2023.01.19
Toyota Times News, a newscast hosted by Yuta Tomikawa, has started. With President Akio Toyoda as its first guest, the program looks back at 2022 and covers key global topics, including a new carbon-neutral project in Thailand, the painful decision to end production in Russia, and the flood recovery efforts in South Africa.
The vision for owned media Toyota Times
With the launch of a newscast program, President Akio Toyoda reiterated the role of Toyota Times.
Akio
To begin with, Toyota Times is owned media. Recently, with the flood of news via social and older forms of media, I think it’s hard for viewers to know where to turn. I felt that it would be good for Toyota Times to give our perspective, and share our ideas and vision, to give viewers a better understanding alongside other sources.
To begin with, Toyota Times is owned media. Recently, with the flood of news via social and older forms of media, I think it’s hard for viewers to know where to turn. I felt that it would be good for Toyota Times to give our perspective, and share our ideas and vision, to give viewers a better understanding alongside other sources.
Into this picture stepped Yuta Tomikawa, a Toyota newcomer who had previously worked as a news anchor.
Tomikawa
As a news anchor, I’m used to doing even-handed reporting. Can I keep that perspective here at Toyota?
Akio
Please do. You ask what you want to know, and we’ll give you our viewpoint. That way, I hope many people will come to see what Toyota is doing. Please ask whatever you’d like to ask.
Please do. You ask what you want to know, and we’ll give you our viewpoint. By sharing this with many people, I hope they will come to see what Toyota is doing. Please ask whatever you'd like to ask.
As a news anchor, I’m used to doing even-handed reporting. Can I keep that perspective here at Toyota?
Akio
Please do. You ask what you want to know, and we’ll give you our viewpoint. That way, I hope many people will come to see what Toyota is doing. Please ask whatever you’d like to ask.
Please do. You ask what you want to know, and we’ll give you our viewpoint. By sharing this with many people, I hope they will come to see what Toyota is doing. Please ask whatever you'd like to ask.