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All-New Crown

CARS All-New Crown

Crown's Essence to Live on in the 16th Generation

The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hiroki Nakajima discuss the twists and turns of the model's development.

Akio Toyoda crown Make ever-better cars Producing Happiness for All

2022.10.03
CARS All-New Crown

President Toyoda's message to the world: "This is Japan's Crown!"

Toyota held the world premiere of its new flagship Crown on July 15. Toyota Times presents to its readers in full President Akio Toyoda's speech at the unveiling.

Akio Toyoda crown Make ever-better cars Producing Happiness for All Global Toyota

2022.07.15