CARS

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  In learning from professional racers, Kyonosuke Morita discovered that they rely not on superhuman talents, but a proper understanding of safety that…

  2025.03.21

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  Engine sounds enchant car enthusiasts. Yet even without an engine, BEVs can still use sound to delight drivers. We look at sound creation in the age of …

  2025.03.19

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  The latest Crown offers four different body types. This article shines the spotlight on the test drivers and engineers behind the fourth, the Crown Estate…

  2025.03.18

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  2025.02.25

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  The latest Crown offers four different body variations. This article shines the spotlight on the Sedan's engineers and test drivers, and the driving experi…

  2025.02.04

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  2025.01.30

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  Detailed Coverage of the Tokyo Auto Salon! Plenty of Announcements and Smiles from Car Lovers …

  This year's Tokyo Auto Salon was full of world premiere announcements like the GR Yaris midship concept, a new rally car, and more. Once again Yuta …

  2025.01.22

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  The car lovers' festival is underway! After Morizo last year proclaimed himself "an ordinary guy who loves cars," there was much excitement for his 20…

  2025.01.10

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  2025.01.07

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  2024.12.19

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  The latest Crown offers four different body variations. Toyota Times caught up with the Sport model's test drivers and engineers to find out which aspe…

  2024.12.10

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  The first collaboration between Hyundai and Toyota! The two companies competed at Rally Japan 2024 came together for a jointly hosted motorsports…

  2024.11.27

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  The latest Crown offers four different body variations. To uncover the story of their development, we went inside the genba behind Toyota's unique driv…

  2024.11.18

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  Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? In the series' third article, we hear how rotary engines ge…

  2024.10.03

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  Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? For the second article in this series, we asked two engine…

  2024.08.20

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  The e-Palette is a symbol of Toyota's transformation into a mobility company. Ahead of a public rollout, what is happening at Toyota Motor Kyushu's Miy…

  2024.08.09

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  The e-Palette is a symbol of Toyota's transformation into a mobility company. We asked its chief developer about the latest efforts toward a public rollo…

  2024.08.09

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  Morizo has come to China. He executed his mission of bringing smiles and increasing the number of car lovers by performing his famous donuts in Sha…

  2024.07.24

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  This new series focuses on the engine sounds that enchant car fans. The first article gets down to the basics, explaining the relationship between engin…

  2024.07.18

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  The Meister system was implemented with the release of the New Century, and now, just 0.6% of people working at dealerships belong to this professi…

  2024.05.22

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  "I've always thought we needed a place like this." What is this place that Chairman Akio Toyoda calls "a place where we can drive, break, and fix cars o…

  2024.05.10

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  "I want you to make a car that's like a sneaker." How did the LBX development team respond to this request by Chairman Akio Toyoda? And what was t…

  2024.05.01

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  One Year in the Making: A Documentary of the Birth of the GR Yaris Rally2 - "Roads Build People an…

  "Roads build people and cars." After a development period guided by those watchwords, Toyota is finally selling the GR Yaris Rally2. We closely followed…

  2024.04.17

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  2024.03.11

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  "Test drive events are serious business," declares automotive analyst Shinya Yamamoto, "a chance to go head-to-head with the engineers." Reporter K…

  2024.03.01

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  Tokyo Auto Salon 2024 was held for three days from January 12 to 14. Once more, Yuta Tomikawa covered this year's custom car festival attended by …

  2024.01.24

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  2024.01.15

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  As part of a lineage running from Honorary Chairman Shoichiro Toyoda to current Chairman Akio Toyoda, the new Century is a symbol of their ideals. …

  2024.01.12

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  We're back with the second installment of our experiment comparing the perception skills of young and veteran test drivers. The question at hand: Is t…

  2023.12.12

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  An Unbiased Experimental Project! Who Can More Accurately Evaluate Cars: A 24-Year-Old Newco…

  Critical to making ever-better cars are the test drivers. We conducted comparative experiments on the perceptual abilities of young trainees and veter…

  2023.12.01

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  2023.12.01

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  2023.11.17

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  2023.11.08

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  The Crown Sport recently arrived as a new form of sport SUV. What changes in the carmaking genba enabled the development team to attempt some…

  2023.11.06

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  The Crown Sport was recently unveiled as "a new form" of sporty SUV. Members of the model's development team talk about the various challenges u…

  2023.11.06

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  In an age of diverse values, the future is something we will all create together. President Koji Sato took the stage at the JAPAN MOBILITY SHOW to pres…

  2023.10.30

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  The new Century's chief engineer and chief designer continue to share the inside story of development, delving deeper into the model's "inheritance a…

  2023.10.06

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  2023.10.05

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  What is the role of chauffeur-driven mobility in an age of diversifying values? The new Century embodies a uniquely Japanese aesthetic and craftsman…

  2023.09.29

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  2023.08.22

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  2023.08.08

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  2023.06.27

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  "Even with our disabilities, we still want to visit various places." Toyota's designers responded to the desires of wheelchair users by creating a mobile to…

  2023.06.09

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  2023.06.06

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  The Shibetsu Proving Ground is a key facility in the making of ever-better cars, and a place filled with creative ideas for ensuring that testing is carried …

  2023.06.01

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  Staying in the -30ºC (-22°F) world of the Shibetsu Proving Ground, this article focuses on late-night operations that play a vital backstage role in makin…

  2023.05.08

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  The Future Lies in Hachioji!? The Purpose Behind Designing Endearing Robots and Innovations Insp…

  Even within Toyota, few people know about the Hachioji design base. Located at the end of an uphill road, this facility houses astonishing next-generati…

  2023.04.28

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  Another glimpse into the frigid, minus 30-degree (-22°F) genba at the Shibetsu Proving Ground, where Toyota's test drivers strive to make ever-better …

  2023.04.21

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  Yuta Tomikawa gets his turn in the car that had Chairman Akio Toyoda and President Koji Sato whooping with delight. A report on the RZ development t…

  2023.04.12

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  2023.04.04

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  Part of an ongoing feature dissecting the Advanced Technical Skills Institute Division, a key facility for making ever-better cars, this article delves into th…

  2023.03.31

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  Who Determines the Driving Feel of a Toyota? Dissecting the Advanced Technical Skills Institute Di…

  This article, the first in a series of articles looking at how the driving feel of Toyota is created, offers a sneak peek inside a key facility for making ever-b…

  2023.03.27

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  2023.03.07

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  2023.03.07

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  2023.02.15

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  2023.02.08

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  "We don't want to leave any car lovers behind," said an emphatic Akio Toyoda, standing between an AE86 Corolla Levin and Sprinter Trueno. Here, we …

  2023.01.18

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  2022.12.26

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  2022.11.08

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  The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hir…

  2022.10.03

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  2022.09.26

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  This series focuses on Toyota's car designers. In this article, Simon Humphries, the design division's chief shares key philosophy and values in their desi…

  2022.08.02

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  Toyota held the world premiere of its new flagship Crown on July 15. Toyota Times presents to its readers in full President Akio Toyoda's speech at the u…

  2022.07.15

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  2022.05.26

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  F-Course is a test course that recreates rough terrain from around the world. With his miraculous driving techniques, Land Cruiser Meister Takanobu F…

  2021.10.26

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  At Toyota, there is a test driver who has played a key role for over 40 years in not just testing the vehicles but also building roads that ensure the Land …

  2021.10.26

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  To Make Ever-Better Cars: Land Cruiser and GR Yaris Engineers Share What They Value in the Deve…

  Two engineers in charge of totally different vehicles, the Land Cruiser and GR Yaris, talk about each development approach to find their shared value a…

  2021.09.03

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  To Make Ever-Better Cars: Land Cruiser and GR Yaris Engineers Share What They Value in the Deve…

  Two engineers in charge of totally different vehicles, the Land Cruiser and GR Yaris, talk about each development approach to find their shared value a…

  2021.09.03

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  With a history of more than 50 years, the Corolla has now hit the historic milestone of 50 million units sold worldwide. In celebration, Toyota Times look…

  2021.08.13

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  With a history of more than 50 years, the Corolla has now hit the historic milestone of 50 million units sold worldwide. In celebration, Toyota Times look…

  2021.08.13

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  The Toyota Mirai ran over 1000 km on a single hydrogen refuel - an astonishing news that came from Europe in May. Three key persons who led the pr…

  2021.08.11

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  The test drivers and chief engineer of the new Land Cruiser talk about their development challenges to evolve the Land Cruiser 300 Series while ensuri…

  2021.08.06

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  Through a test drive in a full-fledged off-road driving course, the test driver and chief engineer for the new Land Cruiser explain how the 300 Series ha…

  2021.08.05

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  The all-new Land Cruiser, the latest 300 Series made its debut in June 2021, as the year marks the model's 70th anniversary. Two engineers who lead t…

  2021.08.04

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  The all-new Land Cruiser, the latest 300 Series made its debut in June 2021, as the year marks the model's 70th anniversary. Two engineers who lead t…

  2021.08.03

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  Driving the Mirai and the Future: A Talk between Automotive Journalist Goro Okazaki and Fashion …

  Automotive journalist Goro Okazaki personally bought a second-generation Mirai in late 2020. As a journalist and an owner, he talks about the car with …

  2021.07.19

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  How did the Yaris come to win the Car of the Year 2021 in Europe? To find out what caught the eye of judges, Toyota Times spoke with the president of …

  2021.04.27

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  How has Europe reacted to the Yaris winning Car of the Year? To examine the response, Morita interviewed three people involved in Toyota's local busi…

  2021.04.22

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  The new Yaris has earned Europe's highest accolade, the Car of the Year 2021 in Europe. Behind this success lies Akio's' commitment to post-disaster r…

  2021.04.09

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  How did the Yaris win Car of the Year 2021 in Europe? Toyota Times spoke with Chief Engineer Yasunori Suezawa, who led the development of the Yaris…

  2021.04.06

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  The all-new Toyota Yaris won the Car of the Year 2021 in Europe for the first time in 21 years, since the first-generation Yaris won the award in 2000. W…

  2021.03.04

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  Toyota Times highlights key points of the second generation Mirai that debuted in December 2020, based on the presentation delivered at the launch b…

  2020.12.29

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  New Vehicle Reveal in North America During 'Stay-at-Home Order' (Online Launch of 'New Sienna' …

  During "stay-at-home" order, Toyota sets example of "new normal" for new product launches. Learn more about how the North American team pulled …

  2020.05.26

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  Renewing the "Starting Point of Making Ever-Better Cars"--an Account of a Test Drive of the Shimoy…

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  2019.10.16