There is nothing we can't overcome!


As the impact of the COVID-19 grows, Akio Toyoda addresses Toyota team members and stakeholders around the world.

As the impact of the COVID-19 is widely growing, Akio Toyoda talks to Toyota team members and stakeholders around the world.

Hi Team Toyota and Team Lexus…

it’s me… Akio!

I just wanted to take a moment to let you know that I am thinking about all of you…all around the world…during this difficult time.

Although your level of anxiety may differ depending on where you live, I’m sure that all of you are worried about what lies ahead, and how this pandemic will impact us.

I wish I could tell you when it will end… because nothing feels worse than uncertainty.

But what we do know for sure… is that eventually, this crisis will end… and we will get through it!

Rest assured that your local leadership teams, along with us here at headquarters, are making plans for all possibilities.

But in the meantime, I think we can reduce our feelings of uncertainty by focusing on the near term…and what we can do… one day at a time… to continue to support our customers and each other.

One day at a time, we will get through this together.

Day by day…we will reach the end of this crisis.

Together we have faced many challenges…from recessions…to recalls…to natural disasters…but when the going gets tough… Toyota gets going!

I want to thank each of you and your families…for the sacrifices you are making…and for your continued hard work.

From those of you on the front lines in our factories…to those of you now forced to work from home.

Please know that I am here for you…and that Toyota will do everything possible to support you.

Because we are a family…and family takes care of family.

Please do your part to help the world get through this crisis as quickly as possible by following the directions of your respective governments.

Stay healthy… stay positive…

Remember that …“this too, shall pass”…and never forget…that together… there is nothing we can’t overcome.

Thank you and take care.

Spreading the word: Sharing President Toyoda’s message across the world

While the initial video message was developed in English and shared with various Toyota affiliates around the world, it didnt stop there. For the Toyota and Lexus team members who help Toyota build vehicles in 28 countries and regions, and who help deliver and sell them in more than 170 countries and regions, the message was quickly translated into many local languages. The videos containing subtitles in the local languages were posted onto regional and local social media accounts or intranet sites for team members. Now, President Toyodas message has been widely shared among both its own Toyota team members as well as with the companys stakeholders around the world. So that more people around the world can also have a chance to see/hear the message in their own languages, the videos have been collected and those available are posted below for convenience.