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Toyota Times provides stories in various series on this page.

[Through the words of Akio] "Best-in-town"

Who is it that you want to make happy and how? "Best-in-town" is the key philosophy that Akio Toyoda has repeatedly used to remind of what Toyota should value and stand for.

2021.02.22 More

[Through the words of Akio] "Let's make ever-better cars"

Many Toyota stakeholders would agree that the most prominent words spoken by Akio is "Let's make ever-better cars." This has been the mantra at Toyota for many years, but since when did Akio start saying this, and why?

2021.01.18 More