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All-New Crown

CARS All-New Crown

Making Ever-Better Cars Takes a Carmaker Mentality

The Crown Sport recently arrived as a new form of sport SUV. What changes in the carmaking genba enabled the development team to attempt something different?

crown Make ever-better cars Monozukuri (manufacturing)

2023.11.06
CARS All-New Crown

How Toyota Achieved the Crown Sport's Trailblazing Design

The Crown Sport was recently unveiled as "a new form" of sporty SUV. Members of the model's development team talk about the various challenges undertaken in the name of making ever-better cars.

crown Make ever-better cars Monozukuri (manufacturing)

2023.11.06
CARS All-New Crown

Crown's Essence to Live on in the 16th Generation

The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hiroki Nakajima discuss the twists and turns of the model's development.

Akio Toyoda crown Make ever-better cars Producing Happiness for All

2022.10.03
CARS All-New Crown

President Toyoda's message to the world: "This is Japan's Crown!"

Toyota held the world premiere of its new flagship Crown on July 15. Toyota Times presents to its readers in full President Akio Toyoda's speech at the unveiling.

Akio Toyoda crown Make ever-better cars Producing Happiness for All Global Toyota

2022.07.15