re-Election, Akio Shares His Thoughts

In our fourth episode, Chairman Akio Toyoda talks about recent news, from the acclaimed novel Sons of Toyota to his own reappointment to the board of directors.

A Hydrogen Cruise Without Noise or CO2: A Culmination of Technology for the Future

Hydrogen and fuel cell (FC) technology are getting active use in fields other than cars. We paid a visit to Japan's first hydrogen-powered passenger ship, and to the bustling H2 & FC Expo.

Echoing Noise, Swirling Heat: Smiles Brighten China's First GAZOO Racing Festival

Morizo has come to China. He executed his mission of bringing smiles and increasing the number of car lovers by performing his famous donuts in Shanghai!

Behind the Engine Tones that are Music to the Ears of Car Lovers

This new series focuses on the engine sounds that enchant car fans. The first article gets down to the basics, explaining the relationship between engine mechanisms and sound.

Diverse Options to Get People Where They Want to Go - Scaling Barriers with Social Welfare Mobility

Wheelchair users have many reasons for giving up on going where they want beyond simply being unable to walk. The mobility development team looks for solutions to these other reasons like lack of accessible toilets and not wanting to impose on others.

Making Car Lovers Smile--Five Manufacturers Discuss Their Joint Challenge

Five carmakers are enjoying the challenge of the Super Taikyu Series ST-Q class. During a press conference at the Round 2 Fuji 24 Hours Race, representatives from each company shared their commitment to ensuring a future for both engines and motorsports.

Too Good to be True? Toyota's New Chairs Boost Health as You Sit

This is a series showcasing Toyota's research in non-automotive fields. This time, we discovered our dream seats.

Total Brain Care--Supporting Mobility with Powerful Brain Visualization

"Partners in Future Mobility" profiles innovative startups that participated in the Japan Mobility Show 2023. This time, we caught up with Total Brain Care, creators of cognitive function testing and training tool Powerful Brain Trainer CogEvo.

Car Lovers Thrilled to Hear Joint Declaration - Three Automakers and Their Next-Gen Engines

It's new era for the internal combustion engine. With horizontally-opposed and rotary engines, each company's best-known engine will be updated for the decarbonization era. This report deep dives into the unusual joint declaration that had car lovers cheering.

In its Second Season, the Liquid Hydrogen Corolla Continues to Evolve

The liquid hydrogen Corolla took on its second Fuji 24 Hours Race. Despite a long stint in the pits, the car showed remarkable advances. We sum up three key areas of progress.

"How Do We Make Better Cars?" The Evolution of Toyota's Monozukuri

In response to shareholder concerns, genba leaders showed resolve and the spirit of "ever-better" carmaking passed down from Chairman Akio Toyoda.

Grilling Pizza, Steaming Rice, and even Soaking Feet? A Cavalcade of Hydrogen Technology Uses

Working to make hydrogen a household energy source. This episode profiles diverse initiatives at the Fuji Speedway and in Australia.

Sustaining Growth and Returns, the Toyota Way

How will Toyota pass profits onto stakeholders? What is the company's vision for growth? The task of answering these shareholder questions fell to Executive Vice President and Chief Financial Officer Yoichi Miyazaki.

Chairman Toyoda Takes a Back Seat for the First Time in 15 Years

For the first time since 2009, Chairman Akio Toyoda did not chair the general meeting, but instead joined President Koji Sato and the other current executives in answering shareholder questions.

"Pursuing Improvements Rooted in the Genba"--President Sato Resolute on Certification Issues

Before facing shareholders' questions, President Koji Sato once again apologized for the recent certification issues, pledging to "tackle them in the genba, one by one."

How Did the Novel, Toyota no Ko (Sons of Toyota) Come About? An Interview with Author Eri Yoshikawa

The novel Toyota no Ko was published to mark 130 years since Toyoda Kiichiro's birth. We talked to author Eri Yoshikawa about the stories behind writing the book.

"The Summit Is in Sight." Fourth Year of Putting the Hydrogen Engine to the Test - Interview with Automotive Analyst Shinya Yamamoto

The hydrogen engine Corolla entered the 24 Hours Race for the fourth year. So, of course, we will once again interview Shinya Yamamoto. How does this year's race look to this automotive analyst?

NearMe--Creating Sustainable Communities Through Taxi Sharing

Partners in Future Mobility profiles innovative startups that took part in the Japan Mobility Show 2023. We begin with NearMe, which claimed top honors at the event's Pitch Contest.

Comedian Ryo Tamura's First Time at Super Taikyu Fuji 24 Hours! A Car-Lover in His Element

Comedian Ryo Tamura from London Boots came to the Super Taikyu Fuji 24 Hours. In this video, his love of cars becomes clear from the flood of questions he showers on everyone. This fun special episode is one even the newest motorsports fan will enjoy and learn.

Our Motto Is "Producing Happiness for All!" A Look at Cutting-Edge Human-Centered AI Development!

TRI (Toyota Research Institute) is working on cutting-edge AI research. Here, we take a look at AI development rooted deeply in the ideas of Chairman Akio Toyoda and Toyota itself.

Model Certification Application Investigation Results: Chairman Toyoda's Perspective on the Press Conference

Toyota Motor Corporation held a press conference on June 3 in response to instructions from the Ministry of Land, Infrastructure, Transport and Tourism to investigate applications for model certification. What were Chairman Akio Toyoda's thoughts as he faced this press conference?

Toyota Takes on the World, with Pizzas and Croissants

A series showcasing Toyota's research in non-automotive fields. This time: who's ready for stone oven pizza?

This Year's Japan Mobility Show is All About Business Co-Creation

In 2024, business co-creation is ramping up through new partnerships. JAMA Chairman Masanori Katayama explained how this year's Japan Mobility Show fits in.

The Liquid Hydrogen-Powered Corolla's 2nd 24-Hour Endurance Race: Challenge and Evolution

The liquid hydrogen-powered Corolla has once again competed in the 24-hour endurance race this year. Since last year's race, improvements have been made to build both the team and the car. We follow this evolution.

Toyota Announces Results of Investigation into Model Certification Applications

This article presents the full text of Chairman Akio Toyoda's press conference message and the detailed explanation by Customer First Promotion Group Chief Officer Shinji Miyamoto.

The Engine Reborn--Three Companies Develop ICEs for Decarbonization

Subaru, Mazda, and Toyota's technology chiefs provided updates on their next-generation engine development. We take an in-depth look at these new technologies, which build on each company's unique offerings.

Subaru, Mazda, and Toyota Tackle Engine Decarbonization through Co-creation and Competition

The three companies have long engaged in friendly rivalry over engines. Recently, their leaders came together to announce new developments for the electrification era.

The Lunar Cruiser: Contributing to Lunar Exploration and Giving Back to Mobility on Earth

The Lunar Cruiser is a joint research project with JAXA that launched in 2019. Here, we take a closer look at four core technologies required for driving in the harsh environment of the moon.

Restoring the Crown #8 Part 2: Latest Technologies Push Engine Power Beyond the Original

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. The second half of the eighth edition focuses on the team that harnessed cutting-edge fabrication technologies to give the restored engine more power than the original.

Restoring the Crown #8 (Part 1): Dismantling the Engine Down to the Last Screw

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. In the first half of the eighth edition, we showcase the team that pulled apart and rebuilt the engine down to the last screw.

"I Want You to be a Century maniac" Chairman Toyoda's Message to the Meisters

The Meister system was implemented with the release of the New Century, and now, just 0.6% of people working at dealerships belong to this professional group. Chairman Akio Toyoda spoke to them.

Changing the World in Their Spare Time--Toyota's After-Hours Innovators

If it's not the boss's orders or an unfinished job, what brings these Toyota employees together after the workday ends?

Hydrogen Engine Buggy Places 4th in Class at Dakar 2024! Behind the Scenes (Part 2)

The HySE technical research association, comprising four Japanese motorcycle manufacturers, Kawasaki Heavy Industries, and Toyota, entered a hydrogen-powered vehicle in Dakar 2024. Part 2 ventures into the development genba and behind the scenes at the rally.

Hydrogen Engine Buggy Places 4th in Class at Dakar 2024! What is the future that HySE seeks to create? (Part 1)

The HySE technical research association, comprising four Japanese motorcycle manufacturers, Kawasaki Heavy Industries, and Toyota, entered a hydrogen-powered vehicle in Dakar 2024. What significance did it hold?

An Actual Toyota Miraidon! Pokémon and Toyota Making Dreams Come True

Smack-dab in the middle of Tokyo, a Toyota Miraidon. What is behind this collaborative project between The Pokémon Company and Toyota?

"Devoting Time and Money to Strengthen our Foundations"

At the financial results briefing on May 8, Toyota's forecast included a 2 trillion yen investment in the future. How does the company plan to pursue sustainable growth?

A New Stage for Making Ever-Better Cars: A Look at the Long-Awaited Facility

"I've always thought we needed a place like this." What is this place that Chairman Akio Toyoda calls "a place where we can drive, break, and fix cars over and over again"?

Japan's largest participant-focused race launches new organization: Super Taikyu Mirai Organization

"I want to make a bright, fun future for the motorsports industry." Morizo talked about his decision to take the top position of the new organization that operates the Super Taikyu Series.

Toyota's Financial Results--Solid Revenue Structure Drives Investment for the Future

Toyota has released its 2024 financial results. Once again, Toyota Times is first to break down the figures and key points.

Sixty Minutes Packed with Topics! Chairman Toyoda Comments on Toyota News

It has been two and a half months since the last Voice-Only broadcast. Chairman Akio Toyoda chats about Toyota News and the intention behind his words and actions since then.

McDonald's + Takara Tomy + Toyota! Making children smile with a golden tag team

A team-up between Toyota, McDonald's, and Takara Tomy! The three companies have the same wish: to make children smile.

The "Sneaker" Taking Steps from Iwate to the World: Thoughts Behind Developing the LBX

"I want you to make a car that's like a sneaker." How did the LBX development team respond to this request by Chairman Akio Toyoda? And what was the intention behind producing it in Iwate of the Tohoku region?

Akio to Chair Super Taikyu's New Organizing Body

The racing series will be run by the newly launched Super Taikyu Mirai Organization, chaired by none other than Morizo, aka Akio Toyoda. What is the new body's vision for Super Taikyu's future?

The Surprising Story Behind Toyota's Well-Tended Turf

This is a series showcasing Toyota's research in non-automotive fields. For this installment, we spent some time on the turf.

First in Japan Hydrogen Service Vehicles! Fukuoka City and Toyota's Vision for Society

A garbage truck and ambulance that run on hydrogen made their Japan debut in Fukuoka City. In the latter half of the video, see the new Crown! Uncompromising ride comfort in an FCEV.

Is Trash Really Worthless? What Happens to the Bits that Don't Become Cars

Reduce, reuse, recycle. Under those watchwords, materials that slip through the cracks can still get a new lease on life--even when they look a little odd!

One Year in the Making: A Documentary of the Birth of the GR Yaris Rally2 - "Roads Build People and Cars"

"Roads build people and cars." After a development period guided by those watchwords, Toyota is finally selling the GR Yaris Rally2. We closely followed the development team for a year to see how they grew.

#19 Creating New Value Through Takumi Craftsmanship: Part 2

This is part two of a report on the Takumi Kobo, which harnesses the sheet metal craftsmanship and monozukuri spirit passed down since Toyota's founding. Here, we take a closer look at the team's aspirations and the monozukuri genba, the place where things are made.

What Are Guilt-Free Morizo Donuts?

"I want to eat donuts without guilt!" Morizo placed the order, and the result was something good for people and the environment. Everyone is welcome to see it with their own eyes.

"Welcome to the Carmaker Toyota!" President Sato's Message to New Employees

This year, 1,892 recruits participated in Toyota's entrance ceremony, where President Sato shared "the most important thing" for new employees.

Akio Teams Up with Ichiro to Rediscover the Baseball Star's Roots

Ichiro and Akio Toyoda. Despite dedicating their lives to entirely different pursuits, baseball and cars, the two have long enjoyed a close friendship. Now, Ichiro has been appointed Special Assistant to Chairman Akio Toyoda, and we caught up with them on the big day.

What Does Developing "Fingers" Have to Do with Carmaking?

This is a series showcasing Toyota's research in non-automotive fields. This time, we delve into the world of... finger-making?!

Morizo's Okinawa Outing! Smiles All Round at New Rally Challenge Event

For the first time, Rally Challenge has come to Okinawa Prefecture, becoming a reality after three years of the pandemic. Toyota Times News was there to capture this historic new chapter.

JAMA Leaders Take Ownership of Seven Issues Facing the Auto Industry

JAMA's chairman and vice chairmen have taken responsibility for tackling seven challenges confronting the auto industry. At a recent press conference, they spoke about their industry-spanning initiatives.

Every Second Helps Save Lives: Teaming Up with Sakai City to Achieve Zero Traffic Casualties

Your own car might help another, and another person's car could save your life or the life of someone close to you. At the front lines of rescue services, Sakai City and Toyota have joined hands.

#19 The Takumi Kobo, Toyota's New Monozukuri Frontier: Part 1

An ongoing series showcasing the master artisans who sustain the automotive industry. This special installment shines the spotlight on the Takumi Kobo, which harnesses the sheet metal craftsmanship and monozukuri spirit passed down since Toyota's founding.

Why Toyota Teachers Won't Go Easy on Gen-Z

A series showcasing Toyota's research in non-automotive fields. This time, we look at a Toyota school that is full of surprises!

New Types of Mobility Taking Off from the Expo Legacy

In the Expo 2005 Aichi Commemorative Park, where the ideals of Honorary Chairman Shoichiro Toyoda live on, new forms of mobility are coming to life. What did the Honorary Chairman leave here, and what is behind the spirit of carrying it on?

Chipmaking Giant Opens First Plant in Japan--Firm Handshakes Seal a Historic Moment

TSMC, the world's leading manufacturer of semiconductors, has opened its first Japanese plant. Ahead of the opening ceremony, Toyota Times caught a conversation between CEO C.C. Wei and Chairman Akio Toyoda.

Tears of Gratitude: 249 Graduates Stepping Out On Their Own Paths - Toyota Technical Skills Academy Graduation Ceremony

Toyota Technical Skills Academy celebrated the graduation of 249 students. Tears flowed freely as graduates expressed gratitude to their parents.

Toyota Brings the Cat Bus to Life--The Full Story Behind the Much-Hyped Design

From the glowing eyes to the plush furry seats, Toyota's designer reveals the story behind the APM Cat Bus.

Accelerating World First Experiments to Make Watching Motorsports Fun and Comfortable for Everyone

Many novel ideas came together at the circuit to help everyone enjoy motorsports, regardless of ability. How far have their initiatives progressed?

More Than Just Driving! Another Key Genba in Making Ever-Better Cars

"Test drive events are serious business," declares automotive analyst Shinya Yamamoto, "a chance to go head-to-head with the engineers." Reporter Kyonosuke Morita was on location to watch the battle unfold.

Two Weeks After Presenting His Vision, Akio Talks Group Revitalization

Toyota Group genba leaders, selected by roles rather than titles, gathered for a candid dialogue with Chairman Akio Toyoda, who has vowed to take responsibility and "lead the transformation."

Chairman Toyoda's gift of honest words to genba leaders

"Anything is fine, so please speak up." Chairman Toyoda began the Q&A with these words, and questions were raised one after another. How did he respond to the anxious and distressed genba leaders?

Daihatsu's Next President-- Reform through Dialogue and Empathy

Toyota and Daihatsu held a press conference to announce Daihatsu's new leadership. We unpack the comments made at the event to find out how the incoming team plans to revitalize the company.

Toyota Publishes Integrated Report

Connecting individual news points picked up by Toyota Times, the latest report tells the story of Toyota's corporate activities today.

[Exclusive Content] Akio Toyoda's Thoughts on the Group Vision and His Messages

On January 30, Chairman Akio Toyoda expressed his vision as the Group leader. What words did he have for the top leaders of each Group company? Two days after the briefing, he expressed his thoughts to Toyota Times.

Weaving "Inheritance and Evolution" from Light and Sound at UK's Platt Brothers

In December 2023, Toyota UK released a video that uses light and sound to weave Toyota's history. Here, we look at how the film was created.

Retired Yokozuna Wish They Could Ride This Special Car | A One-Hundred-Year Connection

The new Century Convertible brings an added charm to the sumo tournament victory parade. What went into production of this specially commissioned one-of-a-kind car?

Electricity from Garbage? Incineration without Carbon? Toyota Chemical Engineering is Working on a Decarbonized Future

From "black mass" recycling to methane fermentation, we look at Toyota Chemical Engineering's surprising projects for carbon neutrality. How do the mysterious black substances in the bottles above play a role? Read on to find out.

"Let's do what we can right now." The decarbonization possibilities of hydrogen

Thailand is taking on the challenge of locally produced hydrogen on the path toward decarbonization. How far has the initiative progressed? This report covers the expanding possibilities of hydrogen with like-minded partners.

Restoring the Crown #7: Passing Skills Down to Younger Generations

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 7 follows the veterans and junior staff who took on the challenge of creating decorative parts and lamps.

"Inventing Our Path Forward, Together"--Chairman Toyoda Presents His Vision for Toyota

"Inventing our path forward, together." Taking responsibility for the Toyota Group, Chairman Akio Toyoda shared his vision with company leaders. We delve into the intention behind these words.

【Special Lecture】Akio Toyoda's 14-year battle | Steadfast Reforms: Lessons from TPS

From his birth into the Toyoda family to his embattled 14 years as president, Akio Toyoda gave a speech reflecting on his life so far and a message to corporate managers.

"It's My Job to Make Decisions and Take Responsibility"--Akio's Message to 200 Leaders

Chairman Akio Toyoda gave a lecture on the Toyota Production System to an audience of 200 corporate managers and executives. During the Q&A session, he answered questions on leadership and management decisions.

Toyota Unveils Group Vision--Chairman Toyoda: "I Will Lead the Transformation"

Toyota announced its vision for the Group's future direction: "Inventing our path forward, together." As the person responsible for guiding the Group, here is the message delivered by Chairman Akio Toyoda, along with questions from the press.

Chairman Toyoda on TPS and his Fight to Restore Authority to the Genba

As a business leader, Akio Toyoda has approached countless decisions with a mindset rooted in the Toyota Production System. We share the lecture he delivered to a 200-strong audience of fellow corporate managers.

Guiding Youth with Picks in Hand. What is Toyota Doing?

This series showcases Toyota's research in non-automotive fields. This time, we take a venture into the wild to a school in the forest!

Morizo's Beloved Cars, Brilliant Driving, Smiles of Car Lovers at Tokyo Auto Salon

Tokyo Auto Salon 2024 was held for three days from January 12 to 14. Once more, Yuta Tomikawa covered this year's custom car festival attended by around 230,000 car lovers.

#18 Masashi Miyazawa, the Master Engraver Crafting Intricate Emblems with Traditional Techniques

This is an ongoing series looking at the master artisans supporting the automotive industry. In the 18th installment, we hear from a master engraver who crafts intricate emblem designs with metal carving techniques passed down from Japan's old Edo period (1603-1868).

#17 Hikaru Ubukata, a Master of Decorative Engineering who Gives Shape to Designers' Ideas

This is an ongoing series looking at the master artisans supporting the automotive industry. Here, in Part 2 of the 17th installment, we hear from the master decorative engineer behind the new Century's beautiful wooden panels.

#17 Tatsuya Kaneko, the Sumikake Master with an Eye for Beautiful Wood Finishes: Part 1

This is an ongoing series looking at the master artisans supporting the automotive industry. In Part 1 of the 17th installment, we speak with the sumikake (wood selection) master behind the new Century's beautiful wooden panels.

Start of JAMA's New Leadership: Decisive action for complex challenges and top priorities

At the end of last year, the presidency of JAMA transitioned from Akio Toyoda to Masanori Katayama. This New Year's message highlights the united resolve to tackle challenges such as reconstruction from the Noto Peninsula Earthquake and the logistics issues of 2024.

Just an Ordinary Guy Who Loves Cars--New Year's Greetings from Morizo

"Let's all build the future together!" This was Morizo's emphatic appeal to fellow car lovers around the world.

A "Special Car": The New Century's Inheritance and Evolution

As part of a lineage running from Honorary Chairman Shoichiro Toyoda to current Chairman Akio Toyoda, the new Century is a symbol of their ideals. What has it inherited, and how is it evolving to meet a new era?

Toyota's First Overseas Plant Bids Farewell but Leaves a Timeless Legacy

"Have you ever considered why we are manufacturing in South America?" This was the question Akio Toyoda, then-President of Toyota, posed to the Toyota Latin America Chief Executive Officer, who had come to discuss the plant's closure.

Toyota's First Overseas Plant Ends Production: Looking to the Future in Brazil

In November, production ended at Toyota do Brasil's Sao Bernardo Plant. Its long history was supported by a legendary press machine and a car that pioneered new territory.

Akio's New Year Message for Toyota's Global Team

"I still have a lot of work to do," Chairman Akio Toyoda told Toyota team members around the world, sharing a recent dream that has strengthened his resolve.

The Forefront of Monozukuri : Endeavoring to Change the Future of Cars

Toyota's evolving production sites combine digital tools with expert craftsmanship. We took a look at initiatives that aim to change the future of cars.

Capturing the Wild Side of Cars--Behind the Scenes of a New Commercial Featuring Four Top Drivers

TOYOTA GAZOO Racing's latest TV commercial tries to portray the "wild side" of cars. We share the video along with a sneak peek at the trial-and-error process behind its production.

Rally Drivers Giving Back and Boosting Community Safety

Pro rally drivers are offering lectures on safe driving to local senior drivers. We went on-site to explore the ideals behind this project.

After Fuji, Partnerships Begin to Spread Beyond Super Taikyu

This season, the number of like-minded companies working to create a carbon-neutral society continued to grow through Super Taikyu. We caught up with some of those enjoying themselves while earnestly pursuing carbon neutrality.

Carmaking as Community Development--New Mobility to Replace Trains

In 2017, downpours in northern Kyushu severely affected Fukuoka and Oita prefectures. A damaged railway line linking the two prefectures has been reborn as a road for hydrogen buses.

Nurturing Talent: Beyond Data in Assessing Aptitude and Potential

We're back with the second installment of our experiment comparing the perception skills of young and veteran test drivers. The question at hand: Is there a difference in how accurately they can replicate a car's movements?

Capturing More CO2 with Every Mile--H2 Corolla Tackles New Tech at Fuji

Hydrogen engines are two-thirds of the way to production, continuing to evolve through both racing and public road trials.

What are Toyota's Kite-Flying Researchers Trying to Achieve?

This series showcases Toyota's research in non-automotive fields. This time, we take to the skies with power-generating kites.

A Question of What, not Who--Katayama to Lead JAMA from January 2024

The first step towards a new mobility future begins with logistics and commercial vehicles. With Isuzu Chairman Masanori Katayama picked to lead JAMA, what lies ahead?

Toyota's Origins through 90 Years of the Company Magazine

How has the company magazine chronicled Toyota through its long history? A look at past articles reveals the origins that echo through to today.

Honorary Chairman Shoichiro Toyoda Inducted into Automotive Hall of Fame--Akio's Message

The Automotive Hall of Fame inducted Shoichiro Toyoda, honoring a lifetime of achievements, and Chairman Akio Toyoda recounted a career spent leading by example.

An Unbiased Experimental Project! Who Can More Accurately Evaluate Cars: A 24-Year-Old Newcomer or a Veteran?

Critical to making ever-better cars are the test drivers. We conducted comparative experiments on the perceptual abilities of young trainees and veteran drivers. And the results?

Amid Rumors of a Revival, What Kind of Car Was the Celica?

The Toyota Celica is coming back?! That's the rumor going around--one that can be traced to Akio's comments on Toyota Times.

#16 Master Inspector Moriaki Higa, the Last Line of Defense Upholding the Century's High Standards

This is an ongoing series looking at the master artisans supporting the automotive industry. In the 16th installment, we hear from a master inspector who safeguards the Century's quality through a special process.

Following Team Toyota Through a Hard-Fought Four Days!

Rally Japan is done and dusted. Over the contest's four days, Toyota Times followed the action behind the scenes to uncover the secrets of Team Toyota's strength.

Does Kaizen Work on Massive Construction Projects?

Why is Toyota involved in expressway construction, and how exactly does "virtual Genchi Genbutsu" improve conditions for workers?

#15 Hiroki Tanaka, a Master of Precision Assembly

An ongoing series looking at the master artisans supporting the automotive industry. For the 15th installment, we speak with a master craftsperson who assembles parts with no deviation from design values.

Rally Japan is Here! Takamoto Katsuta Shares the Event's Excitement

The 2023 WRC season wrapped up with Rally Japan. This year, Toyota Times once again shared in the excitement with driver Takamoto Katsuta.

A Hydrogen-Fueled HiAce Hits the Road in Australia

The hydrogen-powered engines that Toyota has honed through motorsports are at last moving towards commercialization. We look at how far they have come.

"Let's Create the Future Through Mobility"--A Second Round of Government Discussions

Keidanren's Committee on Mobility met with Prime Minister Fumio Kishida on the sidelines of the JAPAN MOBILITY SHOW to discuss how the public and private sectors can come together to create the future.

Hydrogen President Reflects on His Career in Shinya Yamamoto Interview

Automotive analyst Shinya Yamamoto has been going one-on-one with this year's trio of newly appointed presidents. In this final interview, Hydrogen Factory President Mitsumasa Yamagata delves into his life as a "Toyota man."

Toyota's Hanshin Tigers Connection

Car designers chat about their work at Hanshin Koshien Stadium, sharing behind-the-scenes stories on the day the Tigers clinched the title.

BEV President Reflects on His Career in Shinya Yamamoto Interview

Automotive analyst Shinya Yamamoto has been going one-on-one with this year's trio of newly appointed presidents. In this second interview, BEV Factory President Takero Kato delves into his life as a "Toyota man."

Driving Without Pedals?! New Technology Grants Mobility for All

At the JAPAN MOBILITY SHOW 2023, Toyota's booth unveiled an innovative steering wheel, offering a future where everyone can enjoy the freedom of driving. Toyota Times delved into the technology's development.

40 Questions for Akio Toyoda-- "I constantly fear that Toyota will go back to being an ordinary company"

Akio Toyoda talks about his concerns and conduct during 14 years as president, along with what comes next.

Toyota Presidents Reflect on Their Careers in Interviews with Shinya Yamamoto

Automotive analyst Shinya Yamamoto goes one-on-one with this year's trio of newly appointed presidents. In this first installment, President Koji Sato delves into his life as a "Toyota man."

Creating the Future, Together--A Consensus on Cross-Industry Collaboration

Keidanren's Committee on Mobility recently met for the third time. The commitment to creating a future for industry is expanding far beyond the automotive sector.

Idemitsu & Toyota Team Up to Create Global Standard for All-Solid-State Batteries

All-solid-state batteries have been touted as the future of batteries and a game-changer for BEVs. Two companies have joined forces to make the Japanese industry more globally competitive.

A New Future on Display at JAPAN MOBILITY SHOW 2023

A highlight-packed on-the-ground report from the JAPAN MOBILITY SHOW 2023. What did Chairman Toyoda and President Sato think about the event?

Making Ever-Better Cars Takes a Carmaker Mentality

The Crown Sport recently arrived as a new form of sport SUV. What changes in the carmaking genba enabled the development team to attempt something different?

How Toyota Achieved the Crown Sport's Trailblazing Design

The Crown Sport was recently unveiled as "a new form" of sporty SUV. Members of the model's development team talk about the various challenges undertaken in the name of making ever-better cars.

"Carmaking is worth spending a lifetime on"--President Sato's Message to U.S. dealer representatives.

What did President Koji Sato hope to convey in his message to the dealers who sell Toyota's cars in the U.S.?

An Incredible Future Awaits! What We Can Learn from Our Dream Cars

The Toyota Automobile Museum is home to some truly unique eco-friendly cars from days gone by, all results of groundbreaking research toward carbon neutrality.

Breaking Down Toyota's Financial Results--"Earning Power" Fuels the Future

Toyota has just released its first-half financial results. As always, Toyota Times is here first with an easy-to-follow breakdown!

An In-Store Garden? Inside the World's First Crown Dealership

To coincide with the launch of the Crown Sport, new Crown dealerships opened in October, showcasing meticulous attention to detail.

"The Future is Something We All Create"--President Sato's Message to the World

In an age of diverse values, the future is something we will all create together. President Koji Sato took the stage at the JAPAN MOBILITY SHOW to present Toyota's vision.

A is for Innovation--Toyota's Secret Startup Society

This look at the A-1 Contest, Toyota's enigmatic breeding ground for innovation, reveals what exactly that A stands for!

Akio's 4 Days Standing in as Team Principal--Backstage at Rally Finland

With Team Principal Latvala in the driver's seat, Chairman Akio Toyoda suddenly found himself leading the team. A behind-the-scenes look at four days of fierce competition.

Toyota Makes Woven by Toyota a Wholly Owned Subsidiary: Why Chairman Toyoda gave up his shares

Toyota announced that Woven by Toyota, in which Chairman Toyoda had personally invested, would become a wholly owned subsidiary. What is the company's goal, and why did he part with his shares?

#14 Tsubasa Yamanaka, the Master Plastics Polisher Behind Toyota's Stunning Finishes

The process of molding plastic car parts inevitably leaves behind some faint work lines. To achieve the stunning finish of a Century bumper, one master plastics polisher smooths these markings down to thousandths of a millimeter.

No Hydrogen? No Problem! Hydrogen Road Service Vehicle Unveiled--Round 5 Motegi

Following the FCEV garbage truck unveiled at Super Taikyu Round 4 in July, the season's fifth race featured an FCEV road service vehicle. As new trials continue to kick off, what is behind these efforts to create a hydrogen society?

Will Toyota's New Technology Get More People Hooked on Motorsport?--Round 5 Motegi

No clutch pedal, no gear shifting, but this AT is faster than any manual. Toyota set out to develop a technology that could overturn an established motorsport norm and bring new faces to racing.

Inside Toyota South Africa's Recovery--After the Floods, a Better Genba

How did Toyota's plant manage to recover so quickly after massive flooding suspended production in South Africa? And what was the slogan that kept the genba going?

Safety Education Genba Shares Commitment to Zero Traffic Casualties

Reaching zero traffic casualties will require not just better vehicle safety technologies, but also greater awareness among drivers and pedestrians. This is the focus of two Toyota initiatives.

The Engineers Dedicated to Keeping Every Driver Safe

Toyota Safety Sense is the company's cutting-edge package of active safety technologies. A close look at the engineering efforts and vision behind its birth and evolution.

Restoring the Crown #6: How to Bring a Car Body Back to Life

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 6 reports on a groundbreaking process for rapidly reproducing corroded body panels at minimal cost.

14 Years After Withdrawing from F1, Akio Helps Drivers Pursue Their Dreams

Even fans assumed that Toyota drivers had no shot at F1, until a recent announcement squashed any such concerns. What were Akio's thoughts?

Up Close with Morizo at Rally Hokkaido--Thoughts on the Century and a Celica Revival

On the final day of Toyota Times' live coverage of Rally Hokkaido, Morizo--aka Chairman Akio Toyoda--visited the studio for an on-air interview with Hitoshi Hongo, former editor-in-chief of Best Car magazine.

Exploring Kenya, a Renewable Energy Powerhouse

In June, the World Rally Championship (WRC) Safari Rally took place in Kenya, where daily life is sustained by renewable energy.

JAMA Ready to Share Future Vision at Japan Mobility Show

As the auto industry undergoes a once-in-a-century transformation, JAMA has a shared ambition to create a vibrant future for Japan.

Genba Commitment to Ever-Better Cars Makes the Impossible Possible

The new Century's chief engineer and chief designer continue to share the inside story of development, delving deeper into the model's "inheritance and evolution."

This is No SUV--Developer's Vision Behind the New Century

The new Century has arrived, bringing a completely new style. Its chief engineer and chief designer provide the inside story behind the car's creation.

Turning Dreams into Cars--Children's Creations Paint a Bright Future

A showcase of entries in this year's Dream Car Art Contest, in which children aged 15 and under from around the world share their hopes for the future!

Halving Production Processes with Craftsmanship & Digital Tools--Toyota's Monozukuri Genba on Display

Toyota seeks to halve the number of manufacturing processes through its renowned craftsmanship and technological innovations. The company showcased the monozukuri genba, giving rise to advanced technologies that will change the future of cars.

A Century for the Next Century--Evolving Alongside Diversifying Values

What is the role of chauffeur-driven mobility in an age of diversifying values? The new Century embodies a uniquely Japanese aesthetic and craftsmanship, unchanged since the series' launch in 1967.

In a Country Where Half of Cars are Toyotas, Akio is Prepared to Lose Market Share

"As crazy as it may sound..." This is how Chairman Akio Toyoda prefaced his remarks at Toyota Philippines' 35th anniversary ceremony. With Toyotas making up 50% of the country's new car sales, what exactly did he mean?

Fukushima and Toyota, Working Together Toward a Smiling Hydrogen Society

In Fukushima, efforts to integrate hydrogen into society continue to spread. Chairman Akio Toyoda speaks of a future built upon smiles and gratitude.

Team Japan Sets Sights on Space! Update on LUNAR CRUISER Development

Toyota is researching and developing the LUNAR CRUISER, a crewed pressurized rover to provide mobility on the moon's surface, which JAXA hopes to launch in 2029. At a recent press briefing, the team provided updates on development.

With One Year to Go, Top Athletes Dig Deep in Special Talk Show

Part two of a special program on the Toyota athletes aiming for Paris next year brings together five Japanese competitors for a candid talk show-style chat filled with the unique lingo of top athletes.

Partners in Creating the Future--Toyota and the Philippines mark 35-year ties

A look at Toyota's 35-year relationship with the Philippines, working together to create a better future beyond carmaking.

One Year to Go--Checking in with Toyota's Global Athletes (Part 1)

One year out from the big event, we are offering a showcase of Toyota athletes from around the world. Part 1 is packed with athlete video messages and special interviews!

Teaming Up With Kumamon--Toyota's Genki-tai

For Toyota, being best-in-town is all about connecting with local communities. These efforts include a project to energize Kumamoto Prefecture.

From Tateshina to the World--Prayers and Commitment to Zero Traffic Casualties

What can be done to reduce traffic accident casualties to zero? Auto industry leaders gathered at Mount Tateshina to share their ideas.

Partners Help Speed the Journey to Carbon Neutrality--Round 4 Autopolis

Round 4 took the Super Taikyu Series to Autopolis in Oita Prefecture, where Toyota was joined by Kyushu-based partners working together to create a carbon-neutral society.

Brazil's Unique Decarbonization Efforts Build on 50 Years of Technological Progress

Will the carbon-neutral age mean the end of engines? On the other side of the globe, Toyota Times found a completely different worldview that flies in the face of such fears.

The Key to Brazil's Decarbonization? Sugarcane!

Half a world away from Japan, Brazil is powering cars with special fuels that take advantage of local characteristics. Here is a report on the country's unique path to decarbonization.

The Key to Zero is Love--Shared Commitment to Traffic Safety Transcends Company Lines

The Tateshina Meeting returns after a four-year break, with the shared desire to eradicate accidents as strong as ever. Cross-company discussions sought to learn from the past, and to shape the future.

Honing the Liquid Hydrogen Racecar--5 Upgrades in 2 Months at Autopolis

The fuel may have changed from gas to liquid, but Toyota's development is as agile as ever. See how far the car and hydrogen stations have come in just two months.

#10 A Year Steeped in Toyota's Carmaking Origins: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. In the series' final installment, three young leaders share what they gained through the project.

#10 The Toyopet Racer is Finally Complete--And It Works! Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This next-to last installment tracks the vehicle's assembly, first run, finishing, and installation as a museum exhibit.

Mobility in Harmony with Nature--The Lexus Outdoor Experience

Lexus offers unique, premium experiences tailored to outdoor lifestyles. The company's latest project is about coexisting with nature.

Alphard and Vellfire--Friendly Rivalry Drives Evolution

Exploring the unique charms of the redesigned Alphard and Vellfire, which look set to remain fierce rivals.

Fighting Climate Change...with Tomatoes and Strawberries!

Toyota's initiatives in non-automotive fields are showcased in this series. This time, we visit car plants that produce strawberries and tomatoes.

Taking TPS to the Farm--Strawberries and Tomatoes Make Happier Communities

Why is a carmaker like Toyota turning to strawberry and tomato farming? It's not about profits, but contributing to communities through technology.

Back to the Origin―"250" World Premiere Signals New Chapter in Land Cruiser Legend

At the world premiere of the new "250" Series, Head of Design Simon Humphries spoke about the Land Cruiser's true value.

A Figure Skater's Special Relationship with a Carmaking Partner

Figure skater Shoma Uno has a special relationship with a certain Nagoya-based manufacturer.

Partnerships & Mass Production--Harnessing Scale to Enrich Mobility

As part of efforts to advance CASE technologies, Toyota is stepping up collaboration in the commercial sector, where a growing circle of like-minded partners is leveraging economies of scale to create a prosperous mobility society.

Cutting-Edge Gathering Reveals the Future of Mobility

Batteries, hydrogen, even wheelchairs--all the latest technologies under development were on show at the Technical Workshop. Did Toyota reveal all its cards at once?

Latest Technologies Reveal Toyota's Commitment to "Mobility for All"

Mobility for all. Toyota's guiding principle as a mobility company was brought to life by the technologies unveiled at the recent Technical Workshop.

The Carmaker's EV--Toyota's Focus on "Fun to Drive"

Toyota won't allow its BEVs to become commodities. Amid calls for a shift to electric vehicles, the company's latest technologies brim with the passion of engineers who love cars.

The 28,000-Strong Engineering Collective Behind Toyota's Soccer Robot

This series showcases Toyota's research in non-automotive fields, and this time, a soccer robot stuns former members of Japan's national team!

The Value of Toyota Quality Amid Argentina's Economic Crisis

In the midst of Argentina's economic crisis, the Hilux is enjoying strong sales. How does Toyota's commitment to quality help sustain livelihoods?

A Super Taikyu Co-Challenge Creating the Future of Cars and Motorsport

The Super Taikyu Series enables carmakers to trial new energy sources that could be the options for realizing a carbon-neutral society. In Round 2, newcomers Honda and Nissan joined in the cross-company efforts.

Car Trends in China--Toyota's Unique Approach to Autonomous Driving

As China races ahead in car electrification and automation, Toyota is teaming up with local startups. A report on the latest car trends.

Everyone Can Speak Openly - Hydrogen Engine 24-Hour Race Coverage - 3rd Annual Interview with Automotive Analyst Shinya Yamamoto

Hydrogen engines first appeared in endurance racing more than two years ago. Each season, Toyota Times speaks with Shinya Yamamoto, the automotive analyst who has kept a sleepless eye on the annual 24-hour challenge. Ahead of the race, what were his thoughts on this endeavor in its third year?

High-Flying Drones Carry the Future of Logistics

On Nagasaki's Goto Islands, a Toyota Tsusho subsidiary is using drones to create the future of logistics.

Former Chairman Grateful for "Truly Blessed Life as a Toyota Man"

Takeshi Uchiyamada, creator of the Prius, has stepped down as director. The former chairman, who fulfilled a childhood dream by becoming an auto engineer, conveyed his profound gratitude to Toyota's shareholders.

World-First Liquid Hydrogen Car's 18-Month Journey to the Finish Line

After just 18 months of development, Toyota's liquid hydrogen-fueled GR Corolla completed a 24-hour race. Toyota Times visited the genba to discover how this world-first endeavor succeeded.

Inheriting the Toyota Way Through Values and the Genba

"Being president of Toyota is lonely." President Koji Sato received this piece of advice from Chairman Akio Toyoda when he was offered the position. What has Toyota's new leadership team inherited?

Can Nature Heal Us? Toyota is Determined to Find Out

Does nature have the power to heal and rejuvenate people? Toyota's "non-car" research is trying to scientifically sort fact from fiction.

A Lonely Fight to Revise Systems and Restore Company Culture

One item on the agenda at every shareholders' meeting is the election of directors. Over the past 14 years, their number has shrunk by two-thirds to just ten, thanks to the solitary efforts of Chairman Akio Toyoda.

"Can Toyota Beat Tesla?"--New BEV Unit Leader Shares His Resolve

The BEV-loving head of Toyota's new unit fields a rather direct question from shareholders. What is his vision for the team formed in May?

Akio's "Arigato"--Message from the Outgoing Chair

Chairman Akio Toyoda sees himself as Toyota's "rearguard." What was he trying to protect during his 14-year watch? Chairing the shareholders' meeting for the last time, Akio delivered a tearful final message.

Toyota's Kaizen Brings "Unbelievable" Results to Farms

A series showcasing Toyota's research in non-automotive fields. This time, Toyota tackles farming.

Akio's Message for Future Carmakers in Last Meeting as Chair

A roundup of the General Shareholders' Meeting, the last to be chaired by Akio Toyoda, including a look back at his time in the role.

Car Designers Steering the Course for an Unexpected Form of Mobility

At Toyota, the creative process extends beyond mere car design. To uncover the full story, we decided to speak directly to the designers themselves.

Toyota Reveals the Future of Cars with Next-Generation Battery and Hydrogen Technologies

Batteries with a 1,000 km cruising range and FC systems that combine fuel efficiency with longevity and lower costs were among the next-generation technologies unveiled by Toyota for future release.

Ensuring a Future for Motorsport--Morizo Speaks on the Eve of Le Mans

A day before the race, Toyota Times caught up with Morizo for a brief chat that provided insights into what's crucial for the future of motorsport.

Le Mans with a Hydrogen Engine?! In France, Akio Shares His Vision for Motorsports

As the 24 Hours of Le Mans celebrates its 100th anniversary, Chairman Akio Toyoda was there to unveil a new hydrogen-engine race car that would one day compete in the legendary race.

No Child Left Behind--Toyota's Efforts to Save Young Lives on School Buses

In both 2021 and 2022, Japan experienced incidents where children died after being　accidentally locked on school buses. Yuta Tomikawa reports on the safety measures taken by Toyota to ensure such tragedies are not repeated.

Restoring the Crown #5: Clearing the Tricky "Model Year" Hurdle

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 5 deals with the issue of model years, an unavoidable factor in the restoration of old cars.

From G7 Hiroshima to the World--Japan's Unique Path to Carbon Neutrality

Japan's carbon-neutral vehicles were on display at the G7 Hiroshima Summit, where Toyota's top scientist emphasized the need for diversity in decarbonization.

The Benefits of Not Focusing on the Figures--How Akio Toyoda Transformed Toyota's Profit Structure

A special feature looking back on Akio Toyoda's 14 years as Toyota's 11th president. Part two traces the changes reflected in the figures.

Morizo, Master Driver, President--How Akio Toyoda Transformed Toyota's Cars

In this special feature looking back on Akio Toyoda's 14 years as Toyota's 11th president, Part one traces the course of his reforms from a product perspective.

Why Did Toyota Design a Toilet? Uncovering the Surprising Truth!

"Even with our disabilities, we still want to visit various places." Toyota's designers responded to the desires of wheelchair users by creating a mobile toilet.

Liquid Hydrogen Corolla's World-First 24-Hour Challenge

In a world first, a liquid hydrogen-powered Corolla ran a 24-hour endurance race, capping off a long process of trial and error.

Are All BEVs Cut from the Same Cloth?

Lexus's flagship MPV model, the LM, made its world premiere in Shanghai. The accompanying speeches touched on the essence of Lexus.

Mitsubishi Fuso and Hino Motors Merger-4 Firms Collaborate on Hydrogen and More

Two of Japan's top commercial vehicle manufacturers are merging. Together with parent companies Daimler Truck and Toyota, they seek the competitive strength to survive in the decarbonization age and shape the future of commercial vehicles.

The Unused Ambulance--Toyota's Test Driver Rescue Team

The Shibetsu Proving Ground is a key facility in the making of ever-better cars, and a place filled with creative ideas for ensuring that testing is carried out safely.

Kaizen Meets Healthcare at Toyota Memorial Hospital's New Ward

The revamped Toyota Memorial Hospital is full of Toyota-style innovations and kaizen. Here, we offer a look at what lies inside and the journey to opening day.

#9 Forget Restoring－The Challenges of Redesigning: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The ninth article in this series recounts the journey of creating the suspension and related components.

#9 Forget Restoring―The Challenges of Redesigning: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The ninth article in this series recounts the journey of creating the suspension and related components.

JAMA Heads Gather on Eve of G7 Hiroshima Summit

With its diverse range of technologies, Japan's auto industry seeks decarbonization through collaboration, not rivalry.

The President's Last Day--Looking Back from Where it All Began

On Akio Toyoda's final day as president, Toyota Times was with him as he shared his thoughts in the place where it all started.

Better than the Real Thing! Experiencing Manufacturing through the Toyota Virtual Plant Tour

Toyota's new virtual plant tour website offers an experience of the company's manufacturing even better than the real thing. Where did the project members focus their energies?

Unveiling Toyota's Strategy for the Electrification Era: Financial Results Announcement Q&A Session

Toyota's financial report for the fiscal year ended March 2023 indicated a projected operating income of 3 trillion yen. Amid the push towards electrification, the new management's strategy emerged from a Q&A with journalists.

6,000 Pay Tribute to Honorary Chairman's Path toward a Global Toyota

Events were held to farewell Honorary Chairman Shoichiro Toyoda, who passed away in February. At various locations, many came together to lay flowers and pay their respects.

An Illustrated Guide: Understanding Toyota's Financial Results in 3 Minutes - Why is Toyota expecting an increase in revenues and profits

Toyota's financial results have been newly disclosed. Toyota Times provides the earliest and easiest-to-understand explanation!

A 10,000 km Hydrogen Journey Linking Thailand and Hokkaido

As Toyota partners with Thai conglomerate CP in the pursuit of carbon neutrality, commercial vehicles are set to play a leading role in shaping the future.

A First Look at the Crews Taking on -30ºC Courses in the Dead of Night

Staying in the -30ºC (-22°F) world of the Shibetsu Proving Ground, this article focuses on late-night operations that play a vital backstage role in making ever-better cars.

The Future Lies in Hachioji!? The Purpose Behind Designing Endearing Robots and Innovations Inspired by the Movements of Living Creatures

Even within Toyota, few people know about the Hachioji design base. Located at the end of an uphill road, this facility houses astonishing next-generation products.

Ever-Expanding Energy Options--Industries Team Up at Suzuka Opener

Toyota's effort to expand decarbonization options through the Super Taikyu Series heads into its third year. At the latest season opener, a group of like-minded partners spoke about their new energy projects.

Liquid Hydrogen Car Gears Up for 24-Hour Race--Comments After Suzuka Opener Withdrawal

"We're under no illusions about the challenge ahead," tells President Koji Sato as Toyota looks to debut a car running on liquid hydrogen in May's 24-hour race.

The New Team on Inherited Teachings and Future Vision -Meet Toyota's New Management: Part 2

In the second half of our two-part closeup on Toyota's new management, President Koji Sato and his team share the lessons imparted by Chairman Akio Toyoda and their thoughts on running things together.

Clothes and Bags that Generate Power?! Imagining New Possibilities for Renewable Energy

This series introduces Toyota's research in non-automotive fields. This time, we offer a look at shape-shifting solar cells.

Chasing "Worst-Case" Conditions in Extreme Cold Testing

Another glimpse into the frigid, minus 30-degree (-22°F) genba at the Shibetsu Proving Ground, where Toyota's test drivers strive to make ever-better cars.

#13 Akira Miki: Welding Master with Self Taught Aluminum Welding Skills (Part 2)

This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview with a master welder using self-taught skills to join metal plates and aluminum through skillful use of temperatures over 5,000 degrees Celsius.

#13 Akira Miki: Welding Master Using Ultra-high Temperatures of 5,000 Degrees (Part 1)

This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview with a master welder using self-taught skills to join metal plates and aluminum through skillful use of temperatures over 5,000 degrees Celsius.

A New Team of One-of-a-Kind Car Lovers -Meet Toyota's New Management: Part 1

With Toyota's new management team off and running, we spend two episodes picking apart everything from their management strategies to favorite eateries.

Employees Enjoy Q&A With New Management Team: Nothing Off Limits

There was a policy briefing for employees before the press had their chance, and the Q&A was unscripted and uncensored. The eight executives in attendance shared their true feelings with the crowd.

"Let's change the future of cars!" Press Q&A Helps Illuminate Two New Principles

The questions and answer session at a recent conference dug deeper into two ideas expressed by the new management team: "carbon neutrality" and "expanding the value of mobility."

Accelerating the shift to a Mobility Company: President Sato Talks about Toyota's Future

The eyes of the world were on a recent briefing about Toyota's new management structure. There, new President Koji Sato explained the journey of transformation into a mobility company.

Koji Sato's "First Job as President"--A Carmaker's Ceremony for 1,440 New Recruits

What was President Sato's message at Toyota's first entrance ceremony under its new leadership team? And what special surprise did the carmaker have in store?

Whooping with Delight--Behind the Scenes of RZ Development

Yuta Tomikawa gets his turn in the car that had Chairman Akio Toyoda and President Koji Sato whooping with delight. A report on the RZ development team's travails leading up to the launch.

What's Wrong with This Picture? It's Time We All Took Notice

What little-known habit causes trouble for around 90% of wheelchair users? Toyota Times shares some surprise findings.

Why is Toyota Simulating Mt. Fuji Eruptions?!

In this article, part of a series featuring Toyota's research in non-automotive fields, Fuji erupts?!

Even the Food Trucks are Different in Fukushima--Fueling and Feeding the Local Community

Twelve years on from the Great East Japan Earthquake, Toyota Times follows Fukushima Prefecture's efforts to rebuild itself as a leading hydrogen city.

Honing Cars in a -30ºC World--The Shibetsu Proving Ground

Here, we take a close-up look at the Shibetsu Proving Ground, where the harsh environment of northern Japan helps Toyota forge "ever-better cars."

JAMA Vice Chairmen Commit to Working for Japan's 5.5 Million-Strong Auto Industry

After announcing his resignation, Akio Toyoda has now said he will stay on as JAMA chairman. Toyota Times sheds light on this change.

What Machines Can't Perceive--The Human Heart of Carmaking

Part of an ongoing feature dissecting the Advanced Technical Skills Institute Division, a key facility for making ever-better cars, this article delves into the unquantifiable factor of driving feel.

The First Step to Becoming Toyota People--Toyota Technical Skills Academy Graduation Ceremony

For the first time in three years, parents were able to join students at the Toyota Technical Skills Academy graduation ceremony, filled with smiles bright as the sunshine outside.

Who Determines the Driving Feel of a Toyota? Dissecting the Advanced Technical Skills Institute Division

This article, the first in a series of articles looking at how the driving feel of Toyota is created, offers a sneak peek inside a key facility for making ever-better cars.

A Candid, Honest, Earnest Relationship with Suppliers

Appearing together before stakeholders for the first time since the leadership change press conference, President Akio Toyoda and incoming President Koji Sato spoke about Toyota's relationship with its suppliers.

Thank You for Breaking It--The Endless Pursuit of Ever-Better Cars

Making ever-better cars is a never-ending series of challenges. Toyota Times caught up with engineers taking up the gauntlet on the development frontlines.

Toyota's Carmaking Revolution Begins with the New Prius

The new KINTO Unlimited subscription service upends the notion that the latest cars must be expensive. Behind the service lies a change in Toyota's approach to carmaking.

"Don't Let Perfect be the Enemy of Good"--Toyota's Chief Scientist on Decarbonization

How is the world to wean itself off carbon? What is the potential for Japan's pursuit of hydrogen? Toyota's Chief Scientist Dr. Gill Pratt explains.

World-First! Liquid Hydrogen Official Race Test at Fuji

Just over a year after starting development, Toyota has finally unveiled a GR Corolla fueled by liquid hydrogen. The challenge to broaden decarbonization options is off and racing again.

Deepening Ties in Difficult Times--1 Year on from Kojima Industries Cyberattack

One year after a cyberattack on Kojima Industries shut all of Toyota's Japanese plants, a behind-the-scenes look at how the company overcame this unprecedented crisis.

Restoring the Crown #4: Body Restoration for the Carbon-Neutral Era

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 4 covers the body restoration and special coating process designed to keep this cherished car on the road for decades to come.

Savoring Ever-Better Cars--A Video Guide to Appreciating Cars

In Toyota Times' first behind-the-wheel report, automotive analyst Shinya Yamamoto explains how to appreciate ever-better cars.

Features Even Car Lovers Overlook--Delving Deep into UX Design

As many industries focus on UX design, what surprises do Toyota's UX designers have in store?

Strength in Diversity - Scientist Explains Japan's Unique Road to Decarbonization

Ahead of May's G7 Summit in Hiroshima, Toyota's Chief Scientist Dr. Gill Pratt spoke about the importance of diverse options as part of the unique decarbonization approach Japan seeks to share with the world.

"Toyota and Apple are Similar"--A Treasure from the U.S. AI World Speaks About the Future of Automated Driving

The squeal of tires echoes around a test course. A WRC World Champion sits in the driver's seat--with his hands in his lap?! A look at the present and future of automated driving.

Mobility For AllーRacing Spurs a World-First Experiment

How can the deaf and hard of hearing enjoy the roar of an engine? How do you get the full race experience without visiting a track ? Yuta Tomikawa visits a circuit full of novel ideas.

"Think Together, Act Together"ーThe Vision for Managing as a Team

A press conference on February 13 focused on the direction to be taken by Toyota's new management team, allowing each member to outline their vision before reporters.

Custom Car Festival Reveals Decarbonized Future for Beloved Cars

A report from the Tokyo Auto Salon, which began on January 13 and ran over three days packed with car enthusiasts.

Gaming in an MRI Machine?! Toyota's Surprise Findings

Part of a series featuring Toyota's research in non-automotive fields, this article showcases research into brain activity using MRI... wherever that leads.

#8 Taking on Time-Honored Manufacturing with the Latest Technology

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The series' eighth installment showcases the travails of members tasked with casting the transmission case.

Inheritance and Evolution --Incoming President Koji Sato's Press Conference

On February 13, Toyota held a press conference to outline its new management structure. The theme for this new era is "inheritance and evolution." Toyota Times shares the words of incoming President Koji Sato.

Akio's Admiration for Mr. Prius, the Man Who Created Something from Nothing

Takeshi Uchiyamada, aka "Mr. Prius," is set to step down as chairman. Did the man who always stood by Akio's side also have some harsh words for the president? A recap of the live broadcast.

Becoming President Amid the Roar of Engines--Akio's Chosen Successor, Koji Sato

"Would you be president for me?" A recap of the live interview with Toyota's new "team leader," including that big trackside proposal.

A look at the Finnish team taking on the WRC: Family-like and professional

The World Rally Championship (WRC) 2023 has started! Morizo and Jari-Matti Latvala, Team Principle for TOYOTA GAZOO Racing World Rally Team, shared an insight-packed discussion about the team at the Tokyo Auto Salon 2023. Here's the scoop on their shop talk.

Turning Seaweed and Kombucha into Cars--Inside CMFX Design

Bags of mysterious materials and Toyota-original fragrance recipes. What exactly do these four designers do?

GR86 as the Front-runner on the Road to Production: Super Taikyu Series Final Round at Suzuka

To increase options for carbon neutrality and what form the next model should take, the GR86 is competing in the Super Taikyu Series. What was the ideal form seen in this season's competition?

Hydrogen-Powered Engines Head to the Next Stage: Super Taikyu Series Final Round at Suzuka

With the Super Taikyu Series, we are taking on the challenge of achieving carbon neutrality. This report summarizes the evolution of the hydrogen engine and the deepening of partnerships and teamwork during the second season of racing.

Akio's Candid Advice for Employees

The New Year gathering featured an impromptu Q&A session between Akio and Toyota employees. From people in a position to train and instruct others to those just embarking on their adult life, staff of all ages asked the questions on their minds, while Akio offered advice drawn from his own experiences.

Passing Toyota's Presidency Baton from Akio Toyoda to Koji Sato

Toyota announced a change to its executive structure on January 26, appointing Operating Officer Koji Sato the new president and Akio Toyoda the new chairman after his 13 years of presidency. Here, we share messages delivered at the live broadcast.

Restoring the Crown #3: Pulling it All Apart

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 3 covers the checking and disassembly work as the first stage of restoration.

#7 No Blueprints? Make it from Scratch!

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. In the seventh installment of this series, the seat is built from scratch.

2022 Year in Review Newscast with Akio Toyoda: Carbon Neutrality, End of Russian Production, Hino, and More

Toyota Times News, a newscast hosted by Yuta Tomikawa, has started. With President Akio Toyoda as its first guest, the program looks back at 2022 and covers key global topics, including a new carbon-neutral project in Thailand, the painful decision to end production in Russia, and the flood recovery efforts in South Africa.

Restoring the Crown #2: The People who Paved the Way for Restoration

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 2 covers the Publica restoration project that served as a stepping stone to the Crown.

From Akio to Car Enthusiasts: "There Is a Carbon-neutral Path for Car Lovers!"

"We don't want to leave any car lovers behind," said an emphatic Akio Toyoda, standing between an AE86 Corolla Levin and Sprinter Trueno. Here, we share his message to fellow car lovers.

#12 Takuya Okada, a master of the strain gauge: Part 2

This two-part article takes a look at Takuya Okada, a master of the strain gauge whose unique expertise helps test the strength of chassis components.

#12 Takuya Okada, a master of the strain gauge: Part 1

This two-part article takes a look at Takuya Okada, a master of the strain gauge whose unique expertise helps test the strength of chassis components.

[In the words of Akio] #14: "Easier and More Enjoyable"

A desire to make things easier for others and find enjoyment--speaking to a young audience, Akio Toyoda shares the connection he finds between these two elements.

#6 Veterans Inspired by Dedication to Authentic Monozukuri: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This article focuses on the struggles of I-beam forging.

#6 Stories in Monozukuri - Making Things the Old Way: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This article traces the challenge of creating I-beam molds.

Akio Toyoda's 2023 New Year Message to the Global Toyota Family

At the start of 2023, Akio Toyoda delivered his New Year greeting in English to all of his colleagues around the world with appreciation for the bonds uniting the global Toyota family.

Is Interior Design "Where It's At" Right Now?

As one interior designer claims, "99% of time with your car is spent inside it." Let's journey into the little-known world of interior design.

Morizo Can't Stop Leaking News at WRC Talk Event

Five drivers took the stage for a panel discussion during Toyota's grassroots rally event in its home city of Toyota in Aichi Prefecture. A feast for rally fans, the session held countless surprises.

A True Love for Cars and Rally - WRC Team Principal Jari-Matti Latvala

The TOYOTA GAZOO Racing World Rally Team claimed the WRC triple crown for the second year running. To find out more about the team's leader, Toyota Times caught up with Jari-Matti Latvala enjoying time off at home in Finland.

JAMA Looks to Showcase Japan's Underlying Strengths

Public and private sectors unite to pursue carbon neutrality using Japan's diverse options. JAMA reaffirmed the auto industry's mission for Japan's future at this recent press conference.

#5 Welding, Sheet Metal Work, and Other Challenges Outside Daily Routines: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fifth installment highlights the efforts of the ladder frame restoration team.

#5 How Wits, Not Money, Led to a Pending Patent: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fifth installment highlights the efforts of the ladder frame restoration team.

Akio Toyoda Fields Questions on Carbon Neutrality from U.S. Reporters

President Akio Toyoda gave an interview for U.S. media amid the BEV shift being a hot topic worldwide. Here are some highlights from their hour-long conversation.

The Mystery Box Bringing Toyota's Kaizen into Hospitals

This is a series featuring Toyota's research in non-automotive fields, with the spotlight focusing this time on support for the work of hospital nurses.

Why Keep Making Hybrids? Mission of the All-New Prius

Following the world premiere of the fifth-generation Prius, Toyota Times shares the full presentation by Simon Humphries, Senior General Manager of Design.

Public and Private Sectors Team Up on Decarbonization and the Mobility Industry

Keidanren's Committee on Mobility held its first meeting with the Prime Minister and Cabinet ministers, bringing the public and private sectors together to strengthen Japan's competitiveness and focus on the future.

Toyota's Emboldened Exterior Designers

The third article of our car designer series turns to exteriors, uncovering the story behind Toyota's bold designs.

Akio's Surprise for a Dear Friend and Messages to U.S. Dealers

For the first time in three years, President Akio Toyoda attended Toyota's National Dealer Meeting in the U.S., bringing a great surprise for a special guest.

Toyota Develops a Refreshing Nap Seat?

Part of a series featuring Toyota's research in non-automotive fields, this article is all about getting a good sleep, featuring the automaker's newly developed TOTONE nap seat.

4 Key Points on Toyota's Latest Financial Results

Toyota Times provides a quick overview of Toyota's FY2023 first-half financial results! A 3-minute breakdown of the story behind the numbers.

Akio Toyoda Guides Successors of a Qatari Family Business with Founding Philosophies

Members of the family that runs Toyota's dealerships in Qatar visited Japan. What advice did Akio have for these promising young business leaders?

Mechanics, Weather Forecasters, and Chefs: 80 Specialists Taking on the WRC

Toyota Times showcases rally's exciting and fun aspects ahead of November's Rally Japan. Here, Yuta Tomikawa shines the spotlight on specialists beyond the drivers in Toyota's World Rally team.

#11 Leveraging Skills for Disaster Response

A two-part article on Hirotoshi Hikota, a master of facility maintenance who repairs the vast systems that keep the car production genba moving.

#11 Powering Production Through Facility Maintenance

This two-part article introduces Hirotoshi Hikota, a master of facility maintenance who repairs the vast systems that keep the car production genba moving.

Driving All-Japan Mobility Transformations

The newly established Keidanren Committee on Mobility kicked off in September. Having garnered much attention and gained registration from over 200 companies, what is the group hoping to achieve?

Revealing Vehicle Recycling Processes―Your Cars Live on in Different Forms

How do you recycle 99% of a car that contains around 30,000 parts? Here we offer a peek into the world that awaits vehicles once their driving days are over.

Restoring the Crown #1: Project Kickoff

This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origin. This article covers the project's kickoff event.

Crown's Essence to Live on in the 16th Generation

The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hiroki Nakajima discuss the twists and turns of the model's development.

[In the words of Akio] #13: "Japan's Crown"

Akio Toyoda has special feelings for the Crown, Toyota's Japanese flagship model, with a core sense best expressed, in a word, as "Japan."

Hydrogen Engine Car's First Run in Europe Puts All Eyes on Morizo

Toyota's hydrogen-powered car recently made its first appearance in Europe. What message did President Akio Toyoda hope to send as he jumped behind the wheel as Morizo? Toyota Times' new reporter Yuta Tomikawa was there to find out.

Toyota Designers' Expansive Work to Predict the Unpredictable

This story delves deeper into what designers at Toyota do in pursuit of making ever-better cars, including how they dream up new cars!

Mixed Model Production and Carbon Neutral Efforts Take Motomachi Plant Into the Future

The differences go beyond color―cars of various sizes and powertrains stream down the same production lines. Toyota Times looks at how genba expertise and ingenuity make it possible to handle unprecedented challenges.

Struggles Inside Toyota's Immobilized Plants

Customers are awaiting delivery, and workers are eager to make cars--a look at the pressures affecting Toyota's production genba.

Spotlighting Toyota's New Home Battery Business

As stable power supply becomes an increasingly critical issue worldwide, Toyota has released a home battery system in Japan. Here, we look into the project's background and the struggles of the team charged with this new battery business.

Studying Science-based Benefits of Leafy Spaces

As part of featuring Toyota's research in non-automotive fields, this article spotlights a team studying the power of nature.

US Rally Media DirtFish Interviews Morizo at WRC on Hydrogen Engine

Morizo and a rally legend drive a hydrogen-powered engine car on public roads for the first time! Here, Toyota Times shares key interview videos from US-based rally media DirtFish.

Car Lovers Ignite Passions to Reform Racing

Super Formula is the pinnacle of auto racing in Japan. Toyota Times reports from the frontlines, where reforms are being driven by an urgent sense that it may all be coming to an end.

"Design Visualizes the Future": Toyota's Global Design Head on Key Car-Making Philosophy

This series focuses on Toyota's car designers. In this article, Simon Humphries, the design division's chief shares key philosophy and values in their design work.

Evoking Memories of Seniors with Dementia: LEXUS DESIGN AWARD Winner's Idea to Bring Happiness

The LEXUS DESIGN AWARD, in its 11th year, is open to new entries from July 27. Here, Toyota Times spotlights why Lexus runs a design award beyond mobility and the latest Grand Prix winner's product.

#10 Teppei Hayashi, a master of cutting tools: Part 2

This two-part article features Teppei Hayashi, a master of cutting tools that play an indispensable role in car manufacturing.

#10 Teppei Hayashi, a master of cutting tools: Part 1

This two-part article features Teppei Hayashi, a master of cutting tools that play an indispensable role in car manufacturing.

President Toyoda's message to the world: "This is Japan's Crown!"

Toyota held the world premiere of its new flagship Crown on July 15. Toyota Times presents to its readers in full President Akio Toyoda's speech at the unveiling.

#4 Engine Restoration in Search of Lost Horsepower: Part 2

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This story reports on the engine restoration work in full swing.

#4 Engine Restoration in Search of Lost Horsepower: Part 1

A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fourth installment highlights the efforts of the engine restoration team.

[In the words of Akio] #12: "The future is ours to create together"

90 years ago, Kiichiro Toyoda ventured into the automotive business along with many passionate colleagues. All these decades later, one of their paramount principle lives on at Toyota, as demonstrated by his grandson, Akio Toyoda.

Throwing Light on Toyota's Plan B Design Group

The Frontier Research Center proceeds with projects quite removed from Toyota's main business. Their existence, however, is a significant part of the company's survival strategy.

What Akio Toyoda Looks for in a Successor

This second article on the shareholders' meeting Q&A session shares comments made by Akio, now in his 14th year as president, on the topic of his successor.

"Our Allies in Achieving Carbon Neutrality": Automotive Analyst Shinya Yamamoto on Hydrogen Engines

Yamamoto last year described the hydrogen-powered engine as "a catalyst that unleashed our dreams." Since then, he has attended every race to see the technology's progress for himself. A year on, how does he see this challenge?

Taking Hydrogen Power to the Peak: Fuji 24 Hours Race Results

After a year since putting a hydrogen-powered engine on the racetrack, Toyota revealed that it has started research and development for commercialization. Here, we look at what lies ahead along the technology's long but rewarding journey.

The Key Shareholder Questions for Toyota

The 90-minute Q&A session covered topics ranging from the local to the global, past and future. This article focuses on six major questions.

Akio Reflects on 13 Years Since Returning to Toyota's Core Philosophy

Akio Toyoda, at his 13th General Shareholders' Meeting as chairperson, looked back at the last 13 years and explained the clear changes he has seen at Toyota to shareholders.

Why Toyota Takes on 24-hour Endurance Races (Part 2)

Breaking down the history of Toyota's first Nürburgring 24-hour race, its lessons for today, and the resulting vision for the future.

Why Toyota Takes on 24-hour Endurance Races (Part 1)

For Toyota, endurance racing has outsized significance. Find out why, along with what makes Germany's Nürburgring such a special course.

Synthetic Fuels: A Promising Option for Decarbonizing Engines

More and more companies and motorsports organizers have invested in synthetic fuels as an alternative to fossil fuels. Here, Toyota Times breaks down key points on these promising fuels that are powering a carbon-neutral future.

Key Points of the 2022 Fuji 24H Endurance Race

Toyota Times breaks down four key points for watching the 2022 Super Taikyu Series Fuji 24-hour race.

Behind the Akio-Inspired GR86 Commercial Demonstrating the FR Magic

Astonishingly, the new GR86 commercial, airing since April, uses no computer graphics. Watch as four master operators perform in perfect sync!

JAMA Press Conference Exhibits the Strength of Japan's Automotive Industry When Working as One

As the JAMA's new leadership structure kicks into gear, Japan's automotive industry takes a new step towards creating a shared future.

#9 Auto mechanic Koji Okada, a master of restoration (Part 2)

This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legendary Toyota 2000GTs back to life.

#9 Auto mechanic Koji Okada, a master of restoration (Part 1)

This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legendary Toyota 2000GTs back to life.

Addressing a Year of Continued Crisis: Financial Results Announcement Q&A Session

Reporters asked a wide range of questions at the press briefing, digging into the many business challenges Toyota faces this year.

Breaking: FY2022 Toyota Financial Results and its Strengthened Profit Structure

Toyota Times breaks down the key takeaways and figures from Toyota's financial results for FY2022.

[In the words of Akio] #11: "Intentional Pause"

Akio has defined a "pause" as a period of transition in the company's operations; a time to pursue forward-looking initiatives for sustainable growth.

#3 Digging Through Designs: The Transmission Team Starts from Scratch (Part 2)

A project team worked on reviving Toyota's first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuilding its transmission.

#3 Digging Through Designs: The Transmission Team Starts from Scratch (Part 1)

A project team worked on reviving Toyota's first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuilding its transmission.

New Fuels to Fire Up Competitive Spirits (Super Taikyu 2022 Opener)

The challenge of taking on Super Taikyu with a hydrogen-powered car was all about expanding carbon-neutral options. In Season II, these options and the circle of like-minded partners are growing faster than ever.

Toyota's AI Basketball Robot CUE5: Developers Continue to Forge Ahead to Give Back (Installment Four)

Starting as an informal approach to learn AI technology, Toyota's basketball robot CUE has inspired the world with accurate throws and now with dribbling performance. Its next shot is going to be even bigger, doing everything that a basketball player does.

"Make Toyota a Place Where People Gather Together": 2022 Akio Toyoda Message to New Employees

Over 1,000 new employees gathered at the company headquarters in Toyota City to attend the entrance ceremony on April 1st. In welcoming them, Akio Toyoda described a mindset important when working at Toyota and in the automotive industry.

Super Taikyu Opener! Sparks Fly as Rivals Race Together Towards Carbon Neutrality

In-depth coverage of Super Taikyu Round 1 at Suzuka Circuit--driver ambitions for the carbon-neutral fuel challenge, focal points for the coming season, and a sneak peek at the rival team!

"Children's Dreams" a Driving Force behind Robot Mascot Development: The Technology and People that Supported the Tokyo 2020 (Part 3)

Even in the face of technological hurdles, what drove Toyota's development team working on humanoid robots of the Tokyo 2020 mascot characters, Miraitowa and Someity, was a desire to bring smiles to children's faces.

HSR, the Omotenashi Robot: The Technology and People that Supported the Tokyo 2020 (Part 2)

Despite difficulties such as the postponement of the Games and the decision to allow no spectators, the HSR team continued to pursue a human-centered approach with the omotenashi robot. This article shares their key learnings from that experience.

To those who love Honda & Suzuka - A Message from Morizo

Toyota President Akio Toyoda appeared on the big screens at Suzuka Circuit on Fan Appreciation Day. Speaking as one of the fans, he shared an attachment stronger than most.

#8 Shingo Yamashita, a master of multi-modeling (Part 2)

This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlative tactile experiences.

#8 Shingo Yamashita, a master of multi-modeling (Part 1)

This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlative tactile experiences.

A Tearful Speech and Firm Resolve from Future Toyota Leaders: 2022 Toyota Technical Skills Academy Graduation Ceremony

2022 Graduates of the Toyota Technical Skills Academy display the strong sense of purpose they developed during their time at the Academy amid the COVID-19 pandemic. Learn about the unique experience which is sure to guide them as future Toyota leaders.

TRI Unveils Autonomous Drifting Capabilities To Advance Active Safety

The GR Supra drifts around obstacles with a rumbling squeal. Find out why TRI is researching autonomous drifting technology.

[[In the words of Akio] #10: "Let's do it!"

"Let's do it!" This is one of the key phrases Akio Toyoda uses to motivate his colleagues and partners. But what exactly does it mean? The answer comes all the way from Toyota's founding years.

The Automotive Industry's Role in Creating a Virtuous Cycle of Growth in Japan (JAMA press conference)

JAMA chairman Akio Toyoda explains the key to achieving growth and distribution, which form the backbone of the automotive industry's five priority focuses for this year.

Using Motion Capture to Boost Athlete Performance and Make Ever-Better Cars

Why is Toyota now using its vehicle measurement motion capture analysis to help athletes? This story shows how this trial can create synergies between athletic performance and vehicle development.

Two Refugee Students Come to Toyota as They Try to Build Bonds between Syria and Japan

Two Syrian students became interns at Toyota while studying for MBAs in Japan. What was their takeaway from the experience?

Morizo's Long-Awaited Conversation with Jari-Matti Latvala - 40 Minutes of Smiles

During their chat, the pair arrange a driving duel in Japan and Finland. A win for Latvala may come with a bonus prize!

#7 Kazushi Eto, a master of clay modeling (Part 2)

Kazushi Eto, clay modeling master. "The craft behind Japan's car making excellence."

#7 Kazushi Eto, a master of clay modeling (Part 1)

Kazushi Eto, clay modeling master. "The craft behind Japan's car making excellence."

Akio Toyoda's Wish for 2022 (An Extra Story on the New Year's Address)

After making three requests to Toyota employees in his New Year's address, President Akio Toyoda returned to center stage to make a fourth.

President Toyoda's New Year's Address to Team Members in Japan

Toyota Times presents the full text and video of President Toyoda's New Year's address to Toyota employees in Japan, delivered at an internal event on January 7.

Akio Toyoda's New Year Greeting to Toyota Colleagues Around the World

At the start of 2022, Akio Toyoda delivered his New Year greeting in English to all of his colleagues around the world with appreciation for the bonds uniting the global Toyota family.

"The Future is Something We Create Together": JAMA Chairman's 2022 New Year Message

Toyota Times shares the 2022 New Year message delivered to Japan's 5.5 million individuals in the automotive industry, which continued to move forward last year in supporting people's lives and taking on challenges for the future.

[In the words of Akio] #09: "Step up to the plate"

This key phrase of using baseball analogy represents Akio Toyoda's unwavering belief in how to move forward, especially in an era where it is difficult to predict the future and show results quickly.

The New Year Starts with Dakar - Don't Miss the Final Run of the Land Cruiser 200!

Get ready for Dakar with ace driver Akira Miura live in the studio! Hear what makes the rally so special.

Akio Toyoda on Quality: Communication and Priorities Are Key (Part 2)

The theme of the first part was communication and how to deal with failure, but then the discussion gradually shifted to quality itself.

Akio Toyoda on Quality: Communication and Priorities Are Key (Part 1)

President Akio Toyoda attended this year's 56th All-Toyota Total Quality Management (TQM) Competition for the first time in six years. This article looks at what inspired him to attend of his own accord.

"Do you like battery EVs?" Akio Toyoda's Response

In the middle of the Q&A session, one journalist asked if President Akio Toyoda personally likes BEVs or not. As Master Driver of Toyota, or driver Morizo, what did Akio have to say?

Answers to Five Questions about Toyota's BEV Strategy (Report on Media Q&A Session)

This article looks into the responses by four key speakers to media questions about Toyota's battery EV strategy announcement of Dec. 14. The underlying message is that the company's approach of providing full-lineup options is a sincere one.

Toyota Strengthens BEV Lineup to Keep Offering Options for Everyone (Full Text of President Toyoda's Presentation)

Does Toyota's newly revealed battery electric vehicle strategy indicate a change in Toyota's multi-solution approach? Toyota Times spotlights President Akio Toyoda's presentation to help its readers better understand Toyota's direction.

Team Principal Latvala Back in the Driver's Seat? A New WRC Era Begins on January 20!

TOYOTA GAZOO Racing World Rally Team Principal Jari-Matti Latvala joined live in studio! He shared his triple crown story & aspirations for season 2022.

Toyota Reveals Full Lineup of Battery EVs: Toyota's Briefing on BEV Strategies

Toyota President Akio Toyoda has presented the company's battery EV strategies. Revealing 16 new battery EVs, what did he have to say?

Six Months of Evolution in Making, Transporting, and Using: Hydrogen-Powered Engine's Last Race of 2021

Part two of the final race of the 2021 Super Taikyu Series will take an overall look at how the race represented this year's challenge for carbon neutrality in the areas of "making," "transporting," and "using" hydrogen.

Ever-evolving Circle of Like-Minded Partners into Next Season: Hydrogen-Powered Engine's Last Race of 2021

To explore options for carbon neutrality together through motorsports, top executives of car and motorcycle manufacturers who are rarely seen in one place gathered for the last race of 2021 Super Taikyu Series.

Toyota's Field Support Robots with an "Athletes-First" Approach: The Technology and People that Supported the Tokyo 2020 Games (Part 1)

As a worldwide partner, Toyota supported Tokyo 2020 with not only vehicles but also a variety of robots. Toyota Times turns a spotlight on the autonomous field support robots (FSR) in the first part of the series featuring the tireless efforts behind the scenes of the Games.

#2 Young Engineers Come Together to Launch Restoration Project

Toyota Times provides a series of articles featuring the project to revive Toyota's first racing car "Toyopet Racer", developed 70 years ago. This second part describes how the project team was formed inside the company.

The Man Who Drives the Hydrogen Engine Car and Makes Morizo a Better Driver

Fresh from Super Taikyu racing in the hydrogen-powered Corolla, Masahiro Sasaki discusses the evolution of Morizo's driving.

[Through the Finder] #6 Toyota and Its Partners Finish on the Podium by Manifesting "Producing, Transporting, and Using" Hydrogen

A series tracing the journey of ROOKIE Racing through the images of photographer Noriaki Mitsuhashi. Part 6: 2021 Super Taikyu Series Round 5.

JAMA Forms New United Front for Taking on Change (Part 2)

How has Japan's automotive industry supported the Japanese economy? Numbers revealed the magnitude and breadth of the impact of the automotive industry at the press conference announcing JAMA's new structure.

JAMA Forms New United Front for Taking on Change (Part 1)

The word "cooperation" was repeated many times throughout a press conference announcing JAMA's new structure. Toyota Times zeros in on why there was so much emphasis on working together.

WRC Driver Takamoto Katsuta in Studio! A Three-Generation Bond with Toyota

In between WRC races, Takamoto Katsuta joined Toyota Times Athletes Now on November 10 to share all the excitement of rally.

#1 Kiichiro Toyoda's Conviction that Gave Birth to the Toyopet Racer

Toyota Times provides a series of articles featuring the project to revive Toyota's first racing car "Toyopet Racer", developed 70 years ago. The first part describes its historical background and Toyota founder Kiichiro Toyoda's passion in developing the car.

[In the words of Akio] #08: "For someone other than yourself"

In various opportunities, such as when talking about sports, telling the employees what mindset to embrace, and presenting the company's vision, President Akio Toyoda often describes his key thinking as, "for someone other than yourself". This is rooted in his experience back in 2011.

Regaining Hope and Joy: A Mother and Daughter's Life Turning Point with Toyota's Rehabilitation Assist Robot

A smart, respected mother usually dressed in a suit and heels suddenly became unable to walk due to illness. A turning point for both mother and daughter was their encounter with a Toyota robot.

Doctors and Engineers Forming a Team: Untold Story of Toyota's Rehabilitation Assist Robot

Toyota's rehabilitation assist robot development started inauspiciously with an overly technology-focused failure. This article takes a look back on a development process that spans more than a decade.

Working Closely with Dealers and Suppliers to Help Mitigate Production Decline Impact in FY2022 1H

Despite revising upward its year-end forecast for operating income, Toyota still has a stern outlook. Through the answers to reporters' questions at Toyota's financial results announcement, Toyota Times takes a closer look at how the company views the situation.

Quick Review of Toyota's Latest Financial Results (FY2022 First Half)

Toyota Times provides the key points of Toyota's FY2022 first half financial results during which COVID-19 and a chip shortage have affected automakers worldwide.

Driving the Ultra-Tough "F-Course" in the Land Cruiser: Building Roads to Improve Cars (Part 2)

F-Course is a test course that recreates rough terrain from around the world. With his miraculous driving techniques, Land Cruiser Meister Takanobu Fukuoka shows how tough the roads are and how capable the Land Cruiser proves to be.

"Meister" on Making Ever-Better Land Cruisers: Building Roads to Improve Cars (Part 1)

At Toyota, there is a test driver who has played a key role for over 40 years in not just testing the vehicles but also building roads that ensure the Land Cruiser's "reliability," "durability" and "drivability on rough terrain".

Toyota and its Sports Clubs Are Two Hearts Beating as One

The second episode of the re-launched Toyota Times Athletes Now features the history and relationship between Toyota and its sports clubs.

Why Akio Toyoda Refers to Woven City as a "Test Track"

The Toyota Times Athletes Now program was re-launched on October 6 to cover Toyota sports news and events as well as important corporate topics. Its first guest, President Akio Toyoda, shared his thoughts on Woven City.

Vehicle's Evolution Changes the Conversation - Toyota's Third Hydrogen-Powered Engine Race

Toyota's endeavor with the hydrogen-powered engine has continued and seen greater progress each time. Four months on from the first race in May, this time at Suzuka, the hydrogen-powered engine's performance is hot on the heels of gasoline engines.

Toyota Cheer Squad: The Reason We Cheer

The Toyota Cheer Squad has a long history dating back to 1969. Why do its members give up their personal time to cheer on athletes? In this spotlight article, members explain what they find enjoyable and significant.

Expanding the Circle Through Shared Purpose - Toyota's Third Hydrogen-Powered Engine Race

Toyota's endeavor with the hydrogen-powered engine has continued and seen greater progress each time. This time at Suzuka, from "major arteries" to "capillaries", transporting Australian hydrogen for the race brings new challenges to light.

Activities of Former Toyota Athletes

In the department that supports the activities of Toyota athletes are many people who are former Toyota athletes themselves. So what are their unique methods for providing support and how do they utilize sports culture?

"Carbon is our enemy: Let's Use Everything We've Got To Fight It"－Toyota's Chief Scientist on Carbon Neutrality

Dr. Gill Pratt, CEO of Toyota Research Institute, and Chief Scientist at Toyota, offers perspectives as a scientist on how people should understand carbon neutrality and how automakers should see the path moving forward.

Akio Toyoda on Japanese Political Leadership

At a press conference held before a motorsport race on September 18, Akio Toyoda in his driving suit shared his views on the political leadership of Japan.

[Through the Finder] #5 Round 4 in Autopolis Expands Technology Options for Producing Green Hydrogen

A series tracing the journey of ROOKIE Racing through the images of photographer Noriaki Mitsuhashi. Part 5: 2021 Super Taikyu Series Round 4 in Autopolis.

Message of Gratitude from IPC to Toyota

With the end of the Paralympics, Toyota received a video from the International Paralympic Committee. The video contained words of gratitude for the support of para sports.

Toyota's Key in Software Survival: In-House Capability and Real Customer Contact

The importance of software and connected technologies in automobiles is growing. How will Toyota compete to survive? Keiji Yamamoto, Toyota's chief officer leading efforts in this area explained.

The Automotive Industry's Earnest Views on Carbon Neutrality－JAMA Press Conference

As various policy-making discussions are underway, JAMA Chairman Akio Toyoda sent a message on carbon neutrality at a press conference on September 9, which represented how seriously the Japanese automotive industry is facing the global climate issue.

Integration with Vehicles--The Strengths of Toyota's Battery Development Strategy

"Peace of mind" is key to Toyota's battery development concept. What strengths has Toyota cultivated to achieve the aim of this concept? Chief officers leading the effort explain the key points.

#6 Keishi Miyachi, a master of painting

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The sixth interviewee is a master of painting.

A Detailed Inside Report About the Changes Happening at JAMA

Toyota Times interviewed the key figure at Japan Automobile Manufacturers Association to learn about its recent organizational reform in depth and the member's thoughts behind the effort.

Agile Development Brings Bold Progress in Two Months - The Hydrogen-Powered Engine's Second Race

Years of improvement, akin to a full model change for production cars, in just two months - take a closer look at the hydrogen-powered Corolla's dramatic improvement.

Expanding Renewable Energy Options - The Hydrogen-Powered Engine's Second Race

Fueled with locally produced green hydrogen, the hydrogen-powered engine expands renewable energy options in its second race.

To Make Ever-Better Cars: Land Cruiser and GR Yaris Engineers Share What They Value in the Development (Part 2)

Two engineers in charge of totally different vehicles, the Land Cruiser and GR Yaris, talk about each development approach to find their shared value and recent changes at Toyota.

To Make Ever-Better Cars: Land Cruiser and GR Yaris Engineers Share What They Value in the Development (Part 1)

Two engineers in charge of totally different vehicles, the Land Cruiser and GR Yaris, talk about each development approach to find their shared value and recent changes at Toyota.

The Inspiring Video Presented to Toyota by International Paralympic Committee

At a meeting with Akio Toyoda on August 25, International Paralympic Committee President Andrew Parsons presented a video to express gratitude for Toyota's support of--and shared passion for--the Paralympics.

[Paralympic Sports Introduction] Watching the games is much more fun once you understand their appeal!

The Tokyo 2020 Paralympic Games are finally about to start. Here we introduce the rules and highlights for all of the 22 competitions that will be held, each with their own unique appeal.

"Chance to See New Aspects of Life": Former IPC Head Sir Philip Craven On the Tokyo 2020 Paralympic Games

Ahead of the Tokyo 2020 Paralympic Games, Toyota Times reporter Kyonosuke Morita spoke with former International Paralympic Committee President Sir Philip Craven to hear about his thoughts on what to watch during the games.

A Quick Look Back on the Corolla's 55-Year History with Over 50 Million Customers

With a history of more than 50 years, the Corolla has now hit the historic milestone of 50 million units sold worldwide. In celebration, Toyota Times looks back on the history and development of the Corolla in the form of a quiz.

A Quick Look Back on the Corolla's 55-Year History with Over 50 Million Customers

With a history of more than 50 years, the Corolla has now hit the historic milestone of 50 million units sold worldwide. In celebration, Toyota Times looks back on the history and development of the Corolla in the form of a quiz.

Beyond the Records: The Message of the Mirai 1000 km Drive Challenge in France

The Toyota Mirai ran over 1000 km on a single hydrogen refuel - an astonishing news that came from Europe in May. Three key persons who led the project explain what made them take on this record-breaking challenge.

"Surpassing the Predecessor": How the New Land Cruiser Got its Drive (Part 2)

The test drivers and chief engineer of the new Land Cruiser talk about their development challenges to evolve the Land Cruiser 300 Series while ensuring its unwavering concept of "go anywhere & everywhere and come back alive & safe".

"Surpassing the Predecessor": How the New Land Cruiser Got its Drive (Part 1)

Through a test drive in a full-fledged off-road driving course, the test driver and chief engineer for the new Land Cruiser explain how the 300 Series has evolved to ensure its unwavering concept of "go anywhere & everywhere and come back alive & safe".

Land Cruiser's 70-Year History and Design Philosophy: Interview with Chief Engineers (Part 2)

The all-new Land Cruiser, the latest 300 Series made its debut in June 2021, as the year marks the model's 70th anniversary. Two engineers who lead the Land Cruiser development talk about what it has been true to in its long history, representing Toyota's three strengths in quality, durability, and reliability.

Regaining the Trust: Overcoming Difficulties in Making a Prosthetic Blade for Competitive Sports

A group of Toyota engineers and technicians volunteered to develop a prosthetic blade for Keita Sato, a para-athlete and colleague. Behind the challenge, there was a story of countless failures and kaizen in pursuing a better prosthetic blade.

Land Cruiser's 70-Year History and Design Philosophy: Interview with Chief Engineers (Part 1)

The all-new Land Cruiser, the latest 300 Series made its debut in June 2021, as the year marks the model's 70th anniversary. Two engineers who lead the Land Cruiser development talk about what it has been true to in its long history, representing Toyota's three strengths in quality, durability, and reliability.

Akio Toyoda Visits the e-Palette Operation Support Team on the Opening Ceremony Day

Akio Toyoda visited the e-Palette operation supporting genba on the day of the Tokyo 2020 Games' opening ceremony. He gave unique but important advice to its members, who had been nervous and believing that there was zero tolerance for mistakes.

#5 Yasunobu Wada, a master of press molding

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The fifth interviewee is a master of press molding.

[In the words of Akio] #07: "Hate to lose"

When it comes to competition, you either win or lose. Himself once an athlete, Akio Toyoda often says that he "hates to lose". What do these words, which demonstrate a passion for always wanting to be at the top of one's game, mean for a company CEO?

Promoting a Triple "Friendly" Kaizen Approach at an Engine Plant: For People, Costs and the Environment

At Toyota's engine plant that is taking on challenges toward carbon neutrality, driving their effort is the concept of kaizen that has long made Toyota, Toyota.

To Global Toyota Athletes Competing in Tokyo: Message from Akio Toyoda

With the world standing moments away from the Olympic Games Tokyo 2020, Akio Toyoda delivered a video message to all Global Team Toyota athletes around the world who are finally heading to make their dreams come true in Tokyo 2020.

Message from Akio Toyoda to Osamu Suzuki, Senior Advisor of Suzuki and Legendary Automotive Leader of Japan

At the press conference, the last question from the reporters was one about Akio's thoughts on Osamu Suzuki, who has made huge contributions to Japan's automotive industry and recently retired from running Suzuki Motor Corporation.

Aiming to Improve Logistics and Lives of People: Toyota's New Collaboration with Suzuki and Daihatsu

In announcing the participation of minivehicle manufacturers Suzuki and Daihatsu in a Toyota-initiated commercial vehicle business partnership, the three companies' presidents shared their expectations for synergy through new collaboration.

Driving the Mirai and the Future: A Talk between Automotive Journalist Goro Okazaki and Fashion Designer Yosuke Aizawa

Automotive journalist Goro Okazaki personally bought a second-generation Mirai in late 2020. As a journalist and an owner, he talks about the car with fashion designer Yosuke Aizawa, who is also a car enthusiast.

Breakthrough Challenges on Reconditioning Center Specialized for Toyota Athletes

Establishing a Reconditioning Center is almost unprecedented in Japan's sports world. Toyota Times interviews the director on how and why the facility was established, and what role it is expected to play.

Hydrogen-Powered Engine: "A Catalyst that Unleashed Our Dreams" - Interview with Automotive Analyst Shinya Yamamoto

Automotive analyst Shinya Yamamoto, who was visiting the venue to cover the race, graciously agreed to an impromptu interview with Toyota Times.

Hydrogen Powered Not Only a Racing Car during the 24-Hour Endurance Race

Behind the hydrogen-powered car's world-first completion of a 24-hour race, another hydrogen initiative was underway.

An Explainer on Hydrogen's Viability as A Future Energy Source

This article provides basic information on hydrogen, the key energy source in achieving carbon neutrality, in the form of responding to various questions.

Drivers' Thoughts on the Hydrogen-Powered Engine in a Hard-Fought Race

What does the hydrogen-powered engine really feel like? Morita interviewed the race drivers to find out.

New Section Launched to Convey Toyota's Passion for Sports

A new section has been added to Toyota Times, sharing Toyota's passion for sports and introducing its athletes who try hard to push beyond their limits.

[Through the Finder] #4 Capturing the 24-Hour Race with the Hydrogen-Powered Engine From a 1-in-5.5-million Perspective

This series focuses on ROOKIE Racing's battles as told through photographs by photographer Noriaki Mitsuhashi, with this story covering Round 3 of the 2021 Super Taikyu Series at Fuji Speedway.

#4 Eisuke Yoshino, a master of sheet-metal welding

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The fourth interviewee is a master of sheet-metal welding.

[In the words of Akio] #06: "Purposeful passion and action"

"The automotive industry has entered an uncharted era," says Akio Toyoda on many occasions, and carbon neutrality is now increasing the unpredictability even more. But for Akio, the key in moving forward is clear; it is to continue taking action with a resolute will.

Akio Toyoda's 12 Years of Mission-driven Action with Genba

The sixth part of this Ordinary General Shareholders' Meeting series turns the spotlight onto Akio's conviction and determination-filled concluding remarks to shareholders who have long supported Toyota.

Toyota's Mission of "Producing Happiness for All"

The fifth part of this Ordinary General Shareholders' Meeting series examines the Toyota Philosophy, which was another key topic brought up by shareholders. What spurred Akio Toyoda to establish this management compass?

Pursuing Best-in-Town Around the World

The fourth part of this Ordinary General Shareholders' Meeting series highlights responses by two top leaders of Toyota's overseas business from the U.S. and China. Their comments were both based on an unwavering principle in Toyota's operations around the world.

Passing on the Philosophy of Being Human-Centered at Woven City

The third of a six-part series on the 2021 Ordinary General Shareholders' Meeting reflects on comments made by Operating Officer James Kuffner on Woven City. At the core of the city, passed down from Sakichi Toyoda, is the pursuit of bringing happiness to people.

Toyota's Technology Chief Shares Key Intentions in Its Wide-Ranging Investment

The second of a six-part series on the 2021 Ordinary General Shareholders' Meeting features Toyota's all-round electrification strategy. Why not focus on narrower range of options? Can Toyota afford the investment? Toyota's Chief Technology Officer responds to the shareholder's question.

Akio Toyoda Reflects on Toyota's Growth Over His 12-year Presidency

This is the first of a six-part series on Toyota's 2021 Ordinary General Shareholders' Meeting held on June 16. In responding to the first question from a shareholder, Akio Toyoda presented figures demonstrating the contributions Toyota has made to governments, employees, and suppliers.

"For People's Safety and Peace of Mind": How Toyota City Model Improves Vaccination Operations

Collaborative efforts of the "Toyota City Model" have shown that combined skills of the medical professionals, government, and private sectors can make a great improvement in COVID-19 vaccination. Toyota has promoted continuous kaizen based on the philosophy of the Toyota Production System.

Is Manufacturing Past its Prime? Toyota Chief Production Officer Says "No"

"Does Japan need manufacturing?" Such was the question posed by Toyota's top person in charge of manufacturing during a recent presentation for the media. What was he really trying to get at?

Creating a Zero-Emissions Workplace: Oguchi Parts Center No. 2

As part of its commitment to achieving carbon-neutrality, Toyota has recently opened a new CO2-free parts logistics center in Japan. How can it achieve zero emissions? Toyota Times visited the center to learn about their efforts.

Why did Toyota Race with a Hydrogen-Powered Engine? A Close Look at the 24 Hours of Intense Development

Toyota tackled an endurance race with a hydrogen-powered engine. Why throw this fledgling technology into such a demanding race? Morita took a close look to find out.

"Are You Committed?": Supplier Asks, and Toyota Proves Its Seriousness in Jointly Implementing TPS

As part of the company-wide TPS training program that started in 2020, Toyota's R&D group, Vehicle Development Center has conducted various kaizen activities on "meter development" together with its partner DENSO. How did they solve issues and what is their progress?

How Toyota Now Promotes TPS Beyond Manufacturing

Toyota has initiated projects to apply its core strength of the Toyota Production System (TPS) more beyond manufacturing areas. This article highlights how TPS leadership views the progress at Toyota's workplaces after the company-wide training program for office staff began last year.

The Leadership Akio Toyoda Has Valued: JAMA Chairman Press Conference

For three years in his current role as JAMA chairman, Akio's actions have always been based on "missions" to contribute more, as the automotive industry, to the future of Japan. Such missions have driven many others in the industry during the crisis over the past year.

The 24-Hour Challenge of the Hydrogen-Powered Engine

The Corolla with a hydrogen-powered engine completed the 24-hour endurance race in May 2021. Toyota Times looks back on the 24 hours that may become a historic time one day, together with photos by race photographer Noriaki Mitsuhashi.

[In the words of Akio] #05: "Sustainable growth"

In overcoming various crises after the global financial crisis of 2008, Toyota's management was driven by their resolve to achieve steady growth every year, as Akio repeatedly stressed the word "sustainable growth".

#3 Toshio Ando, a master of forging

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The third interviewee is a master of forging.

Seeking to Give Back for All the Support Received: Rugby Sevens Player Dai Ozawa

Gratitude to teachers, family, teammates, and a company that understands his devotion to rugby sevens, and thoughts on a path to tomorrow.

How One School's Way of Nurturing its Students Amazed a Top Toyota HR Executive

Established in 2015 after the Great East Japan Earthquake, Futaba Future School in Fukushima provides students many unique and advanced programs based on its mission to nurture talents who can pioneer the future. Masanori Kuwata, Toyota's chief HR executive, visited the school to study its initiatives.

ROOKIE Racing's Journey: What You Need to Know Before the 24H Endurance Race Challenge (extra edition)

As Toyota has taken on the unprecedented challenge to compete in a hydrogen-engine-powered race car, a video showing the challenges of ROOKIE Racing in the previous races is released by Toyota Times, describing the significant role it is playing in Toyota's car-making.

Akio's Message to All "24H Team" Members: What You Need to Know Before the 24H Endurance Race Challenge (4)

This series focuses on Toyota's first 24-hour endurance race using a hydrogen-powered engine. This fourth part shares Akio's message to all members involved in the 24-hour challenge, who share the determination to help achieve carbon neutrality.

Hydrogen Filling Holds the Key: What You Need to Know Before the 24H Endurance Race Challenge (3)

This series focuses on Toyota's challenge to compete in a 24-hour endurance race using a hydrogen-powered engine. This third part spotlights Toyota's efforts from scratch for refueling, or "filling", a vehicle using hydrogen.

[Through the Finder] #3 Round 2 at SUGO where Morizo Himself Drives the GR Yaris on Its Last Race

This series focuses on ROOKIE Racing's battles as told through photographs by photographer Noriaki Mitsuhashi, with this story covering Round 2 of the 2021 Super Taikyu Series at SUGO.

Drivers' Impressions of the Hydrogen-powered Engine: What You Need to Know Before the 24H Endurance Race Challenge (2)

This series tracks the Toyota team as it prepares to take on a 24-hour race in a car powered by a hydrogen engine car. In this second part, the drivers talk about the car's performance and how it appeals to all senses.

Encouraged to Compete in Both the Paralympic Summer and Winter Games: Para Athletic and Para Alpine Skier Momoka Muraoka

A natural talent to compete in two sports that blossomed as she grew. Supporting her all the way were friends she could trust and words that filled her with encouragement.

How a Hydrogen-Powered Engine Differs from a Gasoline-Powered One: What You Need to Know Before the 24H Endurance Race Challenge (1)

This series introduces various aspects of what a challenge of a hydrogen-powered engine is all about before the 24-hour race from May 21 to 23. The first features the hydrogen-engine vehicle's difference from a normal race car, and the three technologies that made the challenge possible.

Automotive Economist Ikeda Examines Toyota Results Based on Decade of Reform

Toyota closed its latest fiscal year with increased profit, even though the outlook announced in the beginning was viewed and reported as an "80 percent drop" in operating income. Automotive economic journalist Naoto Ikeda examines the results to understand what drove them.

Toyota Production System Makes Frozen Squid Fresher

This story shares an experience at a seafood processing company Toyota helped to improve productivity by applying the Toyota Production System (TPS). How does TPS make frozen squid fresher?

3 Minutes' Read On Toyota's FY2021 Year-end Financial Results

Following on from FY2020 which was struck with various crises, how did Toyota respond to these challenges and what is Toyota's outlook for the next term? Toyota Times provides perceptive insights on key points of the financial results announcement released on May 12, 2021.

Rhythmic gymnasts Nanami Takenaka & Sayuri Sugimoto on being Toyota employees and members of the national team

Rhythmic gymnast and new Toyota recruit Nanami Takenaka sits down for a chat with Sayuri Sugimoto, a rhythmic gymnastics national team captain and her senior colleague at Toyota.

[Through the Finder] #2 2021 Season for 'Making Ever-Better Cars' Kicks Off

This series introduces how photographer Noriaki Mitsuhashi captures the battles of ROOKIE Racing through his viewfinder. The second in the series features the Super Taikyu 2021 season's opening race in Twin Ring Motegi.

Management Discussion Series (Part Four): Digitalization and Carbon Neutrality Come Into Focus

Toyota management details digitalization and carbon neutrality as pillars to focus on to become an industry leader in expanding happiness.

Management Discussion Series (Part Three): TPS Goes Beyond Production

TPS is the shared language of Toyota's global operations, and management explains to employee representatives how it goes beyond production as people understand it on a deeper level.

Management Discussion Series (Part Two): Knowledge of Genba and Digitalization Key to Growth and Performance

People grow by taking on challenges, whether at the genba where work is done or transforming the way a company operates. This discussion between management and employee representatives highlights the keys to growth and performance, bridging gaps, and combining efforts and wisdom to continue to improve.

A Small Store in Iwate Provides a Lesson for Toyota on How to be "Best-in-town"

Toyota's Chief Software Officer Keiji Yamamoto visited a small town in Iwate Prefecture to see dealer-led initiatives to address issues of a depopulated area with elderly residents. The visit made clear that many things cannot be solved overnight, but Yamamoto learned of some hints at the genba.

Running for Everyone's Smiles: Marathon Runner Yuma Hattori

After joining Toyota, marathon runner Yuma Hattori' has changed his mindset "I run for others, not for myself." What is the reason behind this change?

Management Discussion Series (Part One): Understanding Industry Partners

Recent discussions between Toyota management and workers in Japan included revelations made from team members seconded to other companies to go and see those operations, illuminating areas for improvement within the greater automotive industry in Japan.

Unveiling the Sound of a Hydrogen-Powered Engine

What kind of sound does a hydrogen-powered engine make? Following Toyota's recent announcement that it will test an under-developed hydrogen engine in a 24-hour race, Toyota Times has released a "sound" teaser.

[Yaris named Europe's Car of the Year] Jury president explains what pushed their choice

How did the Yaris come to win the Car of the Year 2021 in Europe? To find out what caught the eye of judges, Toyota Times spoke with the president of this year's jury, Frank Janssen.

Why to Race with a Hydrogen Engine Not Yet Ready for Sale

Toyota has decided to put to the test in racing a suddenly announced hydrogen engine, even though there are no plans for sale at this moment. Akio Toyota, wearing four different hats, explains Toyota's true intentions.

[In the words of Akio] #04: "I want to be the most 'genba-oriented' president"

Does Akio Toyoda just sit in his CEO office and spend time approving documents? No. Most of the time, he is visiting various frontlines or genba, which is in fact how Akio promised to be when becoming president.

Expand Paths to Carbon Neutrality: JAMA Chairman Akio Toyoda Message

At a press briefing on April 22, JAMA Chairman Akio Toyoda repeatedly stressed that "our goal is to be carbon neutral, and there should be more than one path to that goal." Find out what he meant by the key message.

[Yaris named Europe's Car of the Year] How Those in Europe View the Win

How has Europe reacted to the Yaris winning Car of the Year? To examine the response, Morita interviewed three people involved in Toyota's local business, production, and sales.

#2 Kiyohide Motoki, a master of casting

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The second interviewee is a master of casting captivated by the casting technology.

A Diversity Team is Key to Success: Para Athletic Tomoki Suzuki

Tomoki Suzuki, a promising star in Para Athletics, has shown remarkable strength in recent competitions. Behind his success, diverse team staffs with unique experiences in different fields, and technological development have played a key role.

"It was the right thing to do": Toyota Australia's Honest Decision to Return Job-keeping Subsidy

Earlier this year, Toyota Australia earned nationwide praise and attention for deciding to return a job-keeping government subsidy aimed at helping struggling employers during the ongoing COVID-19 pandemic. Toyota Times examines what action and thoughts were behind this honest decision.

"Prioritize action over waiting and watching": Akio's Message to New Toyota Members

With the entrance ceremony held remotely on April 1, Akio was determined to deliver a deliberate message to each individual.

Toyota's Chief Technology Officer Senses the Potential for Renewable Energy in Tohoku

Masahiko Maeda, Toyota's Chief Technology Officer, visited a Fukushima-based research facility that works on cutting-edge renewable energy technologies. What were the findings and how will they be connected to Toyota's R&D in helping to achieve carbon neutrality?

"Practical and Sustainable": Key in Toyota's Decarbonization Path

Chief Digital Officer James Kuffner shared his thoughts, at an internal meeting, on the challenge to achieve carbon neutrality. What does he mean when he says "practicality and sustainability is the key"?

Inspired and Encouraged by Rivals: Butterfly Swimmer Takeshi Kawamoto

Learn athletes' challenges in competing with world-class rivals, with the support and expectation from people around them. The first in the series features Butterfly swimmer Takeshi Kawamoto.

[Yaris named Europe's Car of the Year] The Yaris' origins in Tohoku manufacturing

The new Yaris has earned Europe's highest accolade, the Car of the Year 2021 in Europe. Behind this success lies Akio's' commitment to post-disaster recovery, and the power of Tohoku manufacturing.

Building a human-centered city: interview with Woven City leaders

Toyota Times reporter Morita interviews two key figures behind the Woven City project, James Kuffner and Daisuke Toyoda. Learn of their passion and commitment toward Woven City.

[Yaris named Europe's Car of the Year] Chief Engineer shares thoughts on the achievement

How did the Yaris win Car of the Year 2021 in Europe? Toyota Times spoke with Chief Engineer Yasunori Suezawa, who led the development of the Yaris, to find out.

Morita inspects the working progress of Woven City

Morita's assignment was to investigate its future. In Nihonbashi, he visited Woven Planet Holdings, the company that's leading the Woven City project.

#1 Masamitsu Kenmochi, a master woodworker

Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The first interviewee is a master woodworker who also has experience working on motorsports engines.

CEOs on Why Toyota, Isuzu, and Hino Formed CASE Partnership

Why has Toyota decided to strengthen its commercial vehicle business? And why have Isuzu and Hino, two rivals, decided to join forces? The CEOs of each company revealed their thoughts.

CO2 Could Impact Employment: Akio Toyoda's Warning

How is Japanese monozukuri and the automotive industry to survive? Carbon neutrality offers some insights.

[In the words of Akio] #03: "Never forgetting"

Akio Toyoda has kept one promise to himself with regard to the Great East Japan Earthquake, which is also rooted in Toyota's business decision for Tohoku.

10 Years On: Future Plan for Namie in Post-disaster Fukushima (Part 2)

On March 5, Akio Toyoda visited Fukushima, a prefecture severely damaged by the nuclear power plant accident 10 years ago. Toyota Times reports how it now explores a future of a hydrogen-based society.

What Akio Asked the Future Toyota Leaders to Value (Part 2: Toyota Technical Skills Academy Graduation Ceremony)

Akio went up on the stage to talk with the academy graduates after the graduation ceremony. What was the message that Akio tried to convey to the students who will lead the future generation?

To Future Genba Leaders with Strength and Kindness (Part 1: Toyota Technical Skills Academy Graduation Ceremony)

Academy graduates experienced a very different school life from what they had initially envisioned, due to COVID-19. How did the students respond and what did they learn?

"Fulfilling a Central Role in Society": JAMA Chairman On Tohoku Recovery and Carbon Neutrality

As Japan marked the 10th anniversary of the Great East Japan Earthquake, Akio delivered a message at the industry association's press conference. Toyota Times examines his remarks in its entirety.

10 Years Since Deciding to Plant Roots in Post-earthquake Tohoku (Part 1)

A week before the 10th anniversary of the Great East Japan Earthquake , Akio paid a visit to the Tohoku region. New Toyota Times reporter Kyonosuke Morita, who was given the chance of close coverage, describes Akio's actions and words there.

Surviving a Crash in a Toyota: A Paramedic's Selfless Act to Save Others

Toyota Times looks into an incident of a paramedic who selflessly put others' lives first after surviving a near-death accident in Texas, U.S.

Through Yaris's Win of the Car of the Year 2021 in Europe

The all-new Toyota Yaris won the Car of the Year 2021 in Europe for the first time in 21 years, since the first-generation Yaris won the award in 2000. What was the reason behind its win among European competitors?

"Within Reach If You Just Keep Climbing": Akio's Message on Woven City

With ground having been broken on Woven City, Akio Toyoda has released a video message for all those who will develop together a city of the future.

Woven City Construction Kicks Off: Akio's Promise at Groundbreaking Ceremony

Woven City has taken off on Feb. 23, so-called "Mt. Fuji Day" in Japan! At the groundbreaking ceremony, Akio made one promise on what to embrace in advancing the project.

[In the words of Akio] #02: "Best-in-town"

Who is it that you want to make happy and how? "Best-in-town" is the key philosophy that Akio Toyoda has repeatedly used to remind of what Toyota should value and stand for.

Beyond Automotive: Woven Planet Group Takes Off

Many people have heard about Woven City, which is planned to break ground on February 23rd, but what about Woven Planet Group? Read on to learn more about the new Woven companies and the focus of each of them.

Untold Story of One-Year Delayed Yaris Launch

It is not widely known that the new Yaris was launched in 2020, one year after its originally scheduled launch in 2019, to gain one extra year for further development. Why? Toyota Times investigates the reason behind this decision.

An Upward Revision Based on Doing "What We Should Do" (Toyota 3rd-quarter Financial Results)

Toyota has announced its financial results for the third quarter of the fiscal year ending March 2021. Just how has Toyota been combatting the impact of the COVID-19 pandemic? The answer is simpler than some people imagined.

Toyota reveals the full scope of the evolved e-Palette

e-Palette, vehicles that consider the mobility of all people, will be used to provide a loop-line bus transportation service for the Olympic and Paralympic villages at the Olympic and Paralympic Games Tokyo 2020. How is the e-Palette evolving now?

Toyota sells foot-operated hand sanitizer dispenser stands?

Toyota makes and sells a foot-operated hand sanitizer dispenser stand? Toyota Times was on the trail to find out why.

"8 Consecutive Wins is Still Halfway": Interview with Dakar Rally Winning Team

Toyota Times presents an interview conducted with rally driver Akira Miura, who won in his class in the 2021 Dakar Rally." Getting eight consecutive wins is not good enough," Miura said. Read about the challenges him and the team faced with the Land Cruiser in the rally.

[In the words of Akio] #01: "Let's make ever-better cars"

Many Toyota stakeholders would agree that the most prominent words spoken by Akio is "Let's make ever-better cars." This has been the mantra at Toyota for many years, but since when did Akio start saying this, and why?

JAMA Chairman Akio Toyoda Delivers New Year Message

In welcoming a new year, chairman of Japan's automotive industry association, Akio Toyoda, delivers a video message. The message is primarily to those working in the industry in Japan, but is surely relevant to those working in the industry in other parts of the world as well.

JAMA Chairman Akio Toyoda Talks Earnestly About Carbon Neutrality in Japan

Representing Japan's automotive industry, Akio Toyoda recently explained various efforts within the industry and shared his thoughts on the trending theme of carbon neutrality in Japan. Several media platforms, including Twitter, presented Akio as saying that BEVs are overhyped. What did Akio actually say and what were the points he was trying to make?

3 minutes' read on Toyota's hydrogen strategy ― Why did Toyota fully remodel the Mirai?

Toyota Times highlights key points of the second generation Mirai that debuted in December 2020, based on the presentation delivered at the launch by Masahiko Maeda, Toyota's Chief Technology Officer.

[Through the Finder] #1 ROOKIE Racing's Journey Seen Through the Viewfinder

This new Toyota Times series introduces how photographer Noriaki Mitsuhashi captures the battles of ROOKIE Racing. This installment zooms in on the action of Round 5 of the Super Taikyu Series, which was held at Autopolis (Oita, Japan) in December.

Commentary by AUTOCAR: "Akio Toyoda is the Enzo Ferrari of our time"

Toyota Times provides commentary from AUTOCAR on Akio Toyoda, comparing him with the Enzo Ferrari.

"One and Only Day" Series: A priceless 35 year bond

In this story, a salesman on staff at a dealership in Japan recounts the impact a customer and his words had on his life.

ROOKIE Racing GR Supra Drivers' Roundtable

In celebrating three consecutive wins of the GR Supra, the ROOKIE Racing team sits down to reflect on each race and discusses Morizo's skills as a racer.

Woven City Project Update - Selections from Toyota's 1H/2Q financial results Q&A session

The third article in a three-part series showcasing Akio's responses during Toyota's 1H/2Q financial results Q&A session. In Part 3 - the final installment, the focus is on Akio's comments about Woven City, Toyota's prototype city of the future.

"The customer will choose": Vehicle electrification strategy for decarbonation - Selections from Toyota's 1H/2Q financial results Q&A session

This is the second article in a three-part series covering Akio's responses during the Q&A session at Toyota's 1H financial results briefing. In this article, the focus is on Toyota's vehicle electrification strategy.

With an eye toward "Producing Happiness for All" - Selections from Toyota's 1H/2Q financial results Q&A session

This is a three-part series on Akio's responses during the Q&A session at Toyota's 1H Financial Results briefing. In this article, the topic centers on "Toyota Philosophy" based on what Akio announced officially for the first time at the briefing.

Toyota becomes stronger - the hidden power of kaizen [2Q FY2021 Earnings]

Automotive and business journalist, Naoto Ikeda, takes a closer look at Toyota's 1H/2Q Financial Results and shares thoughts about the significance along with Toyota's future forecast, especially during the current global crisis.

Toyota FY2021 1H Financial Results - Why Akio Attended

President Akio Toyoda attended the first-half financial results briefing after not having attended it in years. Why did he attend? What did he share? Toyota Times presents the uncut remarks from the company's briefing.

4 Noteworthy Points on Toyota's First-Half Financial Results

Toyota Times provides key points of Toyota's financial results!

"One and Only Day" Series: A rescue the night before the big race

On the day before the competition, a man from Oita has an accident that almost ends his hopes to race -- until some friendly Toyota mechanics jump in to save the day.

Up Close and Personal: Akio's Relaxation Time

What does Akio think about when he has the rare chance to take a break and relax? Toyota Times sends a camera to get up close and personal.

Toyota's 50-year prayer toward the elimination of traffic accidents

Shoko-ji Temple in Japan is a place where carmakers, suppliers, and other traffic-related groups gather annually to pray for traffic safety and victims. Akio Toyoda shares thoughts about why this is a tradition that he hopes to preserve.

GR Yaris Crash Unites ROOKIE Racing Team

Following a win at its debut race, the GR Yaris and ROOKIE Racing team ran into trouble after a crash during a practice run resulting in damage to the vehicle. This story is about how the team came together to recover.

Close coverage! Behind the Scenes with Akio Toyoda at a 24 Hour Endurance Race

Cameras from Toyota Times follow Morizo as he joins the opening race of the Pirelli Super Endurance Series 2020. Includes behind the scenes exclusive footage!

One and Only Day Series: The Unexpected Bouquet

A true story of how staff at the Lexus Toyonaka dealership and their customer-centered service led to a very special "one and only" moment as they presented the daughter of a family that comes in for regular service with an "unexpected bouquet."

Tackling challenges is in the "DNA of Toyota people"

Why develop the lunar rover? What does it have to do with Toyota? Toyota Times seeks more input, this time from Toyota's perspective.

Technical Academy Co-Founded by Toyota and Jinbei Marks 30 Years of "Making People"

An academy co-founded by Toyota and Shenyang Jinbei Automotive marks its 30th anniversary. Akio presents a personal message to remind of the "founding spirit" that shows Toyota's long-standing commitment to put people at the core of monozukuri.

"Toyota should be involved in space" The catalyst to joint collaboration was passion from team members

The story of how the determination for Toyota to embark on projects for outer space development was born from the passion of two team members, one from Toyota, the other from JAXA.

TOYOTA and MAZDA exchange pleasantries over race invitation

Due to scheduling conflict, Akio, as "Morizo," declines an invitation to attend a Mazda-backed racing event in a letter penned by Akio to Mazda's president, Akira Marumoto. President Marumoto provides an encouraging reply.

Why Toyota is targeting space: An interview with Executive Mr. Terashi & Astranout Dr. Wakata

Toyota Times speaks with Toyota's Shigeki Terashi and JAXA's Dr. Wakata Koichi to learn about the joint research on "LUNAR CRUISER" project, including background of how it came together and what they hope to achieve.

Up close and personal with Toyota's LUNAR CRUISER (Part 2)

Toyota Times, having already discovered the intent behind developing the lunar rover at Tsukuba Space Center, now heads to the "Toyota Tokyo Design Laboratory" in Hachioji, Tokyo to find out about the current development status of the lunar rover.

Up close and personal with Toyota's LUNAR CRUISER (Part 1)

"Team Japan," a group of companies in Japan with JAXA and Toyota at the core, is working on a vehicle for a crewed mission to the Moon. Toyota Times, launches his own mission to visit JAXA and learn more about the out-of-this-world vehicle.

One and Only Day Series: The Summer Wedding Ring

With actions rooted in a desire to help customers solve their problems, the Okinawa Toyota Chatan dealership staff leaves no nook or cranny unturned in search for a lost wedding ring.

Akio Toyoda's View on Toyota Production System

In a new workshop centering on TPS to help create "TPS Leaders" across the company, Akio seeks to narrow the gap of understanding on its two pillars - Jidoka and Just-in-Time - by sharing his interpretation of them.

One and Only Day Series: Heatstroke

A true story about how the staff at a Toyota dealership in Tokyo saved an elderly lady and her daughter from the scorching heat with their warm customer service.

Akio's Personal Investment to Guide the Future

Akio Toyoda shows his commitment to the path he is laying out for Toyota, channeling his inner entrepreneur to invest in the new Woven suite of companies, because the future will change depending on decisions and actions made today.

From TRI-AD to "Woven": Behind the Change

On July 28, TRI-AD announced an expansion and reorganization with one holding company and two operating companies, all including "Woven" as part of their names - but what significance does that have?

"One and Only Day" Series: A letter from Voxy

A true story about the length one dealership staff member went to in order to bring happiness to a family trading in their car.

Leadership & Succession: Akio Toyoda Newspaper Interview Part 2

Akio sets his sights on the future, shares his thoughts on management philosophy, and details his image of an ideal successor for the first time in Part 2 of the Newspaper Interview series.

Deep Thoughts During COVID-19 Crisis: Akio Toyoda Newspaper Interview Part 1

President Akio Toyoda was recently interviewed by the Chunichi Shimbun, resulting in an article that was published in the morning edition of the newspaper on July 7. Toyota Times will be bringing you additional content (and fresh content in English!) from behind-the-scenes over a two-part series.

Morizo's Musings | "Ganbarubai!" Keep pushing forward together as one

Seeing the efforts of Toyota team members across Japan for disaster-stricken areas, Morizo expresses appreciation and shares an example of what it means to "work for someone other than yourself".

"One and Only" - A True Tale of Toyota's Unwavering Principles

Toyota's unwavering principles have been captured by a series of advertisements titled "The One and Only Toyota." Toyota moves forward again with renewed aspirations.

"One and Only" - A True Tale of Toyota's Unwavering Principles

Toyota's unwavering principles have been captured by a series of advertisements titled "The One and Only Toyota." Toyota moves forward again with renewed aspirations.

Akio Toyoda Sheds Tears Thinking About Pain and Gratitude Over 11-Year Term

Akio expresses gratitude to employees as he recounts challenges of the past and reassures of Toyota's strength in moving closing remarks.

Akio on Winning: Toyota Uses Strength in Doing Things for Others

Akio asks what happens if no one ever wins and explains how the strength of one company can be beneficial when that strength is used to do things for others.

Toyota's "Oyaji" Kawai Calls to Protect Monozukuri

In response to a shareholder question, Toyota's champion of monozukuri, Mitsuru Kawai, shares thoughts on Toyota's commitment to continuing production in Japan and the importance of skilled workers.

Akio Illustrates Point with Elderly Couple and Donkey Story

Akio responds to shareholder question with an analogy to help clarify his more positive perspective of Toyota's current term forecast.

Toyota's Banto Recounts Akio's 11 Years Fighting Back Tears

Toyota Banto Kobayashi loses his words in describing the challenges faced by Toyota's president, Akio Toyoda during 11-year tenure.

Akio Dares To Share Deep Reflection with Shareholders

With an open and candid review, Akio Toyoda kicked off the annual General Shareholder Meeting for 2020, outlining the events leading to Toyota's present and what the company is focusing on today.

Producing as many protective gowns for the frontlines of healthcare as swiftly as possible - Interview from the site of production processes improvement -

What does "improvements in the production process" that Toyota can contribute to mean? This is a story of a personal protective equipment manufacturer that produces protective gowns for the frontlines of healthcare, where improvements were being implemented.

New Vehicle Reveal in North America During 'Stay-at-Home Order' (Online Launch of 'New Sienna' and 'New Venza')

During "stay-at-home" order, Toyota sets example of "new normal" for new product launches. Learn more about how the North American team pulled it off.

Olympic Torch Relay ~Another Story~ The Promised Torch --A promise from Morizo to Shunsuke Suzuki (14)

This is an untold story related to the Olympic Torch Relay. Featuring a day that a "promise" was made between Akio Toyoda and Shunsuke, a 14-year-old boy.

Akio Toyoda at the FY2020 Financial Results Press Conference: "More than learning something new, I find that I am extremely calm"

What were President Akio Toyoda's honest feelings expressed at the QA session?

Become Strong Together (Remarks by President Akio Toyoda at Financial Results for FY2020)

For more than 10 years, Toyota's current leadership has weathered unprecedented crises. They face the current crisis no differently: become strong together to succeed.

President Akio Toyoda Meets Nobel Prize Winner Akira Yoshino: Conceptualizing the future (Part Two)

Dr. Yoshino and Akio discuss the challenges of batteries as they apply to BEVs, while seeing how CASE, MaaS, and how technologies can converge in a single moment to change everything.

President Akio Toyoda Meets Nobel Prize Winner Akira Yoshino: Conceptualizing the future (Part One)

A research scientist and a businessman. They may come from different positions, but they both share a common view of a more connected, electrified future.

"Kokoro Hakobu Project": Offering Constant Hope for 9 Years

The Toyota Group is conducting support activities for those who fight against COVID-19 under the same banner as it did following the Great East Japan Earthquake - the "Kokoro Hakobu Project". What does it hope to accomplish with this project?

Olympic Torchbearers: Who do they run for? (5) Akito Goto: "A society where dreams can be achieved with robots"

Running together with my partner robot will hopefully show how anyone can realize the 'freedom to move.'

To an all-new "Hirose" (Inauguration Speech at Denso Hirose Plant)

President Akio Toyoda's message to the members of the reborn Hirose Plant

Olympic Torchbearers: Who do they run for? (4) Towa Takada: "Change yourself by seizing opportunities and taking on challenges"

His desire was to run in memory of his grandfather to fulfill his promise.

Olympic Torchbearers: Who do they run for? (3) Kahori Sugihara: "For all mothers who have children with disabilities or impairments"

As a mother of a child with a disability, Sugihara is passionate about figuring out ways to keep a job and bring up her children.

Three Things We Can Do Now: Auto Industry Message in Response to COVID-19

Akio Toyoda represented four automobile manufacturers associations to share how the auto industry in Japan is committed to responding to the COVID-19 crisis.

Olympic Torchbearers: Who do they run for? (2) Jyunnosuke Suemune: "By working hard, even someone like me can shine on the big stage"

Continuing effort to change his mind set to 'I can' from ''I cannot.' How sports and work have impacted his response to challenges.

Akio Toyoda expresses thoughts on Tokyo 2020 in Tohoku

"Athletes all have a season" and "recovery Olympics"--what was Akio Toyoda trying to convey in response to the Tokyo 2020 postponement?

Tohoku earthquake recovery support: 9 years on

The commitment Akio Toyoda made after the tragic Tohoku earthquake, and how he sees the 9 years since thenーread about that and more in his remarks at the line-off ceremony for the all-new Yaris.

Launching Toyota Times!

Welcome to Toyota Times, English edition. This owned-media channel will provide a unique view of Toyota from the inside.

Who is Morizo?

He races for the Gazoo Racing Team under the name "Morizo", but you might know him as Toyota Motor Corp. president, Akio Toyoda.

SUBARU × TOYOTA: Let's make ever-better cars together!

Subaru and Toyota: united in making ever-better cars

Olympic Torchbearers: Who do they run for? (1) Yuki Jyojima: "If I can do something for those in need, that is enough"

Learning real monozukuri by making electric prostheses for others." There may be no better opportunity than [being a torchbearer] to spread the word about the project.

Olympic Torchbearers: Who do they run for?

Introducing a new series of Toyota Times articles to feature five Toyota employee runners who care for someone other than themselves.

There is nothing we can't overcome!

As the impact of the COVID-19 grows, Akio Toyoda addresses Toyota team members and stakeholders around the world.

Morizo's Musings | Love for cars, love for one's own hometown

Congratulations Mazda! Morizo sends a message to Mazda on the 100th anniversary milestone of its founding,

New Year Message from President Toyoda - To those who have taken that step forward

Just one hour after of his CES 2020 press conference, Akio Toyoda gets on a plane to Japan to give his New Year's Address to employees.

CES 2020 Message from Akio Toyoda

Announced at CES 2020, Akio Toyoda shares the aims of "Toyota Woven City", a perpetually "incomplete" prototype city,

NAHO MIYOSHI:"Thinking positively about my options." [Athlete Stories]

In the summer of 2019, we visited Naho Miyoshi (26 years old, Value Chain Business Development Div.) during a training session at the Aoi Gym in Nagoya City. The gym is the home base of Toyota Motor Corporation's women's basketball team―the Antelopes―of which she is a member. On the wall of the gym, lit by bright sunshine from outside, is a picture of the team mascot "Antenowa."In the first year of her working life, Naho was given the court name "Sun"in the hope that she would rise like a sun shining out over the team. Naho also hopes that she can live up to the name, and her cheerful and direct personality certainly shone through in the interview.

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 3

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 2

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 1

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

Renewing the "Starting Point of Making Ever-Better Cars"--an Account of a Test Drive of the Shimoyama Development Model (Yaris)

"The fundamental approach to making ever better cars is to make ever better compact cars." How the all-new Yaris is a touchstone to better cars.

Morizo Joins MAZDA-hosted "Media Roadster 4 Hours Endurance Race"

Akio Toyoda was invited to a Mazda-backed special race event where participants drive only Roadsters provided by Mazda. Toyota Times joins the action to see the President of Toyota as he drives the Roadster in the race.

SEITO YAMAMOTO:"After crawling back up from the bottom, I hope to grab on to something that will change my life." [Athlete Stories]

Attempts to jump higher and higher―especially after one has been down―deserve respect. So we decided to make our way over to Kanagawa Prefecture to meet pole vaulter and two-time Olympian Seito Yamamoto. Yamamoto was training hard among scores of university students at the Yokohama Kenshidai Campus of Nippon Sport Science University, where he is based.

MARCUS FERNALDI GIDEON:"It's Impossible Until I Do It" [Athlete Stories]

For as long as Marcus Fernaldi Gideon can remember, badminton has always been a huge part of his life. As a young child, he grew up watching his father, former national badminton legend and coach Kurniahu Gideon, train and compete internationally. At nine years old, Marcus began his career in badminton and by thirteen, had begun to compete professionally.

Morizo's Musings | Summer Training Camp

Morizo spends his time off in the summer at a special driving camp. This year? It was on a dirt course, using one Toyota vehicle and two other companies vehicles. Musing on the "taste" of vehicles, as well as of watermelon, Morizo enjoys his time away from the office.

JOSEPH SCHOOLING & TAKESHI KAWAMOTO:"You can learn from your rivals" [Athlete Stories]

Since returning to Singapore, Joseph Schooling has been training on a daily basis with other swimmers, including overseas swimmers. Today, one of those other swimmers is Takeshi Kawamoto, another Global Toyota Team Athlete (GTTA). Like Joseph, Takeshi is best known for the butterfly stroke.

TAKESHI KAWAMOTO:"Do your best, not just for yourself but for the joy of those who support you" [Athlete Stories]

There were already signals of the onset of a hot, tropical summer in Singapore. It was here at the mouth of the Singapore River, which twists its way through the urban landscape, where Singapore's most-iconic Merlion statue graces the waterfront, while the popular Marina Bay Sands resort is situated nearby, the combination of which created picture postcard views of this Asian city-state. While many people travel to Singapore for business or vacation, Takeshi Kawamoto ventured here to hone his "warrior"skills.

Akio Toyoda's embarks on journey for ice cream

JOSEPH SCHOOLING:"Conquering pinnacles and his own childhood hero" [Athlete Stories]

It was a cloudy and humid Wednesday, yet it was scorching 33 degrees Celsius temperature. The largest aquatic center in Singapore was quite lively at 4 pm, with more than half a dozen swimmers practicing in the pool, coaches busily providing instructions and recording the athletes'times. Waves and splashes in the pool were so tempting that even we wanted to jump in due to the humidity and heat. We were walking to the interview room when we first met him. It was the one and only Joseph Isaac Schooling. Wearing a light blue T-shirt, dark grey shorts and a friendly smile, he welcomed us warmly and let us know that he'd be with us shortly.

Morizo's Musings | "Shimoyama Test Course"

As the Shimoyama Test Course opens in Japan, Morizo explains why he was in a rush to build the "Third Circuit", or "Country Road", first, and how that ties to the process of "drive and fix".

Morizo's Musings | "Oyaji (Father)"

Within Toyota, an "oyaji" or "ofukuro" may refer to an actual parent, such as in Akio's case, or it may refer to a senior employee who becomes your mentor and guide.

"Find Your Own Donut" President Toyoda Gives Commencement Speech at Babson College Graduation Ceremony

From seniors to younger students. From a current CEO to future CEOs. Akio Toyoda speaks at his Alma Mater commencement in 2019.

SAYURI SUGIMOTO:"Smiling gets me over hardships." [Athlete Stories]

Last November, we visited the Japan Institute of Sports Sciences in Tokyo's Akabane area, where Sayuri Sugimoto, captain of the rhythmic gymnastics "Fairy Japan"national team, holds practices.

Never Lose Sight of What Makes Us Toyota - Unwavering Principles in an Era of Transformation

Even during this once-in-a-century period of transformation, Toyota sticks to its unwavering principles of things like the Toyota Production System.

Cars Will Become Like Horses - Why Toyota Produces Sports Cars

Toyota's Shigeki Tomoyama speaks with Toyota Times and shares thoughts about the importance of continuing to make sports cars and what the future of mobility looks like.

HIROKI YOKOYAMA:"You have to make skating fun." [Athlete Stories]

How many people know the difference between speed skating and short track speed skating (short track)?

Morizo's Musings | "Sakura (Cherry Blossoms) - Sign of a Fresh Start"

A sakura (cherry blossom) tree at the residence of Kiichiro Toyoda is in full bloom, so Morizo writes on the significance of the sakura and memories of this particular tree.

Morizo's Musings | "Our Founding Principles"

In the season signifying a new start, Morizo shares thoughts he had about Toyota's roots and founding principles.

Interview with Executive Vice President Terashi (5) : "Toyota Envisions a Future Without Emissions"

Toyota goes to the moon: What is Toyota's strategy for electrification? - Interview between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Five - Final)

Interview with Executive Vice President Terashi (4) "In 2050 it won't be about BEVs or FCEVs, but about Toyota"

Toyota goes to the moon: What is Toyota's strategy for electrification? - Interview between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Three)

Interview with Executive Vice President Terashi (3) Open-source Toyota and ALL-JAPAN

Toyota goes to the moon: What is Toyota's strategy for electrification? - Interview between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Three)

Interview with Executive Vice President Terashi (2) Toyota 2029: Optimizing Vehicle Electrification

Toyota goes to the moon: What is Toyota's strategy for electrification? - Interview between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Two)

Interview with Executive Vice President Terashi (1): Toyota Goes to the Moon

Toyota goes to the moon: Toyota's thoughts on "Driving on the Moon" - Interview between Naoto Ikeda (Motor Journalist) and Toyota's Shigeki Terashi (Part One)

JARRYD WALLACE:"Dream the Impossible!" [Athlete Stories]

Springtime 2006, Athens, Georgia: Jarryd Wallace, a standout runner and high school state champion with a promising future, was only 16. With looks like that of a Hollywood star and a pleasant personality, the budding teenager was an emerging heartthrob with a zeal for life and sports.

Toyota Drives Lunar Exploration with Manned, Pressurized Rover

Toyota's Shigeki Terashi joins an international space symposium in Tokyo, speaking and discussing how every engineer thinks and dreams about going to the sixth continent -- the Moon.

Morizo's Musings | "March 11"

Morizo looks back on the last eight years since the Great East Japan Earthquake and vows never to forget the tragedy.

HARUNA SAKAMOTO:"Each ball. Each game. The accumulation of it all. The joy of winning." [Athlete Stories]

Women's softball infielder Haruna Sakamoto, 31, works in Toyota Motor Corporation's Production Control Division.

Morizo's Musings | "February 24"

Morizo muses on the importance of February 24 and what led him to make it a special day, "Toyota Restart Day," across the company.

TOH WEI SOONG:"The true challenge is overcoming yourself and being true to what you can do." [Athlete Stories]

When Singaporean para swimmer Toh Wei Soong was just two years old, he was diagnosed with transverse myelitis, a chronic condition that restricts the use of his legs. There is no known cure for transverse myelitis. No longer able to run and play like he used to, Wei Soong ventured into the competitive world of swimming when he was 13. Since then, he has bagged an impressive tally of medals - including a bronze at the 2018 Commonwealth Games and two golds in the 2018 Asian Para Games.

Morizo's Musings | "A Message from Kiichiro"

Morizo, off to unveil the Supra in Detroit, explains why he wants to make a stop at the "Automotive Hall of Fame" while in the home of the automotive industry.

YUMA HATTORI:"I remembered all the things...that let me run with room to spare, both mentally and physically." [Athlete Stories]

It was September, and we were waiting in the lobby of the office building at the Toyota Tahara plant for a young man, Yuma Hattori, that we expected would be donning the familiar Toyota work uniform.

TAKESHI KABASAWA:"Things work better if you...take it easy and try to bring out your uniqueness." [Athlete Stories]

Baseball infielder No.9, Takeshi Kabasawa, 29, works in Toyota Motor Corporation's Miyoshi Plant/Myochi Plant Administration Division, and shares his thoughts about sports and life.

Morizo's Musings | "Another Kakizome"

Morizo risks trouble by revealing who really wrote the "Supra is back!" that appeared in ads for the all-new Supra.

Morizo's Musings | "Nürburgring, Supra, and Morizo"

Morizo prepares for the big reveal of the all-new Supra in Detroit by taking readers on memory lane with experiences at Nürburgring and how he contributed to making the final taste for the new model.

Morizo's Musings | "Ichiro-san"

"It's important how you deal with your failures. Don't point the finger at a third person for the reason of failure, but ask yourself what was lacking on your part. These were the first words which Ichiro told Akio when they first met in 2014.

Morizo's Musings | Toyota-ism?

Is it "Toyota-ism" or "Toyota Times"? A response from Morizo to feedback received based on an ad for Toyota Times on New Year's Day 2019.

Morizo's Musings | Something to Look Forward to in the New Year...

Every year, there is something to look forward to. Dakar Rally. The start of the race in the distant land of Peru.

Morizo's Musings | Tokowaka

Morizo writes traditional New Year calligraphy "Kakizome", but has to write it earlier than usual due to his busy schedule. The word he chose for 2019 is "Tokowaka".

Morizo's Musings | Toyota Times Has Launched!

Happy New Year 2019! To better show the inner workings of Toyota, we've started Toyota Times.

KEITA SATO:"I want to continue sport and grow, and change society" [Athlete Stories]

It's 7:45 on a September morning. A blue Prius pulls into the parking lot at Toyota Motor Corp. headquarters in Toyota City. Sitting in the driver's seat is 27-year-old Para athlete, Keita Sato, who also by day works in Toyota's Production Control Division.

SHOMA UNO:"Until I decide I've reached the limit, there isn't one" [Athlete Stories]

Shoma Uno (age 20, Toyota Sports & Corporate Citizenship Dept.) is a top-level athlete competing in men's figure skating. As a silver medalist of the Olympic Winter Games PyeongChang 2018, his new season is off to a good start.

TYRONE PILLAY: "You have to start somewhere, so start with a belief in yourself." [Athlete Stories]

Tyrone Pillay is a 13-year Toyota employee at Toyota South Africa Motors. He is also an avid cricket fan, children's mentor, Para athlete, and Bronze medal Paralympian from the Rio de Janeiro 2016 Paralympic Games in Shot-Put. The following is based on a conversation we had with him in September 2018.

TAKEMI NISHIBORI:"We can't get any taller, but we can sharpen our skills" [Athlete Stories]

Takemi Nishibori, age 37, works by day in the Kinuura Plant Quality Control Division at Toyota Motor Corporation. This is her story.