Akio Toyoda's 2023 New Year Message to the Global Toyota Family


At the start of 2023, Akio Toyoda delivered his New Year greeting in English to all of his colleagues around the world with appreciation for the bonds uniting the global Toyota family.

2022 was another year for Toyota to reaffirm the bonds uniting the global family by tackling many challenges facing the company worldwide, such as the ongoing pandemic and chip shortages, the Russian invasion of Ukraine, and floods in South Africa.

President Akio Toyoda, in his new year video message to all of his colleagues, expressed his gratitude for their dedication, and his excitement in working more closely as global Toyota. Please watch the video below.

Akio Toyoda

Happy New Year, Team Toyota and Team Lexus!

I hope you all had a happy and restful holiday, and are looking forward to the new year, as much as I am!

Last year certainly had its share of challenges, and I want to thank all of you for the patience, effort, and dedication you will no doubt bring to this year as well.

Like many of you, I finally got to travel in 2022, and I felt so much positive energy from our team members and dealers in the U.S., Europe, and Southeast Asia that I can’t wait to travel to even more regions in 2023!

I hope all of you have been able to reconnect in person with your fellow team members as well! Because even though Teams calls are great, team parties are way better!

I know many of you continue to work from home, at least some of the time, but make sure you focus on maintaining a good work-life balance.

It’s not always easy to do when your dining table is also your desk! But it’s important, and personally, it’s something I’m trying to work on myself!

Traveling again also reminded me of what a global company we truly are, and that what happens in one part of the world impacts all of us.

As I’ve said before, we may not share the same rivers and mountains, but we share the same sun and sky.

And together, we have made this company into something we can all be proud of. Each of you are unique and important members of this family. And I wake up grateful every day, to be working with all of you.

So no matter what comes our way in 2023, and no matter where you live, let’s cherish the bond we share, let’s celebrate the Toyota Way, and let’s have a year of good health, much laughter, and as many waku doki moments as possible!

Domo arigato!