Seeking to fuel the country's economic growth and boost the appeal of a key national industry, JAMA has set out its "New Seven Priority Challenges." Many of these initiatives are now shifting into the implementation phase.
The S-Tai Challenge gives amateur drivers a more accessible way into full-fledged racing. To share its appeal, Yuta Tomikawa makes his first appearance in the series, setting his sights on the checkered flag despite a string of setbacks.
Once again in 2026, the hydrogen-powered GR Corolla joined in the Super Taikyu Fuji 24 Hours. This year, it became the first race car in the world to compete with a superconducting liquid hydrogen pump onboard.
Sixty years after the arrival of the first-generation Corolla, Toyota has unveiled a new GRMN edition. We attended the media briefing held during Round 3 of the 2026 Super Taikyu Series, the Fuji 24 Hours.
What will it take to make cars a more prominent part of Japanese culture? On the day of the Automobile Business & Culture Association of Japan's general meeting, Chairman Toyoda described his role as that of a lighting technician. What did he mean?
Everything we make begins with you in mind, an idea we call “TO YOU.” Toyota Times explores how that belief comes to life.
