<?xml version='1.0' encoding='UTF-8'?>
<rss version='2.0'>
    <channel>
        <title>TOYOTATIMES</title>
        <link>https://toyotatimes.jp/en/</link>
        <description>Toyota Times offers a unique, unprecedented inside view of Toyota not seen before. Through this site, Toyota shows how it is transforming into a mobility company and shares the thoughts of its top leadership, including Akio Toyoda. Join us for this behind-the-scenes view of Toyota.</description>
        <language>en</language>
        <copyright>TOYOTA MOTOR CORPORATION.</copyright>
        <lastBuildDate>Mon, 13 Apr 2026 00:00:00 +0900</lastBuildDate>
        <images>
            <url>https://toyotatimes.jp/en/ogp.png</url>
            <title>TOYOTATIMES</title>
            <link>https://toyotatimes.jp/en/</link>
        </images>
        <category>Article</category>
        <item>
            <title>Monthly Woven City Begins! - Episode 1: An Old Yet New Development Hub</title>
            <link>https://toyotatimes.jp/en/newscast/183.html</link>
            <description>Woven City resident Yuta Tomikawa launches a new series, Monthly Woven City, reporting on daily life. The first episode spotlights a development hub helping to shape the future fabric of life. </description>
            <pubDate>Mon, 13 Apr 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;Speak Candidly.&quot; &quot;Pursue Technology to the Fullest.&quot; A Q&amp;A with Suppliers</title>
            <link>https://toyotatimes.jp/en/toyota_news/1100.html</link>
            <description>The TOYOTA Supply Partners Convention brought together suppliers from around the world, strengthening those partnerships. Following messages from President Koji Sato and incoming President Kenta Kon, a Q&amp;A session was also held.</description>
            <pubDate>Fri, 10 Apr 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Power to Prevail: Growing Stronger With Suppliers as Team Toyota</title>
            <link>https://toyotatimes.jp/en/toyota_news/1098.html</link>
            <description>The survival of the Japanese auto industry requires an honest, candid relationship between Toyota and its suppliers—this was the defining message behind speeches given by President Koji Sato and Incoming President Kenta Kon addressing suppliers.</description>
            <pubDate>Thu, 09 Apr 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>&quot;Wherever you go, you will find your place&quot; - Chairman Toyoda&#039;s Message to Students Starting a New Path</title>
            <link>https://toyotatimes.jp/en/newscast/182.html</link>
            <description>An Akio Juku session was held at Toyota Technical Skills Academy. Just weeks from graduation, what did the final-year students talk about with Chairman Toyoda?</description>
            <pubDate>Wed, 08 Apr 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>What Is D-ROOM? Toyota&#039;s Bottom-Up Community Driving AI and Digital Initiatives</title>
            <link>https://toyotatimes.jp/en/spotlights/1091.html</link>
            <description>“People don’t join Toyota to work in AI.”“Would you recommend Toyota as a place for your children to work?”Comments like these came up in interviews with the people behind D-ROOM, whose mission is to help the next generation work in ways that feel right.</description>
            <pubDate>Fri, 03 Apr 2026 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>A Candid Chat with Akio Toyoda: Toyota Technical Skills Academy &amp; Leadership Formation Change</title>
            <link>https://toyotatimes.jp/en/newscast/181.html</link>
            <description>Join us for another candid conversation with Chairman Akio Toyoda, covering everything from developing people to Toyota’s new leadership team, as well as the inside story behind a remark by incoming president Kenta Kon.</description>
            <pubDate>Thu, 02 Apr 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>With Gratitude in their Hearts, Toward a Future of Personal Encounters | Toyota Technical Skills Academy Graduation Ceremony</title>
            <link>https://toyotatimes.jp/en/newscast/180.html</link>
            <description>A day of mixed emotions, the day graduating students leave Toyota Technical Skills Academy. As Chairman Akio Toyoda speaks of entrusting hopes, 234 graduates take their first new steps with gratitude in their hearts.</description>
            <pubDate>Wed, 01 Apr 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Go Anywhere in a Wheelchair, Stress-Free: Trial on Japan&#039;s Southernmost Inhabited Island</title>
            <link>https://toyotatimes.jp/en/newscast/179.html</link>
            <description>Trials are underway on Japan’s southernmost inhabited island to help make travel by wheelchair more comfortable and enjoyable, wherever people wish to go.</description>
            <pubDate>Wed, 25 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>New JAMA Leaders Share Sense of Urgency in Tackling Seven Priority Challenges</title>
            <link>https://toyotatimes.jp/en/toyota_news/1097.html</link>
            <description>The Japan Automobile Manufacturers Association’s new leadership gathered for their second board meeting, sharing a sense of urgency about strengthening Japan’s international competitiveness. </description>
            <pubDate>Mon, 23 Mar 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Fifteen Years On, Fukushima Emerges as a Hydrogen Leader </title>
            <link>https://toyotatimes.jp/en/newscast/178.html</link>
            <description>Fukushima Prefecture is working toward the realization of a hydrogen society. While many challenges remain, people across the region are thinking for themselves and driving improvements in their respective fields. This episode takes a closer look at their</description>
            <pubDate>Wed, 18 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Radical Retrofit?! Why Is Toyota Turning a 39-Year-Old Home into a House of the Future?</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/030.html</link>
            <description>This series showcases Toyota&#039;s activities in non-automotive fields. This time, we visit a test home for the future.</description>
            <pubDate>Mon, 16 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>A Plant Without Barriers: Co-Creation and Shared Challenges for the Future</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/010.html</link>
            <description>Miyoshi Plant has long faced fierce competition as a specialist in chassis components. As major suppliers expand and emerging suppliers in China gain strength, we look at how people across the plant are staying united in spirit and evolving to keep moving</description>
            <pubDate>Fri, 13 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>Facing Lost Orders: The Strength That Has Kept This Parts Plant Going</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/009.html</link>
            <description>Toyota&#039;s Plants: Inheritance &amp; Evolution is a series introducing the history and future vision of individual production facilities. This time, we trace the history of Miyoshi Plant, founded as a machine plant specializing in sub-assemblies for suspension </description>
            <pubDate>Fri, 13 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>How Can Japan Become Stronger? Rethinking Public and Private Funding</title>
            <link>https://toyotatimes.jp/en/business/008.html</link>
            <description>Toyota Times Business is a program that explains and discusses mobility-related topics. In this episode, the discussion turns to how money should be used to shape Japan’s future.</description>
            <pubDate>Thu, 12 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>Three Must-Do Priorities as Chairman</title>
            <link>https://toyotatimes.jp/en/newscast/176.html</link>
            <description>In Monaco, still buzzing with the excitement of the World Rally Championship (WRC), Chairman Akio Toyoda shares the conviction and responsibility behind his “three must-do priorities” in a compelling 40 minutes of candid reflection and heartfelt encourage</description>
            <pubDate>Thu, 05 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Who Will Live in Woven City and What Will They Do? A Look at the First Year</title>
            <link>https://toyotatimes.jp/en/newscast/177.html</link>
            <description>Woven City is a place where companies can conduct demonstration trials to invent the future fabric of life. This week’s episode looks back on the year, which began with Chairman Akio Toyoda announcing the completion of Phase 1.</description>
            <pubDate>Wed, 04 Mar 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Building the Future of Mobility with Dealerships | Toyota&#039;s Legacy of Passion</title>
            <link>https://toyotatimes.jp/en/newscast/175.html</link>
            <description>The National Toyota Dealership Representatives Meeting is held once a year. Marking its 90th year, Chairman Toyoda spoke about the passion passed down through Toyota.</description>
            <pubDate>Wed, 25 Feb 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>What Do Engines Sound Like to Race Car Drivers?</title>
            <link>https://toyotatimes.jp/en/series/sound/008.html</link>
            <description>Engine sounds enchant car enthusiasts. In this article, we explore how those sounds are experienced by race car drivers who hear them all the time in racing and development settings.</description>
            <pubDate>Thu, 19 Feb 2026 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>&quot;The Best Possible Start&quot;: TGR Sweeps Monte-Carlo in the 2026 WRC Season Opener </title>
            <link>https://toyotatimes.jp/en/newscast/174.html</link>
            <description>The historic Rallye Monte-Carlo, known as the most strategically challenging rally, once again kicked off the World Rally Championship (WRC) season this year. This episode takes a close look at TGR-WRT with its new lineup.</description>
            <pubDate>Wed, 18 Feb 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Opportunity or Trouble? Akio&#039;s Surprise Q&amp;A Has Students Scrambling</title>
            <link>https://toyotatimes.jp/en/newscast/173.html</link>
            <description>“Ask me a question.” With those words, Akio Toyoda suddenly began a Q&amp;A session with future Toyota employees. What nuggets of advice did Chairman Toyoda offer to the nervous youths?</description>
            <pubDate>Thu, 12 Feb 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Management Team Formation Change--Koji Sato Moves to Vice Chairman, Kenta Kon Named New President</title>
            <link>https://toyotatimes.jp/en/toyota_news/1095.html</link>
            <description>Toyota’s management team is making changes to its lineup. Effective April 1, President Koji Sato will move into the position of vice chairman and the newly established role of chief industry officer, with Operating Officer Kenta Kon taking over as the inc</description>
            <pubDate>Tue, 10 Feb 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Turning Up the Heat in the WRC! Morizo Challenges Hyundai &amp; Reveals His Hopes</title>
            <link>https://toyotatimes.jp/en/spotlights/1089.html</link>
            <description>Morizo issued a spirited challenge to Hyundai through a newspaper ad. Together with its rivals, Toyota aims to keep the WRC excitement red-hot in 2026.</description>
            <pubDate>Thu, 05 Feb 2026 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;We Don&#039;t Have a Cultural Vibe.&quot;--Toyota&#039;s Immersive Art World</title>
            <link>https://toyotatimes.jp/en/newscast/172.html</link>
            <description>The Moveum Yokohama was unveiled at Yamashita Pier on Yokohama’s waterfront. What did Chairman Akio Toyoda feel in this immersive art space of images and sound?</description>
            <pubDate>Wed, 04 Feb 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota vs. Schoolkids! Autonomous Driving Showdown Reveals the Power of AI</title>
            <link>https://toyotatimes.jp/en/spotlights/1087.html</link>
            <description>Autonomous model cars tear around a racetrack, part of a contest that brings adults and kids head-to-head. We had to find out more!</description>
            <pubDate>Mon, 02 Feb 2026 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>JAMA Sets Seven Priority Challenges as New Chairman Targets Global Competitiveness</title>
            <link>https://toyotatimes.jp/en/toyota_news/1094.html</link>
            <description>Toyota President Koji Sato has been appointed chairman of the Japan Automobile Manufacturers Association (JAMA). He will lead the organization in tackling seven priority challenges.</description>
            <pubDate>Thu, 29 Jan 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>New Year&#039;s Greetings: Inherited Dreams and Remaining Missions</title>
            <link>https://toyotatimes.jp/en/newscast/171.html</link>
            <description>Chairman Akio Toyoda chose ba (place) as his keyword for 2026. What kind of place is Toyota aiming to be this year? President Koji Sato and Chairman Toyoda shared their New Year’s greetings.</description>
            <pubDate>Wed, 28 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Shock Awaits Us 4 Years from Now--Could This Robot be the Answer?</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/010.html</link>
            <description>Our report on a rather unique pilot project in Japan, including two questions that provide much food for thought.</description>
            <pubDate>Tue, 27 Jan 2026 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>A Catalyst for Popularizing BEVs? A Closer Look at the Steer-by-Wire RZ</title>
            <link>https://toyotatimes.jp/en/newscast/170.html</link>
            <description>Yuta Tomikawa gets behind the wheel of the new RZ, released on December 24, 2025, and featuring the highly anticipated steer-by-wire system. How many times will he exclaim how fun the drive is?</description>
            <pubDate>Mon, 26 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>GR GT and GR GT3 Demo Run! Kei Truck Showdown! Inside the Tokyo Auto Salon</title>
            <link>https://toyotatimes.jp/en/newscast/169.html</link>
            <description>Tokyo Auto Salon 2026 drew around 270,000 visitors over three days. From a demo run of the GR GT and GR GT3 prototypes to a playful showdown with Daihatsu over customized kei trucks, the venue was buzzing with excitement once again this year.</description>
            <pubDate>Wed, 21 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Bring It On! Sparks Fly at Tokyo Auto Salon</title>
            <link>https://toyotatimes.jp/en/toyota_news/tas2026/001.html</link>
            <description>Tokyo Auto Salon, an annual festival for car lovers, returned again this year. Yet amid the fun and excitement, something strange was in the air around the TOYOTA GAZOO Racing booth…</description>
            <pubDate>Tue, 20 Jan 2026 00:00:00 +0900</pubDate>
            <category>TOKYO AUTO SALON 2026</category>
        </item>
        <item>
            <title>Struggle, Try, Make Mistakes, Grow--Chairman Toyoda &amp; President Sato&#039;s 2026 New Year&#039;s Messages </title>
            <link>https://toyotatimes.jp/en/toyota_news/1093.html</link>
            <description>In their New Year’s greetings to employees, Chairman Akio Toyoda and President Koji Sato spoke of creating an environment where people come together to take on challenges, make mistakes, struggle, try again, and in the end, say “thank you” to one another.</description>
            <pubDate>Mon, 19 Jan 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Exclusive: Global Guests Gather in Japan for a Rare Event Showcasing Toyota&#039;s Future</title>
            <link>https://toyotatimes.jp/en/newscast/166.html</link>
            <description>Domestic and overseas dealers, suppliers, partners, investors, local government officials… In December, a wide range of Toyota stakeholders came together for WORLD ARIGATO FEST.2025. Chairman Akio Toyoda explains this major yet little-known event.</description>
            <pubDate>Thu, 15 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Zero Traffic Accidents: A Social Goal Toyota Can&#039;t Achieve Alone</title>
            <link>https://toyotatimes.jp/en/business/007.html</link>
            <description>Toyota Times Business is a program that explains and discusses mobility-related topics. In the first episode of the new year, the theme is traffic safety. What does society need to do to eliminate accidents?</description>
            <pubDate>Wed, 14 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>Hakone Ekiden: Fuel Cell Century and e-Palette Supporting Runners with Clean Air</title>
            <link>https://toyotatimes.jp/en/newscast/168.html</link>
            <description>Toyota supports the New Year tradition, the Hakone Ekiden, with vehicles. Those provided for the 2026 race feature reduced emissions and CO₂ output, with the aim of making the event more sustainable for both runners and the environment.</description>
            <pubDate>Tue, 13 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>ARIGATO--Toyota&#039;s Gratitude for Those Who Embody &quot;Best in Town&quot;</title>
            <link>https://toyotatimes.jp/en/newscast/167.html</link>
            <description>Toyota conveyed a heartfelt “Arigato” to the partners who support its “best-in-town” approach on the ground. Chairman Akio Toyoda’s voice trembled as he shared his appreciation.</description>
            <pubDate>Fri, 09 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>#23 Mitsuo Takano, the Master Materials Researcher Committed to the Fundamentals &amp; Passing His Skills to the Next Generation</title>
            <link>https://toyotatimes.jp/en/series/masters/077.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. For our 23rd installment, we spoke to a master of materials research who contributes to Toyota’s ever-better carmaking by deciphering the sectional structures of </description>
            <pubDate>Thu, 08 Jan 2026 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#23 Mitsuo Takano, the Master Materials Researcher Whose Analysis Fuels Ever-Better Carmaking</title>
            <link>https://toyotatimes.jp/en/series/masters/076.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. For our 23rd installment, we spoke to a master of materials research who contributes to Toyota’s ever-better carmaking by deciphering the sectional structures of </description>
            <pubDate>Thu, 08 Jan 2026 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>NASCAR &amp; Fuji Speedway--A Story Six Decades in the Making</title>
            <link>https://toyotatimes.jp/en/spotlights/1085.html</link>
            <description>In this guest article, automotive analyst Shinya Yamamoto explains why the recent NASCAR demo run at Fuji Speedway felt almost fated.</description>
            <pubDate>Thu, 08 Jan 2026 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Experiencing America Through Motorsports: The Fuji Season Finale</title>
            <link>https://toyotatimes.jp/en/toyota_news/009.html</link>
            <description>The Super Taikyu season finale in November had a distinctly American feel, with NASCAR machines taking the track. We went to see this cultural exchange through motorsports firsthand. </description>
            <pubDate>Thu, 08 Jan 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Schoolboy&#039;s Letter to Akio Sparks Support for Noto </title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/029.html</link>
            <description>A series showcasing Toyota&#039;s activities in non-automotive fields. This time, we focus on children and disaster recovery support.</description>
            <pubDate>Wed, 07 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>The Rally Experience: Yuta Tomikawa&#039;s Journey with Ryo Tamura Reaches Its Climax!</title>
            <link>https://toyotatimes.jp/en/newscast/165.html</link>
            <description>Motorsports can feel out of reach for many. How does an amateur even get started? This week on Toyota Times News, we follow Yuta Tomikawa—who had only driven automatic cars—on his remarkable journey to becoming a rally driver.</description>
            <pubDate>Tue, 06 Jan 2026 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Superconductivity and Hydrogen Engine HEVs Steady Evolution Continues in 2025 at Fuji&#039;s Season Finale</title>
            <link>https://toyotatimes.jp/en/toyota_news/008.html</link>
            <description>At the final round of the 2025 Super Taikyu Series, Toyota revealed a year of progress in hydrogen. How much closer has it come to realizing a hydrogen-based society? Here is a snapshot of the progress so far.</description>
            <pubDate>Mon, 05 Jan 2026 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Immersive Experiences that Move the Heart--Digital Art in Yokohama</title>
            <link>https://toyotatimes.jp/en/toyota_news/1090.html</link>
            <description>THE MOVEUM YOKOHAMA uses light and sound to create spaces where visitors can immerse themselves in the art of fin-de-siècle Vienna. Ahead of the event’s public opening, the press was given a special preview.</description>
            <pubDate>Thu, 25 Dec 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Faith, Confidence, Gratitude, and Frustration -- A World Premiere of Passion</title>
            <link>https://toyotatimes.jp/en/newscast/164.html</link>
            <description>This week’s Toyota Times News features a special on the recent world premiere of three new sports cars, along with highlights from the talk session held after the unveiling.</description>
            <pubDate>Wed, 24 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Morizo on Toyota&#039;s Carmaking Ritual and Entrusting His Vision</title>
            <link>https://toyotatimes.jp/en/newscast/163.html</link>
            <description>On December 5, the GR GT, GR GT3, and Lexus LFA Concept received their world premiere. Having been involved in development from the concept stage, Morizo shares his thoughts.  </description>
            <pubDate>Wed, 24 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;Toyota is Family&quot;--A Little-Known Event Brings Global Employees Closer Together</title>
            <link>https://toyotatimes.jp/en/toyota_news/1091.html</link>
            <description>English, Chinese, Spanish, German… at least eight different languages could be heard as Toyota employees from 64 overseas business entities gathered to share their knowledge. Toyota Times took a peek inside this globe-spanning company event.</description>
            <pubDate>Tue, 23 Dec 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Akio Toyoda Teaches at a High School? Answering the Question, &quot;What Is love?&quot;</title>
            <link>https://toyotatimes.jp/en/newscast/162.html</link>
            <description>Chairman Akio Toyoda, a.k.a. Aki-chan, taught a special class for 110 high school students. He spoke about cars, life, and his hopes for the next generation. After a Q&amp;A session with the students, he even led an exciting extracurricular class.</description>
            <pubDate>Wed, 17 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Pain and Humiliation Behind Ever-Better Carmaking--New Sports Models World Premiere</title>
            <link>https://toyotatimes.jp/en/toyota_news/1089.html</link>
            <description>On December 5, three new sports cars had their world premiere at the Inventor Garage in Woven City. Take a look.</description>
            <pubDate>Mon, 15 Dec 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Spirit of Service, from Cradle to Grave--TOYOTA CO-OP&#039;s 80-Year History</title>
            <link>https://toyotatimes.jp/en/spotlights/1084.html</link>
            <description>Starting out as a mutual aid association in the turmoil following WWII, TOYOTA CO-OP now operates employee cafeterias, supermarkets, and a whole array of services. To mark its 80th anniversary, we look back at the organization’s history.</description>
            <pubDate>Fri, 12 Dec 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Guy Who Loves Cars Meets Guy Who Loves Food</title>
            <link>https://toyotatimes.jp/en/newscast/160.html</link>
            <description>On this episode of Voice-Only Toyota Times News, we join Morizo at the Fuji Speedway Hotel to enjoy the food he’s having and the conversations that unfold around the table!</description>
            <pubDate>Thu, 11 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>My Boss Akio Toyoda: An Author&#039;s True Story of 5,012 Days</title>
            <link>https://toyotatimes.jp/en/newscast/161.html</link>
            <description>My Boss Akio Toyoda was published in September. The author, Toyota Fellow Hideki Fujii, talks about what inspired him to write the book and the experiences that shaped his work as a speechwriter.</description>
            <pubDate>Wed, 10 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Midship Finally Takes Off--TGRR GR Yaris M Concept</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2025_007.html</link>
            <description>During January’s Tokyo Auto Salon, the mid-engine TGRR GR Yaris M concept was unveiled as the number-one item in “Morizo’s Top 10 News Stories.” At the recent Super Taikyu race in Okayama, the midship model finally took to the track.</description>
            <pubDate>Thu, 04 Dec 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Achieving a Hydrogen Society Through Diverse Uses</title>
            <link>https://toyotatimes.jp/en/newscast/159.html</link>
            <description>Hydrogen is increasingly becoming part of everyday life in many forms. This episode follows the initiatives and ambitions of the partners working to achieve a hydrogen society.</description>
            <pubDate>Wed, 03 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>NASCAR Comes to Super Taikyu! U.S.-Japan Exchange Through Motorsports</title>
            <link>https://toyotatimes.jp/en/newscast/158.html</link>
            <description>This episode of Toyota Times is an America-themed double feature, showcasing the NASCAR showrun held at the Super Taikyu finale at Fuji Speedway and Toyota&#039;s first battery plant in the U.S.</description>
            <pubDate>Tue, 02 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Hanging with the Cool Kids--Chairman Toyoda Receives German Automotive Award</title>
            <link>https://toyotatimes.jp/en/toyota_news/1088.html</link>
            <description>On November 18 Japan time, Chairman Akio Toyoda received the Golden Steering Wheel, one of the European automotive industry’s most prestigious awards. We share his words of joy.</description>
            <pubDate>Tue, 02 Dec 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Workplace for All--How a Focus on People &amp; Skills Drives the Takaoka Plant&#039;s Evolution</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/008.html</link>
            <description>The Takaoka Plant is home to Toyota’s first dedicated BEV production line in Japan. What efforts are being made at the genba to create a working environment welcoming to all?</description>
            <pubDate>Mon, 01 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>Takaoka, the Plant That Produced Some of Toyota&#039;s Best-Loved Models</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/007.html</link>
            <description>Toyota&#039;s Plants: Inheritance &amp; Evolution is a series introducing the history and vision behind individual production facilities. This installment explores the history of the Takaoka Plant, built to produce popular cars for the mass market. </description>
            <pubDate>Mon, 01 Dec 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>Breaking Conventional Wisdom with the Superconductor × Hydrogen Engine - Two Years of Development</title>
            <link>https://toyotatimes.jp/en/newscast/157.html</link>
            <description>The hydrogen engine project has already challenged conventional wisdom in many ways. Now, the team is attempting to develop a car equipped with a superconductor, a material that achieves zero electrical resistance at extremely low temperatures.</description>
            <pubDate>Wed, 26 Nov 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota Ventures Into Blockchains?! Turning Unproductive Disputes Into Co-Creation with PCE</title>
            <link>https://toyotatimes.jp/en/series/new_business/006.html</link>
            <description>PCE is a data integrity service developed to help companies handle costly IP disputes more effectively, drawing on hard-won lessons and aiming to improve conflict resolution in the future.</description>
            <pubDate>Tue, 25 Nov 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Startup Spirit</category>
        </item>
        <item>
            <title>JAMA Leaders Wax Lyrical About Their Favorite Rides--Endless &quot;Love for Mobility&quot; at JMS Talk Session</title>
            <link>https://toyotatimes.jp/en/toyota_news/japan_mobility_show_2025/004.html</link>
            <description>JAMA’s chairman and vice chairmen are certainly passionate about cars! At the Japan Mobility Show (JMS) 2025, they shared stories of their beloved rides.</description>
            <pubDate>Thu, 20 Nov 2025 00:00:00 +0900</pubDate>
            <category>JAPAN MOBILITY SHOW 2025</category>
        </item>
        <item>
            <title>Takamoto Katsuta&#039;s &quot;Run of Gratitude&quot; in His Hometown--Team Toyota&#039;s Fierce Battle</title>
            <link>https://toyotatimes.jp/en/newscast/156.html</link>
            <description>Rally Japan is back! This week’s program follows driver Takamoto Katsuta up close as he battles through a series of challenges and completes an emotional run in his hometown.</description>
            <pubDate>Wed, 19 Nov 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>SDV in 3 Minutes -- The Toyota Way</title>
            <link>https://toyotatimes.jp/en/spotlights/1083.html</link>
            <description>Software-Defined Vehicles (SDV) have been gaining attention lately. Why do people call it a car that keeps evolving like a smartphone? Here’s a quick, three-minute guide to understanding what it means and why it matters.</description>
            <pubDate>Tue, 18 Nov 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Mobility Unlocks Boundless Possibility</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/009.html</link>
            <description>In this article, we explore three remarkable new mobility solutions and examine how Toyota approaches the topic of disability. </description>
            <pubDate>Mon, 17 Nov 2025 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>#22 Yoshiki Nagahama, Master of Motor Coil Winding (Part 2)</title>
            <link>https://toyotatimes.jp/en/series/masters/075.html</link>
            <description>Our ongoing series looking at the master artisans supporting the automotive industry. For the 22nd installment, we spoke with a “master of winding” whose expertise drives motor development in the era of electrification.</description>
            <pubDate>Thu, 13 Nov 2025 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#22 Yoshiki Nagahama, Master of Motor Coil Winding (Part 1)</title>
            <link>https://toyotatimes.jp/en/series/masters/074.html</link>
            <description>Our ongoing series looking at the master artisans supporting the automotive industry. For the 22nd installment, we spoke with a “master of winding” whose expertise drives motor development in the era of electrification.</description>
            <pubDate>Thu, 13 Nov 2025 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Way Outside the Box: How Pitcher Plant Research Led to Amazing Discoveries</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/028.html</link>
            <description>Our series showcasing Toyota&#039;s activities in non-automotive fields. Today’s topic: carnivorous pitcher plants!</description>
            <pubDate>Thu, 13 Nov 2025 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Highlights Galore at the Japan Mobility Show! The Future of Japan&#039;s Automotive Industry, All in One Place!</title>
            <link>https://toyotatimes.jp/en/newscast/155.html</link>
            <description>This episode of Toyota Times presents the many highlights of the Japan Mobility Show 2025, held from October 31 to November 9.</description>
            <pubDate>Wed, 12 Nov 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Midship Update--Hurdles Highlighted at Super Taikyu Round 5 in Autopolis</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2025_006.html</link>
            <description>After completing the Nürburgring 24 Hours in June, the GR Yaris returned home for Round 5 of Super Taikyu. The race also provided an update on the midship model that was originally slated to compete. </description>
            <pubDate>Tue, 11 Nov 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Shaping the Next 100 Years from Japan--Akio Toyoda Tells the Century Story</title>
            <link>https://toyotatimes.jp/en/toyota_news/japan_mobility_show_2025/003.html</link>
            <description>The Century has emerged as a new brand, seeking to share the pride of Japan with the world. Chairman Akio Toyoda has vowed to take on the challenge of creating the next 100 years.</description>
            <pubDate>Fri, 07 Nov 2025 00:00:00 +0900</pubDate>
            <category>JAPAN MOBILITY SHOW 2025</category>
        </item>
        <item>
            <title>Imitate No One--Lexus Brand Innovation on Show at JMS 2025</title>
            <link>https://toyotatimes.jp/en/toyota_news/japan_mobility_show_2025/002.html</link>
            <description>Part of our Japan Mobility Show 2025 coverage, this three-part series outlines the vision behind exhibits by four Toyota brands. In this second article, CBO Simon Humphries talks Lexus innovation.</description>
            <pubDate>Thu, 06 Nov 2025 00:00:00 +0900</pubDate>
            <category>JAPAN MOBILITY SHOW 2025</category>
        </item>
        <item>
            <title>Inventions for Every &quot;You&quot;--Welcome to the Japan Mobility Show</title>
            <link>https://toyotatimes.jp/en/toyota_news/japan_mobility_show_2025/001.html</link>
            <description>The Japan Mobility Show 2025 has kicked off, with Toyota revealing new directions for its brands. What kinds of mobility are on display? Across three articles, we showcase the vision behind the individual brands and exhibits.  </description>
            <pubDate>Thu, 06 Nov 2025 00:00:00 +0900</pubDate>
            <category>JAPAN MOBILITY SHOW 2025</category>
        </item>
        <item>
            <title>From Strengthening Foundations to Boosting Productivity--Toyota Focuses on Break-Even Volume</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2026/001.html</link>
            <description>With strengthened foundations, Toyota seeks to boost productivity and improve its break-even volume. The company has released its first-half financial results for the year to March 2026, including the impact of U.S. tariffs. Here are the key takeaways.</description>
            <pubDate>Wed, 05 Nov 2025 00:00:00 +0900</pubDate>
            <category>FY2026 Financial_Results</category>
        </item>
        <item>
            <title>UCC and Toyota Craft Hydrogen-Roasted Coffee for the Crown&#039;s 70th Anniversary</title>
            <link>https://toyotatimes.jp/en/newscast/154.html</link>
            <description>First launched in 1955, the Crown is now celebrating its 70th anniversary. To mark this milestone, we followed the collaboration between UCC and Toyota as they set out to create hydrogen-roasted coffee.</description>
            <pubDate>Wed, 05 Nov 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>SDVs for Zero Accidents--Toyota Unveils Intelligent Technologies</title>
            <link>https://toyotatimes.jp/en/toyota_news/1087.html</link>
            <description>For Toyota, SDVs are first and foremost about safety and security. The company revealed some of the technologies it is developing to bring road accidents down to zero.</description>
            <pubDate>Tue, 04 Nov 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>For Anyone Who Missed the One-Day-Only Hydrogen Sauna at Expo 2025</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/027.html</link>
            <description>A series showcasing Toyota&#039;s activities in non-automotive fields. Who is ready for a Toyota sauna?</description>
            <pubDate>Fri, 31 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Children Draw Their Dream Cars! Introducing the Winning Entries of This Year&#039;s Art Contest</title>
            <link>https://toyotatimes.jp/en/newscast/153.html</link>
            <description>Once again this year, children around the world used their imaginations to draw their dream cars. Here’s a look at the winners of the age group categories and special awards, along with their messages.</description>
            <pubDate>Wed, 29 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Century as a Brand, Lexus as Innovation: All the Details on Toyota&#039;s New Project!</title>
            <link>https://toyotatimes.jp/en/newscast/152.html</link>
            <description>A Toyota Times livestream on October 13 outlined a new direction for Toyota’s five brands. What is the restructuring likely to achieve? We share the key takeaways.</description>
            <pubDate>Tue, 21 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Woven City Official Launch--Multiplying Smiles by Kakezan</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/009.html</link>
            <description>Woven City has officially launched. With preparations finally complete, Toyota’s city-sized test course is ready to pursue its mission of “well-being for all.”</description>
            <pubDate>Fri, 17 Oct 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>The Homecoming--Woven City Welcomes Back 125 Workers from the Higashi-Fuji Plant</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/008.html</link>
            <description>The Woven City officially kicked off on September 25. Three days earlier, one group arrived ahead of the festivities. For them, the place was entirely new yet tinged with nostalgia, as the visit turned into a joyful reunion.</description>
            <pubDate>Thu, 16 Oct 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>Seven Inventors Gather -- Sharing Hopes for Trials Shaping the Future </title>
            <link>https://toyotatimes.jp/en/business/006.html</link>
            <description>Creating the “future fabric of life” that is not yet known. We asked the Inventors who stepped up to this challenge about their plans and expectations for the trials.</description>
            <pubDate>Wed, 15 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>The Toyota Production System Helps Elementary Schools Work Smarter!</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/026.html</link>
            <description>This series showcases Toyota&#039;s activities in non-automotive fields. In this installment, we look at how TPS is used in elementary school operations!</description>
            <pubDate>Tue, 14 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Toyota Gets Serious About Developing Scents</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/025.html</link>
            <description>A series showcasing Toyota&#039;s activities in non-automotive fields. This time, it’s fragrances! …Wait, perfume?</description>
            <pubDate>Thu, 09 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Let&#039;s Discover Potential Together! Opening of an Inspiring Arena</title>
            <link>https://toyotatimes.jp/en/newscast/151.html</link>
            <description>TOYOTA ARENA TOKYO will be the first dedicated home arena for the professional basketball team Alvark Tokyo. We got inside access to the site during construction and the opening ceremony. Just 4 days until the grand opening — here’s the full picture.</description>
            <pubDate>Wed, 08 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Twisting, Turning, Lunar Cruising--The Karakuri Taking Toyota into Space </title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/008.html</link>
            <description>Toyota&#039;s Creative Idea Suggestion System makes work more fun and interesting. This time, we showcase a karakuri contraption born out of the development genba for Toyota’s moon rover, the Lunar Cruiser.</description>
            <pubDate>Thu, 02 Oct 2025 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>Revisiting Japan&#039;s Certification System--How Will It Shape the Auto Industry&#039;s Future?</title>
            <link>https://toyotatimes.jp/en/business/005.html</link>
            <description>In September, Toyota submitted its fourth progress report updating the Ministry of Land, Infrastructure, Transport and Tourism on efforts to prevent future issues related to type approval applications. One year and three months on from Chairman Akio Toyod</description>
            <pubDate>Wed, 01 Oct 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>What Did Akio Have to Say After His U.S. National Dealer Meeting Speech?</title>
            <link>https://toyotatimes.jp/en/newscast/150.html</link>
            <description>Ten episodes in, the Voice-Only Toyota Times News podcast gets its first-ever overseas live broadcast! Following Chairman Akio Toyoda’s surprise appearance at the opening of the U.S. National Dealer Meeting, Yuta Tomikawa delves deeper into the message Ak</description>
            <pubDate>Tue, 30 Sep 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Hack the Mobility--The Woven City Challenge Begins</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/007.html</link>
            <description>The search is on for partners who can make full use of Toyota’s “living laboratory” to create a future no one has yet imagined. A look at the Woven City Challenge.</description>
            <pubDate>Mon, 29 Sep 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>Lexus Celebrates 20 Years in Japan, Honoring 5,000 Dealership Staff</title>
            <link>https://toyotatimes.jp/en/newscast/149.html</link>
            <description>In celebration of 20 years since the launch of Lexus’s Japanese business, Toyota held an anniversary event to express gratitude to the dealerships. This video reports highlights from the event, including a surprise from Chairman Akio Toyoda!</description>
            <pubDate>Wed, 24 Sep 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Refreshed by Hydrogen! Toyota Made a Sauna?</title>
            <link>https://toyotatimes.jp/en/newscast/148.html</link>
            <description>In Finland, the home of the sauna, Toyota and a leading maker have built a sauna together. Why—and how do locals feel about it?</description>
            <pubDate>Wed, 17 Sep 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Akio Shifts into Summer Mode Over 2 Days in Okinawa</title>
            <link>https://toyotatimes.jp/en/newscast/146.html</link>
            <description>On this episode of Voice-Only Toyota Times News, Chairman Akio Toyoda gets in the summer spirit during a two-day stint in Okinawa. Together with special guests MAX, we discuss the appeal of marine sports and leisure.  </description>
            <pubDate>Fri, 12 Sep 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Homecoming of a Legendary Press After 60 Years - A Renewed Commitment to Maintain This Living Witness to History</title>
            <link>https://toyotatimes.jp/en/newscast/147.html</link>
            <description>After over 60 years of operation in Brazil, the legendary press has now returned to its home across the ocean. What did Chairman Akio Toyoda pledge to his employees in front of the living witness to Toyota’s history?</description>
            <pubDate>Wed, 10 Sep 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota Takes Top 5! Behind the Scenes of the Rally Finland Triumph</title>
            <link>https://toyotatimes.jp/en/newscast/145.html</link>
            <description>The racers on the podium were greeted with thunderous applause, as Toyota claimed all top five places at WRC 2025 Rally Finland. We go behind the scenes of this historic victory.</description>
            <pubDate>Wed, 03 Sep 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Summer Days for Safety--Considering &quot;What we can do right now&quot; To Reduce Accidents </title>
            <link>https://toyotatimes.jp/en/newscast/141.html</link>
            <description>Shoko-ji Temple was built in 1970 to pray for safety on our roads and commemorate traffic accident victims. This year, the temple once again provided a platform for sharing wide-ranging expertise with the goal of reducing accidents to zero. </description>
            <pubDate>Wed, 27 Aug 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>FUNVE&#039;s Grand Adventure--Toyota&#039;s Engineers Chase Smiles for All</title>
            <link>https://toyotatimes.jp/en/series/new_business/005.html</link>
            <description>A ride that grew out of the Toyota Engineering Society is now a fully-fledged attraction at Bandai Namco’s VS PARK amusement facilities. We followed FUNVE’s rise as part of BE creation, Toyota’s program for generating new businesses.</description>
            <pubDate>Mon, 25 Aug 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Startup Spirit</category>
        </item>
        <item>
            <title>Corolla Cross Production Moves to Iwate: Made and Driven Locally to Revitalize Tohoku</title>
            <link>https://toyotatimes.jp/en/newscast/140.html</link>
            <description>In May, Toyota Motor East Japan announced the transfer of Corolla Cross production to its Iwate Plant. This new chapter in the Corolla series is expected to help revitalize the Tohoku region.</description>
            <pubDate>Wed, 20 Aug 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>With Toyota&#039;s Karakuri, Kindness is Only a Step and a Seat Away</title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/007.html</link>
            <description>Toyota&#039;s Creative Idea Suggestion System makes work more fun and interesting. This article shines the spotlight on two ideas born out of the unique challenges posed by the Motomachi Plant’s high-mix production line.</description>
            <pubDate>Thu, 14 Aug 2025 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>Partnership to Develop Mobility in Outer Space: What Is Interstellar Technologies?</title>
            <link>https://toyotatimes.jp/en/newscast/139.html</link>
            <description>Interstellar Technologies develops and launches rockets and satellites and has teamed up with Toyota and Woven by Toyota. Toyota Times visited the company’s worksite to see its efforts to create infrastructure in outer space.</description>
            <pubDate>Wed, 13 Aug 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Chairman Toyoda on Road Safety and His Sensors as Master Driver</title>
            <link>https://toyotatimes.jp/en/newscast/138.html</link>
            <description>Returning after six months, the latest episode of Voice-Only Toyota Times News was recorded at Shoko-ji Temple, which hosted the Tateshina Meeting. Chairman Akio Toyoda spoke about safety and how he conducts himself in a crisis. </description>
            <pubDate>Tue, 12 Aug 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Tommy Shows Off Flawless English! People &amp; Robots Co-exist at Osaka Expo</title>
            <link>https://toyotatimes.jp/en/newscast/137.html</link>
            <description>Tommy is now able to communicate across language barriers. So, what was he doing at Expo 2025?</description>
            <pubDate>Wed, 06 Aug 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Third Year of Liquid Hydrogen Racing-- Towards Commercialization at the Fuji 24 Hours</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2025_005.html</link>
            <description>Toyota’s liquid hydrogen-fueled Corolla took on the Fuji 24-hour race for its third year. The car is moving ever closer to commercialization. </description>
            <pubDate>Tue, 05 Aug 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Winning Friends Through Super Taikyu&#039;s Inclusive Grassroots Racing</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2025_004.html</link>
            <description>Super Taikyu Series Round 3 is the Fuji 24 Hours. Currently Japan’s only 24-hour race, this annual festival of motorsports draws racers, fans, as well as like-minded peers from many fields. We caught up with them on race day. </description>
            <pubDate>Mon, 04 Aug 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Delivering New Value to Customers--TPS-Led Efforts in the Sales Genba</title>
            <link>https://toyotatimes.jp/en/newscast/136.html</link>
            <description>Born on the factory floor, the Toyota Production System (TPS) is also bringing improvements to the sales genba. Take a look at the efforts of dealerships around Japan, from slashing car rental wait times to selling used vehicles remotely.</description>
            <pubDate>Wed, 30 Jul 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>#21 Takahiro Maeda, the Sheet Metal Master Who Creates Perfectly Fitting Body Panels</title>
            <link>https://toyotatimes.jp/en/series/masters/072.html</link>
            <description>Our ongoing series looking at the master artisans supporting the automotive industry. For the 21st installment, we spoke with a sheet metal master whose outstanding skills bring car body designs to life with unmatched precision.</description>
            <pubDate>Tue, 29 Jul 2025 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Lost in the Desert--Toyota Adventurers Make Rally Debut in Jordan &amp; Saudi Arabia</title>
            <link>https://toyotatimes.jp/en/toyota_news/1082.html</link>
            <description>Saudi Arabia was the last country to lift its ban on women drivers. This land of stunning natural beauty is home to the women-only Rally Jameel, and GR staff have taken on the challenge!</description>
            <pubDate>Fri, 25 Jul 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Significance and Unique Appeal of Saudi Arabia&#039;s Women-Only Rally</title>
            <link>https://toyotatimes.jp/en/toyota_news/1081.html</link>
            <description>Having enabled women to drive in 2018, Saudi Arabia now hosts Rally Jameel, a women-only rally that unfolds across a landscape of stunning natural beauty.</description>
            <pubDate>Thu, 24 Jul 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota&#039;s Unbelievable Improvements in Making... Yakitori?!</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/024.html</link>
            <description>Our series showcasing Toyota&#039;s activities in non-automotive fields. Today, it’s yakitori time!</description>
            <pubDate>Tue, 22 Jul 2025 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>The Starting Point for Making Ever-Better Cars - The Return to the Nürburgring 24 Hours After Six Years</title>
            <link>https://toyotatimes.jp/en/newscast/135.html</link>
            <description>Morizo returns to the Nürburgring after a six-year absence. Why now? And what did the race reveal to him?</description>
            <pubDate>Wed, 16 Jul 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Weavers Are the Heart of Woven City--Preparations Underway to Welcome First Residents</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/006.html</link>
            <description>As Woven City gears up for its official launch this fall, the preparations are not focused solely on infrastructure. We spoke with the teams working to recruit and receive residents.</description>
            <pubDate>Tue, 15 Jul 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>Now That&#039;s Karakuri! The Ever-Evolving Instrument Panel Chute</title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/006.html</link>
            <description>Toyota’s Creative Idea Suggestion System makes work more fun and interesting. In this article, we take a look at how the Motomachi Plant’s used karakuri—clever mechanical tricks—to create an instrument panel chute.</description>
            <pubDate>Mon, 14 Jul 2025 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>#20 Hideki Kato, the Master Mold Polisher Behind Paintless Bumpers</title>
            <link>https://toyotatimes.jp/en/series/masters/071.html</link>
            <description>An ongoing series looking at the master artisans supporting the automotive industry. For our 20th installment, we spoke with the mold-polishing master whose mirror-like finishes produced Toyota’s first paintless bumpers.</description>
            <pubDate>Fri, 11 Jul 2025 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#20 Hideki Kato, a Master Mold Polisher Who Perfected the Mirror Finish</title>
            <link>https://toyotatimes.jp/en/series/masters/070.html</link>
            <description>An ongoing series looking at the master artisans supporting the automotive industry. For our 20th installment, we spoke with the mold-polishing master whose mirror-like finishes produced Toyota’s first paintless bumpers.</description>
            <pubDate>Fri, 11 Jul 2025 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Uncertain Times Call for Preparation, Not Speculation--Chairman Toyoda&#039;s Thoughts on Decarbonization</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2025/005.html</link>
            <description>This year’s General Shareholders’ Meeting lasted one hour and 47 minutes. As the shareholder Q&amp;A session wrapped up, Chairman Akio Toyoda shared his thoughts on Toyota’s push to decarbonize. </description>
            <pubDate>Thu, 10 Jul 2025 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2025</category>
        </item>
        <item>
            <title>Daihatsu&#039;s Fresh Start: Stories from the Frontlines of Reform</title>
            <link>https://toyotatimes.jp/en/newscast/134.html</link>
            <description>After its certification issues came to light, President Masahiro Inoue led Daihatsu on a fresh start. As reforms continue, Toyota Times spoke with people at the forefront about how they got here, and where they’re heading next.</description>
            <pubDate>Wed, 09 Jul 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>President Sato Speaks of His Role in Helping Employees &quot;Unleash Their Full Potential&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2025/004.html</link>
            <description>In 2023, Koji Sato took up the baton from Chairman Akio Toyoda to become president of Toyota. Looking back over the past two years, he shared his “honest and sincere thoughts.”</description>
            <pubDate>Tue, 08 Jul 2025 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2025</category>
        </item>
        <item>
            <title>With Intelligence &amp; Electrification Technologies Under Development, What Are Toyota&#039;s Growth Prospects?</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2025/003.html</link>
            <description>Among the topics raised during the shareholder Q&amp;A session was Toyota’s progress in vehicle intelligence and electrification. We share the outlook presented by Vice Presidents Yoichi Miyazaki and Hiroki Nakajima. </description>
            <pubDate>Mon, 07 Jul 2025 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2025</category>
        </item>
        <item>
            <title>Facing Certification Issues &amp; Long Delivery Times, Toyota VPs Are Committed to Reforming Genba Culture </title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2025/002.html</link>
            <description>From certification issues to long delivery times, many shareholders are anxious about problems affecting not just Toyota, but the entire auto industry. Vice Presidents Hiroki Nakajima and Yoichi Miyazaki responded to questions about cultural reforms and c</description>
            <pubDate>Fri, 04 Jul 2025 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2025</category>
        </item>
        <item>
            <title>Car Guy Meets Truck Guy, Sparking a Major Private-Sector Reshuffle</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2025/001.html</link>
            <description>Following the recent announcement of a merger between Mitsubishi Fuso and Hino, at Toyota’s General Shareholders’ Meeting Chairman Akio Toyoda shared his impressions of former Daimler Truck CEO Martin Daum. What did Chairman Toyoda see in their fateful en</description>
            <pubDate>Thu, 03 Jul 2025 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2025</category>
        </item>
        <item>
            <title>Chairman Toyoda&#039;s Leadership Vision for the Automobile Business &amp; Culture Association of Japan</title>
            <link>https://toyotatimes.jp/en/newscast/133.html</link>
            <description>Chairman Akio Toyoda has taken the helm of the Automobile Business &amp; Culture Association of Japan. Here’s a look at the message behind his new slogan for the organization: “Making cars the pride of Japanese culture.”</description>
            <pubDate>Wed, 02 Jul 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>All-Japan Co-Challenge in Cars &amp; Fuels--Homegrown Low-Carbon Gasoline Unveiled at Fuji 24 Hours</title>
            <link>https://toyotatimes.jp/en/newscast/hpe_challenge_2025/hpe_challenge_2025_003.html</link>
            <description>At the Super Taikyu Fuji 24 Hours, an all-Japan force of fuel and car manufacturers announced the development of a low-carbon gasoline. During the press conference, the companies emphasized the importance of a multi-pathway approach that includes liquid f</description>
            <pubDate>Tue, 01 Jul 2025 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2025</category>
        </item>
        <item>
            <title>Mitsubishi Fuso-Hino Merger: 4 Firms Collaborate for the Future of Commercial Vehicles</title>
            <link>https://toyotatimes.jp/en/newscast/132.html</link>
            <description>Major Japanese commercial vehicle manufacturers Mitsubishi Fuso and Hino are merging. Together with parent companies Daimler Truck and Toyota, what do these four have in stake for the future of commercial vehicles?</description>
            <pubDate>Mon, 30 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>2 GR Stories: New Store in Taiwan &amp; Factory Reopening - A New Start for Making &quot;Ever-Better Cars&quot;</title>
            <link>https://toyotatimes.jp/en/newscast/131.html</link>
            <description>ROOKIE Racing has opened its first overseas location in Taiwan, the GR Garage Linkou Flagship Store, and the Motomachi Plant’s GR Factory has reopened after renovations. We present GR’s new steps forward.</description>
            <pubDate>Thu, 26 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Return of the Ivory Tower? --Hydrogen Engine Year Five, Interview with Automotive Analyst Shinya Yamamoto</title>
            <link>https://toyotatimes.jp/en/newscast/hpe_challenge_2025/hpe_challenge_2025_002.html</link>
            <description>The hydrogen-engine Corolla is racing in the Fuji 24 Hours for its fifth straight year. Once again, we asked automotive analyst Shinya Yamamoto to provide a rundown of the attempt.  This time, we gathered again after dark, sitting around a fire in the Fuj</description>
            <pubDate>Tue, 24 Jun 2025 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2025</category>
        </item>
        <item>
            <title>Hydrogen Power Conquers the Desert--HySE Buggy 2nd in Class at Dakar 2025</title>
            <link>https://toyotatimes.jp/en/spotlights/1082.html</link>
            <description>For the second year running, HySE, a technical research association including Toyota and four Japanese motorcycle manufacturers, has competed in the Dakar Rally with a hydrogen engine buggy, which finished second in its class. How has the vehicle evolved,</description>
            <pubDate>Mon, 23 Jun 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>How Automation, Digitalization &amp; Diversity Drive the Kamigo Plant&#039;s Evolution</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/006.html</link>
            <description>Toyota’s Kamigo Plant began operating with state-of-the-art facilities and weighty expectations. Today, what is the plant doing to ensure it will still be making engines a decade from now?</description>
            <pubDate>Fri, 20 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>The Kamigo Plant&#039;s Efforts to Connect History to the Next Generation</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/005.html</link>
            <description>Toyota&#039;s Plants: Inheritance &amp; Evolution is a series introducing the history and future vision of individual production facilities. This article shines the spotlight on the company’s first engine plant. </description>
            <pubDate>Thu, 19 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>U.S. Tariffs: Considering the Future of the Auto Industry</title>
            <link>https://toyotatimes.jp/en/business/004.html</link>
            <description>What do the U.S. auto tariffs mean for us, and how is Toyota responding? We explore these questions together with a panel of experts.</description>
            <pubDate>Wed, 18 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>&quot;What Were We Doing Before This?&quot;--The Ultra-Compact Sensors Transforming Rehabilitation</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/008.html</link>
            <description>Can one little device upend accepted wisdom in rehabilitation care?! Welgain is already being used in clinical practice. So, what exactly is it?</description>
            <pubDate>Tue, 17 Jun 2025 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>&quot;This is Weird!&quot; Why is Toyota on the Tokyo Girls Collection Runway!?</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/023.html</link>
            <description>This is a series showcasing Toyota&#039;s activities in non-automotive fields. This time, we’re looking at the Tokyo Girls Collection fashion event!? </description>
            <pubDate>Mon, 16 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Creating the Future of Commercial Vehicles Together--Definitive Agreements on Mitsubishi Fuso-Hino Merger</title>
            <link>https://toyotatimes.jp/en/toyota_news/1080.html</link>
            <description>Having agreed to merge, on June 10, Hino Motors and Mitsubishi Fuso Truck and Bus, along with their parent companies Daimler Truck and Toyota Motor Corporation, signed definitive agreements regarding their business integration. The four companies are ente</description>
            <pubDate>Mon, 16 Jun 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Cars as Culture--Chairman Toyoda Leads the Automobile Business &amp; Culture Association of Japan</title>
            <link>https://toyotatimes.jp/en/toyota_news/1079.html</link>
            <description>Chairman Akio Toyoda has taken up a new post leading the Automobile Business &amp; Culture Association of Japan. In doing so, he pledged to make the cars that underpin Japanese life an essential part of the country’s culture.</description>
            <pubDate>Fri, 13 Jun 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Finally in the Race: Major Progress for the Liquid Hydrogen Car in Its Third Year at Fuji 24 Hours</title>
            <link>https://toyotatimes.jp/en/newscast/130.html</link>
            <description>The liquid hydrogen-powered Corolla has returned to Fuji once again. This year, more than just finishing the race, the team aimed to compete with cars from other classes. We followed their journey through the battle.</description>
            <pubDate>Wed, 11 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>[Breaking] Chairman Toyoda Shares Real Intentions Behind Toyota Industries Privatization</title>
            <link>https://toyotatimes.jp/en/business/003.html</link>
            <description>An announcement on June 3 confirmed that Toyota Industries would be taken private, accompanied by the creation of a new holding company. We spoke with four of the key figures involved, about returning to Toyota’s roots to create its future.</description>
            <pubDate>Tue, 10 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>BE creation--Writing the Story of Toyota&#039;s People &amp; Future</title>
            <link>https://toyotatimes.jp/en/series/new_business/004.html</link>
            <description>Toyota has a history of launching and developing new businesses. This series showcases employees who carry on the startup spirit by pursuing new ventures. For this article, we spoke with the team tasked with supporting business creation and expansion, alo</description>
            <pubDate>Tue, 10 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Startup Spirit</category>
        </item>
        <item>
            <title>Akio Toyoda safeguards family&#039;s legacy while looking to Toyota&#039;s future</title>
            <link>https://toyotatimes.jp/en/spotlights/1081.html</link>
            <description>In April, Automotive News featured a special interview with Chairman Akio Toyoda. He spoke about the Toyota DNA passed down from his great-grandfather Sakichi, the hardships faced during his presidency, and his thoughts on the next generation.</description>
            <pubDate>Thu, 05 Jun 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Chairman Toyoda Set to Be Appointed to the Top Position: The History of the Automobile Business Association of Japan and Its Enduring Vision</title>
            <link>https://toyotatimes.jp/en/business/002.html</link>
            <description>Chairman Akio Toyoda is slated to be the next chairman of the Automobile Business Association of Japan (ABAJ). For this special program, we welcomed the executive director of ABAJ to the studio to discuss the association’s purpose and history.</description>
            <pubDate>Wed, 04 Jun 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>RAV4 World Premiere--Chief Branding Officer Shares the Story Behind the New Model</title>
            <link>https://toyotatimes.jp/en/toyota_news/1077.html</link>
            <description>Toyota has unveiled its sixth-generation RAV4. Having pioneered the crossover segment and shared the fun of driving with the world, the RAV4 has continued to evolve, and now incorporates the Arene platform. (Figures are based on development data)</description>
            <pubDate>Fri, 30 May 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Demonstrations  to Support Demonstrations  --Woven City&#039;s Engineers on System Development</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/005.html</link>
            <description>With Phase 1 construction complete, Toyota’s “living laboratory” is finally ready to welcome Inventors and residents. We spoke with the engineers laying the groundwork for the city’s various demonstration trials. </description>
            <pubDate>Thu, 29 May 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>Phantom Cars Can Solve the Manpower Crisis?! Can Autonomous Driving Bring New Life?</title>
            <link>https://toyotatimes.jp/en/newscast/129.html</link>
            <description>The autonomous vehicles developed by Toyota Industries Corporation are operating at various worksites. Development continues in collaboration with other companies to help solve the labor shortage.</description>
            <pubDate>Wed, 28 May 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Inspiration from the Kitchen--How One Mom&#039;s Comment Sparked Major Improvements</title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/005.html</link>
            <description>The Creative Idea Suggestion System makes work more fun and interesting. In this article, we showcase an ingenious idea that employed the “nori punch” mechanism to instantly simplify a detailed task, previously done with cutters and hammers.</description>
            <pubDate>Thu, 22 May 2025 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>Dashcams Become the Eyes of the Fire Department - The Scene Moves to Kyoto as Project Gets Rolling</title>
            <link>https://toyotatimes.jp/en/newscast/128.html</link>
            <description>A trial allowing the fire department to view vehicle dashcam footage has begun in Kyoto City. Footage captured by vehicle dashcams could help save lives. We took a closer look at this new project initiated by Toyota.</description>
            <pubDate>Wed, 21 May 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;A Car Is Not a Car If It&#039;s Not Fun&quot;--President Sato&#039;s Hopes for Toyota</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/008.html</link>
            <description>“Aren’t we seeing fewer exciting, fun-to-drive cars these days?” This question closed out Toyota’s results briefing for fiscal 2025. How did President Sato respond?</description>
            <pubDate>Tue, 20 May 2025 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>Refusing to Panic in the Face of U.S. Tariffs, Toyota Remains Committed to Domestic Production</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/007.html</link>
            <description>Despite facing U.S. tariffs, Toyota says it will not waver in sustaining domestic production at three million vehicles. How did the company’s leaders respond to questions at the recent financial results briefing?</description>
            <pubDate>Mon, 19 May 2025 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>A Tomica? A Mini 4WD? Of the Toyota&#039;s Iconic Car?! Adults Tag-Team to Bring Smiles to Children!</title>
            <link>https://toyotatimes.jp/en/newscast/127.html</link>
            <description>For Children’s Day, we cover two special projects full of adults’ playful spirit that bring real-life experiences to children.</description>
            <pubDate>Wed, 14 May 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Lunar Cruiser&#039;s First Test Run! The Secrets to Moon Mobility</title>
            <link>https://toyotatimes.jp/en/newscast/126.html</link>
            <description>Working with JAXA, Toyota is developing “lunar mobility” to aid NASA’s plans for exploring the Moon. A look at the mobility company’s efforts to support safe transport in space.</description>
            <pubDate>Tue, 13 May 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Year&#039;s Two Key Themes--President Sato on Toyota&#039;s Transformation</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/006.html</link>
            <description>At Toyota’s financial results briefing for the year to March 2025, President Koji Sato spoke about the company’s progress in strengthening its foundations, and its efforts to change the future of cars. We share his speech in full.</description>
            <pubDate>Mon, 12 May 2025 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>Investing for the Future--Earnings to be Bolstered by 150 Million Existing Cars</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/005.html</link>
            <description>Toyota has just released its financial results for the year to March 2025. How is the company&#039;s mobility transformation taking shape? Toyota Times is first to break down the figures and key points.</description>
            <pubDate>Thu, 08 May 2025 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>Trucks Carrying Hydrogen and Prepared Food - A New Challenge Starting at the Expo</title>
            <link>https://toyotatimes.jp/en/newscast/125.html</link>
            <description>Along with its usual fare, a truck supplying a convenience store at the Expo also delivers hydrogen cartridges. A new stage has begun on the journey toward a hydrogen society.</description>
            <pubDate>Wed, 07 May 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Ever-Evolving GR Factory--A Clear Commitment to Quality Carmaking</title>
            <link>https://toyotatimes.jp/en/spotlights/1078.html</link>
            <description>The GR Factory embodies a motorsports-driven approach to making ever-better cars. We shine the light on an area of carmaking filled with passion and dedication for Toyota&#039;s sports cars.   </description>
            <pubDate>Thu, 01 May 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Presenting Toyota Times Business! A New Series with a Focus on Mobility and Business</title>
            <link>https://toyotatimes.jp/en/business/001.html</link>
            <description>Toyota Times has added a new series, Toyota Times Business. We invite experts to explain and discuss mobility through a business lens. The subject for the first episode is, &quot;What&#039;s Going on With Vehicle Taxes?&quot;</description>
            <pubDate>Wed, 23 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times Business</category>
        </item>
        <item>
            <title>What is a 136-Year-Old Loom Replica Doing in Woven City? </title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/004.html</link>
            <description>A wooden loom recently transported into Woven City turned out to be a replica of a 136-year-old invention. What does this connection to the past mean in a place seeking to create “the future fabric of life?”</description>
            <pubDate>Tue, 22 Apr 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>Where There&#039;s a Will--Taking Action to Change Our Surroundings &amp; Shape the Future</title>
            <link>https://toyotatimes.jp/en/toyota_news/roushi_2025/006.html</link>
            <description>“If we’re not careful, Toyota will quickly go back to being an ordinary company.” To pass on the company’s unique character to the next generation, Toyota needs to restart its family conversations. </description>
            <pubDate>Tue, 22 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota 2025 Spring Labor-Management Discussions</category>
        </item>
        <item>
            <title>To Break Away from Uniformity, Toyota&#039;s Workers &amp; Management Need a Healthy Sense of Urgency</title>
            <link>https://toyotatimes.jp/en/toyota_news/roushi_2025/005.html</link>
            <description>The second round of labor-management discussions—unusually held at the group level—focused on instilling a “sense of ownership.” In an era of greater job choice, with work styles and personnel becoming ever more diverse, President Koji Sato spoke about th</description>
            <pubDate>Mon, 21 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota 2025 Spring Labor-Management Discussions</category>
        </item>
        <item>
            <title>President Sato &amp; Chief Officer Azuma Explain the Aim of Toyota&#039;s Unusual Group-Level Talks</title>
            <link>https://toyotatimes.jp/en/toyota_news/roushi_2025/003.html</link>
            <description>Toyota chose to hold the second round of labor-management discussions at the group and company levels. What was the aim and rationale behind this unusual proposal? Before the sessions took place, we interviewed President Koji Sato and General Administrati</description>
            <pubDate>Mon, 21 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota 2025 Spring Labor-Management Discussions</category>
        </item>
        <item>
            <title>Toyota&#039;s Hidden Risks--Labor &amp; Management Discuss Investments for the Future</title>
            <link>https://toyotatimes.jp/en/toyota_news/roushi_2025/002.html</link>
            <description>Having built up the earning power to fuel investments for the future, what hidden risks does Toyota face? The company’s labor union and management re-examined the challenges that must be addressed as they look to the next five, ten, and fifty years.</description>
            <pubDate>Fri, 18 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota 2025 Spring Labor-Management Discussions</category>
        </item>
        <item>
            <title>Toyota Begins Labor-Management Discussions</title>
            <link>https://toyotatimes.jp/en/toyota_news/roushi_2025/001.html</link>
            <description>This year’s labor-management discussions have gotten underway. How will they shape the future of Toyota and the automotive industry? What awaits on the other side of this candid dialogue?</description>
            <pubDate>Fri, 18 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota 2025 Spring Labor-Management Discussions</category>
        </item>
        <item>
            <title>A Look Inside the Giant Hospital Staffed Entirely by Toyota Employees</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/022.html</link>
            <description>This is part of a series showcasing Toyota&#039;s activities in non-automotive fields. This time, we find out why the company operates an enormous hospital.</description>
            <pubDate>Thu, 17 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Toyota-Style Support in Noto Peninsula - Lasting Bonds with the Disaster-Affected Area</title>
            <link>https://toyotatimes.jp/en/newscast/124.html</link>
            <description>“I hope we can keep up a long relationship, however minor.” Toyota wants to maintain lasting connections with disaster-struck regions, not just temporary ones. We investigated this recovery support done with kaizen and sports, in true Toyota fashion.</description>
            <pubDate>Wed, 16 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>How Did They Do It?! Toyota Slashes Car Rental Queues in Okinawa</title>
            <link>https://toyotatimes.jp/en/spotlights/1077.html</link>
            <description>The long, snaking lines are no more! Recent efforts have dramatically shortened Okinawa’s dreaded rental waiting times. We uncover the fascinating details of how it was accomplished.</description>
            <pubDate>Tue, 15 Apr 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Going Full Circle--Collecting Plastic Models to Make Ever-Better Cars </title>
            <link>https://toyotatimes.jp/en/spotlights/1076.html</link>
            <description>A secret room filled with plastic models and figurines. How does this help Toyota achieve a completely circular resource cycle where nothing is thrown away?</description>
            <pubDate>Thu, 10 Apr 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Finally Public After Two Years - Akio Toyoda&#039;s Thoughts Immediately After Announcing 2023 Leadership Change</title>
            <link>https://toyotatimes.jp/en/newscast/123.html</link>
            <description>Toyota Times is finally releasing a long-shelved interview with Akio Toyoda. Filmed in January 2023, right after he announced his move from president to chairman, this footage was sealed away for two years. Now, we are making it public for the first time.</description>
            <pubDate>Wed, 09 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Oyaji Kawai Talks Creative Ideas</title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/004.html</link>
            <description>This series highlights top submissions from Toyota&#039;s Creative Idea Suggestion System. In a special interview, we spoke with Executive Fellow Mitsuru Kawai, known as Oyaji Kawai, who has spent his entire 62-year career at the genba.</description>
            <pubDate>Tue, 08 Apr 2025 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>&quot;The Things That Toyota Values Today&quot;--President Sato&#039;s Entrance Ceremony Speech</title>
            <link>https://toyotatimes.jp/en/toyota_news/1076.html</link>
            <description>“I wanted cars to be a part of this memorable occasion.” What message did President Koji Sato have for Toyota’s newest recruits?</description>
            <pubDate>Mon, 07 Apr 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Doing It for Someone Else - 229  Future Toyota Leaders Spread Their Wings - Toyota Technical Skills Academy Graduation</title>
            <link>https://toyotatimes.jp/en/newscast/122.html</link>
            <description>&quot;To me, all 229 graduates here are a part of the Toyota Family.&quot; Chairman Akio Toyoda attended the graduation ceremony as their &quot;father.&quot; Graduating students express their gratitude and shed tears in this special report.</description>
            <pubDate>Wed, 02 Apr 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;What&#039;s this? It&#039;s Amazing!&quot; A Mobility Device Straight Out of Science Fiction, Created by Toyota Engineers!</title>
            <link>https://toyotatimes.jp/en/newscast/121.html</link>
            <description>Long lines of people waiting for a test ride, and smiles on the faces of both the riders and the creators! Toyota Times News covers a mobility device straight out of science fiction, created by Toyota engineers.</description>
            <pubDate>Mon, 31 Mar 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota&#039;s Surprise Gift to Parents--Keeping Children Safe with GPS Trackers</title>
            <link>https://toyotatimes.jp/en/series/new_business/003.html</link>
            <description>GPS trackers are devices that provide location data, allowing parents to check their children’s whereabouts via a smartphone. Amid the many competitor products and kids’ smartphones already available, Toyota launched a service that offers unique features,</description>
            <pubDate>Thu, 27 Mar 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Startup Spirit</category>
        </item>
        <item>
            <title>&quot;What Does Monozukuri Mean to the Chairman?&quot; Budding Young Inventors Ask Questions to Chairman Akio Toyoda</title>
            <link>https://toyotatimes.jp/en/newscast/120.html</link>
            <description>This week’s Toyota Times News features two stories. How has Rally Mikawa Bay evolved in its second year? At this year’s commemoration ceremony, children once more barrage Chairman Akio Toyoda with questions.</description>
            <pubDate>Wed, 26 Mar 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>In Woven City, an Old Plant Gives Life to New Inventions</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/003.html</link>
            <description>Inventors from around the world will take part in the Woven City project, which features an innovation base designed for rapid creation and testing. </description>
            <pubDate>Wed, 26 Mar 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>Do Motorsport Skills Lead to Safer Driving?</title>
            <link>https://toyotatimes.jp/en/spotlights/1075.html</link>
            <description>In learning from professional racers, Kyonosuke Morita discovered that they rely not on superhuman talents, but a proper understanding of safety that applies to everyday driving.</description>
            <pubDate>Fri, 21 Mar 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Fukushima and Toyota Pursuing a Hydrogen Society Together While Overcoming Challenges</title>
            <link>https://toyotatimes.jp/en/newscast/119.html</link>
            <description>14 years since the Great East Japan Earthquake. Toyota Times News looks at the efforts in Fukushima Prefecture to achieve a hydrogen society and how they are facing the challenges that have emerged.</description>
            <pubDate>Wed, 19 Mar 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Full Sensory Experience--Even When Going Electric, Sound Matters</title>
            <link>https://toyotatimes.jp/en/series/sound/007.html</link>
            <description>The Full Sensory Experience—Even When Going Electric, Sound Matters</description>
            <pubDate>Wed, 19 Mar 2025 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>Reinvigorating the Board and Boosting Decision-Making Speed--Why Toyota Has Shifted to an Audit and Supervisory Committee</title>
            <link>https://toyotatimes.jp/en/toyota_news/1075.html</link>
            <description>Toyota has announced a resolution to transition from a Company with an Audit and Supervisory Board to a Company with an Audit and Supervisory Committee. What will this change? Here, Toyota Times provides an explanation on this recent news.</description>
            <pubDate>Tue, 18 Mar 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Cooperation Between Test Drivers &amp; Engineers Spurs Evolution</title>
            <link>https://toyotatimes.jp/en/series/test_driver/012.html</link>
            <description>The latest Crown offers four different body types. This article shines the spotlight on the test drivers and engineers behind the fourth, the Crown Estate, and the 30 rejections that led to ever-better carmaking.</description>
            <pubDate>Tue, 18 Mar 2025 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>Hydrogen Is Hot in the Northern Lands! Expanding the Decarbonization Movement</title>
            <link>https://toyotatimes.jp/en/newscast/118.html</link>
            <description>A stove in a rest area, the power for a vending machine, flickering flames at a photo spot... In snowy Sapporo, the circle of like-minded hydrogen partners is expanding.</description>
            <pubDate>Wed, 12 Mar 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>With Nearly 800 Daily Stroke Victims, Toyota is Building Medical Robots to Help</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/007.html</link>
            <description>Sudden paralysis on one side of the body can afflict anyone. This reality is increasing demand for a particular kind of robot. </description>
            <pubDate>Tue, 11 Mar 2025 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>Air Conditioning, Vending Machines, Food, Coffee, and Education-- Inventors Take On Well-being for All</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/002.html</link>
            <description>What kind of future will Woven City’s “invention by multiplication” reveal? Here is part two of our interviews with five Inventor companies.</description>
            <pubDate>Mon, 10 Mar 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>What Sort of Future Will Woven City Bring? Collaboration in Air Conditioning, Vending Machines, Food, Coffee, and Education</title>
            <link>https://toyotatimes.jp/en/series/welcome_to_woven_city/001.html</link>
            <description>At CES 2025, Toyota revealed five “Inventor” companies that will conduct trials in Woven City. What kind of future will they seek to create on this test course for mobility?</description>
            <pubDate>Mon, 10 Mar 2025 00:00:00 +0900</pubDate>
            <category>Welcome to Woven City</category>
        </item>
        <item>
            <title>How the Motomachi Plant&#039;s Commitment to Evolution Drives Change in Monozukuri &amp; Society</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/004.html</link>
            <description>Toyota’s Motomachi Plant is embracing an age of diversity by fostering diverse talent. Not satisfied with merely adapting, the plant has set out to be a driver of change.</description>
            <pubDate>Fri, 07 Mar 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>Never Giving up on &quot;Mobility for All&quot; - the Toyota Employees Working to Leave No One Behind</title>
            <link>https://toyotatimes.jp/en/newscast/117.html</link>
            <description>For some people, even the simple wish to go outside is not easily fulfilled. For others, a power outage can be a life-or-death situation. This episode talks to Toyota employees working to contribute to medicine and nursing care with mobility.</description>
            <pubDate>Wed, 05 Mar 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Transforming Administrative Tasks--Digital Notifications for Internal Mail</title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/003.html</link>
            <description>The Creative Idea Suggestion System makes work more fun and interesting. Toyota Times is showcasing a selection of top submissions from the system&#039;s seven-decade history. This article shines the spotlight on an idea that uses digital technology to notify </description>
            <pubDate>Tue, 04 Mar 2025 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>Japanese Music Drives the World--CEIPA &amp; Toyota Announce Collaborative Project</title>
            <link>https://toyotatimes.jp/en/toyota_news/1074.html</link>
            <description>The recently-announced Music Way Project will drive Japan&#039;s music industry&#039;s globalization and sustainable growth. We look at the reasons behind the Toyota Group’s involvement.</description>
            <pubDate>Fri, 28 Feb 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Grandfather&#039;s Humility Sparks Edeson&#039;s Efforts to Transform Japanese Manufacturing</title>
            <link>https://toyotatimes.jp/en/series/new_business/copy_edeson.html</link>
            <description>Edeson, created out of BE Creation, is a new business scheme from Toyota that has received many orders. It apparently all started when the project&#039;s creator witnessed his grandfather kneel down on the ground in apology before a client. What does this manu</description>
            <pubDate>Fri, 28 Feb 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Startup Spirit</category>
        </item>
        <item>
            <title>Asia&#039;s First Passenger Car Plant: The Unique Skills &amp; &quot;Whatever It Takes&quot; Spirit of Motomachi</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/003.html</link>
            <description>In the five years since 2020, Toyota&#039;s Motomachi Plant has launched 15 different car models. We unravel the plant’s history to see how its unique spirit and skills have been passed down to this day.</description>
            <pubDate>Thu, 27 Feb 2025 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>Reading This Will Reduce Your Gender Bias--Startling Facts from Toyota&#039;s Chief Scientist</title>
            <link>https://toyotatimes.jp/en/spotlights/1062.html</link>
            <description>When it comes to dispelling biased views of men and women, there are more effective methods than anti-bias training…</description>
            <pubDate>Thu, 27 Feb 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toward the Next Generation Making &quot;Ever-Better Cars&quot; - A Close Look at the GR Company Challenge Program</title>
            <link>https://toyotatimes.jp/en/newscast/116.html</link>
            <description>TOYOTA GAZOO Racing continues to work at making ever-better cars. It is now working at a new challenge to foster the next generation of carmakers.</description>
            <pubDate>Wed, 26 Feb 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>European Kids Think Japanese Cars Are Cool. Meanwhile, in France...</title>
            <link>https://toyotatimes.jp/en/series/design/012.html</link>
            <description>Toyota is strongly associated with Japanese cars. However, delving into the design side revealed a lesser-known facet. </description>
            <pubDate>Tue, 25 Feb 2025 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>A Super Big-Name Newcomer--Kamui Kobayashi&#039;s Rally Debut</title>
            <link>https://toyotatimes.jp/en/spotlights/1074.html</link>
            <description>The recent Rally Challenge Toyota featured a big-name newcomer, with Kamui Kobayashi making his first appearance. Morizo assigned co-driving duties to automotive analyst Shinya Yamamoto, giving him a front-row view of the action.</description>
            <pubDate>Fri, 21 Feb 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Logistics, Plants, Cafeteria... More and More Uses for Hydrogen, and More Partners, too!</title>
            <link>https://toyotatimes.jp/en/newscast/115.html</link>
            <description>Heavy-duty FC trucks have begun operating in Toyota City. A hydrogen-powered cooking device has also made an appearance at the employee cafeteria. The ways of using hydrogen are spreading, offering drivers comfortable rides and delicious food for employee</description>
            <pubDate>Wed, 19 Feb 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Cars that Set Passengers Steaming! On the Frontlines of Preventive Care</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/006.html</link>
            <description>The simple act of taking a bath carries serious risks for older people, while assisting them is a demanding task for caregivers. Toyota has been working on a potential solution.</description>
            <pubDate>Tue, 18 Feb 2025 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>Is LUNA SEA Addicted to Hydrogen? Pursuing the Possibilities of Hydrogen and Music with Like-Minded Partners</title>
            <link>https://toyotatimes.jp/en/newscast/114.html</link>
            <description>Mirai, a fuel cell electric vehicle that runs on hydrogen, parked at the venue for a concert by the Japanese rock band LUNA SEA. How do they contribute to LUNA SEA’s performance?</description>
            <pubDate>Mon, 17 Feb 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Yardstick for the Mobility Transformation--Why Toyota Places Such Importance on ROE</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/004.html</link>
            <description>Return on equity (ROE) is an indicator for evaluating a company’s profitability and the efficiency of its management. Toyota’s recent results briefing featured a discussion of why the company has set its sights on 20%.</description>
            <pubDate>Thu, 13 Feb 2025 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>Becoming True Craftspeople--What&#039;s Next for Toyota&#039;s WorldSkills Gold Medalists?</title>
            <link>https://toyotatimes.jp/en/spotlights/1073.html</link>
            <description>In the second half of our discussion, Toyota’s WorldSkills gold medalists shared how they like to recharge, as well as their goals for the future. We also checked in with one of the instructors who led them to success.</description>
            <pubDate>Mon, 10 Feb 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota&#039;s WorldSkills Gold Medalists Share the Highs and Lows of Competition</title>
            <link>https://toyotatimes.jp/en/spotlights/1072.html</link>
            <description>Toyota Times sat down with eight Toyota employees who won gold medals at the WorldSkills and National Skills competitions held in 2024. </description>
            <pubDate>Fri, 07 Feb 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Results Accompanied by New BEV &amp; Battery Plans for U.S. and China</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/003.html</link>
            <description>Toyota’s results briefing for the third quarter of fiscal 2025. Alongside the usual revenue and income figures, the company unveiled new plans for the U.S. and China. Here is our summary of the announcements. </description>
            <pubDate>Wed, 05 Feb 2025 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>&quot;Everyone Can Enjoy Motorsports&quot; Plenty of Ideas at 3rd Year of Verification Testing!</title>
            <link>https://toyotatimes.jp/en/newscast/113.html</link>
            <description>Once again, an exciting collection of projects using creative ideas to tackle issues faced by people with disabilities has been gathered to enable everyone to enjoy motorsports without worry.</description>
            <pubDate>Wed, 05 Feb 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Test Drivers and Engineers Who Created the Crown Sedan&#039;s Unique Character</title>
            <link>https://toyotatimes.jp/en/series/test_driver/011.html</link>
            <description>The latest Crown offers four different body variations. This article shines the spotlight on the Sedan’s engineers and test drivers, and the driving experience they sought to create.</description>
            <pubDate>Tue, 04 Feb 2025 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>The Battle of Sound Design--Striking the Perfect Balance Between Emphasizing and Eliminating</title>
            <link>https://toyotatimes.jp/en/series/sound/006.html</link>
            <description>Engine sounds enchant car enthusiasts. But what makes for a satisfying tone? In part six, we seek to uncover Toyota’s sound design goals.</description>
            <pubDate>Thu, 30 Jan 2025 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>A Special Look at Some Areas of Woven City! The Progress of the Test Course for Mobility</title>
            <link>https://toyotatimes.jp/en/newscast/111.html</link>
            <description>The construction in one area of Woven City has been completed and Toyota Times News got a special sneak preview! We will share our exclusive footage only here!</description>
            <pubDate>Wed, 29 Jan 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Ingenuity Beyond the Factory Floor--Creative Ideas in the Office</title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/002.html</link>
            <description>The Creative Idea Suggestion System makes work more fun and interesting. Toyota Times is showcasing a selection of top submissions from the system’s seven-decade history. This time, we focus on two solutions that are easy to replicate in any workplace: th</description>
            <pubDate>Fri, 24 Jan 2025 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>&quot;Ichiro, When is Your Next Day at the Office?&quot;--Feat of the Century Earns Payment in Kind from Akio</title>
            <link>https://toyotatimes.jp/en/toyota_news/1072.html</link>
            <description>Ichiro, recently appointed Special Assistant to Chairman Akio Toyoda, has now become the first Japanese player elected to the U.S. Baseball Hall of Fame. Akio continued their decade-long relationship by sending a “letter” through the newspapers.</description>
            <pubDate>Thu, 23 Jan 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>What It Takes to Win on the World Stage--Hideki Matsuyama</title>
            <link>https://toyotatimes.jp/en/spotlights/113.html</link>
            <description>Golfer Hideki Matsuyama has been competing on the world stage as a Toyota athlete for more than a decade. He sat down with Toyota Times Sports for our first-ever interview, sharing his path to success.</description>
            <pubDate>Thu, 23 Jan 2025 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Detailed Coverage of the Tokyo Auto Salon! Plenty of Announcements and Smiles from Car Lovers Again This Year</title>
            <link>https://toyotatimes.jp/en/newscast/110.html</link>
            <description>This year’s Tokyo Auto Salon was full of world premiere announcements like the GR Yaris midship concept, a new rally car, and more. Once again Yuta Tomikawa covers it all.</description>
            <pubDate>Wed, 22 Jan 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Akio Toyoda on Woven City: Mobility Will Create Japan&#039;s Future</title>
            <link>https://toyotatimes.jp/en/newscast/112.html</link>
            <description>Five years after the concept was unveiled, Toyota’s “test course for mobility” is finally set to begin demonstration trials. Chairman Akio Toyoda spoke about the journey so far, and his vision for the future.</description>
            <pubDate>Tue, 21 Jan 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Building a Hydrogen Future, Together--Super Taikyu Fuji Season Finale</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2024/008.html</link>
            <description>Three years after the hydrogen-powered Corolla began racing in the Super Taikyu Series, the 2024 season’s final round featured announcements of new initiatives toward creating a hydrogen society.</description>
            <pubDate>Mon, 20 Jan 2025 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2024</category>
        </item>
        <item>
            <title>Making Friends by Harnessing &quot;Discarded Hydrogen&quot;--Fuji Season Finale </title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2024/007.html</link>
            <description>With Chairman Akio Toyoda (aka Morizo) behind the wheel, the liquid hydrogen Corolla project is pioneering new options for decarbonization. More like-minded partners are heeding the call.</description>
            <pubDate>Fri, 17 Jan 2025 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2024</category>
        </item>
        <item>
            <title>A New Accolade for Basketball Robot CUE? The Passionate Development Team That Shot for a Guinness World Record</title>
            <link>https://toyotatimes.jp/en/newscast/109.html</link>
            <description>In the first Toyota Times News of the new year, we feature the development team that tried to get a Guinness World Record™. The ball released from its right arm traces a beautiful arc as it heads straight for the hoop, and...?</description>
            <pubDate>Wed, 15 Jan 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Just 10 Days In, Here Are Morizo&#039;s Top 10 News Stories for 2025</title>
            <link>https://toyotatimes.jp/en/toyota_news/tas2025/001.html</link>
            <description>The car lovers’ festival is underway! After Morizo last year proclaimed himself “an ordinary guy who loves cars,” there was much excitement for his 2025 message. But who appeared in his stead?</description>
            <pubDate>Fri, 10 Jan 2025 00:00:00 +0900</pubDate>
            <category>TOKYO AUTO SALON 2025</category>
        </item>
        <item>
            <title>A Special Class with Akio Toyoda: Management, Life, Problem-Solving Questions from High Schoolers</title>
            <link>https://toyotatimes.jp/en/newscast/108.html</link>
            <description>Chairman Akio Toyoda gives a special class to high school students. “What do you wish you had done in high school?” “How do you deal with a crisis when faced with one?” Find out how Professor “Aki-chan” handles these questions from earnest youths.</description>
            <pubDate>Fri, 10 Jan 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Woven City to Officially Launch This Fall--Akio Outlines Toyota&#039;s &quot;Test Course for Mobility&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/1071.html</link>
            <description>The vision unveiled in 2020 is becoming a reality. Appearing at CES for the first time in five years, Chairman Toyoda announced the opening of Phase 1 at Woven City, a “test course for mobility” that will one day be home to 2,000 people.</description>
            <pubDate>Thu, 09 Jan 2025 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>&quot;I&#039;m gonna rally!&quot; Comedian Ryo Tamura and Yuta Tomikawa&#039;s Fast and Hilarious? 182 Days</title>
            <link>https://toyotatimes.jp/en/newscast/107.html</link>
            <description>Ryo Tamura from London Boots 1-go 2-go makes another appearance on Toyota Times! We explore his journey to the Rally Challenge, full of rally fun and laughs!</description>
            <pubDate>Wed, 08 Jan 2025 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Noise This Is Not--Sounds Crafted with Intention</title>
            <link>https://toyotatimes.jp/en/series/sound/005.html</link>
            <description>Engine sounds enchant car enthusiasts. In this article, we continue to trace how Toyota began sculpting its unique sound.</description>
            <pubDate>Tue, 07 Jan 2025 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>A Flying Car&#039;s First Flight in Japan! Toward a Future Where Everyone Can Ride</title>
            <link>https://toyotatimes.jp/en/newscast/106.html</link>
            <description>A flying car developed by Toyota’s collaborative partner, Joby Aviation, finally took flight in the sky over Japan.  This episode looks at the bonds between the two company leaders and offers a look inside manufacturing sites that aren’t ordinarily open t</description>
            <pubDate>Wed, 25 Dec 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Specially Designed V10 Harmonies That Have Echoed Down the Years</title>
            <link>https://toyotatimes.jp/en/series/sound/004.html</link>
            <description>Engine sounds enchant car enthusiasts. In this article, we trace how Toyota began sculpting its unique sound. </description>
            <pubDate>Thu, 19 Dec 2024 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>Inheriting the Skills and Passion of the Man Who Made Japan&#039;s First Domestic Passenger Car</title>
            <link>https://toyotatimes.jp/en/newscast/biography_of_toyota/001.html</link>
            <description>Toyota Times has begun a series of videos presenting “Biographies of Toyota Legends.” The first subject is Kenya Nakamura, who broke conventional wisdom and produced a number of historically significant cars. Join us as we explore his achievements and the</description>
            <pubDate>Wed, 18 Dec 2024 00:00:00 +0900</pubDate>
            <category>Biographies of Toyota Legends</category>
        </item>
        <item>
            <title>Akio Returns to CES--Mark the Calendar for January 7!</title>
            <link>https://toyotatimes.jp/en/toyota_news/1069.html</link>
            <description>Chairman Akio Toyoda is returning to CES. In 2020, he created a buzz by taking the stage to announce his vision for Woven City. Ahead of next year’s event, Toyota has released a new video.</description>
            <pubDate>Tue, 17 Dec 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Dancing on the Landing--The Strange Things That Happen When Car Designers Get Together</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/021.html</link>
            <description>A series showcasing Toyota&#039;s activities in non-automotive fields. This time, carmakers come together for... a fashion show?!</description>
            <pubDate>Mon, 16 Dec 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>A Tearful Toyota Meeting and a New Buggy for Children with Disabilities</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/005.html</link>
            <description>Imagine a driver drenched in a cold sweat as she searches for a place to stop to provide the care her child urgently needs to breathe. To serve the very real needs of such families, Toyota is urgently developing a special buggy. </description>
            <pubDate>Fri, 13 Dec 2024 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>The Startup Spirit--Toyota&#039;s Approach to New Business Development</title>
            <link>https://toyotatimes.jp/en/series/new_business/001.html</link>
            <description>The Toyota name inevitably brings to mind cars. Yet within the company’s DNA dwells an entrepreneurial spirit that constantly seeks new challenges. We spoke with two key figures to find out how Toyota approaches business development today.</description>
            <pubDate>Thu, 12 Dec 2024 00:00:00 +0900</pubDate>
            <category>Toyota’s Startup Spirit</category>
        </item>
        <item>
            <title>Providing Medical Care for All - Mobile Clinic for Depopulated and Earthquake-Affected Areas</title>
            <link>https://toyotatimes.jp/en/newscast/105.html</link>
            <description>There is a clinic that travels to places like mountain villages and earthquake-affected areas where residents can’t easily visit the hospital. In this episode, we share patients’ voices, the development team’s ideas, and the challenges it faces.</description>
            <pubDate>Wed, 11 Dec 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Test Drivers Transform Carmaking with the Power of Perception</title>
            <link>https://toyotatimes.jp/en/series/test_driver/010.html</link>
            <description>The latest Crown offers four different body variations. Toyota Times caught up with the Sport model’s test drivers and engineers to find out which aspects of a Crown are not open to compromise.</description>
            <pubDate>Tue, 10 Dec 2024 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>Why Toyota Runs a Car-Hacking Event</title>
            <link>https://toyotatimes.jp/en/spotlights/1061.html</link>
            <description>Toyota organizes a car-hacking event that captivates participating students. We uncovered the important purpose behind the event.</description>
            <pubDate>Mon, 09 Dec 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Morizo: &quot;You are all awesome!&quot; Team Toyota&#039;s Challenge Pays Off at Rally Japan</title>
            <link>https://toyotatimes.jp/en/newscast/104.html</link>
            <description>This year’s Rally Japan was the most exciting yet. Behind the race where Team Toyota went for a comeback victory, the team members each had their own personal challenges.</description>
            <pubDate>Wed, 04 Dec 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>After Rally Japan, Akio Sends Hyundai His Wholehearted Congratulations</title>
            <link>https://toyotatimes.jp/en/spotlights/1060.html</link>
            <description>At Rally Japan, which ran from November 21 to 24, Toyota and Hyundai battled it out to the very end. The next day, a special ad appeared in Japanese newspapers.</description>
            <pubDate>Fri, 29 Nov 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>The First Collaboration Between Hyundai and Toyota: Passion for Motorsports in Korea</title>
            <link>https://toyotatimes.jp/en/newscast/103.html</link>
            <description>The first collaboration between Hyundai and Toyota! The two companies competed at Rally Japan 2024 came together for a jointly hosted motorsports event in Korea.</description>
            <pubDate>Wed, 27 Nov 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Super Taikyu Final Round Special: How Hydrogen Technology Has Evolved Through Motorsports </title>
            <link>https://toyotatimes.jp/en/newscast/102.html</link>
            <description>What is a liquid hydrogen-powered Corolla racecar doing at this local hydrogen filling station? Find out in this special edition of Toyota Times News!</description>
            <pubDate>Mon, 25 Nov 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Kaizen in Motorsports--New Technology Cuts Weeks Down to Days</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2024/006.html</link>
            <description>Toyota is tackling the challenges faced by motorsports and working to expand their reach. At a recent Super Taikyu event, the company unveiled a world-first welding technology.</description>
            <pubDate>Fri, 22 Nov 2024 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2024</category>
        </item>
        <item>
            <title>Passing Down Passion and History: Toyota Battery Inauguration Ceremony and World Forum for Motor Museums</title>
            <link>https://toyotatimes.jp/en/newscast/101.html</link>
            <description>Today’s news has two features: the Toyota Battery Inauguration Ceremony and the World Forum for Motor Museums. What did Chairman Akio Toyoda have to say about it all?</description>
            <pubDate>Wed, 20 Nov 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>How the Keen Senses of Test Drivers Shaped the Crown Series&#039; Driving Feel </title>
            <link>https://toyotatimes.jp/en/series/test_driver/009.html</link>
            <description>The latest Crown offers four different body variations. To uncover the story of their development, we went inside the genba behind Toyota’s unique driving feel.</description>
            <pubDate>Mon, 18 Nov 2024 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>&quot;Kaizen is Fun&quot;--Co-prosperity Means Listening to Suppliers and Sweating it Out Together</title>
            <link>https://toyotatimes.jp/en/toyota_news/together_with_our_suppliers/003.html</link>
            <description>“We were aware of the problems; we just didn’t know how to tackle them.” How Toyota helped a supplier tackle some long-overlooked issues.</description>
            <pubDate>Fri, 15 Nov 2024 00:00:00 +0900</pubDate>
            <category>Together with Our Suppliers</category>
        </item>
        <item>
            <title>Turning Concern into Confidence--Toyota&#039;s Kaizen Comes to Suppliers</title>
            <link>https://toyotatimes.jp/en/toyota_news/together_with_our_suppliers/002.html</link>
            <description>“Toyota is coming…” Initially uneasy about incorporating the Toyota Production System, this supplier gradually changed their outlook as the companies worked together to make improvements.</description>
            <pubDate>Fri, 15 Nov 2024 00:00:00 +0900</pubDate>
            <category>Together with Our Suppliers</category>
        </item>
        <item>
            <title>&quot;No Reservations About Investing in People&quot;--Toyota&#039;s Deep Commitment to the Industry</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/002.html</link>
            <description>Toyota is boosting investments in personnel as a way of giving back to the people working at its suppliers and dealerships. What drove this decision?</description>
            <pubDate>Thu, 14 Nov 2024 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>Leaders&#039; Deep Ties Bring Mobility to the Skies--Joby&#039;s First Flight in Japan</title>
            <link>https://toyotatimes.jp/en/toyota_news/1067.html</link>
            <description>An electric vertical take-off and landing aircraft from Joby Aviation, Toyota’s air mobility partner, has taken its first flight in Japan. This success was built upon deep trust between the companies’ leaders. </description>
            <pubDate>Thu, 14 Nov 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Ongoing Certification Issues: What Happened in the Toyota Group and What is Being Done Now?</title>
            <link>https://toyotatimes.jp/en/newscast/100.html</link>
            <description>Top management and the employees met onsite and put their heads together to hold a TPS (Toyota Production System) Jishuken (Joint Kaizen Activities) for certification work. We followed the efforts of Group companies to correct their processes.</description>
            <pubDate>Wed, 13 Nov 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>NTT &amp; Toyota Aim for Zero Traffic Accidents with Mobility AI &amp; Communications</title>
            <link>https://toyotatimes.jp/en/toyota_news/1066.html</link>
            <description>NTT and Toyota have taken a new step toward realizing a “society with zero traffic accidents” by working together to build a Mobility AI Platform.</description>
            <pubDate>Tue, 12 Nov 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Nurturing People to Take on Challenges--The Honsha Plant Spirit Lives On</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/002.html</link>
            <description>Toyota’s Plants: Inheritance &amp; Evolution is a series introducing the history and future vision of individual production facilities. This article focuses on the Honsha Plant’s current situation and the challenges it is undertaking for the future.</description>
            <pubDate>Mon, 11 Nov 2024 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>&quot;Making Cars with Japanese Ideas and Skills&quot; The History of Toyota&#039;s Honsha Plant</title>
            <link>https://toyotatimes.jp/en/series/inheritance_and_evolution/001.html</link>
            <description>Toyota’s Plants: Inheritance &amp; Evolution is a series introducing the history and future vision of individual production facilities. This time we retrace the Honsha Plant’s journey since its founding.</description>
            <pubDate>Fri, 08 Nov 2024 00:00:00 +0900</pubDate>
            <category>Toyota’s Plants: Inheritance &amp; Evolution</category>
        </item>
        <item>
            <title>Building Partnerships, Creating the Future--Japan Mobility Show Bizweek 2024</title>
            <link>https://toyotatimes.jp/en/toyota_news/1065.html</link>
            <description>Building on momentum from last year, the Japan Mobility Show ran a four-day business-oriented event for the first time ever. The mobility industry and next-generation startups came together to “promote business co-creation.”</description>
            <pubDate>Thu, 07 Nov 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota&#039;s H1 Financial Results--Reinforcing Earnings Structure by Strengthening Foundations</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2025/001.html</link>
            <description>Toyota has just released its first half financial results. Toyota Times is first to break down the figures and key points.</description>
            <pubDate>Wed, 06 Nov 2024 00:00:00 +0900</pubDate>
            <category>FY2025 Financial_Results</category>
        </item>
        <item>
            <title>Taking Over for Yuta Tomikawa? Tommy Is Growing Fast with AI Technology</title>
            <link>https://toyotatimes.jp/en/newscast/099.html</link>
            <description>Tommy, the robot modeled after Yuta Tomikawa, now guides guests at the Toyota Kaikan Museum. His communication skills have gotten a boost with generative AI technology.</description>
            <pubDate>Wed, 06 Nov 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Akio Toyoda&#039;s Struggle to Restore Kind Hearts, as Told by Someone Who Fought Alongside Him</title>
            <link>https://toyotatimes.jp/en/toyota_news/1064.html</link>
            <description>Offender rehabilitation in Japan has flourished through the altruistic spirit and humanity of volunteers. In a speech commemorating the system’s 75th anniversary, Toyota Vice Chairman Shigeru Hayakawa recounted how Akio Toyoda transformed the company by “</description>
            <pubDate>Fri, 01 Nov 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Making Work More Fun and Fruitful--Toyota&#039;s Creative Idea Suggestion System</title>
            <link>https://toyotatimes.jp/en/series/Imaginative_and_creative/001.html</link>
            <description>The kaizen spirit is part of Toyota’s DNA and has its roots in the Creative Idea Suggestion System. We look at the history and intentions behind the long-running initiative, which also serves as a tool for fostering kaizen talent.</description>
            <pubDate>Thu, 31 Oct 2024 00:00:00 +0900</pubDate>
            <category>Kaizen through Creativity</category>
        </item>
        <item>
            <title>Bust of Toyota Honorary Chairman Shoichiro Toyoda Unveiled at Nagoya University. A Look at the Passion He Had for His Alma Mater</title>
            <link>https://toyotatimes.jp/en/newscast/098.html</link>
            <description>A bust of Honorary Chairman Shoichiro Toyoda, who passed away in February 2023, was unveiled  at his alma mater, Nagoya University. We report here on the background of the bust  and the unveiling, where Chairman Akio Toyoda gave a speech on behalf of the </description>
            <pubDate>Wed, 30 Oct 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Small Seaside Town Gets Its First Big Event in 13 Years</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/020.html</link>
            <description>This series showcases Toyota&#039;s activities in non-automotive fields. This time, we get orchestral.</description>
            <pubDate>Fri, 25 Oct 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>In-Depth Motorsports Coverage: From a Surprising Partnership with an F1 Team to the Most Casual Race of All</title>
            <link>https://toyotatimes.jp/en/newscast/097.html</link>
            <description>We start today by talking about the new partnership between MoneyGram Haas F1 Team and Toyota. What is the true meaning behind the statement, “This isn’t a return to F1?” In the second half of the program, Toyota Times competes for the first time in the r</description>
            <pubDate>Wed, 23 Oct 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Suppliers, Not Subcontractors--Toyota&#039;s Commitment to Co-prosperity with 60,000 Companies</title>
            <link>https://toyotatimes.jp/en/toyota_news/together_with_our_suppliers/001.html</link>
            <description>How does Toyota’s Purchasing Group engage with suppliers? How many are there, and what efforts are being made to improve relationships? We examine the principles passed down since the company’s founding.</description>
            <pubDate>Mon, 21 Oct 2024 00:00:00 +0900</pubDate>
            <category>Together with Our Suppliers</category>
        </item>
        <item>
            <title>Toyota Partners with Haas F1--Morizo Gives Children a Path to Pursue Their Racing Dreams</title>
            <link>https://toyotatimes.jp/en/toyota_news/1063.html</link>
            <description>Haas and TOYOTA GAZOO Racing have teamed up to advance motorsport and allow children to chase their dreams of driving the world’s fastest cars. Akio Toyoda shares his intent behind the decision.</description>
            <pubDate>Fri, 18 Oct 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota&#039;s Surprise Taste for Soybeans</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/019.html</link>
            <description>This is a series showcasing Toyota&#039;s research in non-automotive fields. This time, we sample the carmaker’s homegrown soybeans.  </description>
            <pubDate>Wed, 16 Oct 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Vectrix Japan--Finding Success in a New EV Category Through Outstanding After-Sales Support</title>
            <link>https://toyotatimes.jp/en/spotlights/startup/005.html</link>
            <description>The Partners in Future Mobility series profiles innovative startups that participated in the Japan Mobility Show 2023. For the fifth article, we showcase Vectrix Japan, which is developing a new form of mobility that is neither motorbike nor car.</description>
            <pubDate>Fri, 11 Oct 2024 00:00:00 +0900</pubDate>
            <category>Partners in Future Mobility</category>
        </item>
        <item>
            <title>Leaving Home Without Worry--A Novel Device Addresses the Realities of Living with Dementia</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/004.html</link>
            <description>Tsugi-Coco is a watch-like personal navigation device that alleviates the worry of people with dementia getting lost while out on their own. Amid the misconceptions and stigma, Tsugi-Coco confronts the challenges of dementia head-on.</description>
            <pubDate>Thu, 10 Oct 2024 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>&quot;A Lot Has Changed&quot;--Akio Toyoda Reflects on the U.S. National Dealer Meeting</title>
            <link>https://toyotatimes.jp/en/newscast/096.html</link>
            <description>This September, Chairman Akio Toyoda attended Toyota’s U.S. national dealer meeting for the first time in two years. In an unscripted chat with Yuta Tomikawa, he delves deep into what the event means for Toyota and himself.</description>
            <pubDate>Mon, 07 Oct 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Athletes Reflect on a Hot Paris Summer--Regrets, Takeaways, and Hopes for the Next Games</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/323.html</link>
            <description>Seven Japanese athletes who took part in the Olympic and Paralympic Games Paris 2024 dropped by the Toyota Times studio to reminisce and share stories from beyond the spotlight.</description>
            <pubDate>Fri, 04 Oct 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>Betting on Batteries That Can Cross the Pacific--Chairman Toyoda&#039;s Speech at the Toyota Battery Inauguration Ceremony</title>
            <link>https://toyotatimes.jp/en/toyota_news/1062.html</link>
            <description>After becoming a wholly-owned Toyota subsidiary in March, Primearth EV Energy has relaunched as Toyota Battery. What message did Chairman Akio Toyoda share to commemorate this new start?</description>
            <pubDate>Fri, 04 Oct 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The High-Pitched Sound of &quot;Eccentric Rotation&quot;</title>
            <link>https://toyotatimes.jp/en/series/sound/003.html</link>
            <description>Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? In the series’ third article, we hear how rotary engines get their clean, high-pitched sound.</description>
            <pubDate>Thu, 03 Oct 2024 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>Certification Issues to Fair Transactions, JAMA Vows to Strengthen Industry-Wide Efforts</title>
            <link>https://toyotatimes.jp/en/toyota_news/1061.html</link>
            <description>JAMA Chairman Masanori Katayama outlines the industry-wide efforts needed to ensure that the auto and mobility sector remains a core pillar of Japan’s economy. </description>
            <pubDate>Tue, 01 Oct 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Can Dreams Build Cars of the Future? A Look at Art Contest Prizewinners and Comments from Judges</title>
            <link>https://toyotatimes.jp/en/newscast/095.html</link>
            <description>The winners of the Dream Car Art Contest have finally been announced. What promising appraisals did we see for children from around the world?</description>
            <pubDate>Mon, 30 Sep 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;Applause for Team Toyota!&quot; Father-Figure Akio Offers Athletes Support</title>
            <link>https://toyotatimes.jp/en/newscast/093.html</link>
            <description>Toyota’s Olympic and Paralympic sponsorship agreement will conclude at the end of 2024. Chairman Toyoda outlines the reasons for not renewing and the company’s new support for its athletes.</description>
            <pubDate>Mon, 30 Sep 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Paris 2024 Legacy - World-First Challenges with Hydrogen Cartridges</title>
            <link>https://toyotatimes.jp/en/newscast/092.html</link>
            <description>One legacy of the Paris 2024 Olympic and Paralympic Games is hydrogen. Yuta Tomikawa came to “help” with some of the world-first trials happening on the streets of Paris.</description>
            <pubDate>Wed, 25 Sep 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Day to Celebrate Strong Bonds with Dealerships, Featuring Sales Legends!</title>
            <link>https://toyotatimes.jp/en/newscast/094.html</link>
            <description>This issue features Arigato Fes., a day to thank Toyota dealerships. We also spoke with sales legends who received the Special Achievement Award.</description>
            <pubDate>Tue, 24 Sep 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Mobility for All at Paris 2024. Toyota Mobility in Use Everywhere!</title>
            <link>https://toyotatimes.jp/en/newscast/091.html</link>
            <description>We went to Paris during the Olympics and Paralympic Games and took a look at all the Toyota mobility in use!</description>
            <pubDate>Wed, 18 Sep 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Transforming Cities and Lifestyles--Racing Toward a Hydrogen Society at Round 3 in Autopolis</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2024/005.html</link>
            <description>It’s not just about honing cars but drawing us closer to a hydrogen society. Toyota Times brings you the latest hydrogen updates from the racetrack, including new technologies headed for public trials and new friendships being built around the world.</description>
            <pubDate>Thu, 12 Sep 2024 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2024</category>
        </item>
        <item>
            <title>A Project to Explore the Future of Communication with &quot;Tommy&quot;</title>
            <link>https://toyotatimes.jp/en/newscast/090.html</link>
            <description>One day in June 2023, a new project began at Toyota called the Tommy Project. It looks to the future of communication through robots.</description>
            <pubDate>Wed, 11 Sep 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>When Walking 100 Meters is a Struggle--Solving Mobility Issues for Those Who Can No Longer Drive</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/003.html</link>
            <description>Toyota’s C+walk series offers mobility assistance for those who have trouble walking, tackling a problem faced by many around Japan. </description>
            <pubDate>Tue, 10 Sep 2024 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>AeroSense--Creating an Airborne Industrial Revolution with Hard-working Drones</title>
            <link>https://toyotatimes.jp/en/spotlights/startup/004.html</link>
            <description>Partners in Future Mobility profiles innovative startups that participated in the Japan Mobility Show 2023. Our fourth article showcases AeroSense, a company that is developing industrial drones.</description>
            <pubDate>Fri, 06 Sep 2024 00:00:00 +0900</pubDate>
            <category>Partners in Future Mobility</category>
        </item>
        <item>
            <title>Can Small Innovations Change the Earth&#039;s Future? Solving Logistics Problems</title>
            <link>https://toyotatimes.jp/en/newscast/089.html</link>
            <description>Ways of carrying containers, rules about truck-loading, and gathering information with technology... How will steady efficiency improvements change the future?</description>
            <pubDate>Wed, 04 Sep 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;How I became more passionate about sports after learning about Para-sports 3 years ago&quot;</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/320.html</link>
            <description>In 2021, Kyonosuke Morita found himself lost for words around para-athletes in Tokyo 2020 Paralympic Games. Having spent the past three years interviewing many as the host of Toyota Times Sports, he shares his thoughts in the leadup to Paris.</description>
            <pubDate>Tue, 27 Aug 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>What Did Young Leaders Learn from Chairman Toyoda at the Century Discussion?</title>
            <link>https://toyotatimes.jp/en/newscast/087.html</link>
            <description>Chairman Akio Toyoda held a talk with Century owners in Shanghai, China. What did these young leaders in various industries learn from the chairman’s words?</description>
            <pubDate>Wed, 21 Aug 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Boxer Sound Rumbles On</title>
            <link>https://toyotatimes.jp/en/series/sound/002.html</link>
            <description>Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? For the second article in this series, we asked two engineers about the horizontally-opposed engines that deliver their beloved boxer sound.</description>
            <pubDate>Tue, 20 Aug 2024 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>Caring for Children at the Workplace - One Day of Trying a New Work Style</title>
            <link>https://toyotatimes.jp/en/newscast/088.html</link>
            <description>Two Toyota plants are testing a new way of increasing options for working parents. We joined in on a day of trying this new idea born from employee ideas. </description>
            <pubDate>Mon, 19 Aug 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>One Last Drive--How a Family Chose to Bid Farewell to Their Ailing Mother</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/002.html</link>
            <description>When their ever-vibrant mother was suddenly diagnosed with a terminal illness, one family placed their hopes in a little-known Toyota initiative.</description>
            <pubDate>Thu, 15 Aug 2024 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>Panel of Judges Carefully Select Dream Cars: Young Craftspeople Use Their Specialized Skills to Build Award Plaques</title>
            <link>https://toyotatimes.jp/en/newscast/086.html</link>
            <description>Finally, the final results for the 17th Toyota Dream Car Art Contest are nearly upon us. We look at the selection process and the people who make the award plaques.</description>
            <pubDate>Wed, 14 Aug 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Peek Inside the Testing Grounds--Where to Next for the e-Palette? (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/1058.html</link>
            <description>The e-Palette is a symbol of Toyota’s transformation into a mobility company. Ahead of a public rollout, what is happening at Toyota Motor Kyushu’s Miyata Plant?</description>
            <pubDate>Fri, 09 Aug 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Chief Developer Explains: Where to Next for the e-Palette? (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/1057.html</link>
            <description>The e-Palette is a symbol of Toyota’s transformation into a mobility company. We asked its chief developer about the latest efforts toward a public rollout. </description>
            <pubDate>Fri, 09 Aug 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>LOOVIC--Allowing Your Voice to Help Loved Ones on Their Travels </title>
            <link>https://toyotatimes.jp/en/spotlights/startup/003.html</link>
            <description>Partners in Future Mobility profiles innovative startups that participated in the Japan Mobility Show 2023. Our third article showcases LOOVIC, a service that supports mobility with personally recorded route guidance.</description>
            <pubDate>Tue, 06 Aug 2024 00:00:00 +0900</pubDate>
            <category>Partners in Future Mobility</category>
        </item>
        <item>
            <title>For One Aging Community, the End of Bus Services Marked a New Beginning</title>
            <link>https://toyotatimes.jp/en/series/series_mobilityforall/001.html</link>
            <description>As many as 80% of Japan’s bus routes are facing potential service reductions or closures. What do such figures mean for the mobility of people in marginal communities? </description>
            <pubDate>Mon, 05 Aug 2024 00:00:00 +0900</pubDate>
            <category>Your Journey, Our Mission</category>
        </item>
        <item>
            <title>From a Popular Novel to Board Re-Election, Akio Shares His Thoughts  </title>
            <link>https://toyotatimes.jp/en/newscast/085.html</link>
            <description>In our fourth episode, Chairman Akio Toyoda talks about recent news, from the acclaimed novel Sons of Toyota to his own reappointment to the board of directors.</description>
            <pubDate>Fri, 02 Aug 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Hydrogen Cruise Without Noise or CO2: A Culmination of Technology for the Future</title>
            <link>https://toyotatimes.jp/en/newscast/084.html</link>
            <description>Hydrogen and fuel cell (FC) technology are getting active use in fields other than cars. We paid a visit to Japan’s first hydrogen-powered passenger ship, and to the bustling H2 &amp; FC Expo.</description>
            <pubDate>Wed, 31 Jul 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>#21 Takahiro Maeda, the Sheet Metal Master Known as the &quot;Hammer Wizard&quot;</title>
            <link>https://toyotatimes.jp/en/series/masters/073.html</link>
            <description>Our ongoing series looking at the master artisans supporting the automotive industry. For the 21st installment, we spoke with a sheet metal master whose outstanding skills bring car body designs to life with unmatched precision.</description>
            <pubDate>Mon, 29 Jul 2024 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Echoing Noise, Swirling Heat: Smiles Brighten China&#039;s First GAZOO Racing Festival </title>
            <link>https://toyotatimes.jp/en/newscast/083.html</link>
            <description>Morizo has come to China. He executed his mission of bringing smiles and increasing the number of car lovers by performing his famous donuts in Shanghai!</description>
            <pubDate>Wed, 24 Jul 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Behind the Engine Tones that are Music to the Ears of Car Lovers</title>
            <link>https://toyotatimes.jp/en/series/sound/001.html</link>
            <description>This new series focuses on the engine sounds that enchant car fans. The first article gets down to the basics, explaining the relationship between engine mechanisms and sound.  </description>
            <pubDate>Thu, 18 Jul 2024 00:00:00 +0900</pubDate>
            <category>Engine Sounds for the Soul</category>
        </item>
        <item>
            <title>Diverse Options to Get People Where They Want to Go - Scaling Barriers with Social Welfare Mobility</title>
            <link>https://toyotatimes.jp/en/newscast/082.html</link>
            <description>Wheelchair users have many reasons for giving up on going where they want beyond simply being unable to walk. The mobility development team looks for solutions to these other reasons like lack of accessible toilets and not wanting to impose on others.</description>
            <pubDate>Wed, 17 Jul 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Making Car Lovers Smile--Five Manufacturers Discuss Their Joint Challenge</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2024/004.html</link>
            <description>Five carmakers are enjoying the challenge of the Super Taikyu Series ST-Q class. During a press conference at the Round 2 Fuji 24 Hours Race, representatives from each company shared their commitment to ensuring a future for both engines and motorsports.</description>
            <pubDate>Tue, 16 Jul 2024 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2024</category>
        </item>
        <item>
            <title>Too Good to be True? Toyota&#039;s New Chairs Boost Health as You Sit</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/018.html</link>
            <description>This is a series showcasing Toyota&#039;s research in non-automotive fields. This time, we discovered our dream seats. </description>
            <pubDate>Fri, 12 Jul 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Total Brain Care--Supporting Mobility with Powerful Brain Visualization</title>
            <link>https://toyotatimes.jp/en/spotlights/startup/002.html</link>
            <description>“Partners in Future Mobility” profiles innovative startups that participated in the Japan Mobility Show 2023. This time, we caught up with Total Brain Care, creators of cognitive function testing and training tool Powerful Brain Trainer CogEvo.</description>
            <pubDate>Thu, 11 Jul 2024 00:00:00 +0900</pubDate>
            <category>Partners in Future Mobility</category>
        </item>
        <item>
            <title>Car Lovers Thrilled to Hear Joint Declaration - Three Automakers and Their Next-Gen Engines</title>
            <link>https://toyotatimes.jp/en/newscast/081.html</link>
            <description>It’s new era for the internal combustion engine. With horizontally-opposed and rotary engines, each company’s best-known engine will be updated for the decarbonization era. This report deep dives into the unusual joint declaration that had car lovers chee</description>
            <pubDate>Wed, 10 Jul 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>In its Second Season, the Liquid Hydrogen Corolla Continues to Evolve</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2024/003.html</link>
            <description>The liquid hydrogen Corolla took on its second Fuji 24 Hours Race. Despite a long stint in the pits, the car showed remarkable advances. We sum up three key areas of progress.</description>
            <pubDate>Tue, 09 Jul 2024 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2024</category>
        </item>
        <item>
            <title>&quot;How Do We Make Better Cars?&quot; The Evolution of Toyota&#039;s Monozukuri</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2024/004.html</link>
            <description>In response to shareholder concerns, genba leaders showed resolve and the spirit of “ever-better” carmaking passed down from Chairman Akio Toyoda.</description>
            <pubDate>Thu, 04 Jul 2024 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2024</category>
        </item>
        <item>
            <title>Grilling Pizza, Steaming Rice, and even Soaking Feet? A Cavalcade of Hydrogen Technology Uses</title>
            <link>https://toyotatimes.jp/en/newscast/080.html</link>
            <description>Working to make hydrogen a household energy source. This episode profiles diverse initiatives at the Fuji Speedway and in Australia.</description>
            <pubDate>Wed, 03 Jul 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Sustaining Growth and Returns, the Toyota Way</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2024/003.html</link>
            <description>How will Toyota pass profits onto stakeholders? What is the company’s vision for growth? The task of answering these shareholder questions fell to Executive Vice President and Chief Financial Officer Yoichi Miyazaki.</description>
            <pubDate>Wed, 03 Jul 2024 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2024</category>
        </item>
        <item>
            <title>Chairman Toyoda Takes a Back Seat for the First Time in 15 Years</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2024/002.html</link>
            <description>For the first time since 2009, Chairman Akio Toyoda did not chair the general meeting, but instead joined President Koji Sato and the other current executives in answering shareholder questions.</description>
            <pubDate>Tue, 02 Jul 2024 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2024</category>
        </item>
        <item>
            <title>&quot;Pursuing Improvements Rooted in the Genba&quot;--President Sato Resolute on Certification Issues</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2024/001.html</link>
            <description>Before facing shareholders&#039; questions, President Koji Sato once again apologized for the recent certification issues, pledging to &quot;tackle them in the genba, one by one.&quot;</description>
            <pubDate>Mon, 01 Jul 2024 00:00:00 +0900</pubDate>
            <category>General Shareholders&#039; Meeting 2024</category>
        </item>
        <item>
            <title>How Did the Novel, Toyota no Ko (Sons of Toyota) Come About? An Interview with Author Eri Yoshikawa</title>
            <link>https://toyotatimes.jp/en/newscast/079.html</link>
            <description>The novel Toyota no Ko was published to mark 130 years since Toyoda Kiichiro’s birth. We talked to author Eri Yoshikawa about the stories behind writing the book.</description>
            <pubDate>Wed, 26 Jun 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;The Summit Is in Sight.&quot; Fourth Year of Putting the Hydrogen Engine to the Test - Interview with Automotive Analyst Shinya Yamamoto</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2024_002.html</link>
            <description>The hydrogen engine Corolla entered the 24 Hours Race for the fourth year. So, of course, we will once again interview Shinya Yamamoto. How does this year’s race look to this automotive analyst?</description>
            <pubDate>Fri, 21 Jun 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>NearMe--Creating Sustainable Communities Through Taxi Sharing </title>
            <link>https://toyotatimes.jp/en/spotlights/startup/001.html</link>
            <description>Partners in Future Mobility profiles innovative startups that took part in the Japan Mobility Show 2023. We begin with NearMe, which claimed top honors at the event’s Pitch Contest. </description>
            <pubDate>Thu, 20 Jun 2024 00:00:00 +0900</pubDate>
            <category>Partners in Future Mobility</category>
        </item>
        <item>
            <title>Comedian Ryo Tamura&#039;s First Time at Super Taikyu Fuji 24 Hours! A Car-Lover in His Element</title>
            <link>https://toyotatimes.jp/en/newscast/078.html</link>
            <description>Comedian Ryo Tamura from London Boots came to the Super Taikyu Fuji 24 Hours. In this video, his love of cars becomes clear from the flood of questions he showers on everyone. This fun special episode is one even the newest motorsports fan will enjoy and </description>
            <pubDate>Wed, 19 Jun 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Our Motto Is &quot;Producing Happiness for All!&quot; A Look at Cutting-Edge Human-Centered AI Development!</title>
            <link>https://toyotatimes.jp/en/newscast/076.html</link>
            <description>TRI (Toyota Research Institute) is working on cutting-edge AI research. Here, we take a look at AI development rooted deeply in the ideas of Chairman Akio Toyoda and Toyota itself.</description>
            <pubDate>Tue, 18 Jun 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Model Certification Application Investigation Results: Chairman Toyoda&#039;s Perspective on the Press Conference</title>
            <link>https://toyotatimes.jp/en/newscast/077.html</link>
            <description>Toyota Motor Corporation held a press conference on June 3 in response to instructions from the Ministry of Land, Infrastructure, Transport and Tourism to investigate applications for model certification. What were Chairman Akio Toyoda&#039;s thoughts as he fa</description>
            <pubDate>Mon, 17 Jun 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota Takes on the World, with Pizzas and Croissants</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/017.html</link>
            <description>A series showcasing Toyota&#039;s research in non-automotive fields. This time: who’s ready for stone oven pizza?</description>
            <pubDate>Mon, 10 Jun 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>This Year&#039;s Japan Mobility Show is All About Business Co-Creation</title>
            <link>https://toyotatimes.jp/en/toyota_news/1059.html</link>
            <description>In 2024, business co-creation is ramping up through new partnerships. JAMA Chairman Masanori Katayama explained how this year’s Japan Mobility Show fits in.</description>
            <pubDate>Thu, 06 Jun 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Liquid Hydrogen-Powered Corolla&#039;s 2nd 24-Hour Endurance Race: Challenge and Evolution</title>
            <link>https://toyotatimes.jp/en/newscast/075.html</link>
            <description>The liquid hydrogen-powered Corolla has once again competed in the 24-hour endurance race this year. Since last year&#039;s race, improvements have been made to build both the team and the car. We follow this evolution.</description>
            <pubDate>Wed, 05 Jun 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota Announces Results of Investigation into Model Certification Applications</title>
            <link>https://toyotatimes.jp/en/toyota_news/1060.html</link>
            <description>This article presents the full text of Chairman Akio Toyoda’s press conference message and the detailed explanation by Customer First Promotion Group Chief Officer Shinji Miyamoto.</description>
            <pubDate>Tue, 04 Jun 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Engine Reborn--Three Companies Develop ICEs for Decarbonization</title>
            <link>https://toyotatimes.jp/en/toyota_news/multipath/002.html</link>
            <description>Subaru, Mazda, and Toyota’s technology chiefs provided updates on their next-generation engine development. We take an in-depth look at these new technologies, which build on each company’s unique offerings. </description>
            <pubDate>Tue, 04 Jun 2024 00:00:00 +0900</pubDate>
            <category>MULTIPATHWAY WORKSHOP</category>
        </item>
        <item>
            <title>Subaru, Mazda, and Toyota Tackle Engine Decarbonization through Co-creation and Competition</title>
            <link>https://toyotatimes.jp/en/toyota_news/multipath/001.html</link>
            <description>The three companies have long engaged in friendly rivalry over engines. Recently, their leaders came together to announce new developments for the electrification era.</description>
            <pubDate>Mon, 03 Jun 2024 00:00:00 +0900</pubDate>
            <category>MULTIPATHWAY WORKSHOP</category>
        </item>
        <item>
            <title>The Lunar Cruiser: Contributing to Lunar Exploration and Giving Back to Mobility on Earth</title>
            <link>https://toyotatimes.jp/en/newscast/074.html</link>
            <description>The Lunar Cruiser is a joint research project with JAXA that launched in 2019. Here, we take a closer look at four core technologies required for driving in the harsh environment of the moon.</description>
            <pubDate>Wed, 29 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Restoring the Crown #8 Part 2: Latest Technologies Push Engine Power Beyond the Original</title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/009.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. The second half of the eighth edition focuses on the team that harnessed cutting-edge fabrication technologies to give the restored engine more pow</description>
            <pubDate>Fri, 24 May 2024 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>Restoring the Crown #8 (Part 1): Dismantling the Engine Down to the Last Screw</title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/008.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. In the first half of the eighth edition, we showcase the team that pulled apart and rebuilt the engine down to the last screw. </description>
            <pubDate>Fri, 24 May 2024 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>&quot;I Want You to be a Century maniac&quot; Chairman Toyoda&#039;s Message to the Meisters</title>
            <link>https://toyotatimes.jp/en/newscast/073.html</link>
            <description>The Meister system was implemented with the release of the New Century, and now, just 0.6% of people working at dealerships belong to this professional group. Chairman Akio Toyoda spoke to them.</description>
            <pubDate>Wed, 22 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Changing the World in Their Spare Time--Toyota&#039;s After-Hours Innovators</title>
            <link>https://toyotatimes.jp/en/spotlights/1054.html</link>
            <description>If it’s not the boss’s orders or an unfinished job, what brings these Toyota employees together after the workday ends? </description>
            <pubDate>Tue, 21 May 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Hydrogen Engine Buggy Places 4th in Class at Dakar 2024! Behind the Scenes (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/1051.html</link>
            <description>The HySE technical research association, comprising four Japanese motorcycle manufacturers, Kawasaki Heavy Industries, and Toyota, entered a hydrogen-powered vehicle in Dakar 2024. Part 2 ventures into the development genba and behind the scenes at the ra</description>
            <pubDate>Fri, 17 May 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Hydrogen Engine Buggy Places 4th in Class at Dakar 2024!  What is the future that HySE seeks to create? (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/1050.html</link>
            <description>The HySE technical research association, comprising four Japanese motorcycle manufacturers, Kawasaki Heavy Industries, and Toyota, entered a hydrogen-powered vehicle in Dakar 2024. What significance did it hold?</description>
            <pubDate>Fri, 17 May 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>An Actual Toyota Miraidon! Pokémon and Toyota Making Dreams Come True</title>
            <link>https://toyotatimes.jp/en/newscast/072.html</link>
            <description>Smack-dab in the middle of Tokyo, a Toyota Miraidon. What is behind this collaborative project between The Pokémon Company and Toyota?</description>
            <pubDate>Wed, 15 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;Devoting Time and Money to Strengthen our Foundations&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2024/003.html</link>
            <description>At the financial results briefing on May 8, Toyota’s forecast included a 2 trillion yen investment in the future. How does the company plan to pursue sustainable growth?</description>
            <pubDate>Tue, 14 May 2024 00:00:00 +0900</pubDate>
            <category>FY2024 Financial_Results</category>
        </item>
        <item>
            <title>A New Stage for Making Ever-Better Cars: A Look at the Long-Awaited Facility</title>
            <link>https://toyotatimes.jp/en/newscast/071.html</link>
            <description>“I’ve always thought we needed a place like this.” What is this place that Chairman Akio Toyoda calls “a place where we can drive, break, and fix cars over and over again”?</description>
            <pubDate>Fri, 10 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Japan&#039;s largest participant-focused race launches new organization: Super Taikyu Mirai Organization</title>
            <link>https://toyotatimes.jp/en/newscast/068.html</link>
            <description>“I want to make a bright, fun future for the motorsports industry.” Morizo talked about his decision to take the top position of the new organization that operates the Super Taikyu Series.</description>
            <pubDate>Thu, 09 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota&#039;s Financial Results--Solid Revenue Structure Drives Investment for the Future</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2024/002.html</link>
            <description>Toyota has released its 2024 financial results. Once again, Toyota Times is first to break down the figures and key points.</description>
            <pubDate>Wed, 08 May 2024 00:00:00 +0900</pubDate>
            <category>FY2024 Financial_Results</category>
        </item>
        <item>
            <title>Sixty Minutes Packed with Topics! Chairman Toyoda Comments on Toyota News</title>
            <link>https://toyotatimes.jp/en/newscast/069.html</link>
            <description>It has been two and a half months since the last Voice-Only broadcast. Chairman Akio Toyoda chats about Toyota News and the intention behind his words and actions since then.</description>
            <pubDate>Tue, 07 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>McDonald&#039;s + Takara Tomy + Toyota! Making children smile with a golden tag team</title>
            <link>https://toyotatimes.jp/en/newscast/070.html</link>
            <description>A team-up between Toyota, McDonald’s, and Takara Tomy! The three companies have the same wish: to make children smile.</description>
            <pubDate>Tue, 07 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The &quot;Sneaker&quot; Taking Steps from Iwate to the World: Thoughts Behind Developing the LBX</title>
            <link>https://toyotatimes.jp/en/newscast/067.html</link>
            <description>“I want you to make a car that’s like a sneaker.” How did the LBX development team respond to this request by Chairman Akio Toyoda? And what was the intention behind producing it in Iwate of the Tohoku region?</description>
            <pubDate>Wed, 01 May 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Akio to Chair Super Taikyu&#039;s New Organizing Body</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2024/001.html</link>
            <description>The racing series will be run by the newly launched Super Taikyu Mirai Organization, chaired by none other than Morizo, aka Akio Toyoda. What is the new body’s vision for Super Taikyu’s future?</description>
            <pubDate>Tue, 30 Apr 2024 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2024</category>
        </item>
        <item>
            <title>The Surprising Story Behind Toyota&#039;s Well-Tended Turf</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/016.html</link>
            <description>This is a series showcasing Toyota&#039;s research in non-automotive fields. For this installment, we spent some time on the turf.</description>
            <pubDate>Thu, 25 Apr 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>First in Japan Hydrogen Service Vehicles! Fukuoka City and Toyota&#039;s Vision for Society</title>
            <link>https://toyotatimes.jp/en/newscast/066.html</link>
            <description>A garbage truck and ambulance that run on hydrogen made their Japan debut in Fukuoka City. In the latter half of the video, see the new Crown! Uncompromising ride comfort in an FCEV.</description>
            <pubDate>Wed, 24 Apr 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Is Trash Really Worthless? What Happens to the Bits that Don&#039;t Become Cars</title>
            <link>https://toyotatimes.jp/en/spotlights/1052.html</link>
            <description>Reduce, reuse, recycle. Under those watchwords, materials that slip through the cracks can still get a new lease on life—even when they look a little odd!</description>
            <pubDate>Fri, 19 Apr 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>One Year in the Making: A Documentary of the Birth of the GR Yaris Rally2 - &quot;Roads Build People and Cars&quot;</title>
            <link>https://toyotatimes.jp/en/newscast/065.html</link>
            <description>“Roads build people and cars.” After a development period guided by those watchwords, Toyota is finally selling the GR Yaris Rally2. We closely followed the development team for a year to see how they grew.</description>
            <pubDate>Wed, 17 Apr 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>#19 Creating New Value Through Takumi Craftsmanship: Part 2</title>
            <link>https://toyotatimes.jp/en/series/masters/069.html</link>
            <description>This is part two of a report on the Takumi Kobo, which harnesses the sheet metal craftsmanship and monozukuri spirit passed down since Toyota’s founding. Here, we take a closer look at the team’s aspirations and the monozukuri genba, the place where thing</description>
            <pubDate>Fri, 12 Apr 2024 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>What Are Guilt-Free Morizo Donuts?</title>
            <link>https://toyotatimes.jp/en/newscast/064.html</link>
            <description>“I want to eat donuts without guilt!” Morizo placed the order, and the result was something good for people and the environment. Everyone is welcome to see it with their own eyes.</description>
            <pubDate>Wed, 10 Apr 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;Welcome to the Carmaker Toyota!&quot; President Sato&#039;s Message to New Employees</title>
            <link>https://toyotatimes.jp/en/toyota_news/1058.html</link>
            <description>This year, 1,892 recruits participated in Toyota’s entrance ceremony, where President Sato shared “the most important thing” for new employees. </description>
            <pubDate>Tue, 09 Apr 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Akio Teams Up with Ichiro to Rediscover the Baseball Star&#039;s Roots</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/300.html</link>
            <description>Ichiro and Akio Toyoda. Despite dedicating their lives to entirely different pursuits, baseball and cars, the two have long enjoyed a close friendship. Now, Ichiro has been appointed Special Assistant to Chairman Akio Toyoda, and we caught up with them on</description>
            <pubDate>Fri, 05 Apr 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>What Does Developing &quot;Fingers&quot; Have to Do with Carmaking?</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/015.html</link>
            <description>This is a series showcasing Toyota&#039;s research in non-automotive fields. This time, we delve into the world of... finger-making?! </description>
            <pubDate>Thu, 04 Apr 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Morizo&#039;s Okinawa Outing! Smiles All Round at New Rally Challenge Event</title>
            <link>https://toyotatimes.jp/en/newscast/063.html</link>
            <description>For the first time, Rally Challenge has come to Okinawa Prefecture, becoming a reality after three years of the pandemic. Toyota Times News was there to capture this historic new chapter.</description>
            <pubDate>Wed, 03 Apr 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>JAMA Leaders Take Ownership of Seven Issues Facing the Auto Industry </title>
            <link>https://toyotatimes.jp/en/toyota_news/1057.html</link>
            <description>JAMA’s chairman and vice chairmen have taken responsibility for tackling seven challenges confronting the auto industry. At a recent press conference, they spoke about their industry-spanning initiatives. </description>
            <pubDate>Tue, 02 Apr 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Every Second Helps Save Lives: Teaming Up with Sakai City to Achieve Zero Traffic Casualties</title>
            <link>https://toyotatimes.jp/en/newscast/062.html</link>
            <description>Your own car might help another, and another person’s car could save your life or the life of someone close to you. At the front lines of rescue services, Sakai City and Toyota have joined hands.</description>
            <pubDate>Wed, 27 Mar 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>#19 The Takumi Kobo, Toyota&#039;s New Monozukuri Frontier: Part 1</title>
            <link>https://toyotatimes.jp/en/series/masters/068.html</link>
            <description>An ongoing series showcasing the master artisans who sustain the automotive industry.  This special installment shines the spotlight on the Takumi Kobo, which harnesses the sheet metal craftsmanship and monozukuri spirit passed down since Toyota’s foundin</description>
            <pubDate>Tue, 26 Mar 2024 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Why Toyota Teachers Won&#039;t Go Easy on Gen-Z</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/014.html</link>
            <description>A series showcasing Toyota&#039;s research in non-automotive fields. This time, we look at a Toyota school that is full of surprises!</description>
            <pubDate>Thu, 21 Mar 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>New Types of Mobility Taking Off from the Expo Legacy</title>
            <link>https://toyotatimes.jp/en/newscast/061.html</link>
            <description>In the Expo 2005 Aichi Commemorative Park, where the ideals of Honorary Chairman Shoichiro Toyoda live on, new forms of mobility are coming to life. What did the Honorary Chairman leave here, and what is behind the spirit of carrying it on?</description>
            <pubDate>Tue, 19 Mar 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Chipmaking Giant Opens First Plant in Japan--Firm Handshakes Seal a Historic Moment</title>
            <link>https://toyotatimes.jp/en/newscast/060.html</link>
            <description>TSMC, the world’s leading manufacturer of semiconductors, has opened its first Japanese plant. Ahead of the opening ceremony, Toyota Times caught a conversation between CEO C.C. Wei and Chairman Akio Toyoda.</description>
            <pubDate>Wed, 13 Mar 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Tears of Gratitude: 249 Graduates Stepping Out On Their Own Paths - Toyota Technical Skills Academy Graduation Ceremony</title>
            <link>https://toyotatimes.jp/en/newscast/059.html</link>
            <description>Toyota Technical Skills Academy celebrated the graduation of 249 students. Tears flowed freely as graduates expressed gratitude to their parents.</description>
            <pubDate>Wed, 13 Mar 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota Brings the Cat Bus to Life--The Full Story Behind the Much-Hyped Design</title>
            <link>https://toyotatimes.jp/en/series/design/011.html</link>
            <description>From the glowing eyes to the plush furry seats, Toyota’s designer reveals the story behind the APM Cat Bus.</description>
            <pubDate>Mon, 11 Mar 2024 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Accelerating World First Experiments to Make Watching Motorsports Fun and Comfortable for Everyone</title>
            <link>https://toyotatimes.jp/en/newscast/058.html</link>
            <description>Many novel ideas came together at the circuit to help everyone enjoy motorsports, regardless of ability. How far have their initiatives progressed?</description>
            <pubDate>Wed, 06 Mar 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>More Than Just Driving! Another Key Genba in Making Ever-Better Cars</title>
            <link>https://toyotatimes.jp/en/spotlights/1048.html</link>
            <description>“Test drive events are serious business,” declares automotive analyst Shinya Yamamoto, “a chance to go head-to-head with the engineers.” Reporter Kyonosuke Morita was on location to watch the battle unfold.</description>
            <pubDate>Fri, 01 Mar 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Two Weeks After Presenting His Vision, Akio Talks Group Revitalization</title>
            <link>https://toyotatimes.jp/en/toyota_news/toyota_group_vision/003.html</link>
            <description>Toyota Group genba leaders, selected by roles rather than titles, gathered for a candid dialogue with Chairman Akio Toyoda, who has vowed to take responsibility and “lead the transformation.”</description>
            <pubDate>Thu, 29 Feb 2024 00:00:00 +0900</pubDate>
            <category>Toyota Group Vision</category>
        </item>
        <item>
            <title>Chairman Toyoda&#039;s gift of honest words to genba leaders</title>
            <link>https://toyotatimes.jp/en/newscast/057.html</link>
            <description>“Anything is fine, so please speak up.” Chairman Toyoda began the Q&amp;A with these words, and questions were raised one after another. How did he respond to the anxious and distressed genba leaders?</description>
            <pubDate>Wed, 28 Feb 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Daihatsu&#039;s Next President-- Reform through Dialogue and Empathy</title>
            <link>https://toyotatimes.jp/en/toyota_news/1056.html</link>
            <description>Toyota and Daihatsu held a press conference to announce Daihatsu’s new leadership. We unpack the comments made at the event to find out how the incoming team plans to revitalize the company. </description>
            <pubDate>Tue, 27 Feb 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota Publishes Integrated Report</title>
            <link>https://toyotatimes.jp/en/spotlights/1049.html</link>
            <description>Connecting individual news points picked up by Toyota Times, the latest report tells the story of Toyota’s corporate activities today.</description>
            <pubDate>Thu, 22 Feb 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>[Exclusive Content] Akio Toyoda&#039;s Thoughts on the Group Vision and His Messages</title>
            <link>https://toyotatimes.jp/en/newscast/056.html</link>
            <description>On January 30, Chairman Akio Toyoda expressed his vision as the Group leader. What words did he have for the top leaders of each Group company? Two days after the briefing, he expressed his thoughts to Toyota Times.</description>
            <pubDate>Wed, 21 Feb 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Weaving &quot;Inheritance and Evolution&quot; from Light and Sound at UK&#039;s Platt Brothers</title>
            <link>https://toyotatimes.jp/en/spotlights/1047.html</link>
            <description>In December 2023, Toyota UK released a video that uses light and sound to weave Toyota’s history. Here, we look at how the film was created. </description>
            <pubDate>Thu, 15 Feb 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Retired Yokozuna Wish They Could Ride This Special Car | A One-Hundred-Year Connection</title>
            <link>https://toyotatimes.jp/en/newscast/055.html</link>
            <description>The new Century Convertible brings an added charm to the sumo tournament victory parade. What went into production of this specially commissioned one-of-a-kind car?</description>
            <pubDate>Wed, 14 Feb 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Electricity from Garbage? Incineration without Carbon? Toyota Chemical Engineering is Working on a Decarbonized Future</title>
            <link>https://toyotatimes.jp/en/spotlights/1046.html</link>
            <description>From “black mass” recycling to methane fermentation, we look at Toyota Chemical Engineering&#039;s surprising projects for carbon neutrality. How do the mysterious black substances in the bottles above play a role? Read on to find out.</description>
            <pubDate>Thu, 08 Feb 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;Let&#039;s do what we can right now.&quot; The decarbonization possibilities of hydrogen</title>
            <link>https://toyotatimes.jp/en/newscast/054.html</link>
            <description>Thailand is taking on the challenge of locally produced hydrogen on the path toward decarbonization. How far has the initiative progressed? This report covers the expanding possibilities of hydrogen with like-minded partners.</description>
            <pubDate>Wed, 07 Feb 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Restoring the Crown #7: Passing Skills Down to Younger Generations</title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/007.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. Part 7 follows the veterans and junior staff who took on the challenge of creating decorative parts and lamps. </description>
            <pubDate>Tue, 06 Feb 2024 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>&quot;Inventing Our Path Forward, Together&quot;--Chairman Toyoda Presents His Vision for Toyota</title>
            <link>https://toyotatimes.jp/en/toyota_news/toyota_group_vision/002.html</link>
            <description>“Inventing our path forward, together.” Taking responsibility for the Toyota Group, Chairman Akio Toyoda shared his vision with company leaders. We delve into the intention behind these words.</description>
            <pubDate>Tue, 06 Feb 2024 00:00:00 +0900</pubDate>
            <category>Toyota Group Vision</category>
        </item>
        <item>
            <title>【Special Lecture】Akio Toyoda&#039;s 14-year battle | Steadfast Reforms: Lessons from TPS</title>
            <link>https://toyotatimes.jp/en/newscast/053.html</link>
            <description>From his birth into the Toyoda family to his embattled 14 years as president, Akio Toyoda gave a speech reflecting on his life so far and a message to corporate managers.</description>
            <pubDate>Wed, 31 Jan 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;It&#039;s My Job to Make Decisions and Take Responsibility&quot;--Akio&#039;s Message to 200 Leaders</title>
            <link>https://toyotatimes.jp/en/toyota_news/1055.html</link>
            <description>Chairman Akio Toyoda gave a lecture on the Toyota Production System to an audience of 200 corporate managers and executives. During the Q&amp;A session, he answered questions on leadership and management decisions.</description>
            <pubDate>Tue, 30 Jan 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota Unveils Group Vision--Chairman Toyoda: &quot;I Will Lead the Transformation&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/toyota_group_vision/001.html</link>
            <description>Toyota announced its vision for the Group’s future direction: “Inventing our path forward, together.” As the person responsible for guiding the Group, here is the message delivered by Chairman Akio Toyoda, along with questions from the press. </description>
            <pubDate>Tue, 30 Jan 2024 00:00:00 +0900</pubDate>
            <category>Toyota Group Vision</category>
        </item>
        <item>
            <title>Chairman Toyoda on TPS and his Fight to Restore Authority to the Genba</title>
            <link>https://toyotatimes.jp/en/toyota_news/1054.html</link>
            <description>As a business leader, Akio Toyoda has approached countless decisions with a mindset rooted in the Toyota Production System. We share the lecture he delivered to a 200-strong audience of fellow corporate managers.</description>
            <pubDate>Fri, 26 Jan 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Guiding Youth with Picks in Hand. What is Toyota Doing?</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/013.html</link>
            <description>This series showcases Toyota&#039;s research in non-automotive fields. This time, we take a venture into the wild to a school in the forest!</description>
            <pubDate>Thu, 25 Jan 2024 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Morizo&#039;s Beloved Cars, Brilliant Driving, Smiles of Car Lovers at Tokyo Auto Salon</title>
            <link>https://toyotatimes.jp/en/newscast/052.html</link>
            <description>Tokyo Auto Salon 2024 was held for three days from January 12 to 14. Once more, Yuta Tomikawa covered this year’s custom car festival attended by around 230,000 car lovers.</description>
            <pubDate>Wed, 24 Jan 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>#18 Masashi Miyazawa, the Master Engraver Crafting Intricate Emblems with Traditional Techniques</title>
            <link>https://toyotatimes.jp/en/series/masters/067.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. In the 18th installment, we hear from a master engraver who crafts intricate emblem designs with metal carving techniques passed down from Japan’s old Edo period </description>
            <pubDate>Wed, 17 Jan 2024 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#17 Hikaru Ubukata, a Master of Decorative Engineering who Gives Shape to Designers&#039; Ideas</title>
            <link>https://toyotatimes.jp/en/series/masters/066.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. Here, in Part 2 of the 17th installment, we hear from the master decorative engineer behind the new Century’s beautiful wooden panels.</description>
            <pubDate>Tue, 16 Jan 2024 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#17 Tatsuya Kaneko, the Sumikake Master with an Eye for Beautiful Wood Finishes: Part 1</title>
            <link>https://toyotatimes.jp/en/series/masters/065.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. In Part 1 of the 17th installment, we speak with the sumikake (wood selection) master behind the new Century’s beautiful wooden panels. </description>
            <pubDate>Tue, 16 Jan 2024 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Start of JAMA&#039;s New Leadership: Decisive action for complex challenges and top priorities</title>
            <link>https://toyotatimes.jp/en/toyota_news/1053.html</link>
            <description>At the end of last year, the presidency of JAMA transitioned from Akio Toyoda to Masanori Katayama. This New Year’s message highlights the united resolve to tackle challenges such as reconstruction from the Noto Peninsula Earthquake and the logistics issu</description>
            <pubDate>Mon, 15 Jan 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Just an Ordinary Guy Who Loves Cars--New Year&#039;s Greetings from Morizo</title>
            <link>https://toyotatimes.jp/en/toyota_news/tas2024/001.html</link>
            <description>“Let&#039;s all build the future together!” This was Morizo’s emphatic appeal to fellow car lovers around the world. </description>
            <pubDate>Mon, 15 Jan 2024 00:00:00 +0900</pubDate>
            <category>TOKYO AUTO SALON 2024</category>
        </item>
        <item>
            <title>A &quot;Special Car&quot;: The New Century&#039;s Inheritance and Evolution</title>
            <link>https://toyotatimes.jp/en/newscast/051.html</link>
            <description>As part of a lineage running from Honorary Chairman Shoichiro Toyoda to current Chairman Akio Toyoda, the new Century is a symbol of their ideals. What has it inherited, and how is it evolving to meet a new era?</description>
            <pubDate>Fri, 12 Jan 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota&#039;s First Overseas Plant Bids Farewell but Leaves a Timeless Legacy</title>
            <link>https://toyotatimes.jp/en/spotlights/1045.html</link>
            <description>“Have you ever considered why we are manufacturing in South America?” This was the question Akio Toyoda, then-President of Toyota, posed to the Toyota Latin America Chief Executive Officer, who had come to discuss the plant&#039;s closure.</description>
            <pubDate>Thu, 11 Jan 2024 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota&#039;s First Overseas Plant Ends Production: Looking to the Future in Brazil</title>
            <link>https://toyotatimes.jp/en/newscast/050.html</link>
            <description>In November, production ended at Toyota do Brasil’s Sao Bernardo Plant. Its long history was supported by a legendary press machine and a car that pioneered new territory.</description>
            <pubDate>Wed, 10 Jan 2024 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Akio&#039;s New Year Message for Toyota&#039;s Global Team</title>
            <link>https://toyotatimes.jp/en/toyota_news/1052.html</link>
            <description>“I still have a lot of work to do,” Chairman Akio Toyoda told Toyota team members around the world, sharing a recent dream that has strengthened his resolve.</description>
            <pubDate>Wed, 03 Jan 2024 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Forefront of Monozukuri : Endeavoring to Change the Future of Cars</title>
            <link>https://toyotatimes.jp/en/newscast/049.html</link>
            <description>Toyota’s evolving production sites combine digital tools with expert craftsmanship. We took a look at initiatives that aim to change the future of cars.</description>
            <pubDate>Wed, 27 Dec 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Capturing the Wild Side of Cars--Behind the Scenes of a New Commercial Featuring Four Top Drivers</title>
            <link>https://toyotatimes.jp/en/toyota_news/1050-2.html</link>
            <description>TOYOTA GAZOO Racing’s latest TV commercial tries to portray the “wild side” of cars. We share the video along with a sneak peek at the trial-and-error process behind its production.</description>
            <pubDate>Wed, 27 Dec 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Rally Drivers Giving Back and Boosting Community Safety</title>
            <link>https://toyotatimes.jp/en/spotlights/toyota_safety/004.html</link>
            <description>Pro rally drivers are offering lectures on safe driving to local senior drivers. We went on-site to explore the ideals behind this project.</description>
            <pubDate>Tue, 19 Dec 2023 00:00:00 +0900</pubDate>
            <category>Toyota Safety</category>
        </item>
        <item>
            <title>After Fuji, Partnerships Begin to Spread Beyond Super Taikyu</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/012.html</link>
            <description>This season, the number of like-minded companies working to create a carbon-neutral society continued to grow through Super Taikyu. We caught up with some of those enjoying themselves while earnestly pursuing carbon neutrality.</description>
            <pubDate>Thu, 14 Dec 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Carmaking as Community Development--New Mobility to Replace Trains</title>
            <link>https://toyotatimes.jp/en/newscast/048.html</link>
            <description>In 2017, downpours in northern Kyushu severely affected Fukuoka and Oita prefectures. A damaged railway line linking the two prefectures has been reborn as a road for hydrogen buses.</description>
            <pubDate>Wed, 13 Dec 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Nurturing Talent: Beyond Data in Assessing Aptitude and Potential</title>
            <link>https://toyotatimes.jp/en/series/test_driver/008.html</link>
            <description>We’re back with the second installment of our experiment comparing the perception skills of young and veteran test drivers. The question at hand: Is there a difference in how accurately they can replicate a car’s movements?  </description>
            <pubDate>Tue, 12 Dec 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>Capturing More CO2 with Every Mile--H2 Corolla Tackles New Tech at Fuji</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/011.html</link>
            <description>Hydrogen engines are two-thirds of the way to production, continuing to evolve through both racing and public road trials.</description>
            <pubDate>Tue, 12 Dec 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>What are Toyota&#039;s Kite-Flying Researchers Trying to Achieve?</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/012.html</link>
            <description>This series showcases Toyota&#039;s research in non-automotive fields. This time, we take to the skies with power-generating kites.</description>
            <pubDate>Fri, 08 Dec 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>A Question of What, not Who--Katayama to Lead JAMA from January 2024</title>
            <link>https://toyotatimes.jp/en/toyota_news/1050.html</link>
            <description>The first step towards a new mobility future begins with logistics and commercial vehicles. With Isuzu Chairman Masanori Katayama picked to lead JAMA, what lies ahead?</description>
            <pubDate>Fri, 08 Dec 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota&#039;s Origins through 90 Years of the Company Magazine</title>
            <link>https://toyotatimes.jp/en/newscast/047.html</link>
            <description>How has the company magazine chronicled Toyota through its long history? A look at past articles reveals the origins that echo through to today.</description>
            <pubDate>Wed, 06 Dec 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Honorary Chairman Shoichiro Toyoda Inducted into Automotive Hall of Fame--Akio&#039;s Message</title>
            <link>https://toyotatimes.jp/en/toyota_news/1049-1.html</link>
            <description>The Automotive Hall of Fame inducted Shoichiro Toyoda, honoring a lifetime of achievements, and Chairman Akio Toyoda recounted a career spent leading by example.</description>
            <pubDate>Tue, 05 Dec 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>An Unbiased Experimental Project! Who Can More Accurately Evaluate Cars: A 24-Year-Old Newcomer or a Veteran?</title>
            <link>https://toyotatimes.jp/en/series/test_driver/007.html</link>
            <description>Critical to making ever-better cars are the test drivers. We conducted comparative experiments on the perceptual abilities of young trainees and veteran drivers. And the results?</description>
            <pubDate>Fri, 01 Dec 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>Amid Rumors of a Revival, What Kind of Car Was the Celica?</title>
            <link>https://toyotatimes.jp/en/spotlights/rally_japan2023/001.html</link>
            <description>The Toyota Celica is coming back?! That’s the rumor going around—one that can be traced to Akio’s comments on Toyota Times.</description>
            <pubDate>Fri, 01 Dec 2023 00:00:00 +0900</pubDate>
            <category>rally japan2023</category>
        </item>
        <item>
            <title>#16 Master Inspector Moriaki Higa, the Last Line of Defense Upholding the Century&#039;s High Standards</title>
            <link>https://toyotatimes.jp/en/series/masters/064.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. In the 16th installment, we hear from a master inspector who safeguards the Century’s quality through a special process.  </description>
            <pubDate>Thu, 30 Nov 2023 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Following Team Toyota Through a Hard-Fought Four Days!</title>
            <link>https://toyotatimes.jp/en/newscast/046.html</link>
            <description>Rally Japan is done and dusted. Over the contest’s four days, Toyota Times followed the action behind the scenes to uncover the secrets of Team Toyota&#039;s strength.</description>
            <pubDate>Wed, 29 Nov 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Does Kaizen Work on Massive Construction Projects?</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/011.html</link>
            <description>Why is Toyota involved in expressway construction, and how exactly does “virtual Genchi Genbutsu” improve conditions for workers?</description>
            <pubDate>Tue, 28 Nov 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>#15 Hiroki Tanaka, a Master of Precision Assembly</title>
            <link>https://toyotatimes.jp/en/series/masters/063.html</link>
            <description>An ongoing series looking at the master artisans supporting the automotive industry. For the 15th installment, we speak with a master craftsperson who assembles parts with no deviation from design values. </description>
            <pubDate>Mon, 27 Nov 2023 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Rally Japan is Here! Takamoto Katsuta Shares the Event&#039;s Excitement</title>
            <link>https://toyotatimes.jp/en/newscast/045.html</link>
            <description>The 2023 WRC season wrapped up with Rally Japan. This year, Toyota Times once again shared in the excitement with driver Takamoto Katsuta.</description>
            <pubDate>Fri, 24 Nov 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Hydrogen-Fueled HiAce Hits the Road in Australia</title>
            <link>https://toyotatimes.jp/en/newscast/044.html</link>
            <description>The hydrogen-powered engines that Toyota has honed through motorsports are at last moving towards commercialization. We look at how far they have come.</description>
            <pubDate>Wed, 22 Nov 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;Let&#039;s Create the Future Through Mobility&quot;--A Second Round of Government Discussions</title>
            <link>https://toyotatimes.jp/en/toyota_news/1049.html</link>
            <description>Keidanren&#039;s Committee on Mobility met with Prime Minister Fumio Kishida on the sidelines of the JAPAN MOBILITY SHOW to discuss how the public and private sectors can come together to create the future.  </description>
            <pubDate>Tue, 21 Nov 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Hydrogen President Reflects on His Career in Shinya Yamamoto Interview</title>
            <link>https://toyotatimes.jp/en/spotlights/executive_interview/003.html</link>
            <description>Automotive analyst Shinya Yamamoto has been going one-on-one with this year’s trio of newly appointed presidents. In this final interview, Hydrogen Factory President Mitsumasa Yamagata delves into his life as a &quot;Toyota man.&quot;</description>
            <pubDate>Mon, 20 Nov 2023 00:00:00 +0900</pubDate>
            <category>Executive Interview</category>
        </item>
        <item>
            <title>Toyota&#039;s Hanshin Tigers Connection</title>
            <link>https://toyotatimes.jp/en/series/design/010.html</link>
            <description>Car designers chat about their work at Hanshin Koshien Stadium, sharing behind-the-scenes stories on the day the Tigers clinched the title. </description>
            <pubDate>Fri, 17 Nov 2023 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>BEV President Reflects on His Career in Shinya Yamamoto Interview</title>
            <link>https://toyotatimes.jp/en/spotlights/executive_interview/002.html</link>
            <description>Automotive analyst Shinya Yamamoto has been going one-on-one with this year’s trio of newly appointed presidents. In this second interview, BEV Factory President Takero Kato delves into his life as a &quot;Toyota man.&quot;</description>
            <pubDate>Thu, 16 Nov 2023 00:00:00 +0900</pubDate>
            <category>Executive Interview</category>
        </item>
        <item>
            <title>Driving Without Pedals?! New Technology Grants Mobility for All</title>
            <link>https://toyotatimes.jp/en/newscast/043.html</link>
            <description>At the JAPAN MOBILITY SHOW 2023, Toyota’s booth unveiled an innovative steering wheel, offering a future where everyone can enjoy the freedom of driving. Toyota Times delved into the technology’s development.</description>
            <pubDate>Wed, 15 Nov 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>40 Questions for Akio Toyoda-- &quot;I constantly fear that Toyota will go back to being an ordinary company&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/1042.html</link>
            <description>Akio Toyoda talks about his concerns and conduct during 14 years as president, along with what comes next.</description>
            <pubDate>Tue, 14 Nov 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota Presidents Reflect on Their Careers in Interviews with Shinya Yamamoto</title>
            <link>https://toyotatimes.jp/en/spotlights/executive_interview/001.html</link>
            <description>Automotive analyst Shinya Yamamoto goes one-on-one with this year’s trio of newly appointed presidents. In this first installment, President Koji Sato delves into his life as a “Toyota man.” </description>
            <pubDate>Mon, 13 Nov 2023 00:00:00 +0900</pubDate>
            <category>Executive Interview</category>
        </item>
        <item>
            <title>Creating the Future, Together--A Consensus on Cross-Industry Collaboration </title>
            <link>https://toyotatimes.jp/en/toyota_news/1047.html</link>
            <description>Keidanren&#039;s Committee on Mobility recently met for the third time. The commitment to creating a future for industry is expanding far beyond the automotive sector. </description>
            <pubDate>Fri, 10 Nov 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Idemitsu &amp; Toyota Team Up to Create Global Standard for All-Solid-State Batteries</title>
            <link>https://toyotatimes.jp/en/toyota_news/1046.html</link>
            <description>All-solid-state batteries have been touted as the future of batteries and a game-changer for BEVs. Two companies have joined forces to make the Japanese industry more globally competitive. </description>
            <pubDate>Thu, 09 Nov 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A New Future on Display at JAPAN MOBILITY SHOW 2023</title>
            <link>https://toyotatimes.jp/en/newscast/042.html</link>
            <description>A highlight-packed on-the-ground report from the JAPAN MOBILITY SHOW 2023. What did Chairman Toyoda and President Sato think about the event? </description>
            <pubDate>Wed, 08 Nov 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Making Ever-Better Cars Takes a Carmaker Mentality</title>
            <link>https://toyotatimes.jp/en/toyota_news/crown/004.html</link>
            <description>The Crown Sport recently arrived as a new form of sport SUV. What changes in the carmaking genba enabled the development team to attempt something different?</description>
            <pubDate>Mon, 06 Nov 2023 00:00:00 +0900</pubDate>
            <category>All-New Crown</category>
        </item>
        <item>
            <title>How Toyota Achieved the Crown Sport&#039;s Trailblazing Design</title>
            <link>https://toyotatimes.jp/en/toyota_news/crown/003.html</link>
            <description>The Crown Sport was recently unveiled as “a new form” of sporty SUV. Members of the model’s development team talk about the various challenges undertaken in the name of making ever-better cars.</description>
            <pubDate>Mon, 06 Nov 2023 00:00:00 +0900</pubDate>
            <category>All-New Crown</category>
        </item>
        <item>
            <title>&quot;Carmaking is worth spending a lifetime on&quot;--President Sato&#039;s Message to U.S. dealer representatives.</title>
            <link>https://toyotatimes.jp/en/toyota_news/1048.html</link>
            <description>“Carmaking is worth spending a lifetime on“—President Sato’s Message to U.S. dealer representatives.</description>
            <pubDate>Mon, 06 Nov 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>An Incredible Future Awaits! What We Can Learn from Our Dream Cars</title>
            <link>https://toyotatimes.jp/en/spotlights/1041.html</link>
            <description>The Toyota Automobile Museum is home to some truly unique eco-friendly cars from days gone by, all results of groundbreaking research toward carbon neutrality.</description>
            <pubDate>Thu, 02 Nov 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Breaking Down Toyota&#039;s Financial Results--&quot;Earning Power&quot; Fuels the Future</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2024/001.html</link>
            <description>Toyota has just released its first-half financial results. As always, Toyota Times is here first with an easy-to-follow breakdown!</description>
            <pubDate>Wed, 01 Nov 2023 00:00:00 +0900</pubDate>
            <category>FY2024 Financial_Results</category>
        </item>
        <item>
            <title>An In-Store Garden? Inside the World&#039;s First Crown Dealership</title>
            <link>https://toyotatimes.jp/en/newscast/041.html</link>
            <description>To coincide with the launch of the Crown Sport, new Crown dealerships opened in October, showcasing meticulous attention to detail. </description>
            <pubDate>Wed, 01 Nov 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;The Future is Something We All Create&quot;--President Sato&#039;s Message to the World</title>
            <link>https://toyotatimes.jp/en/toyota_news/jms2023/001.html</link>
            <description>In an age of diverse values, the future is something we will all create together. President Koji Sato took the stage at the JAPAN MOBILITY SHOW  to present Toyota’s vision.</description>
            <pubDate>Mon, 30 Oct 2023 00:00:00 +0900</pubDate>
            <category>JAPAN MOBILITY SHOW 2023</category>
        </item>
        <item>
            <title>A is for Innovation--Toyota&#039;s Secret Startup Society</title>
            <link>https://toyotatimes.jp/en/spotlights/1040.html</link>
            <description>This look at the A-1 Contest, Toyota’s enigmatic breeding ground for innovation, reveals what exactly that A stands for!</description>
            <pubDate>Thu, 26 Oct 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Akio&#039;s 4 Days Standing in as Team Principal--Backstage at Rally Finland</title>
            <link>https://toyotatimes.jp/en/newscast/040.html</link>
            <description>With Team Principal Latvala in the driver’s seat, Chairman Akio Toyoda suddenly found himself leading the team. A behind-the-scenes look at four days of fierce competition.</description>
            <pubDate>Wed, 25 Oct 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota Makes Woven by Toyota a Wholly Owned Subsidiary: Why Chairman Toyoda gave up his shares</title>
            <link>https://toyotatimes.jp/en/toyota_news/1045.html</link>
            <description>Toyota announced that Woven by Toyota, in which Chairman Toyoda had personally invested, would become a wholly owned subsidiary. What is the company’s goal, and why did he part with his shares?</description>
            <pubDate>Tue, 24 Oct 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>#14 Tsubasa Yamanaka, the Master Plastics Polisher Behind Toyota&#039;s Stunning Finishes</title>
            <link>https://toyotatimes.jp/en/series/masters/062.html</link>
            <description>The process of molding plastic car parts inevitably leaves behind some faint work lines. To achieve the stunning finish of a Century bumper, one master plastics polisher smooths these markings down to thousandths of a millimeter. </description>
            <pubDate>Mon, 23 Oct 2023 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>No Hydrogen? No Problem! Hydrogen Road Service Vehicle Unveiled--Round 5 Motegi</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/010.html</link>
            <description>Following the FCEV garbage truck unveiled at Super Taikyu Round 4 in July, the season’s fifth race featured an FCEV road service vehicle. As new trials continue to kick off, what is behind these efforts to create a hydrogen society?</description>
            <pubDate>Fri, 20 Oct 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Will Toyota&#039;s New Technology Get More People Hooked on Motorsport?--Round 5 Motegi</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/009.html</link>
            <description>No clutch pedal, no gear shifting, but this AT is faster than any manual. Toyota set out to develop a technology that could overturn an established motorsport norm and bring new faces to racing. </description>
            <pubDate>Thu, 19 Oct 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Inside Toyota South Africa&#039;s Recovery--After the Floods, a Better Genba</title>
            <link>https://toyotatimes.jp/en/newscast/039.html</link>
            <description>How did Toyota’s plant manage to recover so quickly after massive flooding suspended production in South Africa? And what was the slogan that kept the genba going?</description>
            <pubDate>Wed, 18 Oct 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Safety Education Genba Shares Commitment to Zero Traffic Casualties</title>
            <link>https://toyotatimes.jp/en/spotlights/toyota_safety/003.html</link>
            <description>Reaching zero traffic casualties will require not just better vehicle safety technologies, but also greater awareness among drivers and pedestrians. This is the focus of two Toyota initiatives.</description>
            <pubDate>Tue, 17 Oct 2023 00:00:00 +0900</pubDate>
            <category>Toyota Safety</category>
        </item>
        <item>
            <title>The Engineers Dedicated to Keeping Every Driver Safe</title>
            <link>https://toyotatimes.jp/en/spotlights/toyota_safety/002.html</link>
            <description>Toyota Safety Sense is the company’s cutting-edge package of active safety technologies. A close look at the engineering efforts and vision behind its birth and evolution.</description>
            <pubDate>Tue, 17 Oct 2023 00:00:00 +0900</pubDate>
            <category>Toyota Safety</category>
        </item>
        <item>
            <title>Restoring the Crown #6: How to Bring a Car Body Back to Life</title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/006.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. Part 6 reports on a groundbreaking process for rapidly reproducing corroded body panels at minimal cost. </description>
            <pubDate>Fri, 13 Oct 2023 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>14 Years After Withdrawing from F1, Akio Helps Drivers Pursue Their Dreams</title>
            <link>https://toyotatimes.jp/en/toyota_news/1044.html</link>
            <description>Even fans assumed that Toyota drivers had no shot at F1, until a recent announcement squashed any such concerns. What were Akio’s thoughts?</description>
            <pubDate>Fri, 13 Oct 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Up Close with Morizo at Rally Hokkaido--Thoughts on the Century and a Celica Revival</title>
            <link>https://toyotatimes.jp/en/toyota_news/1043.html</link>
            <description>On the final day of Toyota Times’ live coverage of Rally Hokkaido, Morizo—aka Chairman Akio Toyoda—visited the studio for an on-air interview with Hitoshi Hongo, former editor-in-chief of Best Car magazine. </description>
            <pubDate>Thu, 12 Oct 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Exploring Kenya, a Renewable Energy Powerhouse</title>
            <link>https://toyotatimes.jp/en/newscast/038.html</link>
            <description>In June, the World Rally Championship (WRC) Safari Rally took place in Kenya, where daily life is sustained by renewable energy.</description>
            <pubDate>Wed, 11 Oct 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>JAMA Ready to Share Future Vision at Japan Mobility Show</title>
            <link>https://toyotatimes.jp/en/toyota_news/1042.html</link>
            <description>As the auto industry undergoes a once-in-a-century transformation, JAMA has a shared ambition to create a vibrant future for Japan.</description>
            <pubDate>Tue, 10 Oct 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Genba Commitment to Ever-Better Cars Makes the Impossible Possible</title>
            <link>https://toyotatimes.jp/en/toyota_news/century_wp/003.html</link>
            <description>The new Century’s chief engineer and chief designer continue to share the inside story of development, delving deeper into the model’s “inheritance and evolution.”</description>
            <pubDate>Fri, 06 Oct 2023 00:00:00 +0900</pubDate>
            <category>New Century</category>
        </item>
        <item>
            <title>This is No SUV--Developer&#039;s Vision Behind the New Century</title>
            <link>https://toyotatimes.jp/en/toyota_news/century_wp/002.html</link>
            <description>The new Century has arrived, bringing a completely new style. Its chief engineer and chief designer provide the inside story behind the car’s creation.</description>
            <pubDate>Thu, 05 Oct 2023 00:00:00 +0900</pubDate>
            <category>New Century</category>
        </item>
        <item>
            <title>Turning Dreams into Cars--Children&#039;s Creations Paint a Bright Future</title>
            <link>https://toyotatimes.jp/en/newscast/037.html</link>
            <description>A showcase of entries in this year’s Dream Car Art Contest, in which children aged 15 and under from around the world share their hopes for the future!</description>
            <pubDate>Wed, 04 Oct 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Halving Production Processes with Craftsmanship &amp; Digital Tools--Toyota&#039;s Monozukuri Genba on Display</title>
            <link>https://toyotatimes.jp/en/toyota_news/1041.html</link>
            <description>Toyota seeks to halve the number of manufacturing processes through its renowned craftsmanship and technological innovations. The company showcased the monozukuri genba, giving rise to advanced technologies that will change the future of cars.  </description>
            <pubDate>Mon, 02 Oct 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Century for the Next Century--Evolving Alongside Diversifying Values</title>
            <link>https://toyotatimes.jp/en/toyota_news/century_wp/001.html</link>
            <description>What is the role of chauffeur-driven mobility in an age of diversifying values? The new Century embodies a uniquely Japanese aesthetic and craftsmanship, unchanged since the series’ launch in 1967.</description>
            <pubDate>Fri, 29 Sep 2023 00:00:00 +0900</pubDate>
            <category>New Century</category>
        </item>
        <item>
            <title>In a Country Where Half of Cars are Toyotas, Akio is Prepared to Lose Market Share</title>
            <link>https://toyotatimes.jp/en/toyota_news/1040.html</link>
            <description>“As crazy as it may sound...” This is how Chairman Akio Toyoda prefaced his remarks at Toyota Philippines’ 35th anniversary ceremony. With Toyotas making up 50% of the country’s new car sales, what exactly did he mean?</description>
            <pubDate>Thu, 28 Sep 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Fukushima and Toyota, Working Together Toward a Smiling Hydrogen Society</title>
            <link>https://toyotatimes.jp/en/newscast/036.html</link>
            <description>In Fukushima, efforts to integrate hydrogen into society continue to spread. Chairman Akio Toyoda speaks of a future built upon smiles and gratitude.</description>
            <pubDate>Wed, 27 Sep 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Team Japan Sets Sights on Space! Update on LUNAR CRUISER Development</title>
            <link>https://toyotatimes.jp/en/toyota_news/1039.html</link>
            <description>Toyota is researching and developing the LUNAR CRUISER, a crewed pressurized rover to provide mobility on the moon’s surface, which JAXA hopes to launch in 2029. At a recent press briefing, the team provided updates on development.  </description>
            <pubDate>Tue, 26 Sep 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>With One Year to Go, Top Athletes Dig Deep in Special Talk Show</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/272.html</link>
            <description>Part two of a special program on the Toyota athletes aiming for Paris next year brings together five Japanese competitors for a candid talk show-style chat filled with the unique lingo of top athletes.</description>
            <pubDate>Thu, 21 Sep 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>Partners in Creating the Future--Toyota and the Philippines mark 35-year ties</title>
            <link>https://toyotatimes.jp/en/newscast/035.html</link>
            <description>A look at Toyota’s 35-year relationship with the Philippines, working together to create a better future beyond carmaking.  </description>
            <pubDate>Wed, 20 Sep 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>One Year to Go--Checking in with Toyota&#039;s Global Athletes (Part 1)</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/271.html</link>
            <description>One year out from the big event, we are offering a showcase of Toyota athletes from around the world. Part 1 is packed with athlete video messages and special interviews!</description>
            <pubDate>Thu, 14 Sep 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>Teaming Up With Kumamon--Toyota&#039;s Genki-tai</title>
            <link>https://toyotatimes.jp/en/newscast/034.html</link>
            <description>For Toyota, being best-in-town is all about connecting with local communities. These efforts include a project to energize Kumamoto Prefecture.</description>
            <pubDate>Wed, 13 Sep 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>From Tateshina to the World--Prayers and Commitment to Zero Traffic Casualties</title>
            <link>https://toyotatimes.jp/en/newscast/033.html</link>
            <description>What can be done to reduce traffic accident casualties to zero? Auto industry leaders gathered at Mount Tateshina to share their ideas.</description>
            <pubDate>Wed, 06 Sep 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Partners Help Speed the Journey to Carbon Neutrality--Round 4 Autopolis</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/008.html</link>
            <description>Round 4 took the Super Taikyu Series to Autopolis in Oita Prefecture, where Toyota was joined by Kyushu-based partners working together to create a carbon-neutral society.</description>
            <pubDate>Tue, 05 Sep 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Brazil&#039;s Unique Decarbonization Efforts Build on 50 Years of Technological Progress</title>
            <link>https://toyotatimes.jp/en/spotlights/1039.html</link>
            <description>Will the carbon-neutral age mean the end of engines? On the other side of the globe, Toyota Times found a completely different worldview that flies in the face of such fears. </description>
            <pubDate>Thu, 31 Aug 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>The Key to Brazil&#039;s Decarbonization? Sugarcane!</title>
            <link>https://toyotatimes.jp/en/newscast/032.html</link>
            <description>Half a world away from Japan, Brazil is powering cars with special fuels that take advantage of local characteristics. Here is a report on the country’s unique path to decarbonization.</description>
            <pubDate>Wed, 30 Aug 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Key to Zero is Love--Shared Commitment to Traffic Safety Transcends Company Lines</title>
            <link>https://toyotatimes.jp/en/spotlights/toyota_safety/001.html</link>
            <description>The Tateshina Meeting returns after a four-year break, with the shared desire to eradicate accidents as strong as ever. Cross-company discussions sought to learn from the past, and to shape the future.</description>
            <pubDate>Fri, 25 Aug 2023 00:00:00 +0900</pubDate>
            <category>Toyota Safety</category>
        </item>
        <item>
            <title>Honing the Liquid Hydrogen Racecar--5 Upgrades in 2 Months at Autopolis</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/007.html</link>
            <description>The fuel may have changed from gas to liquid, but Toyota’s development is as agile as ever. See how far the car and hydrogen stations have come in just two months.</description>
            <pubDate>Thu, 24 Aug 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>#10 A Year Steeped in Toyota&#039;s Carmaking Origins: Part 2</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/069.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. In the series’ final installment, three young leaders share what they gained through the project. </description>
            <pubDate>Thu, 24 Aug 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>#10 The Toyopet Racer is Finally Complete--And It Works! Part 1</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/068.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. This next-to last installment tracks the vehicle’s assembly, first run, finishing, and installation as a museum exhibit. </description>
            <pubDate>Thu, 24 Aug 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>Mobility in Harmony with Nature--The Lexus Outdoor Experience</title>
            <link>https://toyotatimes.jp/en/newscast/031.html</link>
            <description>Lexus offers unique, premium experiences tailored to outdoor lifestyles. The company’s latest project is about coexisting with nature.</description>
            <pubDate>Wed, 23 Aug 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Alphard and Vellfire--Friendly Rivalry Drives Evolution</title>
            <link>https://toyotatimes.jp/en/newscast/030.html</link>
            <description>Exploring the unique charms of the redesigned Alphard and Vellfire, which look set to remain fierce rivals. </description>
            <pubDate>Tue, 22 Aug 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Fighting Climate Change...with Tomatoes and Strawberries!</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/010.html</link>
            <description>Toyota&#039;s initiatives in non-automotive fields are showcased in this series. This time, we visit car plants that produce strawberries and tomatoes.</description>
            <pubDate>Mon, 21 Aug 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Taking TPS to the Farm--Strawberries and Tomatoes Make Happier Communities</title>
            <link>https://toyotatimes.jp/en/newscast/029.html</link>
            <description>Why is a carmaker like Toyota turning to strawberry and tomato farming? It’s not about profits, but contributing to communities through technology.</description>
            <pubDate>Wed, 09 Aug 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Back to the Origin―&quot;250&quot; World Premiere Signals New Chapter in Land Cruiser Legend</title>
            <link>https://toyotatimes.jp/en/toyota_news/1038.html</link>
            <description>At the world premiere of the new “250” Series, Head of Design Simon Humphries spoke about the Land Cruiser’s true value.</description>
            <pubDate>Tue, 08 Aug 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Figure Skater&#039;s Special Relationship with a Carmaking Partner</title>
            <link>https://toyotatimes.jp/en/spotlights/1037.html</link>
            <description>Figure skater Shoma Uno has a special relationship with a certain Nagoya-based manufacturer.</description>
            <pubDate>Mon, 07 Aug 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Partnerships &amp; Mass Production--Harnessing Scale to Enrich Mobility </title>
            <link>https://toyotatimes.jp/en/toyota_news/technical_workshop_2023/004.html</link>
            <description>As part of efforts to advance CASE technologies, Toyota is stepping up collaboration in the commercial sector, where a growing circle of like-minded partners is leveraging economies of scale to create a prosperous mobility society. </description>
            <pubDate>Thu, 03 Aug 2023 00:00:00 +0900</pubDate>
            <category>Technical Workshop 2023</category>
        </item>
        <item>
            <title>Cutting-Edge Gathering Reveals the Future of Mobility</title>
            <link>https://toyotatimes.jp/en/newscast/028.html</link>
            <description>Batteries, hydrogen, even wheelchairs—all the latest technologies under development were on show at the Technical Workshop. Did Toyota reveal all its cards at once?</description>
            <pubDate>Wed, 02 Aug 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Latest Technologies Reveal Toyota&#039;s Commitment to &quot;Mobility for All&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/technical_workshop_2023/003.html</link>
            <description>Mobility for all. Toyota’s guiding principle as a mobility company was brought to life by the technologies unveiled at the recent Technical Workshop.</description>
            <pubDate>Mon, 31 Jul 2023 00:00:00 +0900</pubDate>
            <category>Technical Workshop 2023</category>
        </item>
        <item>
            <title>The Carmaker&#039;s EV--Toyota&#039;s Focus on &quot;Fun to Drive&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/technical_workshop_2023/002.html</link>
            <description>Toyota won’t allow its BEVs to become commodities. Amid calls for a shift to electric vehicles, the company’s latest technologies brim with the passion of engineers who love cars.</description>
            <pubDate>Fri, 28 Jul 2023 00:00:00 +0900</pubDate>
            <category>Technical Workshop 2023</category>
        </item>
        <item>
            <title>The 28,000-Strong Engineering Collective Behind Toyota&#039;s Soccer Robot</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/009.html</link>
            <description>This series showcases Toyota&#039;s research in non-automotive fields, and this time, a soccer robot stuns former members of Japan’s national team!</description>
            <pubDate>Thu, 27 Jul 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>The Value of Toyota Quality Amid Argentina&#039;s Economic Crisis</title>
            <link>https://toyotatimes.jp/en/newscast/027.html</link>
            <description>In the midst of Argentina’s economic crisis, the Hilux is enjoying strong sales. How does Toyota’s commitment to quality help sustain livelihoods?</description>
            <pubDate>Wed, 26 Jul 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Super Taikyu Co-Challenge Creating the Future of Cars and Motorsport</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/006.html</link>
            <description>The Super Taikyu Series enables carmakers to trial new energy sources that could be the options for realizing a carbon-neutral society. In Round 2, newcomers Honda and Nissan joined in the cross-company efforts.</description>
            <pubDate>Thu, 20 Jul 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Car Trends in China--Toyota&#039;s Unique Approach to Autonomous Driving</title>
            <link>https://toyotatimes.jp/en/newscast/026.html</link>
            <description>As China races ahead in car electrification and automation, Toyota is teaming up with local startups. A report on the latest car trends.</description>
            <pubDate>Wed, 19 Jul 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Everyone Can Speak Openly - Hydrogen Engine 24-Hour Race Coverage - 3rd Annual Interview with Automotive Analyst Shinya Yamamoto</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2023_005.html</link>
            <description>Hydrogen engines first appeared in endurance racing more than two years ago. Each season, Toyota Times speaks with Shinya Yamamoto, the automotive analyst who has kept a sleepless eye on the annual 24-hour challenge. Ahead of the race, what were his thoug</description>
            <pubDate>Tue, 18 Jul 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>High-Flying Drones Carry the Future of Logistics</title>
            <link>https://toyotatimes.jp/en/newscast/025.html</link>
            <description>On Nagasaki’s Goto Islands, a Toyota Tsusho subsidiary is using drones to create the future of logistics.</description>
            <pubDate>Wed, 12 Jul 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Former Chairman Grateful for &quot;Truly Blessed Life as a Toyota Man&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2023/005.html</link>
            <description>Takeshi Uchiyamada, creator of the Prius, has stepped down as director. The former chairman, who fulfilled a childhood dream by becoming an auto engineer, conveyed his profound gratitude to Toyota’s shareholders.</description>
            <pubDate>Tue, 11 Jul 2023 00:00:00 +0900</pubDate>
            <category>General Shareholders’ Meeting 2023</category>
        </item>
        <item>
            <title>World-First Liquid Hydrogen Car&#039;s 18-Month Journey to the Finish Line</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/004.html</link>
            <description>After just 18 months of development, Toyota’s liquid hydrogen-fueled GR Corolla completed a 24-hour race. Toyota Times visited the genba to discover how this world-first endeavor succeeded. </description>
            <pubDate>Fri, 07 Jul 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Inheriting the Toyota Way Through Values and the Genba</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2023/004.html</link>
            <description>“Being president of Toyota is lonely.” President Koji Sato received this piece of advice from Chairman Akio Toyoda when he was offered the position. What has Toyota’s new leadership team inherited?</description>
            <pubDate>Thu, 06 Jul 2023 00:00:00 +0900</pubDate>
            <category>General Shareholders’ Meeting 2023</category>
        </item>
        <item>
            <title>Can Nature Heal Us? Toyota is Determined to Find Out</title>
            <link>https://toyotatimes.jp/en/newscast/024.html</link>
            <description>Does nature have the power to heal and rejuvenate people? Toyota’s “non-car” research is trying to scientifically sort fact from fiction. </description>
            <pubDate>Wed, 05 Jul 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A Lonely Fight to Revise Systems and Restore Company Culture</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2023/003.html</link>
            <description>One item on the agenda at every shareholders&#039; meeting is the election of directors. Over the past 14 years, their number has shrunk by two-thirds to just ten, thanks to the solitary efforts of Chairman Akio Toyoda.</description>
            <pubDate>Tue, 04 Jul 2023 00:00:00 +0900</pubDate>
            <category>General Shareholders’ Meeting 2023</category>
        </item>
        <item>
            <title>&quot;Can Toyota Beat Tesla?&quot;--New BEV Unit Leader Shares His Resolve</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2023/002.html</link>
            <description>The BEV-loving head of Toyota’s new unit fields a rather direct question from shareholders. What is his vision for the team formed in May?</description>
            <pubDate>Tue, 04 Jul 2023 00:00:00 +0900</pubDate>
            <category>General Shareholders’ Meeting 2023</category>
        </item>
        <item>
            <title>Akio&#039;s &quot;Arigato&quot;--Message from the Outgoing Chair</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2023/001.html</link>
            <description>Chairman Akio Toyoda sees himself as Toyota’s “rearguard.” What was he trying to protect during his 14-year watch? Chairing the shareholders’ meeting for the last time, Akio delivered a tearful final message.</description>
            <pubDate>Mon, 03 Jul 2023 00:00:00 +0900</pubDate>
            <category>General Shareholders’ Meeting 2023</category>
        </item>
        <item>
            <title>Toyota&#039;s Kaizen Brings &quot;Unbelievable&quot; Results to Farms</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/008.html</link>
            <description>A series showcasing Toyota&#039;s research in non-automotive fields. This time, Toyota tackles farming.</description>
            <pubDate>Fri, 30 Jun 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Akio&#039;s Message for Future Carmakers in Last Meeting as Chair</title>
            <link>https://toyotatimes.jp/en/newscast/023.html</link>
            <description>A roundup of the General Shareholders’ Meeting, the last to be chaired by Akio Toyoda, including a look back at his time in the role.</description>
            <pubDate>Wed, 28 Jun 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Car Designers Steering the Course for an Unexpected Form of Mobility</title>
            <link>https://toyotatimes.jp/en/series/design/009.html</link>
            <description>At Toyota, the creative process extends beyond mere car design. To uncover the full story, we decided to speak directly to the designers themselves.</description>
            <pubDate>Tue, 27 Jun 2023 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Toyota Reveals the Future of Cars with Next-Generation Battery and Hydrogen Technologies</title>
            <link>https://toyotatimes.jp/en/toyota_news/technical_workshop_2023/001.html</link>
            <description>Batteries with a 1,000 km cruising range and FC systems that combine fuel efficiency with longevity and lower costs were among the next-generation technologies unveiled by Toyota for future release.</description>
            <pubDate>Fri, 23 Jun 2023 00:00:00 +0900</pubDate>
            <category>Technical Workshop 2023</category>
        </item>
        <item>
            <title>Ensuring a Future for Motorsport--Morizo Speaks on the Eve of Le Mans</title>
            <link>https://toyotatimes.jp/en/toyota_news/1032.html</link>
            <description>A day before the race, Toyota Times caught up with Morizo for a brief chat that provided insights into what’s crucial for the future of motorsport.</description>
            <pubDate>Thu, 22 Jun 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Le Mans with a Hydrogen Engine?! In France, Akio Shares His Vision for Motorsports</title>
            <link>https://toyotatimes.jp/en/toyota_news/1031.html</link>
            <description>As the 24 Hours of Le Mans celebrates its 100th anniversary, Chairman Akio Toyoda was there to unveil a new hydrogen-engine race car that would one day compete in the legendary race.</description>
            <pubDate>Thu, 22 Jun 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>No Child Left Behind--Toyota&#039;s Efforts to Save Young Lives on School Buses</title>
            <link>https://toyotatimes.jp/en/newscast/022.html</link>
            <description>In both 2021 and 2022, Japan experienced incidents where children died after being　accidentally locked on school buses. Yuta Tomikawa reports on the safety measures taken by Toyota to ensure such tragedies are not repeated.</description>
            <pubDate>Wed, 21 Jun 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Restoring the Crown #5: Clearing the Tricky &quot;Model Year&quot; Hurdle </title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/005.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. Part 5 deals with the issue of model years, an unavoidable factor in the restoration of old cars. </description>
            <pubDate>Mon, 19 Jun 2023 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>From G7 Hiroshima to the World--Japan&#039;s Unique Path to Carbon Neutrality</title>
            <link>https://toyotatimes.jp/en/newscast/021.html</link>
            <description>Japan’s carbon-neutral vehicles were on display at the G7 Hiroshima Summit, where Toyota’s top scientist emphasized the need for diversity in decarbonization.</description>
            <pubDate>Wed, 14 Jun 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>The Benefits of Not Focusing on the Figures--How Akio Toyoda Transformed Toyota&#039;s Profit Structure</title>
            <link>https://toyotatimes.jp/en/spotlights/14_year_trajectory/002.html</link>
            <description>A special feature looking back on Akio Toyoda’s 14 years as Toyota’s 11th president. Part two traces the changes reflected in the figures.</description>
            <pubDate>Tue, 13 Jun 2023 00:00:00 +0900</pubDate>
            <category>Akio Toyoda’s 14 Years Trajectory</category>
        </item>
        <item>
            <title>Morizo, Master Driver, President--How Akio Toyoda Transformed Toyota&#039;s Cars</title>
            <link>https://toyotatimes.jp/en/spotlights/14_year_trajectory/001.html</link>
            <description>In this special feature looking back on Akio Toyoda’s 14 years as Toyota’s 11th president, Part one traces the course of his reforms from a product perspective.</description>
            <pubDate>Mon, 12 Jun 2023 00:00:00 +0900</pubDate>
            <category>Akio Toyoda’s 14 Years Trajectory</category>
        </item>
        <item>
            <title>Why Did Toyota Design a Toilet? Uncovering the Surprising Truth!</title>
            <link>https://toyotatimes.jp/en/series/design/008.html</link>
            <description>“Even with our disabilities, we still want to visit various places.” Toyota&#039;s designers responded to the desires of wheelchair users by creating a mobile toilet.</description>
            <pubDate>Fri, 09 Jun 2023 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Liquid Hydrogen Corolla&#039;s World-First 24-Hour Challenge</title>
            <link>https://toyotatimes.jp/en/newscast/020.html</link>
            <description>In a world first, a liquid hydrogen-powered Corolla ran a 24-hour endurance race, capping off a long process of trial and error.</description>
            <pubDate>Wed, 07 Jun 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Are All BEVs Cut from the Same Cloth?</title>
            <link>https://toyotatimes.jp/en/toyota_news/1029.html</link>
            <description>Are All BEVs Cut from the Same Cloth?</description>
            <pubDate>Tue, 06 Jun 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Mitsubishi Fuso and Hino Motors Merger-4 Firms Collaborate on Hydrogen and More</title>
            <link>https://toyotatimes.jp/en/toyota_news/1030.html</link>
            <description>Two of Japan’s top commercial vehicle manufacturers are merging. Together with parent companies Daimler Truck and Toyota, they seek the competitive strength to survive in the decarbonization age and shape the future of commercial vehicles.</description>
            <pubDate>Mon, 05 Jun 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Unused Ambulance--Toyota&#039;s Test Driver Rescue Team</title>
            <link>https://toyotatimes.jp/en/series/test_driver/006.html</link>
            <description>The Shibetsu Proving Ground is a key facility in the making of ever-better cars, and a place filled with creative ideas for ensuring that testing is carried out safely. </description>
            <pubDate>Thu, 01 Jun 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>Kaizen Meets Healthcare at Toyota Memorial Hospital&#039;s New Ward</title>
            <link>https://toyotatimes.jp/en/newscast/019.html</link>
            <description>The revamped Toyota Memorial Hospital is full of Toyota-style innovations and kaizen. Here, we offer a look at what lies inside and the journey to opening day.</description>
            <pubDate>Wed, 31 May 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>#9 Forget Restoring－The Challenges of Redesigning: Part 2</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/067.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. The ninth article in this series recounts the journey of creating the suspension and related components.</description>
            <pubDate>Tue, 30 May 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>#9 Forget Restoring―The Challenges of Redesigning: Part 1</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/066.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. The ninth article in this series recounts the journey of creating the suspension and related components. </description>
            <pubDate>Tue, 30 May 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>JAMA Heads Gather on Eve of G7 Hiroshima Summit</title>
            <link>https://toyotatimes.jp/en/toyota_news/1028.html</link>
            <description>With its diverse range of technologies, Japan&#039;s auto industry seeks decarbonization through collaboration, not rivalry.</description>
            <pubDate>Mon, 29 May 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The President&#039;s Last Day--Looking Back from Where it All Began</title>
            <link>https://toyotatimes.jp/en/newscast/018.html</link>
            <description>On Akio Toyoda’s final day as president, Toyota Times was with him as he shared his thoughts in the place where it all started. </description>
            <pubDate>Wed, 24 May 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Better than the Real Thing! Experiencing Manufacturing through the Toyota Virtual Plant Tour</title>
            <link>https://toyotatimes.jp/en/spotlights/1035.html</link>
            <description>Toyota’s new virtual plant tour website offers an experience of the company’s manufacturing even better than the real thing. Where did the project members focus their energies?</description>
            <pubDate>Wed, 24 May 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Unveiling Toyota&#039;s Strategy for the Electrification Era: Financial Results Announcement Q&amp;A Session</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2023/003.html</link>
            <description>Toyota&#039;s financial report for the fiscal year ended March 2023 indicated a projected operating income of 3 trillion yen. Amid the push towards electrification, the new management&#039;s strategy emerged from a Q&amp;A with journalists.</description>
            <pubDate>Tue, 23 May 2023 00:00:00 +0900</pubDate>
            <category>FY2023 Financial_Results</category>
        </item>
        <item>
            <title>6,000 Pay Tribute to Honorary Chairman&#039;s Path toward a Global Toyota</title>
            <link>https://toyotatimes.jp/en/newscast/017.html</link>
            <description>Events were held to farewell Honorary Chairman Shoichiro Toyoda, who passed away in February. At various locations, many came together to lay flowers and pay their respects.</description>
            <pubDate>Wed, 17 May 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>An Illustrated Guide: Understanding Toyota&#039;s Financial Results in 3 Minutes - Why is Toyota expecting an increase in revenues and profits</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2023/002.html</link>
            <description>Toyota’s financial results have been newly disclosed. Toyota Times provides the earliest and easiest-to-understand explanation!</description>
            <pubDate>Wed, 10 May 2023 00:00:00 +0900</pubDate>
            <category>FY2023 Financial_Results</category>
        </item>
        <item>
            <title>A 10,000 km Hydrogen Journey Linking Thailand and Hokkaido</title>
            <link>https://toyotatimes.jp/en/newscast/016.html</link>
            <description>As Toyota partners with Thai conglomerate CP in the pursuit of carbon neutrality, commercial vehicles are set to play a leading role in shaping the future. </description>
            <pubDate>Tue, 09 May 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A First Look at the Crews Taking on -30ºC Courses in the Dead of Night</title>
            <link>https://toyotatimes.jp/en/series/test_driver/005.html</link>
            <description>Staying in the -30ºC (-22°F) world of the Shibetsu Proving Ground, this article focuses on late-night operations that play a vital backstage role in making ever-better cars.</description>
            <pubDate>Mon, 08 May 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>The Future Lies in Hachioji!? The Purpose Behind Designing Endearing Robots and Innovations Inspired by the Movements of Living Creatures</title>
            <link>https://toyotatimes.jp/en/series/design/007.html</link>
            <description>Even within Toyota, few people know about the Hachioji design base. Located at the end of an uphill road, this facility houses astonishing next-generation products.</description>
            <pubDate>Fri, 28 Apr 2023 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Ever-Expanding Energy Options--Industries Team Up at Suzuka Opener</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/003.html</link>
            <description>Toyota’s effort to expand decarbonization options through the Super Taikyu Series heads into its third year. At the latest season opener, a group of like-minded partners spoke about their new energy projects.</description>
            <pubDate>Thu, 27 Apr 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Liquid Hydrogen Car Gears Up for 24-Hour Race--Comments After Suzuka Opener Withdrawal</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/002.html</link>
            <description>“We’re under no illusions about the challenge ahead,” tells President Koji Sato as Toyota looks to debut a car running on liquid hydrogen in May’s 24-hour race. </description>
            <pubDate>Thu, 27 Apr 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>The New Team on Inherited Teachings and Future Vision -Meet Toyota&#039;s New Management: Part 2</title>
            <link>https://toyotatimes.jp/en/newscast/015.html</link>
            <description>In the second half of our two-part closeup on Toyota’s new management, President Koji Sato and his team share the lessons imparted by Chairman Akio Toyoda and their thoughts on running things together. </description>
            <pubDate>Wed, 26 Apr 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Clothes and Bags that Generate Power?! Imagining New Possibilities for Renewable Energy</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/007.html</link>
            <description>This series introduces Toyota&#039;s research in non-automotive fields. This time, we offer a look at shape-shifting solar cells.</description>
            <pubDate>Tue, 25 Apr 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Chasing &quot;Worst-Case&quot; Conditions in Extreme Cold Testing</title>
            <link>https://toyotatimes.jp/en/series/test_driver/004.html</link>
            <description>Another glimpse into the frigid, minus 30-degree (-22°F) genba at the Shibetsu Proving Ground, where Toyota’s test drivers strive to make ever-better cars.</description>
            <pubDate>Fri, 21 Apr 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>#13 Akira Miki: Welding Master with Self Taught Aluminum Welding Skills (Part 2)</title>
            <link>https://toyotatimes.jp/en/series/masters/061.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview with a master welder using self-taught skills to join metal plates and aluminum through skillful use o</description>
            <pubDate>Thu, 20 Apr 2023 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#13 Akira Miki: Welding Master Using Ultra-high Temperatures of 5,000 Degrees (Part 1)</title>
            <link>https://toyotatimes.jp/en/series/masters/060.html</link>
            <description>This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview with a master welder using self-taught skills to join metal plates and aluminum through skillful use o</description>
            <pubDate>Thu, 20 Apr 2023 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>A New Team of One-of-a-Kind Car Lovers  -Meet Toyota&#039;s New Management: Part 1</title>
            <link>https://toyotatimes.jp/en/newscast/014.html</link>
            <description>With Toyota’s new management team off and running, we spend two episodes picking apart everything from their management strategies to favorite eateries.</description>
            <pubDate>Wed, 19 Apr 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Employees Enjoy Q&amp;A With New Management Team: Nothing Off Limits</title>
            <link>https://toyotatimes.jp/en/toyota_news/new_management_policy/003.html</link>
            <description>There was a policy briefing for employees before the press had their chance, and the Q&amp;A was unscripted and uncensored. The eight executives in attendance shared their true feelings with the crowd.</description>
            <pubDate>Tue, 18 Apr 2023 00:00:00 +0900</pubDate>
            <category>New Management Policy &amp; Direction</category>
        </item>
        <item>
            <title>&quot;Let&#039;s change the future of cars!&quot; Press Q&amp;A Helps Illuminate Two New Principles</title>
            <link>https://toyotatimes.jp/en/toyota_news/new_management_policy/002.html</link>
            <description>The questions and answer session at a recent conference dug deeper into two ideas expressed by the new management team: &quot;carbon neutrality&quot; and &quot;expanding the value of mobility.&quot;</description>
            <pubDate>Mon, 17 Apr 2023 00:00:00 +0900</pubDate>
            <category>New Management Policy &amp; Direction</category>
        </item>
        <item>
            <title>Accelerating the shift to a Mobility Company: President Sato Talks about Toyota&#039;s Future</title>
            <link>https://toyotatimes.jp/en/toyota_news/new_management_policy/001.html</link>
            <description>The eyes of the world were on a recent briefing about Toyota&#039;s new management structure. There, new President Koji Sato explained the journey of transformation into a mobility company.</description>
            <pubDate>Fri, 14 Apr 2023 00:00:00 +0900</pubDate>
            <category>New Management Policy &amp; Direction</category>
        </item>
        <item>
            <title>Koji Sato&#039;s &quot;First Job as President&quot;--A Carmaker&#039;s Ceremony for 1,440 New Recruits</title>
            <link>https://toyotatimes.jp/en/toyota_news/1027.html</link>
            <description>What was President Sato’s message at Toyota’s first entrance ceremony under its new leadership team? And what special surprise did the carmaker have in store?</description>
            <pubDate>Fri, 14 Apr 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Whooping with Delight--Behind the Scenes of RZ Development</title>
            <link>https://toyotatimes.jp/en/newscast/013.html</link>
            <description>Yuta Tomikawa gets his turn in the car that had Chairman Akio Toyoda and President Koji Sato whooping with delight. A report on the RZ development team’s travails leading up to the launch.</description>
            <pubDate>Wed, 12 Apr 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>What&#039;s Wrong with This Picture? It&#039;s Time We All Took Notice</title>
            <link>https://toyotatimes.jp/en/spotlights/1034.html</link>
            <description>What little-known habit causes trouble for around 90% of wheelchair users? Toyota Times shares some surprise findings.</description>
            <pubDate>Fri, 07 Apr 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Why is Toyota Simulating Mt. Fuji Eruptions?! </title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/006.html</link>
            <description>In this article, part of a series featuring Toyota&#039;s research in non-automotive fields, Fuji erupts?!</description>
            <pubDate>Thu, 06 Apr 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Even the Food Trucks are Different in Fukushima--Fueling and Feeding the Local Community</title>
            <link>https://toyotatimes.jp/en/newscast/012.html</link>
            <description>Twelve years on from the Great East Japan Earthquake, Toyota Times follows Fukushima Prefecture’s efforts to rebuild itself as a leading hydrogen city.</description>
            <pubDate>Wed, 05 Apr 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Honing Cars in a -30ºC World--The Shibetsu Proving Ground</title>
            <link>https://toyotatimes.jp/en/series/test_driver/003.html</link>
            <description>Here, we take a close-up look at the Shibetsu Proving Ground, where the harsh environment of northern Japan helps Toyota forge “ever-better cars.”</description>
            <pubDate>Tue, 04 Apr 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>JAMA Vice Chairmen Commit to Working for Japan&#039;s 5.5 Million-Strong Auto Industry</title>
            <link>https://toyotatimes.jp/en/toyota_news/1026.html</link>
            <description>After announcing his resignation, Akio Toyoda has now said he will stay on as JAMA chairman. Toyota Times sheds light on this change.</description>
            <pubDate>Mon, 03 Apr 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>What Machines Can&#039;t Perceive--The Human Heart of Carmaking</title>
            <link>https://toyotatimes.jp/en/series/test_driver/002.html</link>
            <description>Part of an ongoing feature dissecting the Advanced Technical Skills Institute Division, a key facility for making ever-better cars, this article delves into the unquantifiable factor of driving feel.</description>
            <pubDate>Fri, 31 Mar 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>The First Step to Becoming Toyota People--Toyota Technical Skills Academy Graduation Ceremony</title>
            <link>https://toyotatimes.jp/en/newscast/011.html</link>
            <description>For the first time in three years, parents were able to join students at the Toyota Technical Skills Academy graduation ceremony, filled with smiles bright as the sunshine outside.</description>
            <pubDate>Wed, 29 Mar 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Who Determines the Driving Feel of a Toyota? Dissecting the Advanced Technical Skills Institute Division</title>
            <link>https://toyotatimes.jp/en/series/test_driver/001.html</link>
            <description>This article, the first in a series of articles looking at how the driving feel of Toyota is created, offers a sneak peek inside a key facility for making ever-better cars.</description>
            <pubDate>Mon, 27 Mar 2023 00:00:00 +0900</pubDate>
            <category>test driver</category>
        </item>
        <item>
            <title>A Candid, Honest, Earnest Relationship with Suppliers</title>
            <link>https://toyotatimes.jp/en/toyota_news/10240.html</link>
            <description>Appearing together before stakeholders for the first time since the leadership change press conference, President Akio Toyoda and incoming President Koji Sato spoke about Toyota’s relationship with its suppliers.</description>
            <pubDate>Thu, 23 Mar 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Thank You for Breaking It--The Endless Pursuit of Ever-Better Cars</title>
            <link>https://toyotatimes.jp/en/newscast/010.html</link>
            <description>Making ever-better cars is a never-ending series of challenges. Toyota Times caught up with engineers taking up the gauntlet on the development frontlines. </description>
            <pubDate>Wed, 22 Mar 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Toyota&#039;s Carmaking Revolution Begins with the New Prius</title>
            <link>https://toyotatimes.jp/en/spotlights/1033.html</link>
            <description>The new KINTO Unlimited subscription service upends the notion that the latest cars must be expensive. Behind the service lies a change in Toyota’s approach to carmaking.</description>
            <pubDate>Wed, 22 Mar 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;Don&#039;t Let Perfect be the Enemy of Good&quot;--Toyota&#039;s Chief Scientist on Decarbonization</title>
            <link>https://toyotatimes.jp/en/newscast/009.html</link>
            <description>How is the world to wean itself off carbon? What is the potential for Japan’s pursuit of hydrogen? Toyota’s Chief Scientist Dr. Gill Pratt explains.</description>
            <pubDate>Wed, 15 Mar 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>World-First! Liquid Hydrogen Official Race Test at Fuji</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2023/001.html</link>
            <description>Just over a year after starting development, Toyota has finally unveiled a GR Corolla fueled by liquid hydrogen. The challenge to broaden decarbonization options is off and racing again.</description>
            <pubDate>Thu, 09 Mar 2023 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2023</category>
        </item>
        <item>
            <title>Deepening Ties in Difficult Times--1 Year on from Kojima Industries Cyberattack</title>
            <link>https://toyotatimes.jp/en/newscast/008.html</link>
            <description>One year after a cyberattack on Kojima Industries shut all of Toyota’s Japanese plants, a behind-the-scenes look at how the company overcame this unprecedented crisis.</description>
            <pubDate>Wed, 08 Mar 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Restoring the Crown #4: Body Restoration for the Carbon-Neutral Era</title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/004.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. Part 4 covers the body restoration and special coating process designed to keep this cherished car on the road for decades to come. </description>
            <pubDate>Wed, 08 Mar 2023 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>Savoring Ever-Better Cars--A Video Guide to Appreciating Cars</title>
            <link>https://toyotatimes.jp/en/spotlights/1032.html</link>
            <description>In Toyota Times’ first behind-the-wheel report, automotive analyst Shinya Yamamoto explains how to appreciate ever-better cars. </description>
            <pubDate>Tue, 07 Mar 2023 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Features Even Car Lovers Overlook--Delving Deep into UX Design</title>
            <link>https://toyotatimes.jp/en/series/design/006.html</link>
            <description>As many industries focus on UX design, what surprises do Toyota’s UX designers have in store?</description>
            <pubDate>Tue, 07 Mar 2023 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Strength in Diversity - Scientist Explains Japan&#039;s Unique Road to Decarbonization</title>
            <link>https://toyotatimes.jp/en/toyota_news/1024.html</link>
            <description>Ahead of May’s G7 Summit in Hiroshima, Toyota’s Chief Scientist Dr. Gill Pratt spoke about the importance of diverse options as part of the unique decarbonization approach Japan seeks to share with the world.</description>
            <pubDate>Fri, 03 Mar 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>&quot;Toyota and Apple are Similar&quot;--A Treasure from the U.S. AI World Speaks About the Future of Automated Driving</title>
            <link>https://toyotatimes.jp/en/newscast/007.html</link>
            <description>The squeal of tires echoes around a test course. A WRC World Champion sits in the driver’s seat—with his hands in his lap?! A look at the present and future of automated driving.</description>
            <pubDate>Wed, 01 Mar 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Mobility For AllーRacing Spurs a World-First Experiment</title>
            <link>https://toyotatimes.jp/en/newscast/006.html</link>
            <description>How can the deaf and hard of hearing enjoy the roar of an engine? How do you get the full race experience without visiting a track ? Yuta Tomikawa visits a circuit full of novel ideas.ience without being a circuit? Yuta Tomikawa visits a circuit full of n</description>
            <pubDate>Wed, 22 Feb 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>&quot;Think Together, Act Together&quot;ーThe Vision for Managing as a Team </title>
            <link>https://toyotatimes.jp/en/toyota_news/1023.html</link>
            <description>A press conference on February 13 focused on the direction to be taken by Toyota’s new management team, allowing each member to outline their vision before reporters. </description>
            <pubDate>Fri, 17 Feb 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Custom Car Festival Reveals Decarbonized Future for Beloved Cars</title>
            <link>https://toyotatimes.jp/en/newscast/005.html</link>
            <description>A report from the Tokyo Auto Salon, which began on January 13 and ran over three days packed with car enthusiasts.</description>
            <pubDate>Wed, 15 Feb 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Gaming in an MRI Machine?! Toyota&#039;s Surprise Findings</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/005.html</link>
            <description>Part of a series featuring Toyota&#039;s research in non-automotive fields, this article showcases research into brain activity using MRI... wherever that leads.</description>
            <pubDate>Wed, 15 Feb 2023 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>#8  Taking on Time-Honored Manufacturing with the Latest Technology</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/065.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. The series’ eighth installment showcases the travails of members tasked with casting the transmission case.</description>
            <pubDate>Wed, 15 Feb 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>Inheritance and Evolution --Incoming President Koji Sato&#039;s Press Conference</title>
            <link>https://toyotatimes.jp/en/toyota_news/1022.html</link>
            <description>On February 13, Toyota held a press conference to outline its new management structure. The theme for this new era is “inheritance and evolution.” Toyota Times shares the words of incoming President Koji Sato.</description>
            <pubDate>Tue, 14 Feb 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Akio&#039;s Admiration for Mr. Prius, the Man Who Created Something from Nothing</title>
            <link>https://toyotatimes.jp/en/newscast/003.html</link>
            <description>Takeshi Uchiyamada, aka &quot;Mr. Prius,&quot; is set to step down as chairman. Did the man who always stood by Akio’s side also have some harsh words for the president? A recap of the live broadcast.</description>
            <pubDate>Mon, 13 Feb 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Becoming President Amid the Roar of Engines--Akio&#039;s Chosen Successor, Koji Sato</title>
            <link>https://toyotatimes.jp/en/newscast/004.html</link>
            <description>“Would you be president for me?” A recap of the live interview with Toyota’s new “team leader,” including that big trackside proposal.</description>
            <pubDate>Mon, 13 Feb 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>A look at the Finnish team taking on the WRC: Family-like and professional</title>
            <link>https://toyotatimes.jp/en/toyota_news/1021.html</link>
            <description>The World Rally Championship (WRC) 2023 has started! Morizo and Jari-Matti Latvala, Team Principle for TOYOTA GAZOO Racing World Rally Team, shared an insight-packed discussion about the team at the Tokyo Auto Salon 2023. Here&#039;s the scoop on their shop ta</description>
            <pubDate>Fri, 10 Feb 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Turning Seaweed and Kombucha into Cars--Inside CMFX Design</title>
            <link>https://toyotatimes.jp/en/series/design/005.html</link>
            <description>Bags of mysterious materials and Toyota-original fragrance recipes. What exactly do these four designers do?</description>
            <pubDate>Wed, 08 Feb 2023 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>GR86 as the Front-runner on the Road to Production: Super Taikyu Series Final Round at Suzuka</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2022_009.html</link>
            <description>To increase options for carbon neutrality and what form the next model should take, the GR86 is competing in the Super Taikyu Series. What was the ideal form seen in this season’s competition?</description>
            <pubDate>Tue, 07 Feb 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Hydrogen-Powered Engines Head to the Next Stage: Super Taikyu Series Final Round at Suzuka</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2022_008.html</link>
            <description>With the Super Taikyu Series, we are taking on the challenge of achieving carbon neutrality. This report summarizes the evolution of the hydrogen engine and the deepening of partnerships and teamwork during the second season of racing.</description>
            <pubDate>Tue, 07 Feb 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Akio&#039;s Candid Advice for Employees</title>
            <link>https://toyotatimes.jp/en/newscast/001.html</link>
            <description>The New Year gathering featured an impromptu Q&amp;A session between Akio and Toyota employees. From people in a position to train and instruct others to those just embarking on their adult life, staff of all ages asked the questions on their minds, while Aki</description>
            <pubDate>Wed, 01 Feb 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Passing Toyota&#039;s Presidency Baton from Akio Toyoda to Koji Sato</title>
            <link>https://toyotatimes.jp/en/newscast/002.html</link>
            <description>Toyota announced a change to its executive structure on January 26, appointing Operating Officer Koji Sato the new president and Akio Toyoda the new chairman after his 13 years of presidency. Here, we share messages delivered at the live broadcast.</description>
            <pubDate>Thu, 26 Jan 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Restoring the Crown #3: Pulling it All Apart</title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/003.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. Part 3 covers the checking and disassembly work as the first stage of restoration.</description>
            <pubDate>Tue, 24 Jan 2023 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>#7 No Blueprints? Make it from Scratch!</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/064.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. In the seventh installment of this series, the seat is built from scratch.</description>
            <pubDate>Mon, 23 Jan 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>2022 Year in Review Newscast with Akio Toyoda: Carbon Neutrality, End of Russian Production, Hino, and More</title>
            <link>https://toyotatimes.jp/en/newscast/000.html</link>
            <description>Toyota Times News, a newscast hosted by Yuta Tomikawa, has started. With President Akio Toyoda as its first guest, the program looks back at 2022 and covers key global topics, including a new carbon-neutral project in Thailand, the painful decision to end</description>
            <pubDate>Thu, 19 Jan 2023 00:00:00 +0900</pubDate>
            <category>Toyota Times News</category>
        </item>
        <item>
            <title>Restoring the Crown #2: The People who Paved the Way for Restoration </title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/002.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota&#039;s origins. Part 2 covers the Publica restoration project that served as a stepping stone to the Crown.</description>
            <pubDate>Wed, 18 Jan 2023 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>From Akio to Car Enthusiasts: &quot;There Is a Carbon-neutral Path for Car Lovers!&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/1019.html</link>
            <description>“We don’t want to leave any car lovers behind,” said an emphatic Akio Toyoda, standing between an AE86 Corolla Levin and Sprinter Trueno. Here, we share his message to fellow car lovers.</description>
            <pubDate>Wed, 18 Jan 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>#12 Takuya Okada, a master of the strain gauge: Part 2</title>
            <link>https://toyotatimes.jp/en/series/masters/058.html</link>
            <description>This two-part article takes a look at Takuya Okada, a master of the strain gauge whose unique expertise helps test the strength of chassis components.</description>
            <pubDate>Mon, 16 Jan 2023 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#12 Takuya Okada, a master of the strain gauge: Part 1</title>
            <link>https://toyotatimes.jp/en/series/masters/057.html</link>
            <description>This two-part article takes a look at Takuya Okada, a master of the strain gauge whose unique expertise helps test the strength of chassis components.</description>
            <pubDate>Mon, 16 Jan 2023 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>[In the words of Akio] #14: &quot;Easier and More Enjoyable&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/014.html</link>
            <description>A desire to make things easier for others and find enjoyment—speaking to a young audience, Akio Toyoda shares the connection he finds between these two elements.</description>
            <pubDate>Fri, 13 Jan 2023 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>#6  Veterans Inspired by Dedication to Authentic Monozukuri: Part 2</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/063.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. This article focuses on the struggles of I-beam forging.</description>
            <pubDate>Thu, 12 Jan 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>#6 Stories in Monozukuri - Making Things the Old Way: Part 1</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/062.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. This article traces the challenge of creating I-beam molds.</description>
            <pubDate>Thu, 12 Jan 2023 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>Akio Toyoda&#039;s 2023 New Year Message to the Global Toyota Family</title>
            <link>https://toyotatimes.jp/en/toyota_news/1018.html</link>
            <description>At the start of 2023, Akio Toyoda delivered his New Year greeting in English to all of his colleagues around the world with appreciation for the bonds uniting the global Toyota family.</description>
            <pubDate>Wed, 11 Jan 2023 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Is Interior Design &quot;Where It&#039;s At&quot; Right Now?</title>
            <link>https://toyotatimes.jp/en/series/design/004.html</link>
            <description>As one interior designer claims, “99% of time with your car is spent inside it.” Let’s journey into the little-known world of interior design.</description>
            <pubDate>Mon, 26 Dec 2022 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Morizo Can&#039;t Stop Leaking News at WRC Talk Event</title>
            <link>https://toyotatimes.jp/en/spotlights/1029.html</link>
            <description>Five drivers took the stage for a panel discussion during Toyota’s grassroots rally event in its home city of Toyota in Aichi Prefecture. A feast for rally fans, the session held countless surprises.</description>
            <pubDate>Mon, 26 Dec 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>A True Love for Cars and Rally - WRC Team Principal Jari-Matti Latvala</title>
            <link>https://toyotatimes.jp/en/spotlights/1027.html</link>
            <description>The TOYOTA GAZOO Racing World Rally Team claimed the WRC triple crown for the second year running. To find out more about the team’s leader, Toyota Times caught up with Jari-Matti Latvala enjoying time off at home in Finland. </description>
            <pubDate>Fri, 02 Dec 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>JAMA Looks to Showcase Japan&#039;s Underlying Strengths</title>
            <link>https://toyotatimes.jp/en/toyota_news/1013.html</link>
            <description>Public and private sectors unite to pursue carbon neutrality using Japan’s diverse options. JAMA reaffirmed the auto industry’s mission for Japan’s future at this recent press conference.</description>
            <pubDate>Tue, 29 Nov 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>#5 Welding, Sheet Metal Work, and Other Challenges Outside Daily Routines: Part 2</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/061.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota’s first racing car from over 70 years ago. This fifth installment highlights the efforts of the ladder frame restoration team.</description>
            <pubDate>Mon, 28 Nov 2022 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>#5 How Wits, Not Money, Led to a Pending Patent: Part 1</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/060.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota’s first racing car from over 70 years ago. This fifth installment highlights the efforts of the ladder frame restoration team.</description>
            <pubDate>Mon, 28 Nov 2022 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>Akio Toyoda Fields Questions on Carbon Neutrality from U.S. Reporters</title>
            <link>https://toyotatimes.jp/en/toyota_news/1011.html</link>
            <description>President Akio Toyoda gave an interview for U.S. media amid the BEV shift being a hot topic worldwide. Here are some highlights from their hour-long conversation.</description>
            <pubDate>Tue, 22 Nov 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Mystery Box Bringing Toyota&#039;s Kaizen into Hospitals</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/004.html</link>
            <description>This is a series featuring Toyota&#039;s research in non-automotive fields, with the spotlight focusing this time on support for the work of hospital nurses.</description>
            <pubDate>Mon, 21 Nov 2022 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>Why Keep Making Hybrids? Mission of the All-New Prius</title>
            <link>https://toyotatimes.jp/en/toyota_news/1012.html</link>
            <description>Following the world premiere of the fifth-generation Prius, Toyota Times shares the full presentation by Simon Humphries, Senior General Manager of Design.</description>
            <pubDate>Thu, 17 Nov 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Public and Private Sectors Team Up on Decarbonization and the Mobility Industry </title>
            <link>https://toyotatimes.jp/en/toyota_news/002.html</link>
            <description>Keidanren’s Committee on Mobility held its first meeting with the Prime Minister and Cabinet ministers, bringing the public and private sectors together to strengthen Japan’s competitiveness and focus on the future.</description>
            <pubDate>Wed, 16 Nov 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota&#039;s Emboldened Exterior Designers</title>
            <link>https://toyotatimes.jp/en/series/design/003.html</link>
            <description>The third article of our car designer series turns to exteriors, uncovering the story behind Toyota’s bold designs.</description>
            <pubDate>Tue, 08 Nov 2022 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Akio&#039;s Surprise for a Dear Friend and Messages to U.S. Dealers</title>
            <link>https://toyotatimes.jp/en/spotlights/1026.html</link>
            <description>For the first time in three years, President Akio Toyoda attended Toyota&#039;s National Dealer Meeting in the U.S., bringing a great surprise for a special guest.</description>
            <pubDate>Fri, 04 Nov 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota Develops a Refreshing Nap Seat?</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/003.html</link>
            <description>Part of a series featuring Toyota’s research in non-automotive fields, this article is all about getting a good sleep, featuring the automaker’s newly developed TOTONE nap seat. </description>
            <pubDate>Wed, 02 Nov 2022 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>4 Key Points on Toyota&#039;s Latest Financial Results</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2023/001.html</link>
            <description>Toyota Times provides a quick overview of Toyota’s FY2023 first-half financial results! A 3-minute breakdown of the story behind the numbers. </description>
            <pubDate>Tue, 01 Nov 2022 00:00:00 +0900</pubDate>
            <category>FY2023 Financial_Results</category>
        </item>
        <item>
            <title>Akio Toyoda Guides Successors of a Qatari Family Business with Founding Philosophies</title>
            <link>https://toyotatimes.jp/en/spotlights/1023.html</link>
            <description>Members of the family that runs Toyota’s dealerships in Qatar visited Japan. What advice did Akio have for these promising young business leaders?</description>
            <pubDate>Wed, 19 Oct 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Mechanics, Weather Forecasters, and Chefs: 80 Specialists Taking on the WRC</title>
            <link>https://toyotatimes.jp/en/spotlights/1022.html</link>
            <description>Toyota Times showcases rally’s exciting and fun aspects ahead of November’s Rally Japan. Here, Yuta Tomikawa shines the spotlight on specialists beyond the drivers in Toyota’s World Rally team.</description>
            <pubDate>Mon, 17 Oct 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>#11 Leveraging Skills for Disaster Response</title>
            <link>https://toyotatimes.jp/en/series/masters/056.html</link>
            <description>A two-part article on Hirotoshi Hikota, a master of facility maintenance who repairs the vast systems that keep the car production genba moving.</description>
            <pubDate>Wed, 12 Oct 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#11 Powering Production Through Facility Maintenance</title>
            <link>https://toyotatimes.jp/en/series/masters/055.html</link>
            <description>This two-part article introduces Hirotoshi Hikota, a master of facility maintenance who repairs the vast systems that keep the car production genba moving. </description>
            <pubDate>Wed, 12 Oct 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Driving All-Japan Mobility Transformations</title>
            <link>https://toyotatimes.jp/en/toyota_news/1009.html</link>
            <description>The newly established Keidanren Committee on Mobility kicked off in September. Having garnered much attention and gained registration from over 200 companies, what is the group hoping to achieve?</description>
            <pubDate>Fri, 07 Oct 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Revealing Vehicle Recycling Processes―Your Cars Live on in Different Forms</title>
            <link>https://toyotatimes.jp/en/spotlights/1021.html</link>
            <description>How do you recycle 99% of a car that contains around 30,000 parts? Here we offer a peek into the world that awaits vehicles once their driving days are over. </description>
            <pubDate>Thu, 06 Oct 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Restoring the Crown #1: Project Kickoff</title>
            <link>https://toyotatimes.jp/en/series/crown_restoration/001.html</link>
            <description>This series explores the project to restore a first-generation Crown, a car that embodies Toyota’s origin. This article covers the project’s kickoff event.</description>
            <pubDate>Wed, 05 Oct 2022 00:00:00 +0900</pubDate>
            <category>Restoring the first-generation Crown</category>
        </item>
        <item>
            <title>Crown&#039;s Essence to Live on in the 16th Generation</title>
            <link>https://toyotatimes.jp/en/toyota_news/crown/002.html</link>
            <description>The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hiroki Nakajima discuss the twists and turns of the model’s development. </description>
            <pubDate>Mon, 03 Oct 2022 00:00:00 +0900</pubDate>
            <category>All-New Crown</category>
        </item>
        <item>
            <title>[In the words of Akio] #13: &quot;Japan&#039;s Crown&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/013.html</link>
            <description>Akio Toyoda has special feelings for the Crown, Toyota’s Japanese flagship model, with a core sense best expressed, in a word, as “Japan.”</description>
            <pubDate>Mon, 03 Oct 2022 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>Hydrogen Engine Car&#039;s First Run in Europe Puts All Eyes on Morizo</title>
            <link>https://toyotatimes.jp/en/toyota_news/1006.html</link>
            <description>Toyota&#039;s hydrogen-powered car recently made its first appearance in Europe. What message did President Akio Toyoda hope to send as he jumped behind the wheel as Morizo? Toyota Times&#039; new reporter Yuta Tomikawa was there to find out.</description>
            <pubDate>Wed, 28 Sep 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota Designers&#039; Expansive Work to Predict the Unpredictable</title>
            <link>https://toyotatimes.jp/en/series/design/002.html</link>
            <description>This story delves deeper into what designers at Toyota do in pursuit of making ever-better cars, including how they dream up new cars!</description>
            <pubDate>Mon, 26 Sep 2022 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Mixed Model Production and Carbon Neutral Efforts Take Motomachi Plant Into the Future</title>
            <link>https://toyotatimes.jp/en/toyota_news/1008.html</link>
            <description>The differences go beyond color—cars of various sizes and powertrains stream down the same production lines. Toyota Times looks at how genba expertise and ingenuity make it possible to handle unprecedented challenges. </description>
            <pubDate>Tue, 20 Sep 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Struggles Inside Toyota&#039;s Immobilized Plants </title>
            <link>https://toyotatimes.jp/en/toyota_news/1007.html</link>
            <description>Customers are awaiting delivery, and workers are eager to make cars—a look at the pressures affecting Toyota’s production genba.  </description>
            <pubDate>Fri, 16 Sep 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Spotlighting Toyota&#039;s New Home Battery Business</title>
            <link>https://toyotatimes.jp/en/toyota_news/1005.html</link>
            <description>As stable power supply becomes an increasingly critical issue worldwide, Toyota has released a home battery system in Japan. Here, we look into the project’s background and the struggles of the team charged with this new battery business.</description>
            <pubDate>Wed, 14 Sep 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Studying Science-based Benefits of Leafy Spaces</title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/002.html</link>
            <description>As part of featuring Toyota’s research in non-automotive fields, this article spotlights a team studying the power of nature.</description>
            <pubDate>Tue, 06 Sep 2022 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>US Rally Media DirtFish Interviews Morizo at WRC on Hydrogen Engine</title>
            <link>https://toyotatimes.jp/en/toyota_news/1004.html</link>
            <description>Morizo and a rally legend drive a hydrogen-powered engine car on public roads for the first time! Here, Toyota Times shares key interview videos from US-based rally media DirtFish.</description>
            <pubDate>Wed, 31 Aug 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Car Lovers Ignite Passions to Reform Racing</title>
            <link>https://toyotatimes.jp/en/spotlights/1019.html</link>
            <description>Super Formula is the pinnacle of auto racing in Japan. Toyota Times reports from the frontlines, where reforms are being driven by an urgent sense that it may all be coming to an end.</description>
            <pubDate>Fri, 12 Aug 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;Design Visualizes the Future&quot;: Toyota&#039;s Global Design Head on Key Car-Making Philosophy</title>
            <link>https://toyotatimes.jp/en/series/design/001.html</link>
            <description>This series focuses on Toyota’s car designers. In this article, Simon Humphries, the design division’s chief shares key philosophy and values in their design work.</description>
            <pubDate>Tue, 02 Aug 2022 00:00:00 +0900</pubDate>
            <category>Designing Dreams</category>
        </item>
        <item>
            <title>Evoking Memories of Seniors with Dementia: LEXUS DESIGN AWARD Winner&#039;s Idea to Bring Happiness</title>
            <link>https://toyotatimes.jp/en/toyota_news/1003.html</link>
            <description>The LEXUS DESIGN AWARD, in its 11th year, is open to new entries from July 27. Here, Toyota Times spotlights why Lexus runs a design award beyond mobility and the latest Grand Prix winner&#039;s product.</description>
            <pubDate>Tue, 02 Aug 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>#10 Teppei Hayashi, a master of cutting tools: Part 2</title>
            <link>https://toyotatimes.jp/en/series/masters/054.html</link>
            <description>This two-part article features Teppei Hayashi, a master of cutting tools that play an indispensable role in car manufacturing.</description>
            <pubDate>Thu, 21 Jul 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#10 Teppei Hayashi, a master of cutting tools: Part 1</title>
            <link>https://toyotatimes.jp/en/series/masters/053.html</link>
            <description>This two-part article features Teppei Hayashi, a master of cutting tools that play an indispensable role in car manufacturing.</description>
            <pubDate>Thu, 21 Jul 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>President Toyoda&#039;s message to the world: &quot;This is Japan&#039;s Crown!&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/crown/001.html</link>
            <description>Toyota held the world premiere of its new flagship Crown on July 15. Toyota Times presents to its readers in full President Akio Toyoda’s speech at the unveiling.</description>
            <pubDate>Fri, 15 Jul 2022 00:00:00 +0900</pubDate>
            <category>All-New Crown</category>
        </item>
        <item>
            <title>#4 Engine Restoration in Search of Lost Horsepower: Part 2</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/059.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota’s first racing car from over 70 years ago. This story reports on the engine restoration work in full swing. </description>
            <pubDate>Thu, 14 Jul 2022 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>#4 Engine Restoration in Search of Lost Horsepower: Part 1</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/058.html</link>
            <description>A special project team worked on reviving a Toyopet Racer, Toyota&#039;s first racing car from over 70 years ago. This fourth installment highlights the efforts of the engine restoration team.</description>
            <pubDate>Thu, 14 Jul 2022 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>[In the words of Akio] #12: &quot;The future is ours to create together&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/012.html</link>
            <description>90 years ago, Kiichiro Toyoda ventured into the automotive business along with many passionate colleagues. All these decades later, one of their paramount principle lives on at Toyota, as demonstrated by his grandson, Akio Toyoda.</description>
            <pubDate>Tue, 12 Jul 2022 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>Throwing Light on Toyota&#039;s Plan B Design Group </title>
            <link>https://toyotatimes.jp/en/series/beyondmobility/001.html</link>
            <description>The Frontier Research Center proceeds with projects quite removed from Toyota’s main business. Their existence, however, is a significant part of the company’s survival strategy.</description>
            <pubDate>Wed, 29 Jun 2022 00:00:00 +0900</pubDate>
            <category>Toyota, Beyond Mobility</category>
        </item>
        <item>
            <title>What Akio Toyoda Looks for in a Successor</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2022/003.html</link>
            <description>This second article on the shareholders’ meeting Q&amp;A session shares comments made by Akio, now in his 14th year as president, on the topic of his successor.</description>
            <pubDate>Fri, 24 Jun 2022 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2022</category>
        </item>
        <item>
            <title>&quot;Our Allies in Achieving Carbon Neutrality&quot;: Automotive Analyst Shinya Yamamoto on Hydrogen Engines</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2022/007.html</link>
            <description>Yamamoto last year described the hydrogen-powered engine as “a catalyst that unleashed our dreams.” Since then, he has attended every race to see the technology’s progress for himself. A year on, how does he see this challenge?</description>
            <pubDate>Thu, 23 Jun 2022 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2022</category>
        </item>
        <item>
            <title>Taking Hydrogen Power to the Peak: Fuji 24 Hours Race Results</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2022_006.html</link>
            <description>After a year since putting a hydrogen-powered engine on the racetrack, Toyota revealed that it has started research and development for commercialization. Here, we look at what lies ahead along the technology’s long but rewarding journey.</description>
            <pubDate>Thu, 23 Jun 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Key Shareholder Questions for Toyota</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2022/002.html</link>
            <description>The 90-minute Q&amp;A session covered topics ranging from the local to the global, past and future. This article focuses on six major questions. </description>
            <pubDate>Wed, 22 Jun 2022 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2022</category>
        </item>
        <item>
            <title>Akio Reflects on 13 Years Since Returning to Toyota&#039;s Core Philosophy</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2022/001.html</link>
            <description>Akio Toyoda, at his 13th General Shareholders’ Meeting as chairperson, looked back at the last 13 years and explained the clear changes he has seen at Toyota to shareholders.</description>
            <pubDate>Mon, 20 Jun 2022 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2022</category>
        </item>
        <item>
            <title>Why Toyota Takes on 24-hour Endurance Races (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2022/004.html</link>
            <description>Breaking down the history of Toyota’s first Nürburgring 24-hour race, its lessons for today, and the resulting vision for the future. </description>
            <pubDate>Fri, 03 Jun 2022 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2022</category>
        </item>
        <item>
            <title>Why Toyota Takes on 24-hour Endurance Races (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2022/003.html</link>
            <description>For Toyota, endurance racing has outsized significance. Find out why, along with what makes Germany’s Nürburgring such a special course.</description>
            <pubDate>Fri, 03 Jun 2022 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2022</category>
        </item>
        <item>
            <title>Synthetic Fuels: A Promising Option for Decarbonizing Engines</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2022/005.html</link>
            <description>More and more companies and motorsports organizers have invested in synthetic fuels as an alternative to fossil fuels. Here, Toyota Times breaks down key points on these promising fuels that are powering a carbon-neutral future.</description>
            <pubDate>Thu, 02 Jun 2022 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2022</category>
        </item>
        <item>
            <title>Key Points of the 2022 Fuji 24H Endurance Race </title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2022/002.html</link>
            <description>Toyota Times breaks down four key points for watching the 2022 Super Taikyu Series Fuji 24-hour race.</description>
            <pubDate>Mon, 30 May 2022 00:00:00 +0900</pubDate>
            <category>Super Taikyu 2022</category>
        </item>
        <item>
            <title>Behind the Akio-Inspired GR86 Commercial Demonstrating the FR Magic</title>
            <link>https://toyotatimes.jp/en/spotlights/1009.html</link>
            <description>Astonishingly, the new GR86 commercial, airing since April, uses no computer graphics. Watch as four master operators perform in perfect sync! </description>
            <pubDate>Thu, 26 May 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>JAMA Press Conference Exhibits the Strength of Japan&#039;s Automotive Industry When Working as One</title>
            <link>https://toyotatimes.jp/en/toyota_news/1002.html</link>
            <description>As the JAMA’s new leadership structure kicks into gear, Japan’s automotive industry takes a new step towards creating a shared future.</description>
            <pubDate>Wed, 25 May 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>#9 Auto mechanic Koji Okada, a master of restoration (Part 2)</title>
            <link>https://toyotatimes.jp/en/series/masters/052.html</link>
            <description>This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legendary Toyota 2000GTs back to life.</description>
            <pubDate>Tue, 24 May 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#9 Auto mechanic Koji Okada, a master of restoration (Part 1)</title>
            <link>https://toyotatimes.jp/en/series/masters/051.html</link>
            <description>This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legendary Toyota 2000GTs back to life.</description>
            <pubDate>Tue, 24 May 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Addressing a Year of Continued Crisis: Financial Results Announcement Q&amp;A Session</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2022/181.html</link>
            <description>Reporters asked a wide range of questions at the press briefing, digging into the many business challenges Toyota faces this year.</description>
            <pubDate>Tue, 17 May 2022 00:00:00 +0900</pubDate>
            <category>FY2022 Financial Results</category>
        </item>
        <item>
            <title>Breaking: FY2022 Toyota Financial Results and its Strengthened Profit Structure</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2022/180.html</link>
            <description>Toyota Times breaks down the key takeaways and figures from Toyota’s financial results for FY2022.</description>
            <pubDate>Wed, 11 May 2022 00:00:00 +0900</pubDate>
            <category>FY2022 Financial Results</category>
        </item>
        <item>
            <title>[In the words of Akio] #11: &quot;Intentional Pause&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/011.html</link>
            <description>Akio has defined a “pause” as a period of transition in the company’s operations; a time to pursue forward-looking initiatives for sustainable growth.</description>
            <pubDate>Thu, 28 Apr 2022 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>#3 Digging Through Designs: The Transmission Team Starts from Scratch (Part 2)</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/057.html</link>
            <description>A project team worked on reviving Toyota&#039;s first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuilding its transmission.</description>
            <pubDate>Tue, 26 Apr 2022 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>#3 Digging Through Designs: The Transmission Team Starts from Scratch (Part 1)</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/056.html</link>
            <description>A project team worked on reviving Toyota&#039;s first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuilding its transmission.</description>
            <pubDate>Tue, 26 Apr 2022 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>New Fuels to Fire Up Competitive Spirits (Super Taikyu 2022 Opener)</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2022_001.html</link>
            <description>The challenge of taking on Super Taikyu with a hydrogen-powered car was all about expanding carbon-neutral options. In Season II, these options and the circle of like-minded partners are growing faster than ever.</description>
            <pubDate>Tue, 12 Apr 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota&#039;s AI Basketball Robot CUE5: Developers Continue to Forge Ahead to Give Back (Installment Four)</title>
            <link>https://toyotatimes.jp/en/spotlights/1008.html</link>
            <description>Starting as an informal approach to learn AI technology, Toyota’s basketball robot CUE has inspired the world with accurate throws and now with dribbling performance. Its next shot is going to be even bigger, doing everything that a basketball player does</description>
            <pubDate>Fri, 08 Apr 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;Make Toyota a Place Where People Gather Together&quot;: 2022 Akio Toyoda Message to New Employees</title>
            <link>https://toyotatimes.jp/en/toyota_news/1001.html</link>
            <description>Over 1,000 new employees gathered at the company headquarters in Toyota City to attend the entrance ceremony on April 1st. In welcoming them, Akio Toyoda described a mindset important when working at Toyota and in the automotive industry.</description>
            <pubDate>Tue, 05 Apr 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Super Taikyu Opener! Sparks Fly as Rivals Race Together Towards Carbon Neutrality</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/204.html</link>
            <description>In-depth coverage of Super Taikyu Round 1 at Suzuka Circuit–-driver ambitions for the carbon-neutral fuel challenge, focal points for the coming season, and a sneak peek at the rival team!</description>
            <pubDate>Thu, 31 Mar 2022 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>&quot;Children&#039;s Dreams&quot; a Driving Force behind Robot Mascot Development: The Technology and People that Supported the Tokyo 2020 (Part 3)</title>
            <link>https://toyotatimes.jp/en/spotlights/supported_tokyo2020/058.html</link>
            <description>Even in the face of technological hurdles, what drove Toyota’s development team working on humanoid robots of the Tokyo 2020 mascot characters, Miraitowa and Someity, was a desire to bring smiles to children’s faces.</description>
            <pubDate>Wed, 30 Mar 2022 00:00:00 +0900</pubDate>
            <category>The Technology and People that Supported the Tokyo 2020</category>
        </item>
        <item>
            <title>HSR, the Omotenashi Robot: The Technology and People that Supported the Tokyo 2020 (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/supported_tokyo2020/057.html</link>
            <description>Despite difficulties such as the postponement of the Games and the decision to allow no spectators, the HSR team continued to pursue a human-centered approach with the omotenashi robot. This article shares their key learnings from that experience.</description>
            <pubDate>Wed, 23 Mar 2022 00:00:00 +0900</pubDate>
            <category>The Technology and People that Supported the Tokyo 2020</category>
        </item>
        <item>
            <title>To those who love Honda &amp; Suzuka - A Message from Morizo</title>
            <link>https://toyotatimes.jp/en/spotlights/1006.html</link>
            <description>Toyota President Akio Toyoda appeared on the big screens at Suzuka Circuit on Fan Appreciation Day. Speaking as one of the fans, he shared an attachment stronger than most.</description>
            <pubDate>Tue, 22 Mar 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>#8 Shingo Yamashita, a master of multi-modeling (Part 2)</title>
            <link>https://toyotatimes.jp/en/series/masters/050.html</link>
            <description>This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlative tactile experiences.</description>
            <pubDate>Tue, 15 Mar 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#8 Shingo Yamashita, a master of multi-modeling (Part 1)</title>
            <link>https://toyotatimes.jp/en/series/masters/049.html</link>
            <description>This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlative tactile experiences.</description>
            <pubDate>Tue, 15 Mar 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>A Tearful Speech and Firm Resolve from Future Toyota Leaders: 2022 Toyota Technical Skills Academy Graduation Ceremony</title>
            <link>https://toyotatimes.jp/en/spotlights/1003.html</link>
            <description>2022 Graduates of the Toyota Technical Skills Academy display the strong sense of purpose they developed during their time at the Academy amid the COVID-19 pandemic. Learn about the unique experience which is sure to guide them as future Toyota leaders.</description>
            <pubDate>Fri, 11 Mar 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>TRI Unveils Autonomous Drifting Capabilities To Advance Active Safety</title>
            <link>https://toyotatimes.jp/en/spotlights/1005.html</link>
            <description>The GR Supra drifts around obstacles with a rumbling squeal. Find out why TRI is researching autonomous drifting technology.</description>
            <pubDate>Thu, 10 Mar 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>[[In the words of Akio] #10: &quot;Let&#039;s do it!&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/010.html</link>
            <description>“Let’s do it!” This is one of the key phrases Akio Toyoda uses to motivate his colleagues and partners. But what exactly does it mean? The answer comes all the way from Toyota’s founding years.</description>
            <pubDate>Mon, 07 Mar 2022 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>The Automotive Industry&#039;s Role in Creating a Virtuous Cycle of Growth in Japan (JAMA press conference)</title>
            <link>https://toyotatimes.jp/en/toyota_news/1000.html</link>
            <description>JAMA chairman Akio Toyoda explains the key to achieving growth and distribution, which form the backbone of the automotive industry’s five priority focuses for this year.</description>
            <pubDate>Tue, 01 Feb 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Using Motion Capture to Boost Athlete Performance and Make Ever-Better Cars</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/023.html</link>
            <description>Why is Toyota now using its vehicle measurement motion capture analysis to help athletes? This story shows how this trial can create synergies between athletic performance and vehicle development.</description>
            <pubDate>Wed, 26 Jan 2022 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>Two Refugee Students Come to Toyota as They Try to Build Bonds between Syria and Japan</title>
            <link>https://toyotatimes.jp/en/spotlights/1000.html</link>
            <description>Two Syrian students became interns at Toyota while studying for MBAs in Japan. What was their takeaway from the experience?</description>
            <pubDate>Wed, 19 Jan 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Morizo&#039;s Long-Awaited Conversation with Jari-Matti Latvala - 40 Minutes of Smiles</title>
            <link>https://toyotatimes.jp/en/spotlights/027.html</link>
            <description>During their chat, the pair arrange a driving duel in Japan and Finland. A win for Latvala may come with a bonus prize!</description>
            <pubDate>Tue, 18 Jan 2022 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>#7 Kazushi Eto, a master of clay modeling (Part 2)</title>
            <link>https://toyotatimes.jp/en/series/masters/048.html</link>
            <description>Kazushi Eto, clay modeling master. “The craft behind Japan’s car making excellence.”</description>
            <pubDate>Mon, 17 Jan 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>#7 Kazushi Eto, a master of clay modeling (Part 1)</title>
            <link>https://toyotatimes.jp/en/series/masters/047.html</link>
            <description>Kazushi Eto, clay modeling master. “The craft behind Japan’s car making excellence.”</description>
            <pubDate>Mon, 17 Jan 2022 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Akio Toyoda&#039;s Wish for 2022 (An Extra Story on the New Year&#039;s Address)</title>
            <link>https://toyotatimes.jp/en/toyota_news/200.html</link>
            <description>After making three requests to Toyota employees in his New Year’s address, President Akio Toyoda returned to center stage to make a fourth.</description>
            <pubDate>Fri, 14 Jan 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>President Toyoda&#039;s New Year&#039;s Address to Team Members in Japan</title>
            <link>https://toyotatimes.jp/en/toyota_news/199.html</link>
            <description>Toyota Times presents the full text and video of President Toyoda’s New Year’s address to Toyota employees in Japan, delivered at an internal event on January 7.</description>
            <pubDate>Fri, 14 Jan 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Akio Toyoda&#039;s New Year Greeting to Toyota Colleagues Around the World</title>
            <link>https://toyotatimes.jp/en/toyota_news/198.html</link>
            <description>At the start of 2022, Akio Toyoda delivered his New Year greeting in English to all of his colleagues around the world with appreciation for the bonds uniting the global Toyota family.</description>
            <pubDate>Sat, 08 Jan 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>&quot;The Future is Something We Create Together&quot;: JAMA Chairman&#039;s 2022 New Year Message</title>
            <link>https://toyotatimes.jp/en/toyota_news/197.html</link>
            <description>Toyota Times shares the 2022 New Year message delivered to Japan’s 5.5 million individuals in the automotive industry, which continued to move forward last year in supporting people’s lives and taking on challenges for the future.</description>
            <pubDate>Thu, 06 Jan 2022 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>[In the words of Akio] #09: &quot;Step up to the plate&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/009.html</link>
            <description>This key phrase of using baseball analogy represents Akio Toyoda’s unwavering belief in how to move forward, especially in an era where it is difficult to predict the future and show results quickly.</description>
            <pubDate>Thu, 06 Jan 2022 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>The New Year Starts with Dakar - Don&#039;t Miss the Final Run of the Land Cruiser 200!</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/196.html</link>
            <description>Get ready for Dakar with ace driver Akira Miura live in the studio! Hear what makes the rally so special.</description>
            <pubDate>Mon, 27 Dec 2021 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>Akio Toyoda on Quality: Communication and Priorities Are Key (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/toyoda_on_quality/195.html</link>
            <description>The theme of the first part was communication and how to deal with failure, but then the discussion gradually shifted to quality itself.</description>
            <pubDate>Mon, 27 Dec 2021 00:00:00 +0900</pubDate>
            <category>Akio Toyoda on Quality</category>
        </item>
        <item>
            <title>Akio Toyoda on Quality: Communication and Priorities Are Key (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/toyoda_on_quality/194.html</link>
            <description>President Akio Toyoda attended this year’s 56th All-Toyota Total Quality Management (TQM) Competition for the first time in six years. This article looks at what inspired him to attend of his own accord.</description>
            <pubDate>Mon, 27 Dec 2021 00:00:00 +0900</pubDate>
            <category>Akio Toyoda on Quality</category>
        </item>
        <item>
            <title>&quot;Do you like battery EVs?&quot; Akio Toyoda&#039;s Response</title>
            <link>https://toyotatimes.jp/en/toyota_news/bev_strategies/193.html</link>
            <description>In the middle of the Q&amp;A session, one journalist asked if President Akio Toyoda personally likes BEVs or not. As Master Driver of Toyota, or driver Morizo, what did Akio have to say?</description>
            <pubDate>Tue, 21 Dec 2021 00:00:00 +0900</pubDate>
            <category>Toyota’s Briefing on BEV Strategies</category>
        </item>
        <item>
            <title>Answers to Five Questions about Toyota&#039;s BEV Strategy (Report on Media Q&amp;A Session)</title>
            <link>https://toyotatimes.jp/en/toyota_news/bev_strategies/192.html</link>
            <description>This article looks into the responses by four key speakers to media questions about Toyota’s battery EV strategy announcement of Dec. 14. The underlying message is that the company’s approach of providing full-lineup options is a sincere one.</description>
            <pubDate>Tue, 21 Dec 2021 00:00:00 +0900</pubDate>
            <category>Toyota’s Briefing on BEV Strategies</category>
        </item>
        <item>
            <title>Toyota Strengthens BEV Lineup to Keep Offering Options for Everyone (Full Text of President Toyoda&#039;s Presentation)</title>
            <link>https://toyotatimes.jp/en/toyota_news/bev_strategies/191.html</link>
            <description>Does Toyota’s newly revealed battery electric vehicle strategy indicate a change in Toyota’s multi-solution approach? Toyota Times spotlights President Akio Toyoda’s presentation to help its readers better understand Toyota’s direction.</description>
            <pubDate>Mon, 20 Dec 2021 00:00:00 +0900</pubDate>
            <category>Toyota’s Briefing on BEV Strategies</category>
        </item>
        <item>
            <title>Team Principal Latvala Back in the Driver&#039;s Seat? A New WRC Era Begins on January 20!</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/189.html</link>
            <description>TOYOTA GAZOO Racing World Rally Team Principal Jari-Matti Latvala joined live in studio! He shared his triple crown story &amp; aspirations for season 2022.</description>
            <pubDate>Thu, 16 Dec 2021 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>Toyota Reveals Full Lineup of Battery EVs: Toyota&#039;s Briefing on BEV Strategies</title>
            <link>https://toyotatimes.jp/en/toyota_news/bev_strategies/190.html</link>
            <description>Toyota President Akio Toyoda has presented the company’s battery EV strategies. Revealing 16 new battery EVs, what did he have to say?</description>
            <pubDate>Tue, 14 Dec 2021 00:00:00 +0900</pubDate>
            <category>Toyota’s Briefing on BEV Strategies</category>
        </item>
        <item>
            <title>Six Months of Evolution in Making, Transporting, and Using: Hydrogen-Powered Engine&#039;s Last Race of 2021</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/188.html</link>
            <description>Part two of the final race of the 2021 Super Taikyu Series will take an overall look at how the race represented this year’s challenge for carbon neutrality in the areas of “making,” “transporting,” and “using” hydrogen.</description>
            <pubDate>Fri, 10 Dec 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>Ever-evolving Circle of Like-Minded Partners into Next Season: Hydrogen-Powered Engine&#039;s Last Race of 2021</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/187.html</link>
            <description>To explore options for carbon neutrality together through motorsports, top executives of car and motorcycle manufacturers who are rarely seen in one place gathered for the last race of 2021 Super Taikyu Series.</description>
            <pubDate>Thu, 09 Dec 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>Toyota&#039;s Field Support Robots with an &quot;Athletes-First&quot; Approach: The Technology and People that Supported the Tokyo 2020 Games (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/supported_tokyo2020/056.html</link>
            <description>As a worldwide partner, Toyota supported Tokyo 2020 with not only vehicles but also a variety of robots. Toyota Times turns a spotlight on the autonomous field support robots (FSR) in the first part of the series featuring the tireless efforts behind the</description>
            <pubDate>Wed, 08 Dec 2021 00:00:00 +0900</pubDate>
            <category>The Technology and People that Supported the Tokyo 2020</category>
        </item>
        <item>
            <title>#2 Young Engineers Come Together to Launch Restoration Project</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/055.html</link>
            <description>Toyota Times provides a series of articles featuring the project to revive Toyota’s first racing car “Toyopet Racer”, developed 70 years ago. This second part describes how the project team was formed inside the company.</description>
            <pubDate>Wed, 01 Dec 2021 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>The Man Who Drives the Hydrogen Engine Car and Makes Morizo a Better Driver</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/185.html</link>
            <description>Fresh from Super Taikyu racing in the hydrogen-powered Corolla, Masahiro Sasaki discusses the evolution of Morizo’s driving.</description>
            <pubDate>Fri, 26 Nov 2021 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>[Through the Finder] #6 Toyota and Its Partners Finish on the Podium by Manifesting &quot;Producing, Transporting, and Using&quot; Hydrogen</title>
            <link>https://toyotatimes.jp/en/series/through_the_finder/025.html</link>
            <description>A series tracing the journey of ROOKIE Racing through the images of photographer Noriaki Mitsuhashi. Part 6: 2021 Super Taikyu Series Round 5.</description>
            <pubDate>Wed, 24 Nov 2021 00:00:00 +0900</pubDate>
            <category>Through the Finder</category>
        </item>
        <item>
            <title>JAMA Forms New United Front for Taking on Change (Part 2)</title>
            <link>https://toyotatimes.jp/en/toyota_news/jama_new_united_Front/184.html</link>
            <description>How has Japan’s automotive industry supported the Japanese economy? Numbers revealed the magnitude and breadth of the impact of the automotive industry at the press conference announcing JAMA’s new structure.</description>
            <pubDate>Mon, 22 Nov 2021 00:00:00 +0900</pubDate>
            <category>JAMA Forms New United Front for Taking on Change</category>
        </item>
        <item>
            <title>JAMA Forms New United Front for Taking on Change (Part 1)</title>
            <link>https://toyotatimes.jp/en/toyota_news/jama_new_united_Front/183.html</link>
            <description>The word “cooperation” was repeated many times throughout a press conference announcing JAMA’s new structure. Toyota Times zeros in on why there was so much emphasis on working together.</description>
            <pubDate>Mon, 22 Nov 2021 00:00:00 +0900</pubDate>
            <category>JAMA Forms New United Front for Taking on Change</category>
        </item>
        <item>
            <title>WRC Driver Takamoto Katsuta in Studio! A Three-Generation Bond with Toyota</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/182.html</link>
            <description>In between WRC races, Takamoto Katsuta joined Toyota Times Athletes Now on November 10 to share all the excitement of rally.</description>
            <pubDate>Thu, 18 Nov 2021 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>#1 Kiichiro Toyoda&#039;s Conviction that Gave Birth to the Toyopet Racer</title>
            <link>https://toyotatimes.jp/en/series/racing_car_restoration/050.html</link>
            <description>Toyota Times provides a series of articles featuring the project to revive Toyota’s first racing car “Toyopet Racer”, developed 70 years ago. The first part describes its historical background and Toyota founder Kiichiro Toyoda’s passion in developing the</description>
            <pubDate>Wed, 17 Nov 2021 00:00:00 +0900</pubDate>
            <category>Reviving a Legendary Racing Car!</category>
        </item>
        <item>
            <title>[In the words of Akio] #08: &quot;For someone other than yourself&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/008.html</link>
            <description>In various opportunities, such as when talking about sports, telling the employees what mindset to embrace, and presenting the company’s vision, President Akio Toyoda often describes his key thinking as, “for someone other than yourself”. This is rooted i</description>
            <pubDate>Fri, 12 Nov 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>Regaining Hope and Joy: A Mother and Daughter&#039;s Life Turning Point with Toyota&#039;s Rehabilitation Assist Robot</title>
            <link>https://toyotatimes.jp/en/spotlights/welwalk/181.html</link>
            <description>A smart, respected mother usually dressed in a suit and heels suddenly became unable to walk due to illness. A turning point for both mother and daughter was their encounter with a Toyota robot.</description>
            <pubDate>Thu, 11 Nov 2021 00:00:00 +0900</pubDate>
            <category>“Welwalk” Rehabilitation Assist Robot</category>
        </item>
        <item>
            <title>Doctors and Engineers Forming a Team: Untold Story of Toyota&#039;s Rehabilitation Assist Robot</title>
            <link>https://toyotatimes.jp/en/spotlights/welwalk/180.html</link>
            <description>Toyota’s rehabilitation assist robot development started inauspiciously with an overly technology-focused failure. This article takes a look back on a development process that spans more than a decade.</description>
            <pubDate>Wed, 10 Nov 2021 00:00:00 +0900</pubDate>
            <category>“Welwalk” Rehabilitation Assist Robot</category>
        </item>
        <item>
            <title>Working Closely with Dealers and Suppliers to Help Mitigate Production Decline Impact in FY2022 1H</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2022/179.html</link>
            <description>Despite revising upward its year-end forecast for operating income, Toyota still has a stern outlook. Through the answers to reporters’ questions at Toyota’s financial results announcement, Toyota Times takes a closer look at how the company views the sit</description>
            <pubDate>Tue, 09 Nov 2021 00:00:00 +0900</pubDate>
            <category>FY2022 Financial Results</category>
        </item>
        <item>
            <title>Quick Review of Toyota&#039;s Latest Financial Results (FY2022 First Half) </title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2022/178.html</link>
            <description>Toyota Times provides the key points of Toyota’s FY2022 first half financial results during which COVID-19 and a chip shortage have affected automakers worldwide.</description>
            <pubDate>Thu, 04 Nov 2021 00:00:00 +0900</pubDate>
            <category>FY2022 Financial Results</category>
        </item>
        <item>
            <title>Driving the Ultra-Tough &quot;F-Course&quot; in the Land Cruiser: Building Roads to Improve Cars (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/048.html</link>
            <description>F-Course is a test course that recreates rough terrain from around the world. With his miraculous driving techniques, Land Cruiser Meister Takanobu Fukuoka shows how tough the roads are and how capable the Land Cruiser proves to be.</description>
            <pubDate>Tue, 26 Oct 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>&quot;Meister&quot; on Making Ever-Better Land Cruisers: Building Roads to Improve Cars (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/047.html</link>
            <description>At Toyota, there is a test driver who has played a key role for over 40 years in not just testing the vehicles but also building roads that ensure the Land Cruiser’s “reliability,” “durability” and “drivability on rough terrain”.</description>
            <pubDate>Tue, 26 Oct 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>Toyota and its Sports Clubs Are Two Hearts Beating as One</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/176.html</link>
            <description>The second episode of the re-launched Toyota Times Athletes Now features the history and relationship between Toyota and its sports clubs.</description>
            <pubDate>Thu, 21 Oct 2021 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>Why Akio Toyoda Refers to Woven City as a &quot;Test Track&quot;</title>
            <link>https://toyotatimes.jp/en/toyotatimes_live/175.html</link>
            <description>The Toyota Times Athletes Now program was re-launched on October 6 to cover Toyota sports news and events as well as important corporate topics. Its first guest, President Akio Toyoda, shared his thoughts on Woven City.</description>
            <pubDate>Tue, 12 Oct 2021 00:00:00 +0900</pubDate>
            <category>Toyota Times Sports</category>
        </item>
        <item>
            <title>Vehicle&#039;s Evolution Changes the Conversation - Toyota&#039;s Third Hydrogen-Powered Engine Race</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/174.html</link>
            <description>Toyota’s endeavor with the hydrogen-powered engine has continued and seen greater progress each time. Four months on from the first race in May, this time at Suzuka, the hydrogen-powered engine’s performance is hot on the heels of gasoline engines. </description>
            <pubDate>Mon, 11 Oct 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>Toyota Cheer Squad: The Reason We Cheer</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/022.html</link>
            <description>The Toyota Cheer Squad has a long history dating back to 1969. Why do its members give up their personal time to cheer on athletes? In this spotlight article, members explain what they find enjoyable and significant.</description>
            <pubDate>Mon, 11 Oct 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>Expanding the Circle Through Shared Purpose - Toyota&#039;s Third Hydrogen-Powered Engine Race</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/173.html</link>
            <description>Toyota’s endeavor with the hydrogen-powered engine has continued and seen greater progress each time. This time at Suzuka, from “major arteries” to “capillaries”, transporting Australian hydrogen for the race brings new challenges to light.</description>
            <pubDate>Fri, 08 Oct 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>Activities of Former Toyota Athletes</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/021.html</link>
            <description>In the department that supports the activities of Toyota athletes are many people who are former Toyota athletes themselves. So what are their unique methods for providing support and how do they utilize sports culture?</description>
            <pubDate>Mon, 04 Oct 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>&quot;Carbon is our enemy: Let&#039;s Use Everything We&#039;ve Got To Fight It&quot;－Toyota&#039;s Chief Scientist on Carbon Neutrality</title>
            <link>https://toyotatimes.jp/en/spotlights/172.html</link>
            <description>Dr. Gill Pratt, CEO of Toyota Research Institute, and Chief Scientist at Toyota, offers perspectives as a scientist on how people should understand carbon neutrality and how automakers should see the path moving forward.</description>
            <pubDate>Tue, 28 Sep 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Akio Toyoda on Japanese Political Leadership</title>
            <link>https://toyotatimes.jp/en/toyota_news/171.html</link>
            <description>At a press conference held before a motorsport race on September 18, Akio Toyoda in his driving suit shared his views on the political leadership of Japan.</description>
            <pubDate>Wed, 22 Sep 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>[Through the Finder] #5 Round 4 in Autopolis Expands Technology Options for Producing Green Hydrogen</title>
            <link>https://toyotatimes.jp/en/series/through_the_finder/019.html</link>
            <description>A series tracing the journey of ROOKIE Racing through the images of photographer Noriaki Mitsuhashi. Part 5: 2021 Super Taikyu Series Round 4 in Autopolis.</description>
            <pubDate>Wed, 22 Sep 2021 00:00:00 +0900</pubDate>
            <category>Through the Finder</category>
        </item>
        <item>
            <title>Message of Gratitude from IPC to Toyota</title>
            <link>https://toyotatimes.jp/en/spotlights/020.html</link>
            <description>With the end of the Paralympics, Toyota received a video from the International Paralympic Committee. The video contained words of gratitude for the support of para sports.</description>
            <pubDate>Tue, 21 Sep 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota&#039;s Key in Software Survival: In-House Capability and Real Customer Contact</title>
            <link>https://toyotatimes.jp/en/toyota_news/170.html</link>
            <description>The importance of software and connected technologies in automobiles is growing. How will Toyota compete to survive? Keiji Yamamoto, Toyota’s chief officer leading efforts in this area explained.</description>
            <pubDate>Mon, 13 Sep 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>The Automotive Industry&#039;s Earnest Views on Carbon Neutrality－JAMA Press Conference</title>
            <link>https://toyotatimes.jp/en/toyota_news/169.html</link>
            <description>As various policy-making discussions are underway, JAMA Chairman Akio Toyoda sent a message on carbon neutrality at a press conference on September 9, which represented how seriously the Japanese automotive industry is facing the global climate issue.</description>
            <pubDate>Mon, 13 Sep 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Integration with Vehicles--The Strengths of Toyota&#039;s Battery Development Strategy</title>
            <link>https://toyotatimes.jp/en/toyota_news/168.html</link>
            <description>“Peace of mind” is key to Toyota’s battery development concept. What strengths has Toyota cultivated to achieve the aim of this concept? Chief officers leading the effort explain the key points.</description>
            <pubDate>Wed, 08 Sep 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>#6 Keishi Miyachi, a master of painting</title>
            <link>https://toyotatimes.jp/en/series/masters/046.html</link>
            <description>Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The sixth interviewee is a master of painting.</description>
            <pubDate>Wed, 08 Sep 2021 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>A Detailed Inside Report About the Changes Happening at JAMA</title>
            <link>https://toyotatimes.jp/en/spotlights/165.html</link>
            <description>Toyota Times interviewed the key figure at Japan Automobile Manufacturers Association to learn about its recent organizational reform in depth and the member’s thoughts behind the effort.</description>
            <pubDate>Wed, 08 Sep 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Agile Development Brings Bold Progress in Two Months - The Hydrogen-Powered Engine&#039;s Second Race</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/167.html</link>
            <description>Years of improvement, akin to a full model change for production cars, in just two months – take a closer look at the hydrogen-powered Corolla’s dramatic improvement.</description>
            <pubDate>Tue, 07 Sep 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>Expanding Renewable Energy Options - The Hydrogen-Powered Engine&#039;s Second Race</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/166.html</link>
            <description>Fueled with locally produced green hydrogen, the hydrogen-powered engine expands renewable energy options in its second race.</description>
            <pubDate>Mon, 06 Sep 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>To Make Ever-Better Cars: Land Cruiser and GR Yaris Engineers Share What They Value in the Development (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/045.html</link>
            <description>Two engineers in charge of totally different vehicles, the Land Cruiser and GR Yaris, talk about each development approach to find their shared value and recent changes at Toyota.</description>
            <pubDate>Fri, 03 Sep 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>To Make Ever-Better Cars: Land Cruiser and GR Yaris Engineers Share What They Value in the Development (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/044.html</link>
            <description>Two engineers in charge of totally different vehicles, the Land Cruiser and GR Yaris, talk about each development approach to find their shared value and recent changes at Toyota.</description>
            <pubDate>Fri, 03 Sep 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>The Inspiring Video Presented to Toyota by International Paralympic Committee</title>
            <link>https://toyotatimes.jp/en/toyota_news/018.html</link>
            <description>At a meeting with Akio Toyoda on August 25, International Paralympic Committee President Andrew Parsons presented a video to express gratitude for Toyota’s support of—and shared passion for—the Paralympics.</description>
            <pubDate>Wed, 25 Aug 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>[Paralympic Sports Introduction] Watching the games is much more fun once you understand their appeal!</title>
            <link>https://toyotatimes.jp/en/toyota_news/017.html</link>
            <description>The Tokyo 2020 Paralympic Games are finally about to start. Here we introduce the rules and highlights for all of the 22 competitions that will be held, each with their own unique appeal.</description>
            <pubDate>Tue, 24 Aug 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>&quot;Chance to See New Aspects of Life&quot;: Former IPC Head Sir Philip Craven On the Tokyo 2020 Paralympic Games</title>
            <link>https://toyotatimes.jp/en/toyota_news/016.html</link>
            <description>Ahead of the Tokyo 2020 Paralympic Games, Toyota Times reporter Kyonosuke Morita spoke with former International Paralympic Committee President Sir Philip Craven to hear about his thoughts on what to watch during the games.</description>
            <pubDate>Tue, 24 Aug 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Quick Look Back on the Corolla&#039;s 55-Year History with Over 50 Million Customers</title>
            <link>https://toyotatimes.jp/en/spotlights/corolla_50million/164.html</link>
            <description>With a history of more than 50 years, the Corolla has now hit the historic milestone of 50 million units sold worldwide. In celebration, Toyota Times looks back on the history and development of the Corolla in the form of a quiz.</description>
            <pubDate>Fri, 13 Aug 2021 00:00:00 +0900</pubDate>
            <category>The Corolla has now hit  50 million units sold worldwide</category>
        </item>
        <item>
            <title>Beyond the Records: The Message of the Mirai 1000 km Drive Challenge in France</title>
            <link>https://toyotatimes.jp/en/toyota_news/163.html</link>
            <description>The Toyota Mirai ran over 1000 km on a single hydrogen refuel – an astonishing news that came from Europe in May. Three key persons who led the project explain what made them take on this record-breaking challenge.</description>
            <pubDate>Wed, 11 Aug 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>&quot;Surpassing the Predecessor&quot;: How the New Land Cruiser Got its Drive (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/043.html</link>
            <description>The test drivers and chief engineer of the new Land Cruiser talk about their development challenges to evolve the Land Cruiser 300 Series while ensuring its unwavering concept of &quot;go anywhere &amp; everywhere and come back alive &amp; safe&quot;.</description>
            <pubDate>Fri, 06 Aug 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>&quot;Surpassing the Predecessor&quot;: How the New Land Cruiser Got its Drive (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/042.html</link>
            <description>Through a test drive in a full-fledged off-road driving course, the test driver and chief engineer for the new Land Cruiser explain how the 300 Series has evolved to ensure its unwavering concept of “go anywhere and everywhere and come back alive and safe</description>
            <pubDate>Thu, 05 Aug 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>Land Cruiser&#039;s 70-Year History and Design Philosophy: Interview with Chief Engineers (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/041.html</link>
            <description>The all-new Land Cruiser, the latest 300 Series made its debut in June 2021, as the year marks the model&#039;s 70th anniversary. Two engineers who lead the Land Cruiser development talk about what it has been true to in its long history, representing Toyota&#039;s</description>
            <pubDate>Wed, 04 Aug 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>Regaining the Trust: Overcoming Difficulties in Making a Prosthetic Blade for Competitive Sports</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/015.html</link>
            <description>A group of Toyota engineers and technicians volunteered to develop a prosthetic blade for Keita Sato, a para-athlete and colleague. Behind the challenge, there was a story of countless failures and kaizen in pursuing a better prosthetic blade.</description>
            <pubDate>Wed, 04 Aug 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>Land Cruiser&#039;s 70-Year History and Design Philosophy: Interview with Chief Engineers (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/landcruiser_70th/040.html</link>
            <description>The all-new Land Cruiser, the latest 300 Series made its debut in June 2021, as the year marks the model&#039;s 70th anniversary. Two engineers who lead the Land Cruiser development talk about what it has been true to in its long history, representing Toyota&#039;s</description>
            <pubDate>Tue, 03 Aug 2021 00:00:00 +0900</pubDate>
            <category>Land Cruiser&#039;s 70-Year</category>
        </item>
        <item>
            <title>Akio Toyoda Visits the e-Palette Operation Support Team on the Opening Ceremony Day</title>
            <link>https://toyotatimes.jp/en/spotlights/162.html</link>
            <description>Akio Toyoda visited the e-Palette operation supporting genba on the day of the Tokyo 2020 Games’ opening ceremony. He gave unique but important advice to its members, who had been nervous and believing that there was zero tolerance for mistakes.</description>
            <pubDate>Mon, 02 Aug 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>#5 Yasunobu Wada, a master of press molding</title>
            <link>https://toyotatimes.jp/en/series/masters/039.html</link>
            <description>Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The fifth interviewee is a master of press molding.</description>
            <pubDate>Wed, 28 Jul 2021 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>[In the words of Akio] #07: &quot;Hate to lose&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/007.html</link>
            <description>When it comes to competition, you either win or lose. Himself once an athlete, Akio Toyoda often says that he “hates to lose”. What do these words, which demonstrate a passion for always wanting to be at the top of one’s game, mean for a company CEO?</description>
            <pubDate>Tue, 27 Jul 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>Promoting a Triple &quot;Friendly&quot; Kaizen Approach at an Engine Plant: For People, Costs and the Environment </title>
            <link>https://toyotatimes.jp/en/spotlights/159.html</link>
            <description>At Toyota’s engine plant that is taking on challenges toward carbon neutrality, driving their effort is the concept of kaizen that has long made Toyota, Toyota.</description>
            <pubDate>Mon, 26 Jul 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>To Global Toyota Athletes Competing in Tokyo: Message from Akio Toyoda</title>
            <link>https://toyotatimes.jp/en/spotlights/014.html</link>
            <description>With the world standing moments away from the Olympic Games Tokyo 2020, Akio Toyoda delivered a video message to all Global Team Toyota athletes around the world who are finally heading to make their dreams come true in Tokyo 2020.</description>
            <pubDate>Fri, 23 Jul 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Message from Akio Toyoda to Osamu Suzuki, Senior Advisor of Suzuki and Legendary Automotive Leader of Japan</title>
            <link>https://toyotatimes.jp/en/toyota_news/cjp/161.html</link>
            <description>At the press conference, the last question from the reporters was one about Akio’s thoughts on Osamu Suzuki, who has made huge contributions to Japan’s automotive industry and recently retired from running Suzuki Motor Corporation.</description>
            <pubDate>Fri, 23 Jul 2021 00:00:00 +0900</pubDate>
            <category>Commercial Japan Partnership</category>
        </item>
        <item>
            <title>Aiming to Improve Logistics and Lives of People: Toyota&#039;s New Collaboration with Suzuki and Daihatsu</title>
            <link>https://toyotatimes.jp/en/toyota_news/cjp/160.html</link>
            <description>In announcing the participation of minivehicle manufacturers Suzuki and Daihatsu in a Toyota-initiated commercial vehicle business partnership, the three companies’ presidents shared their expectations for synergy through new collaboration.</description>
            <pubDate>Fri, 23 Jul 2021 00:00:00 +0900</pubDate>
            <category>Commercial Japan Partnership</category>
        </item>
        <item>
            <title>Driving the Mirai and the Future: A Talk between Automotive Journalist Goro Okazaki and Fashion Designer Yosuke Aizawa</title>
            <link>https://toyotatimes.jp/en/spotlights/038.html</link>
            <description>Automotive journalist Goro Okazaki personally bought a second-generation Mirai in late 2020. As a journalist and an owner, he talks about the car with fashion designer Yosuke Aizawa, who is also a car enthusiast.</description>
            <pubDate>Mon, 19 Jul 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Breakthrough Challenges on Reconditioning Center Specialized for Toyota Athletes</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/013.html</link>
            <description>Establishing a Reconditioning Center is almost unprecedented in Japan’s sports world. Toyota Times interviews the director on how and why the facility was established, and what role it is expected to play.</description>
            <pubDate>Mon, 12 Jul 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>An Explainer on Hydrogen&#039;s Viability as A Future Energy Source</title>
            <link>https://toyotatimes.jp/en/spotlights/037.html</link>
            <description>This article provides basic information on hydrogen, the key energy source in achieving carbon neutrality, in the form of responding to various questions.</description>
            <pubDate>Tue, 06 Jul 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>New Section Launched to Convey Toyota&#039;s Passion for Sports</title>
            <link>https://toyotatimes.jp/en/spotlights/011.html</link>
            <description>A new section has been added to Toyota Times, sharing Toyota&#039;s passion for sports and introducing its athletes who try hard to push beyond their limits.</description>
            <pubDate>Thu, 01 Jul 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>[Through the Finder] #4 Capturing the 24-Hour Race with the Hydrogen-Powered Engine From a 1-in-5.5-million Perspective</title>
            <link>https://toyotatimes.jp/en/series/through_the_finder/010.html</link>
            <description>This series focuses on ROOKIE Racing&#039;s battles as told through photographs by photographer Noriaki Mitsuhashi, with this story covering Round 3 of the 2021 Super Taikyu Series at Fuji Speedway.</description>
            <pubDate>Tue, 29 Jun 2021 00:00:00 +0900</pubDate>
            <category>Through the Finder</category>
        </item>
        <item>
            <title>#4 Eisuke Yoshino, a master of sheet-metal welding</title>
            <link>https://toyotatimes.jp/en/series/masters/036.html</link>
            <description>Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the future. The fourth interviewee is a master of sheet-metal welding.</description>
            <pubDate>Mon, 28 Jun 2021 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>[In the words of Akio] #06: &quot;Purposeful passion and action&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/006.html</link>
            <description>“The automotive industry has entered an uncharted era,” says Akio Toyoda on many occasions, and carbon neutrality is now increasing the unpredictability even more. But for Akio, the key in moving forward is clear; it is to continue taking action with a re</description>
            <pubDate>Mon, 28 Jun 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>Akio Toyoda&#039;s 12 Years of Mission-driven Action with Genba</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2021/158.html</link>
            <description>The sixth part of this Ordinary General Shareholders’ Meeting series turns the spotlight onto Akio’s conviction and determination-filled concluding remarks to shareholders who have long supported Toyota.</description>
            <pubDate>Sat, 26 Jun 2021 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2021</category>
        </item>
        <item>
            <title>Toyota&#039;s Mission of &quot;Producing Happiness for All&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2021/157.html</link>
            <description>The fifth part of this Ordinary General Shareholders’ Meeting series examines the Toyota Philosophy, which was another key topic brought up by shareholders. What spurred Akio Toyoda to establish this management compass?</description>
            <pubDate>Fri, 25 Jun 2021 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2021</category>
        </item>
        <item>
            <title>Pursuing Best-in-Town Around the World</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2021/156.html</link>
            <description>The fourth part of this Ordinary General Shareholders’ Meeting series highlights responses by two top leaders of Toyota’s overseas business from the U.S. and China. Their comments were both based on an unwavering principle in Toyota’s operations around th</description>
            <pubDate>Thu, 24 Jun 2021 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2021</category>
        </item>
        <item>
            <title>Passing on the Philosophy of Being Human-Centered at Woven City</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2021/155.html</link>
            <description>The third of a six-part series on the 2021 Ordinary General Shareholders&#039; Meeting reflects on comments made by Operating Officer James Kuffner on Woven City. At the core of the city, passed down from Sakichi Toyoda, is the pursuit of bringing happiness to</description>
            <pubDate>Wed, 23 Jun 2021 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2021</category>
        </item>
        <item>
            <title>Toyota&#039;s Technology Chief Shares Key Intentions in Its Wide-Ranging Investment</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2021/154.html</link>
            <description>The second of a six-part series on the 2021 Ordinary General Shareholders’ Meeting features Toyota’s all-round electrification strategy. Why not focus on narrower range of options? Can Toyota afford the investment? Toyota’s Chief Technology Officer respon</description>
            <pubDate>Tue, 22 Jun 2021 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2021</category>
        </item>
        <item>
            <title>Akio Toyoda Reflects on Toyota&#039;s Growth Over His 12-year Presidency</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2021/153.html</link>
            <description>This is the first of a six-part series on Toyota’s 2021 Ordinary General Shareholders’ Meeting held on June 16. In responding to the first question from a shareholder, Akio Toyoda presented figures demonstrating the contributions Toyota has made to govern</description>
            <pubDate>Mon, 21 Jun 2021 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2021</category>
        </item>
        <item>
            <title>&quot;For People&#039;s Safety and Peace of Mind&quot;: How Toyota City Model Improves Vaccination Operations</title>
            <link>https://toyotatimes.jp/en/toyota_news/034.html</link>
            <description>Collaborative efforts of the &quot;Toyota City Model&quot; have shown that combined skills of the medical professionals, government, and private sectors can make a great improvement in COVID-19 vaccination. Toyota has promoted continuous kaizen based on the philoso</description>
            <pubDate>Fri, 18 Jun 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Is Manufacturing Past its Prime? Toyota Chief Production Officer Says &quot;No&quot;</title>
            <link>https://toyotatimes.jp/en/toyota_news/152.html</link>
            <description>“Does Japan need manufacturing?” Such was the question posed by Toyota’s top person in charge of manufacturing during a recent presentation for the media. What was he really trying to get at?</description>
            <pubDate>Tue, 15 Jun 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Creating a Zero-Emissions Workplace: Oguchi Parts Center No. 2</title>
            <link>https://toyotatimes.jp/en/spotlights/033.html</link>
            <description>As part of its commitment to achieving carbon-neutrality, Toyota has recently opened a new CO2-free parts logistics center in Japan. How can it achieve zero emissions? Toyota Times visited the center to learn about their efforts.</description>
            <pubDate>Mon, 14 Jun 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;Are You Committed?&quot;: Supplier Asks, and Toyota Proves Its Seriousness in Jointly Implementing TPS</title>
            <link>https://toyotatimes.jp/en/spotlights/032.html</link>
            <description>As part of the company-wide TPS training program that started in 2020, Toyota’s R&amp;D group, Vehicle Development Center has conducted various kaizen activities on “meter development” together with its partner DENSO. How did they solve issues and what is the</description>
            <pubDate>Thu, 10 Jun 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>How Toyota Now Promotes TPS Beyond Manufacturing</title>
            <link>https://toyotatimes.jp/en/spotlights/031.html</link>
            <description>Toyota has initiated projects to apply its core strength of the Toyota Production System (TPS) more beyond manufacturing areas. This article highlights how TPS leadership views the progress at Toyota&#039;s workplaces after the company-wide training program fo</description>
            <pubDate>Wed, 09 Jun 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>The Leadership Akio Toyoda Has Valued: JAMA Chairman Press Conference</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/151.html</link>
            <description>For three years in his current role as JAMA chairman, Akio’s actions have always been based on “missions” to contribute more, as the automotive industry, to the future of Japan. Such missions have driven many others in the industry during the crisis over </description>
            <pubDate>Fri, 04 Jun 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>The 24-Hour Challenge of the Hydrogen-Powered Engine</title>
            <link>https://toyotatimes.jp/en/toyota_news/hpe_challenge_2021/150.html</link>
            <description>The Corolla with a hydrogen-powered engine completed the 24-hour endurance race in May 2021. Toyota Times looks back on the 24 hours that may become a historic time one day, together with photos by race photographer Noriaki Mitsuhashi.</description>
            <pubDate>Wed, 02 Jun 2021 00:00:00 +0900</pubDate>
            <category>Hydrogen-powered engine challenge 2021</category>
        </item>
        <item>
            <title>[In the words of Akio] #05: &quot;Sustainable growth&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/005.html</link>
            <description>In overcoming various crises after the global financial crisis of 2008, Toyota&#039;s management was driven by their resolve to achieve steady growth every year, as Akio repeatedly stressed the word &quot;sustainable growth&quot;.</description>
            <pubDate>Mon, 31 May 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>#3 Toshio Ando, a master of forging</title>
            <link>https://toyotatimes.jp/en/series/masters/030.html</link>
            <description>Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The third interviewee is a master of forging.</description>
            <pubDate>Fri, 28 May 2021 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>Seeking to Give Back for All the Support Received: Rugby Sevens Player Dai Ozawa</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/008.html</link>
            <description>Gratitude to teachers, family, teammates, and a company that understands his devotion to rugby sevens, and thoughts on a path to tomorrow.</description>
            <pubDate>Tue, 25 May 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>How One School&#039;s Way of Nurturing its Students Amazed a Top Toyota HR Executive</title>
            <link>https://toyotatimes.jp/en/spotlights/10years_after_the_arthquake/148.html</link>
            <description>Established in 2015 after the Great East Japan Earthquake, Futaba Future School in Fukushima provides students many unique and advanced programs based on its mission to nurture talents who can pioneer the future. Masanori Kuwata, Toyota’s chief HR executi</description>
            <pubDate>Mon, 24 May 2021 00:00:00 +0900</pubDate>
            <category>10 years from Great East Japan Earthquake</category>
        </item>
        <item>
            <title>ROOKIE Racing&#039;s Journey: What You Need to Know Before the 24H Endurance Race Challenge (extra edition)</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2021_147.html</link>
            <description>As Toyota has taken on the unprecedented challenge to compete in a hydrogen-engine-powered race car, a video showing the challenges of ROOKIE Racing in the previous races is released by Toyota Times, describing the significant role it is playing in Toyota</description>
            <pubDate>Fri, 21 May 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Akio&#039;s Message to All &quot;24H Team&quot; Members: What You Need to Know Before the 24H Endurance Race Challenge (4)</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2021_146.html</link>
            <description>This series focuses on Toyota’s first 24-hour endurance race using a hydrogen-powered engine. This fourth part shares Akio’s message to all members involved in the 24-hour challenge, who share the determination to help achieve carbon neutrality.</description>
            <pubDate>Fri, 21 May 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Hydrogen Filling Holds the Key: What You Need to Know Before the 24H Endurance Race Challenge (3)</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2021_145.html</link>
            <description>This series focuses on Toyota’s challenge to compete in a 24-hour endurance race using a hydrogen-powered engine. This third part spotlights Toyota’s efforts from scratch for refueling, or “filling”, a vehicle using hydrogen.</description>
            <pubDate>Thu, 20 May 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>[Through the Finder] #3 Round 2 at SUGO where Morizo Himself Drives the GR Yaris on Its Last Race</title>
            <link>https://toyotatimes.jp/en/series/through_the_finder/007.html</link>
            <description>This series focuses on ROOKIE Racing’s battles as told through photographs by photographer Noriaki Mitsuhashi, with this story covering Round 2 of the 2021 Super Taikyu Series at SUGO.</description>
            <pubDate>Thu, 20 May 2021 00:00:00 +0900</pubDate>
            <category>Through the Finder</category>
        </item>
        <item>
            <title>Drivers&#039; Impressions of the Hydrogen-powered Engine: What You Need to Know Before the 24H Endurance Race Challenge (2)</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2021_144.html</link>
            <description>This series tracks the Toyota team as it prepares to take on a 24-hour race in a car powered by a hydrogen engine car. In this second part, the drivers talk about the car’s performance and how it appeals to all senses.</description>
            <pubDate>Wed, 19 May 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Encouraged to Compete in Both the Paralympic Summer and Winter Games: Para Athletic and Para Alpine Skier Momoka Muraoka</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/006.html</link>
            <description>A natural talent to compete in two sports that blossomed as she grew. Supporting her all the way were friends she could trust and words that filled her with encouragement.</description>
            <pubDate>Tue, 18 May 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>How a Hydrogen-Powered Engine Differs from a Gasoline-Powered One: What You Need to Know Before the 24H Endurance Race Challenge (1)</title>
            <link>https://toyotatimes.jp/en/spotlights/hpe_challenge_2021_143.html</link>
            <description>This series introduces various aspects of what a challenge of a hydrogen-powered engine is all about before the 24-hour race from May 21 to 23. The first features the hydrogen-engine vehicle’s difference from a normal race car, and the three technologies </description>
            <pubDate>Mon, 17 May 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Automotive Economist Ikeda Examines Toyota Results Based on Decade of Reform</title>
            <link>https://toyotatimes.jp/en/spotlights/financial_results_2021_141.html</link>
            <description>Toyota closed its latest fiscal year with increased profit, even though the outlook announced in the beginning was viewed and reported as an “80 percent drop” in operating income. Automotive economic journalist Naoto Ikeda examines the results to understa</description>
            <pubDate>Fri, 14 May 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota Production System Makes Frozen Squid Fresher</title>
            <link>https://toyotatimes.jp/en/spotlights/10years_after_the_arthquake/142.html</link>
            <description>This story shares an experience at a seafood processing company Toyota helped to improve productivity by applying the Toyota Production System (TPS). How does TPS make frozen squid fresher?</description>
            <pubDate>Fri, 14 May 2021 00:00:00 +0900</pubDate>
            <category>10 years from Great East Japan Earthquake</category>
        </item>
        <item>
            <title>3 Minutes&#039; Read On Toyota&#039;s FY2021 Year-end Financial Results</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2021/140.html</link>
            <description>Following on from FY2020 which was struck with various crises, how did Toyota respond to these challenges and what is Toyota&#039;s outlook for the next term? Toyota Times provides perceptive insights on key points of the financial results announcement release</description>
            <pubDate>Wed, 12 May 2021 00:00:00 +0900</pubDate>
            <category>FY2021 financial results</category>
        </item>
        <item>
            <title>Rhythmic gymnasts Nanami Takenaka &amp; Sayuri Sugimoto on being Toyota employees and members of the national team</title>
            <link>https://toyotatimes.jp/en/spotlights/005.html</link>
            <description>Rhythmic gymnast and new Toyota recruit Nanami Takenaka sits down for a chat with Sayuri Sugimoto, a rhythmic gymnastics national team captain and her senior colleague at Toyota. </description>
            <pubDate>Tue, 11 May 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>[Through the Finder] #2 2021 Season for &#039;Making Ever-Better Cars&#039; Kicks Off</title>
            <link>https://toyotatimes.jp/en/series/through_the_finder/004.html</link>
            <description>This series introduces how photographer Noriaki Mitsuhashi captures the battles of ROOKIE Racing through his viewfinder. The second in the series features the Super Taikyu 2021 season’s opening race in Twin Ring Motegi.</description>
            <pubDate>Mon, 10 May 2021 00:00:00 +0900</pubDate>
            <category>Through the Finder</category>
        </item>
        <item>
            <title>Management Discussion Series (Part Four): Digitalization and Carbon Neutrality Come Into Focus</title>
            <link>https://toyotatimes.jp/en/toyota_news/0006.html</link>
            <description>Toyota management details digitalization and carbon neutrality as pillars to focus on to become an industry leader in expanding happiness.</description>
            <pubDate>Fri, 07 May 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Management Discussion Series (Part Three): TPS Goes Beyond Production</title>
            <link>https://toyotatimes.jp/en/toyota_news/0005.html</link>
            <description>TPS is the shared language of Toyota’s global operations, and management explains to employee representatives how it goes beyond production as people understand it on a deeper level.</description>
            <pubDate>Wed, 05 May 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Management Discussion Series (Part Two): Knowledge of Genba and Digitalization Key to Growth and Performance</title>
            <link>https://toyotatimes.jp/en/toyota_news/0004.html</link>
            <description>People grow by taking on challenges, whether at the genba where work is done or transforming the way a company operates. This discussion between management and employee representatives highlights the keys to growth and performance, bridging gaps, and comb</description>
            <pubDate>Mon, 03 May 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>A Small Store in Iwate Provides a Lesson for Toyota on How to be &quot;Best-in-town&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/10years_after_the_arthquake/139.html</link>
            <description>Toyota’s Chief Software Officer Keiji Yamamoto visited a small town in Iwate Prefecture to see dealer-led initiatives to address issues of a depopulated area with elderly residents. The visit made clear that many things cannot be solved overnight, but Yam</description>
            <pubDate>Fri, 30 Apr 2021 00:00:00 +0900</pubDate>
            <category>10 years from Great East Japan Earthquake</category>
        </item>
        <item>
            <title>Running for Everyone&#039;s Smiles: Marathon Runner Yuma Hattori</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/003.html</link>
            <description>After joining Toyota, marathon runner Yuma Hattori’ has changed his mindset “I run for others, not for myself.” What is the reason behind this change?</description>
            <pubDate>Thu, 29 Apr 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>Management Discussion Series (Part One): Understanding Industry Partners </title>
            <link>https://toyotatimes.jp/en/toyota_news/0003.html</link>
            <description>Recent discussions between Toyota management and workers in Japan included revelations made from team members seconded to other companies to go and see those operations, illuminating areas for improvement within the greater automotive industry in Japan.</description>
            <pubDate>Wed, 28 Apr 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Unveiling the Sound of a Hydrogen-Powered Engine</title>
            <link>https://toyotatimes.jp/en/toyota_news/138.html</link>
            <description>What kind of sound does a hydrogen-powered engine make? Following Toyota’s recent announcement that it will test an under-developed hydrogen engine in a 24-hour race, Toyota Times has released a “sound” teaser.</description>
            <pubDate>Wed, 28 Apr 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Why to Race with a Hydrogen Engine Not Yet Ready for Sale</title>
            <link>https://toyotatimes.jp/en/toyota_news/137.html</link>
            <description>Toyota has decided to put to the test in racing a suddenly announced hydrogen engine, even though there are no plans for sale at this moment. Akio Toyota, wearing four different hats, explains Toyota’s true intentions.</description>
            <pubDate>Mon, 26 Apr 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>[In the words of Akio] #04: &quot;I want to be the most &#039;genba-oriented&#039; president&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/004.html</link>
            <description>Does Akio Toyoda just sit in his CEO office and spend time approving documents? No. Most of the time, he is visiting various frontlines or genba, which is in fact how Akio promised to be when becoming president. </description>
            <pubDate>Mon, 26 Apr 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>Expand Paths to Carbon Neutrality: JAMA Chairman Akio Toyoda Message</title>
            <link>https://toyotatimes.jp/en/toyota_news/136.html</link>
            <description>At a press briefing on April 22, JAMA Chairman Akio Toyoda repeatedly stressed that “our goal is to be carbon neutral, and there should be more than one path to that goal.” Find out what he meant by the key message.</description>
            <pubDate>Fri, 23 Apr 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>#2 Kiyohide Motoki, a master of casting</title>
            <link>https://toyotatimes.jp/en/series/masters/028.html</link>
            <description>Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The second interviewee is a master of casting captivated by the casting technology.</description>
            <pubDate>Wed, 21 Apr 2021 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>A Diversity Team is Key to Success: Para Athletic Tomoki Suzuki</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/002.html</link>
            <description>Tomoki Suzuki, a promising star in Para Athletics, has shown remarkable strength in recent competitions. Behind his success, diverse team staffs with unique experiences in different fields, and technological development have played a key role.</description>
            <pubDate>Tue, 20 Apr 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>&quot;It was the right thing to do&quot;: Toyota Australia&#039;s Honest Decision to Return Job-keeping Subsidy</title>
            <link>https://toyotatimes.jp/en/spotlights/135.html</link>
            <description>Earlier this year, Toyota Australia earned nationwide praise and attention for deciding to return a job-keeping government subsidy aimed at helping struggling employers during the ongoing COVID-19 pandemic. Toyota Times examines what action and thoughts w</description>
            <pubDate>Mon, 19 Apr 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;Prioritize action over waiting and watching&quot;: Akio&#039;s Message to New Toyota Members</title>
            <link>https://toyotatimes.jp/en/spotlights/134.html</link>
            <description>With the entrance ceremony held remotely on April 1, Akio was determined to deliver a deliberate message to each individual.    </description>
            <pubDate>Thu, 15 Apr 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota&#039;s Chief Technology Officer Senses the Potential for Renewable Energy in Tohoku</title>
            <link>https://toyotatimes.jp/en/spotlights/10years_after_the_arthquake/133.html</link>
            <description>Masahiko Maeda, Toyota’s Chief Technology Officer, visited a Fukushima-based research facility that works on cutting-edge renewable energy technologies. What were the findings and how will they be connected to Toyota’s R&amp;D in helping to achieve carbon neu</description>
            <pubDate>Wed, 14 Apr 2021 00:00:00 +0900</pubDate>
            <category>10 years from Great East Japan Earthquake</category>
        </item>
        <item>
            <title>&quot;Practical and Sustainable&quot;: Key in Toyota&#039;s Decarbonization Path</title>
            <link>https://toyotatimes.jp/en/spotlights/132.html</link>
            <description>Chief Digital Officer James Kuffner shared his thoughts, at an internal meeting, on the challenge to achieve carbon neutrality. What does he mean when he says “practicality and sustainability is the key”?</description>
            <pubDate>Tue, 13 Apr 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Inspired and Encouraged by Rivals: Butterfly Swimmer Takeshi Kawamoto</title>
            <link>https://toyotatimes.jp/en/series/those_who_support_athletes/001.html</link>
            <description>Learn athletes’ challenges in competing with world-class rivals, with the support and expectation from people around them. The first in the series features Butterfly swimmer Takeshi Kawamoto. </description>
            <pubDate>Tue, 13 Apr 2021 00:00:00 +0900</pubDate>
            <category>Athlete Supporters</category>
        </item>
        <item>
            <title>#1 Masamitsu Kenmochi, a master woodworker</title>
            <link>https://toyotatimes.jp/en/series/masters/027.html</link>
            <description>Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The first interviewee is a master woodworker who also has experience working on motorsports engines.</description>
            <pubDate>Wed, 31 Mar 2021 00:00:00 +0900</pubDate>
            <category>Car Making Masters</category>
        </item>
        <item>
            <title>CEOs on Why Toyota, Isuzu, and Hino Formed CASE Partnership</title>
            <link>https://toyotatimes.jp/en/toyota_news/131.html</link>
            <description>Why has Toyota decided to strengthen its commercial vehicle business? And why have Isuzu and Hino, two rivals, decided to join forces? The CEOs of each company revealed their thoughts.</description>
            <pubDate>Thu, 25 Mar 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>CO2 Could Impact Employment: Akio Toyoda&#039;s Warning</title>
            <link>https://toyotatimes.jp/en/toyota_news/130.html</link>
            <description>How is Japanese monozukuri and the automotive industry to survive? Carbon neutrality offers some insights.</description>
            <pubDate>Mon, 22 Mar 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>[In the words of Akio] #03: &quot;Never forgetting&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/003.html</link>
            <description>Akio Toyoda has kept one promise to himself with regard to the Great East Japan Earthquake, which is also rooted in Toyota&#039;s business decision for Tohoku.</description>
            <pubDate>Mon, 22 Mar 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>10 Years On: Future Plan for Namie in Post-disaster Fukushima (Part 2)</title>
            <link>https://toyotatimes.jp/en/spotlights/10years_after_the_arthquake/129.html</link>
            <description>On March 5, Akio Toyoda visited Fukushima, a prefecture severely damaged by the nuclear power plant accident 10 years ago. Toyota Times reports how it now explores a future of a hydrogen-based society.</description>
            <pubDate>Fri, 19 Mar 2021 00:00:00 +0900</pubDate>
            <category>10 years from Great East Japan Earthquake</category>
        </item>
        <item>
            <title>What Akio Asked the Future Toyota Leaders to Value (Part 2: Toyota Technical Skills Academy Graduation Ceremony)</title>
            <link>https://toyotatimes.jp/en/spotlights/128.html</link>
            <description>Akio went up on the stage to talk with the academy graduates after the graduation ceremony. What was the message that Akio tried to convey to the students who will lead the future generation?</description>
            <pubDate>Tue, 16 Mar 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>To Future Genba Leaders with Strength and Kindness (Part 1: Toyota Technical Skills Academy Graduation Ceremony)</title>
            <link>https://toyotatimes.jp/en/spotlights/127.html</link>
            <description>Academy graduates experienced a very different school life from what they had initially envisioned, due to COVID-19. How did the students respond and what did they learn?</description>
            <pubDate>Mon, 15 Mar 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;Fulfilling a Central Role in Society&quot;: JAMA Chairman On Tohoku Recovery and Carbon Neutrality</title>
            <link>https://toyotatimes.jp/en/toyota_news/10years_after_the_arthquake_126.html</link>
            <description>As Japan marked the 10th anniversary of the Great East Japan Earthquake, Akio delivered a message at the industry association’s press conference. Toyota Times examines his remarks in its entirety.</description>
            <pubDate>Thu, 11 Mar 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>10 Years Since Deciding to Plant Roots in Post-earthquake Tohoku (Part 1)</title>
            <link>https://toyotatimes.jp/en/spotlights/10years_after_the_arthquake/125.html</link>
            <description>A week before the 10th anniversary of the Great East Japan Earthquake , Akio paid a visit to the Tohoku region. New Toyota Times reporter Kyonosuke Morita, who was given the chance of close coverage, describes Akio’s actions and words there.</description>
            <pubDate>Thu, 11 Mar 2021 00:00:00 +0900</pubDate>
            <category>10 years from Great East Japan Earthquake</category>
        </item>
        <item>
            <title>Surviving a Crash in a Toyota: A Paramedic&#039;s Selfless Act to Save Others</title>
            <link>https://toyotatimes.jp/en/spotlights/124.html</link>
            <description>Toyota Times looks into an incident of a paramedic who selflessly put others&#039; lives first after surviving a near-death accident in Texas, U.S.</description>
            <pubDate>Mon, 08 Mar 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Through Yaris&#039;s Win of the Car of the Year 2021 in Europe</title>
            <link>https://toyotatimes.jp/en/toyota_news/123.html</link>
            <description>The all-new Toyota Yaris won the Car of the Year 2021 in Europe for the first time in 21 years, since the first-generation Yaris won the award in 2000. What was the reason behind its win among European competitors?</description>
            <pubDate>Thu, 04 Mar 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>&quot;Within Reach If You Just Keep Climbing&quot;: Akio&#039;s Message on Woven City</title>
            <link>https://toyotatimes.jp/en/toyota_news/construction_wovencity/122.html</link>
            <description>With ground having been broken on Woven City, Akio Toyoda has released a video message for all those who will develop together a city of the future.</description>
            <pubDate>Sat, 27 Feb 2021 00:00:00 +0900</pubDate>
            <category>Groundbreaking of Woven City</category>
        </item>
        <item>
            <title>Woven City Construction Kicks Off: Akio&#039;s Promise at Groundbreaking Ceremony</title>
            <link>https://toyotatimes.jp/en/toyota_news/construction_wovencity/120.html</link>
            <description>Woven City has taken off on Feb. 23, so-called “Mt. Fuji Day” in Japan! At the groundbreaking ceremony, Akio made one promise on what to embrace in advancing the project.</description>
            <pubDate>Tue, 23 Feb 2021 00:00:00 +0900</pubDate>
            <category>Groundbreaking of Woven City</category>
        </item>
        <item>
            <title>[In the words of Akio] #02: &quot;Best-in-town&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/002.html</link>
            <description>Who is it that you want to make happy and how? &quot;Best-in-town&quot; is the key philosophy that Akio Toyoda has repeatedly used to remind of what Toyota should value and stand for.</description>
            <pubDate>Mon, 22 Feb 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>Beyond Automotive: Woven Planet Group Takes Off</title>
            <link>https://toyotatimes.jp/en/toyota_news/construction_wovencity/119.html</link>
            <description>Many people have heard about Woven City, which is planned to break ground on February 23rd, but what about Woven Planet Group? Read on to learn more about the new Woven companies and the focus of each of them.</description>
            <pubDate>Fri, 19 Feb 2021 00:00:00 +0900</pubDate>
            <category>Groundbreaking of Woven City</category>
        </item>
        <item>
            <title>Untold Story of One-Year Delayed Yaris Launch</title>
            <link>https://toyotatimes.jp/en/spotlights/118.html</link>
            <description>It is not widely known that the new Yaris was launched in 2020, one year after its originally scheduled launch in 2019, to gain one extra year for further development. Why? Toyota Times investigates the reason behind this decision.</description>
            <pubDate>Tue, 16 Feb 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>An Upward Revision Based on Doing &quot;What We Should Do&quot; (Toyota 3rd-quarter Financial Results)</title>
            <link>https://toyotatimes.jp/en/toyota_news/116.html</link>
            <description>Toyota has announced its financial results for the third quarter of the fiscal year ending March 2021. Just how has Toyota been combatting the impact of the COVID-19 pandemic? The answer is simpler than some people imagined.</description>
            <pubDate>Thu, 11 Feb 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota reveals the full scope of the evolved e-Palette</title>
            <link>https://toyotatimes.jp/en/toyota_news/115.html</link>
            <description>e-Palette, vehicles that consider the mobility of all people, will be used to provide a loop-line bus transportation service for the Olympic and Paralympic villages at the Olympic and Paralympic Games Tokyo 2020. How is the e-Palette evolving now?</description>
            <pubDate>Wed, 27 Jan 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Toyota sells foot-operated hand sanitizer dispenser stands?</title>
            <link>https://toyotatimes.jp/en/spotlights/114.html</link>
            <description>Toyota makes and sells a foot-operated hand sanitizer dispenser stand? Toyota Times was on the trail to find out why.</description>
            <pubDate>Wed, 20 Jan 2021 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;8 Consecutive Wins is Still Halfway&quot;: Interview with Dakar Rally Winning Team</title>
            <link>https://toyotatimes.jp/en/toyota_news/113.html</link>
            <description>Toyota Times presents an interview conducted with rally driver Akira Miura, who won in his class in the 2021 Dakar Rally.&quot; Getting eight consecutive wins is not good enough,&quot; Miura said. Read about the challenges him and the team faced with the Land Cruis</description>
            <pubDate>Tue, 19 Jan 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>[In the words of Akio] #01: &quot;Let&#039;s make ever-better cars&quot;</title>
            <link>https://toyotatimes.jp/en/series/toyoda_words/001.html</link>
            <description>Many Toyota stakeholders would agree that the most prominent words spoken by Akio is “Let’s make ever-better cars.” This has been the mantra at Toyota for many years, but since when did Akio start saying this, and why?</description>
            <pubDate>Mon, 18 Jan 2021 00:00:00 +0900</pubDate>
            <category>The words of Akio</category>
        </item>
        <item>
            <title>JAMA Chairman Akio Toyoda Delivers New Year Message </title>
            <link>https://toyotatimes.jp/en/toyota_news/112.html</link>
            <description>In welcoming a new year, chairman of Japan’s automotive industry association, Akio Toyoda, delivers a video message. The message is primarily to those working in the industry in Japan, but is surely relevant to those working in the industry in other parts</description>
            <pubDate>Fri, 08 Jan 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>JAMA Chairman Akio Toyoda Talks Earnestly About Carbon Neutrality in Japan</title>
            <link>https://toyotatimes.jp/en/toyota_news/111.html</link>
            <description>Representing Japan’s automotive industry, Akio Toyoda recently explained various efforts within the industry and shared his thoughts on the trending theme of carbon neutrality in Japan. Several media platforms, including Twitter, presented Akio as saying </description>
            <pubDate>Fri, 08 Jan 2021 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>3 minutes&#039; read on Toyota&#039;s hydrogen strategy ― Why did Toyota fully remodel the Mirai?</title>
            <link>https://toyotatimes.jp/en/toyota_news/109.html</link>
            <description>Toyota Times highlights key points of the second generation Mirai that debuted in December 2020, based on the presentation delivered at the launch by Masahiko Maeda, Toyota’s Chief Technology Officer.</description>
            <pubDate>Tue, 29 Dec 2020 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>[Through the Finder] #1 ROOKIE Racing&#039;s Journey Seen Through the Viewfinder</title>
            <link>https://toyotatimes.jp/en/series/through_the_finder/108.html</link>
            <description>This new Toyota Times series introduces how photographer Noriaki Mitsuhashi captures the battles of ROOKIE Racing. This installment zooms in on the action of Round 5 of the Super Taikyu Series, which was held at Autopolis (Oita, Japan) in December.</description>
            <pubDate>Tue, 29 Dec 2020 00:00:00 +0900</pubDate>
            <category>Through the Finder</category>
        </item>
        <item>
            <title>Commentary by AUTOCAR: &quot;Akio Toyoda is the Enzo Ferrari of our time&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/106.html</link>
            <description>Akio Toyoda as introduced in the AUTOCAR website</description>
            <pubDate>Tue, 01 Dec 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>&quot;One and Only Day&quot; Series: A priceless 35 year bond</title>
            <link>https://toyotatimes.jp/en/series/oneandonly/007.html</link>
            <description>In this story, a salesman on staff at a dealership in Japan recounts the impact a customer and his words had on his life.</description>
            <pubDate>Sat, 28 Nov 2020 00:00:00 +0900</pubDate>
            <category>One and Only</category>
        </item>
        <item>
            <title>ROOKIE Racing GR Supra Drivers&#039; Roundtable </title>
            <link>https://toyotatimes.jp/en/spotlights/105.html</link>
            <description>In celebrating three consecutive wins of the GR Supra, the ROOKIE Racing team sits down to reflect on each race and discusses Morizo’s skills as a racer.</description>
            <pubDate>Thu, 19 Nov 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Woven City Project Update - Selections from Toyota&#039;s 1H/2Q financial results Q&amp;A session</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2021/104.html</link>
            <description>The third article in a three-part series showcasing Akio&#039;s responses during Toyota&#039;s 1H/2Q financial results Q&amp;A session. In Part 3 - the final installment, the focus is on Akio&#039;s comments about Woven City, Toyota&#039;s prototype city of the future.</description>
            <pubDate>Thu, 19 Nov 2020 00:00:00 +0900</pubDate>
            <category>FY2021 financial results</category>
        </item>
        <item>
            <title>&quot;The customer will choose&quot;: Vehicle electrification strategy for decarbonation - Selections from Toyota&#039;s 1H/2Q financial results Q&amp;A session</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2021/103.html</link>
            <description>This second article in a three-part series covering the Q&amp;A session of the FY2021 1H financial briefing attended by Akio covers Toyota&#039;s vehicle electrification strategy.</description>
            <pubDate>Tue, 17 Nov 2020 00:00:00 +0900</pubDate>
            <category>FY2021 financial results</category>
        </item>
        <item>
            <title>With an eye toward &quot;Producing Happiness for All&quot; - Selections from Toyota&#039;s 1H/2Q financial results Q&amp;A session</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2021/102.html</link>
            <description>This is a three-part series on Akio’s responses during the Q&amp;A session at Toyota’s 1H Financial Results briefing. In this article, the topic centers on “Toyota Philosophy” based on what Akio announced officially for the first time at the briefing.</description>
            <pubDate>Thu, 12 Nov 2020 00:00:00 +0900</pubDate>
            <category>FY2021 financial results</category>
        </item>
        <item>
            <title>Toyota becomes stronger - the hidden power of kaizen [2Q FY2021 Earnings]</title>
            <link>https://toyotatimes.jp/en/spotlights/financial_results_2021_100.html</link>
            <description>Automotive and business journalist, Naoto Ikeda, takes a closer look at Toyota&#039;s 1H/2Q Financial Results and shares thoughts about the significance along with Toyota&#039;s future forecast, especially during the current global crisis.</description>
            <pubDate>Tue, 10 Nov 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota FY2021 1H Financial Results - Why Akio Attended</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2021/099.html</link>
            <description>President Akio Toyoda attended the first-half financial results briefing after not having attended it in years. Why did he attend? What did he share? Toyota Times presents the uncut remarks from the company’s briefing.</description>
            <pubDate>Fri, 06 Nov 2020 00:00:00 +0900</pubDate>
            <category>FY2021 financial results</category>
        </item>
        <item>
            <title>4 Noteworthy Points on Toyota&#039;s First-Half Financial Results</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2021/098.html</link>
            <description>Toyota Times provides key points of Toyota&#039;s financial results!</description>
            <pubDate>Fri, 06 Nov 2020 00:00:00 +0900</pubDate>
            <category>FY2021 financial results</category>
        </item>
        <item>
            <title>&quot;One and Only Day&quot; Series: A rescue the night before the big race</title>
            <link>https://toyotatimes.jp/en/series/oneandonly/006.html</link>
            <description></description>
            <pubDate>Sat, 31 Oct 2020 00:00:00 +0900</pubDate>
            <category>One and Only</category>
        </item>
        <item>
            <title>Up Close and Personal: Akio&#039;s Relaxation Time</title>
            <link>https://toyotatimes.jp/en/spotlights/097.html</link>
            <description> What does Akio think about when he has the rare chance to take a break and relax? Toyota Times sends a camera to get up close and personal.  </description>
            <pubDate>Thu, 29 Oct 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Toyota&#039;s 50-year prayer toward the elimination of traffic accidents</title>
            <link>https://toyotatimes.jp/en/spotlights/096.html</link>
            <description>Shoko-ji Temple in Japan is a place where carmakers, suppliers, and other traffic-related groups gather annually to pray for traffic safety and victims. Akio Toyoda shares thoughts about why this is a tradition that he hopes to preserve.</description>
            <pubDate>Thu, 22 Oct 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>GR Yaris Crash Unites ROOKIE Racing Team</title>
            <link>https://toyotatimes.jp/en/spotlights/095.html</link>
            <description>Following a win at its debut race, the GR Yaris and ROOKIE Racing team ran into trouble after a crash during a practice run resulting in damage to the vehicle. This story is about how the team came together to recover.</description>
            <pubDate>Mon, 19 Oct 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Close coverage! Behind the Scenes with Akio Toyoda at a 24 Hour Endurance Race</title>
            <link>https://toyotatimes.jp/en/spotlights/094.html</link>
            <description>Cameras from Toyota Times follow Morizo as he joins the opening race of the Pirelli Super Endurance Series 2020. Includes behind the scenes exclusive footage!</description>
            <pubDate>Mon, 28 Sep 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>One and Only Day Series: The Unexpected Bouquet </title>
            <link>https://toyotatimes.jp/en/series/oneandonly/005.html</link>
            <description>A true story of how staff at the Lexus Toyonaka dealership and their customer-centered service led to a very special &quot;one and only&quot; moment as they presented the daughter of a family that comes in for regular service with an &quot;unexpected bouquet.&quot;</description>
            <pubDate>Sat, 26 Sep 2020 00:00:00 +0900</pubDate>
            <category>One and Only</category>
        </item>
        <item>
            <title>Technical Academy Co-Founded by Toyota and Jinbei Marks 30 Years of &quot;Making People&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/093.html</link>
            <description>An academy co-founded by Toyota and Shenyang Jinbei Automotive marks its 30th anniversary. Akio presents a personal message to remind of the “founding spirit” that shows Toyota’s long-standing commitment to put people at the core of monozukuri.</description>
            <pubDate>Wed, 16 Sep 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>TOYOTA and MAZDA exchange pleasantries over race invitation</title>
            <link>https://toyotatimes.jp/en/spotlights/092.html</link>
            <description>Due to scheduling conflict, Akio, as &quot;Morizo,&quot; declines an invitation to attend a Mazda-backed racing event in a letter penned by Akio to Mazda&#039;s president, Akira Marumoto. President Marumoto provides an encouraging reply.</description>
            <pubDate>Fri, 04 Sep 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>One and Only Day Series: The Summer Wedding Ring</title>
            <link>https://toyotatimes.jp/en/series/oneandonly/004.html</link>
            <description>A true story about one dealership staff member finding a lost wedding ring with his desire to help customers solve their problems.</description>
            <pubDate>Sat, 29 Aug 2020 00:00:00 +0900</pubDate>
            <category>One and Only</category>
        </item>
        <item>
            <title>Akio Toyoda&#039;s View on Toyota Production System</title>
            <link>https://toyotatimes.jp/en/spotlights/091.html</link>
            <description>In a new workshop centering on TPS to help create “TPS Leaders” across the company, Akio seeks to narrow the gap of understanding on its two pillars – Jidoka and Just-in-Time – by sharing his interpretation of them.</description>
            <pubDate>Wed, 26 Aug 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>One and Only Day Series: Heatstroke </title>
            <link>https://toyotatimes.jp/en/series/oneandonly/003.html</link>
            <description>A true story about one dealership staff member saving a customer’s life from heatstroke with his customer-first unwavering commitment.</description>
            <pubDate>Fri, 21 Aug 2020 00:00:00 +0900</pubDate>
            <category>One and Only</category>
        </item>
        <item>
            <title>Akio&#039;s Personal Investment to Guide the Future</title>
            <link>https://toyotatimes.jp/en/toyota_news/tri_ad_to_woven/089.html</link>
            <description>Akio Toyoda shows his commitment to the path he is laying out for Toyota, channeling his inner entrepreneur to invest in the new Woven suite of companies, because the future will change depending on decisions and actions made today. </description>
            <pubDate>Thu, 30 Jul 2020 00:00:00 +0900</pubDate>
            <category>Akio&#039;s personal investment in the future</category>
        </item>
        <item>
            <title>From TRI-AD to &quot;Woven&quot;: Behind the Change</title>
            <link>https://toyotatimes.jp/en/toyota_news/tri_ad_to_woven/088.html</link>
            <description>On July 28, TRI-AD announced an expansion and reorganization with one holding company and two operating companies, all including “Woven” as part of their names – but what significance does that have?</description>
            <pubDate>Thu, 30 Jul 2020 00:00:00 +0900</pubDate>
            <category>Akio&#039;s personal investment in the future</category>
        </item>
        <item>
            <title>&quot;One and Only Day&quot; Series: A letter from Voxy</title>
            <link>https://toyotatimes.jp/en/series/oneandonly/002.html</link>
            <description>A true story about the length one dealership staff member went to in order to bring happiness to a family trading in their car.</description>
            <pubDate>Sun, 26 Jul 2020 00:00:00 +0900</pubDate>
            <category>One and Only</category>
        </item>
        <item>
            <title>Leadership &amp; Succession: Akio Toyoda Newspaper Interview Part 2</title>
            <link>https://toyotatimes.jp/en/spotlights/newspaper_interview/087.html</link>
            <description>Akio sets his sights on the future, shares his thoughts on management philosophy, and details his image of an ideal successor for the first time in Part 2 of the Newspaper Interview series.</description>
            <pubDate>Thu, 23 Jul 2020 00:00:00 +0900</pubDate>
            <category>Chunichi Shimbun interview</category>
        </item>
        <item>
            <title>Deep Thoughts During COVID-19 Crisis: Akio Toyoda Newspaper Interview Part 1</title>
            <link>https://toyotatimes.jp/en/spotlights/newspaper_interview/086.html</link>
            <description>President Akio Toyoda was recently interviewed by the Chunichi Shimbun, resulting in an article that was published in the morning edition of the newspaper on July 7. Toyota Times will be bringing you additional content (and fresh content i</description>
            <pubDate>Wed, 22 Jul 2020 00:00:00 +0900</pubDate>
            <category>Chunichi Shimbun interview</category>
        </item>
        <item>
            <title>Morizo&#039;s Musings | &quot;Ganbarubai!&quot; Keep pushing forward together as one</title>
            <link>https://toyotatimes.jp/en/spotlights/morizo/019.html</link>
            <description>Seeing the efforts of Toyota team members across Japan for disaster-stricken areas, Morizo expresses appreciation and shares an example of what it means to &quot;work for someone other than yourself&quot;.</description>
            <pubDate>Thu, 16 Jul 2020 00:00:00 +0900</pubDate>
            <category>Morizo&#039;s musings</category>
        </item>
        <item>
            <title>&quot;One and Only&quot; - A True Tale of Toyota&#039;s Unwavering Principles</title>
            <link>https://toyotatimes.jp/en/series/oneandonly/085.html</link>
            <description>Toyota&#039;s unwavering principles have been captured by a series of advertisements titled &quot;The One and Only Toyota.&quot; Toyota moves forward again with renewed aspirations</description>
            <pubDate>Sat, 27 Jun 2020 00:00:00 +0900</pubDate>
            <category>One and Only</category>
        </item>
        <item>
            <title>Akio Toyoda Sheds Tears Thinking About Pain and Gratitude Over 11-Year Term</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2020/084.html</link>
            <description>Akio expresses gratitude to employees as he recounts challenges of the past and reassures of Toyota&#039;s strength in moving closing remarks.</description>
            <pubDate>Fri, 19 Jun 2020 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2020</category>
        </item>
        <item>
            <title>Akio on Winning: Toyota Uses Strength in Doing Things for Others</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2020/083.html</link>
            <description>Akio asks what happens if no one ever wins and explains how the strength of one company can be beneficial when that strength is used to do things for others. </description>
            <pubDate>Thu, 18 Jun 2020 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2020</category>
        </item>
        <item>
            <title>Toyota&#039;s &quot;Oyaji&quot; Kawai Calls to Protect Monozukuri</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2020/082.html</link>
            <description>In response to a shareholder question, Toyota&#039;s champion of monozukuri, Mitsuru Kawai, shares thoughts on Toyota&#039;s commitment to continuing production in Japan and the importance of skilled workers.</description>
            <pubDate>Wed, 17 Jun 2020 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2020</category>
        </item>
        <item>
            <title>Akio Illustrates Point with Elderly Couple and Donkey Story</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2020/081.html</link>
            <description>Akio responds to shareholder question with an analogy to help clarify his more positive perspective of Toyota’s current term forecast. </description>
            <pubDate>Tue, 16 Jun 2020 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2020</category>
        </item>
        <item>
            <title>Toyota&#039;s Banto Recounts Akio&#039;s 11 Years Fighting Back Tears</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2020/080.html</link>
            <description>Toyota Banto Kobayashi loses his words in describing the challenges faced by Toyota&#039;s president, Akio Toyoda during 11-year tenure.</description>
            <pubDate>Mon, 15 Jun 2020 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2020</category>
        </item>
        <item>
            <title>Akio Dares To Share Deep Reflection with Shareholders</title>
            <link>https://toyotatimes.jp/en/toyota_news/shareholders_2020/079.html</link>
            <description>With an open and candid review, Akio Toyoda kicked off the annual General Shareholder Meeting for 2020, outlining the events leading to Toyota&#039;s present and what the company is focusing on today.</description>
            <pubDate>Thu, 11 Jun 2020 00:00:00 +0900</pubDate>
            <category>General Shareholders Meeting 2020</category>
        </item>
        <item>
            <title>Producing as many protective gowns for the frontlines of healthcare as swiftly as possible - Interview from the site of production processes improvement -</title>
            <link>https://toyotatimes.jp/en/toyota_news/078.html</link>
            <description>What does &quot;improvements in the production process&quot; that Toyota can contribute to mean? This is a story of a personal protective equipment manufacturer that produces protective gowns for the frontlines of healthcare, where improvements were being implement</description>
            <pubDate>Wed, 27 May 2020 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>New Vehicle Reveal in North America During &#039;Stay-at-Home Order&#039; (Online Launch of &#039;New Sienna&#039; and &#039;New Venza&#039;)</title>
            <link>https://toyotatimes.jp/en/spotlights/077.html</link>
            <description>During “stay-at-home” order, Toyota sets example of “new normal” for new product launches. Learn more about how the North American team pulled it off.</description>
            <pubDate>Tue, 26 May 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Olympic Torch Relay ~Another Story~ The Promised Torch --A promise from Morizo to Shunsuke Suzuki (14) </title>
            <link>https://toyotatimes.jp/en/series/olympic_torchbearers/076.html</link>
            <description>This is an untold story related to the Olympic Torch Relay. Featuring a day that a “promise” was made between Akio Toyoda and Shunsuke, a 14-year-old boy.</description>
            <pubDate>Wed, 20 May 2020 00:00:00 +0900</pubDate>
            <category>Olympic torchbearers</category>
        </item>
        <item>
            <title>Akio Toyoda at the FY2020 Financial Results Press Conference:   &quot;More than learning something new, I find that I am extremely calm&quot;  </title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2020/075.html</link>
            <description>What were President Akio Toyoda&#039;s honest feelings expressed at the QA session? </description>
            <pubDate>Thu, 14 May 2020 00:00:00 +0900</pubDate>
            <category>FY2020 financial results</category>
        </item>
        <item>
            <title>Become Strong Together (Remarks by President Akio Toyoda at Financial Results for FY2020)</title>
            <link>https://toyotatimes.jp/en/toyota_news/financial_results_2020/074.html</link>
            <description>For more than 10 years, Toyota&#039;s current leadership has weathered unprecedented crises. They face the current crisis no differently: become strong together to succeed.</description>
            <pubDate>Tue, 12 May 2020 00:00:00 +0900</pubDate>
            <category>FY2020 financial results</category>
        </item>
        <item>
            <title>President Akio Toyoda Meets Nobel Prize Winner Akira Yoshino: Conceptualizing the future (Part Two)</title>
            <link>https://toyotatimes.jp/en/spotlights/conceptualizing_the_future/025.html</link>
            <description>Dr. Yoshino and Akio discuss the challenges of batteries as they apply to BEVs, while seeing how CASE, MaaS, and how technologies can converge in a single moment to change everything. </description>
            <pubDate>Thu, 30 Apr 2020 00:00:00 +0900</pubDate>
            <category>Future thinking</category>
        </item>
        <item>
            <title>President Akio Toyoda Meets Nobel Prize Winner Akira Yoshino: Conceptualizing the future (Part One)</title>
            <link>https://toyotatimes.jp/en/spotlights/conceptualizing_the_future/024.html</link>
            <description>A research scientist and a businessman. They may come from different positions, but they both share a common view of a more connected, electrified future.</description>
            <pubDate>Thu, 30 Apr 2020 00:00:00 +0900</pubDate>
            <category>Future thinking</category>
        </item>
        <item>
            <title>&quot;Kokoro Hakobu Project&quot;: Offering Constant Hope for 9 Years</title>
            <link>https://toyotatimes.jp/en/spotlights/073.html</link>
            <description>The Toyota Group is conducting support activities for those who fight against COIVD-19 under the same banner as it didfollowing the Great East Japan Earthquake - the &quot;Kokoro Hakobu Project&quot;. What does it hope to accomplish with this project?</description>
            <pubDate>Tue, 28 Apr 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Olympic Torchbearers: Who do they run for? (5) Akito Goto: &quot;A society where dreams can be achieved with robots&quot;</title>
            <link>https://toyotatimes.jp/en/series/olympic_torchbearers/071.html</link>
            <description>Running together with my partner robot will hopefully show how anyone can realize the &#039;freedom to move.&#039;</description>
            <pubDate>Mon, 27 Apr 2020 00:00:00 +0900</pubDate>
            <category>Olympic torchbearers</category>
        </item>
        <item>
            <title>To an all-new &quot;Hirose&quot; (Inauguration Speech at Denso Hirose Plant)</title>
            <link>https://toyotatimes.jp/en/toyota_news/070.html</link>
            <description>President Akio Toyoda&#039;s message to the members of the reborn Hirose Plant</description>
            <pubDate>Thu, 23 Apr 2020 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Olympic Torchbearers: Who do they run for? (4) Towa Takada: &quot;Change yourself by seizing opportunities and taking on challenges&quot;</title>
            <link>https://toyotatimes.jp/en/series/olympic_torchbearers/069.html</link>
            <description>His desire was to run in memory of his grandfather to fulfill his promise.</description>
            <pubDate>Tue, 21 Apr 2020 00:00:00 +0900</pubDate>
            <category>Olympic torchbearers</category>
        </item>
        <item>
            <title>Olympic Torchbearers: Who do they run for? (3) Kahori Sugihara: &quot;For all mothers who have children with disabilities or impairments&quot;</title>
            <link>https://toyotatimes.jp/en/series/olympic_torchbearers/068.html</link>
            <description>As a mother of a child with a disability, Sugihara is passionate about figuring out ways to keep a job and bring up her children.</description>
            <pubDate>Tue, 14 Apr 2020 00:00:00 +0900</pubDate>
            <category>Olympic torchbearers</category>
        </item>
        <item>
            <title>Three Things We Can Do Now: Auto Industry Message in Response to COVID-19</title>
            <link>https://toyotatimes.jp/en/toyota_news/067.html</link>
            <description>Akio Toyoda represented four automobile manufacturers associations to share how the auto industry in Japan is committed to responding to the COVID-19 crisis</description>
            <pubDate>Fri, 10 Apr 2020 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Olympic Torchbearers: Who do they run for? (2) Jyunnosuke Suemune: &quot;By working hard, even someone like me can shine on the big stage&quot;</title>
            <link>https://toyotatimes.jp/en/series/olympic_torchbearers/066.html</link>
            <description>Continuing effort to change his mind set to &#039;I can&#039; from &#039;&#039;I cannot.&#039; How sports and work have impacted his response to challenges. </description>
            <pubDate>Wed, 08 Apr 2020 00:00:00 +0900</pubDate>
            <category>Olympic torchbearers</category>
        </item>
        <item>
            <title>Akio Toyoda expresses thoughts on Tokyo 2020 in Tohoku</title>
            <link>https://toyotatimes.jp/en/toyota_news/065.html</link>
            <description>“Athletes all have a season” and “recovery Olympics”—what was Akio Toyoda trying to convey in response to the Tokyo 2020 postponement?</description>
            <pubDate>Fri, 03 Apr 2020 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Tohoku earthquake recovery support: 9 years on</title>
            <link>https://toyotatimes.jp/en/toyota_news/064.html</link>
            <description>The commitment Akio Toyoda made after the tragic Tohoku earthquake, and how he sees the 9 years since thenーread about that and more in his remarks at the line-off ceremony for the all-new Yaris.</description>
            <pubDate>Thu, 02 Apr 2020 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Launching Toyota Times!</title>
            <link>https://toyotatimes.jp/en/spotlights/toyota_times/0001.html</link>
            <description>Welcome to Toyota Times, English edition. This owned-media channel will provide a unique view of Toyota from the inside.</description>
            <pubDate>Tue, 31 Mar 2020 00:00:00 +0900</pubDate>
            <category>Toyota Times</category>
        </item>
        <item>
            <title>Who is Morizo?</title>
            <link>https://toyotatimes.jp/en/spotlights/toyota_times/0002.html</link>
            <description>He races for the Gazoo Racing Team under the name &quot;Morizo&quot;, but you might know him as Toyota Motor Corp. president, Akio Toyoda.</description>
            <pubDate>Tue, 31 Mar 2020 00:00:00 +0900</pubDate>
            <category>Toyota Times</category>
        </item>
        <item>
            <title>SUBARU × TOYOTA: Let&#039;s make ever-better cars together!</title>
            <link>https://toyotatimes.jp/en/spotlights/062.html</link>
            <description>Subaru and Toyota: united in making ever-better cars</description>
            <pubDate>Fri, 27 Mar 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Olympic Torchbearers: Who do they run for? (1) Yuki Jyojima: &quot;If I can do something for those in need, that is enough&quot;</title>
            <link>https://toyotatimes.jp/en/series/olympic_torchbearers/061.html</link>
            <description>Learning real monozukuri by making electric prostheses for others.&quot; There may be no better opportunity than [being a torchbearer] to spread the word about the project.</description>
            <pubDate>Thu, 26 Mar 2020 00:00:00 +0900</pubDate>
            <category>Olympic torchbearers</category>
        </item>
        <item>
            <title>Olympic Torchbearers: Who do they run for? </title>
            <link>https://toyotatimes.jp/en/series/olympic_torchbearers/060.html</link>
            <description>Introducing a new series of Toyota Times articles to feature five Toyota employee runners who care for someone other than themselves.</description>
            <pubDate>Thu, 26 Mar 2020 00:00:00 +0900</pubDate>
            <category>Olympic torchbearers</category>
        </item>
        <item>
            <title>There is nothing we can&#039;t overcome!</title>
            <link>https://toyotatimes.jp/en/spotlights/059.html</link>
            <description>As the impact of the COVID-19 is widely growing, Akio Toyoda talks to Toyota team members and stakeholders around the world.</description>
            <pubDate>Wed, 25 Mar 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>New Year Message from President Toyoda - To those who have taken that step forward</title>
            <link>https://toyotatimes.jp/en/spotlights/048.html</link>
            <description>Just one hour after of his CES 2020 press conference, Akio Toyoda gets on a plane to Japan to give his New Year&#039;s Address to employees.</description>
            <pubDate>Fri, 17 Jan 2020 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>CES 2020 Message from Akio Toyoda</title>
            <link>https://toyotatimes.jp/en/toyota_news/047.html</link>
            <description>Announced at CES 2020, Akio Toyoda shares the aims of &quot;Toyota Woven City&quot;, a perpetually &quot;incomplete&quot; prototype city,</description>
            <pubDate>Wed, 15 Jan 2020 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Morizo Joins MAZDA-hosted &quot;Media Roadster 4 Hours Endurance Race&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/035.html</link>
            <description>Akio Toyoda was invited to a Mazda-backed special race event where participants drive only Roadsters provided by Mazda. Toyota Times joins the action to see the President of Toyota as he drives the Roadster in the race.</description>
            <pubDate>Fri, 04 Oct 2019 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Akio Toyoda&#039;s embarks on journey for ice cream</title>
            <link>https://toyotatimes.jp/en/spotlights/026.html</link>
            <description>During the lunch break in the Tokyo Office on the day of the video, Akio suddenly stood up and left his office</description>
            <pubDate>Fri, 19 Jul 2019 00:00:00 +0900</pubDate>
            <category>SPOTLIGHTS</category>
        </item>
        <item>
            <title>Interview with Executive Vice President Terashi (5) : &quot;Toyota Envisions a Future Without Emissions&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/terashi_ikeda_interview/005.html</link>
            <description>Toyota goes to the moon: What is Toyota&#039;s strategy for electrification? - Interview between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Five - Final)</description>
            <pubDate>Wed, 27 Mar 2019 00:00:00 +0900</pubDate>
            <category>Talk between Shigeki Terashi and Naoto Ikeda</category>
        </item>
        <item>
            <title>Interview with Executive Vice President Terashi (4) &quot;In 2050 it won&#039;t be about BEVs or FCEVs, but about Toyota&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/terashi_ikeda_interview/004.html</link>
            <description>Toyota goes to the moon: What is Toyota&#039;s strategy for electrification? - between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Four)</description>
            <pubDate>Tue, 26 Mar 2019 00:00:00 +0900</pubDate>
            <category>Talk between Shigeki Terashi and Naoto Ikeda</category>
        </item>
        <item>
            <title>Interview with Executive Vice President Terashi (3) Open-source Toyota and ALL-JAPAN</title>
            <link>https://toyotatimes.jp/en/spotlights/terashi_ikeda_interview/003.html</link>
            <description>Toyota goes to the moon: What is Toyota&#039;s strategy for electrification? - Interview between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Three)</description>
            <pubDate>Mon, 25 Mar 2019 00:00:00 +0900</pubDate>
            <category>Talk between Shigeki Terashi and Naoto Ikeda</category>
        </item>
        <item>
            <title>Interview with Executive Vice President Terashi (2) Toyota 2029: Optimizing Vehicle Electrification </title>
            <link>https://toyotatimes.jp/en/spotlights/terashi_ikeda_interview/002.html</link>
            <description>Toyota goes to the moon: What is Toyota&#039;s strategy for electrification? - Interview between Naoto Ikeda (Motor Journalist) and Shigeki Terashi (Part Two)</description>
            <pubDate>Sun, 24 Mar 2019 00:00:00 +0900</pubDate>
            <category>Talk between Shigeki Terashi and Naoto Ikeda</category>
        </item>
        <item>
            <title>Interview with Executive Vice President Terashi (1): Toyota Goes to the Moon</title>
            <link>https://toyotatimes.jp/en/spotlights/terashi_ikeda_interview/001.html</link>
            <description>Toyota goes to the moon: Toyota&#039;s thoughts on &quot;Driving on the Moon&quot; -  Interview between Naoto Ikeda (Motor Journalist) and Toyota&#039;s Shigeki Terashi (Part One)</description>
            <pubDate>Sat, 23 Mar 2019 00:00:00 +0900</pubDate>
            <category>Talk between Shigeki Terashi and Naoto Ikeda</category>
        </item>
        <item>
            <title>Toyota Drives Lunar Exploration with Manned, Pressurized Rover</title>
            <link>https://toyotatimes.jp/en/toyota_news/014.html</link>
            <description>Toyota&#039;s Shigeki Terashi joins an international space symposium in Tokyo, speaking and discussing how every engineer thinks and dreams about going to the sixth continent -- the Moon.</description>
            <pubDate>Tue, 19 Mar 2019 00:00:00 +0900</pubDate>
            <category>NEWS</category>
        </item>
        <item>
            <title>Morizo&#039;s Musings | &quot;March 11&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/morizo/011.html</link>
            <description>Morizo looks back on the last eight years since the Great East Japan Earthquake and vows never to forget the tragedy.</description>
            <pubDate>Mon, 11 Mar 2019 00:00:00 +0900</pubDate>
            <category>Morizo&#039;s musings</category>
        </item>
        <item>
            <title>Morizo&#039;s Musings | &quot;Nürburgring, Supra, and Morizo&quot;</title>
            <link>https://toyotatimes.jp/en/spotlights/morizo/006.html</link>
            <description>Morizo prepares for the big reveal of the all-new Supra in Detroit by taking readers on memory lane with experiences at Nürburgring and how he contributed to making the final taste for the new model.</description>
            <pubDate>Mon, 14 Jan 2019 00:00:00 +0900</pubDate>
            <category>Morizo&#039;s musings</category>
        </item>
    </channel>
</rss>
