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New Century

CARS New Century

Genba Commitment to Ever-Better Cars Makes the Impossible Possible

The new Century's chief engineer and chief designer continue to share the inside story of development, delving deeper into the model's "inheritance and evolution."

century Sakichi Toyoda Kiichiro Toyoda Akio Toyoda Make ever-better cars

2023.10.06
CARS New Century

This is No SUV--Developer's Vision Behind the New Century

The new Century has arrived, bringing a completely new style. Its chief engineer and chief designer provide the inside story behind the car's creation.

century Sakichi Toyoda Kiichiro Toyoda Akio Toyoda Make ever-better cars

2023.10.05
CARS New Century

A Century for the Next Century--Evolving Alongside Diversifying Values

What is the role of chauffeur-driven mobility in an age of diversifying values? The new Century embodies a uniquely Japanese aesthetic and craftsmanship, unchanged since the series' launch in 1967.

Akio Toyoda century Make ever-better cars Monozukuri (manufacturing) Producing Happiness for All

2023.09.29