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LATEST ARTICLES NEWS SERIES SPOTLIGHTS NEWSCAST TOYOTA ATHLETES SDGs

MANAGEMENT

Akio Toyoda Koji Sato Financial results General Shareholders’ Meeting

SPORTS

Toyota athletes Motorsports Morizo World Rally Championship (WRC)TOYOTA GAZOO Racing

CARS

century crown Land Cruiser Corolla Yaris e-Palette

TECHNOLOGY

Carbon neutrality Hydrogen-powered engine Battery electric vehicle (BEV)Fuel Cell Electric Vehicle (FCEV)Hydrogen Woven City

CORPORATE

Mobility company Global Toyota Toyota Group Monozukuri (manufacturing)JAMA

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TECHNOLOGY

A New Accolade for Basketball Robot CUE? The Passionate Development Team That Shot for a Guinness World Record

In the first Toyota Times News of the new year, we feature the development team that tried to get a Guinness World Record™. The ball released from its right arm traces a beautiful arc as it heads straight for the hoop, and...?

Monozukuri (manufacturing) Yuta Tomikawa

2025.01.15
CORPORATE

A Special Class with Akio Toyoda: Management, Life, Problem-Solving Questions from High Schoolers

Chairman Akio Toyoda gives a special class to high school students. "What do you wish you had done in high school?" "How do you deal with a crisis when faced with one?" Find out how Professor "Aki-chan" handles these questions from earnest youths.

Akio Toyoda Yuta Tomikawa

2025.01.10
SPORTS

"I'm gonna rally!" Comedian Ryo Tamura and Yuta Tomikawa's Fast and Hilarious? 182 Days

Ryo Tamura from London Boots 1-go 2-go makes another appearance on Toyota Times! We explore his journey to the Rally Challenge, full of rally fun and laughs!

Morizo Yuta Tomikawa Masahiro Sasaki Motorsports

2025.01.08
CORPORATE

A Flying Car's First Flight in Japan! Toward a Future Where Everyone Can Ride

A flying car developed by Toyota's collaborative partner, Joby Aviation, finally took flight in the sky over Japan. This episode looks at the bonds between the two company leaders and offers a look inside manufacturing sites that aren't ordinarily open to the public!

Akio Toyoda Partnership Mobility for All Yuta Tomikawa

2024.12.25
CORPORATE Biographies of Toyota Legends

Inheriting the Skills and Passion of the Man Who Made Japan's First Domestic Passenger Car

Toyota Times has begun a series of videos presenting "Biographies of Toyota Legends." The first subject is Kenya Nakamura, who broke conventional wisdom and produced a number of historically significant cars. Join us as we explore his achievements and the man behind them.

crown century Kiichiro Toyoda

2024.12.18
CORPORATE

Providing Medical Care for All - Mobile Clinic for Depopulated and Earthquake-Affected Areas

There is a clinic that travels to places like mountain villages and earthquake-affected areas where residents can't easily visit the hospital. In this episode, we share patients' voices, the development team's ideas, and the challenges it faces.

Kaizen Producing Happiness for All Make ever-better cars

2024.12.11
SPORTS

Morizo: "You are all awesome!" Team Toyota's Challenge Pays Off at Rally Japan

This year's Rally Japan was the most exciting yet. Behind the race where Team Toyota went for a comeback victory, the team members each had their own personal challenges.

Morizo Motorsports TOYOTA GAZOO Racing Make ever-better cars GR Yaris

2024.12.04
CARS

The First Collaboration Between Hyundai and Toyota: Passion for Motorsports in Korea

The first collaboration between Hyundai and Toyota! The two companies competed at Rally Japan 2024 came together for a jointly hosted motorsports event in Korea.

Morizo Motorsports TOYOTA GAZOO Racing

2024.11.27
TECHNOLOGY Super Taikyu 2024

Super Taikyu Final Round Special: How Hydrogen Technology Has Evolved Through Motorsports

What is a liquid hydrogen-powered Corolla racecar doing at this local hydrogen filling station? Find out in this special edition of Toyota Times News!

Hydrogen-powered engine Fuel Cell Electric Vehicle (FCEV) Motorsports ROOKIE Racing Yuta Tomikawa

2024.11.25
CORPORATE

Passing Down Passion and History: Toyota Battery Inauguration Ceremony and World Forum for Motor Museums

Today's news has two features: the Toyota Battery Inauguration Ceremony and the World Forum for Motor Museums. What did Chairman Akio Toyoda have to say about it all?

Akio Toyoda Sakichi Toyoda Kiichiro Toyoda Shoichiro Toyoda Yuta Tomikawa

2024.11.20
MANAGEMENT

Ongoing Certification Issues: What Happened in the Toyota Group and What is Being Done Now?

Top management and the employees met onsite and put their heads together to hold a TPS (Toyota Production System) Jishuken (Joint Kaizen Activities) for certification work. We followed the efforts of Group companies to correct their processes.

Akio Toyoda Mobility company Toyota Group Toyota Production System (TPS) Yuta Tomikawa

2024.11.13
TECHNOLOGY

Taking Over for Yuta Tomikawa? Tommy Is Growing Fast with AI Technology

Tommy, the robot modeled after Yuta Tomikawa, now guides guests at the Toyota Kaikan Museum. His communication skills have gotten a boost with generative AI technology.

Yuta Tomikawa Mobility company

2024.11.06
CORPORATE

Bust of Toyota Honorary Chairman Shoichiro Toyoda Unveiled at Nagoya University. A Look at the Passion He Had for His Alma Mater

A bust of Honorary Chairman Shoichiro Toyoda, who passed away in February 2023, was unveiled at his alma mater, Nagoya University. We report here on the background of the bust and the unveiling, where Chairman Akio Toyoda gave a speech on behalf of the founding family.

Shoichiro Toyoda Akio Toyoda

2024.10.30
SPORTS

In-Depth Motorsports Coverage: From a Surprising Partnership with an F1 Team to the Most Casual Race of All

We start today by talking about the new partnership between MoneyGram Haas F1 Team and Toyota. What is the true meaning behind the statement, "This isn't a return to F1?" In the second half of the program, Toyota Times competes for the first time in the race with the lowest barrier to entry ever. It's a program packed with exciting motorsports coverage!

Motorsports Morizo TOYOTA GAZOO Racing Fuel Cell Electric Vehicle (FCEV) Akio Toyoda

2024.10.23
MANAGEMENT

"A Lot Has Changed"--Akio Toyoda Reflects on the U.S. National Dealer Meeting

This September, Chairman Akio Toyoda attended Toyota's U.S. national dealer meeting for the first time in two years. In an unscripted chat with Yuta Tomikawa, he delves deep into what the event means for Toyota and himself.

Akio Toyoda Morizo Yuta Tomikawa Toyota dealers Global Toyota

2024.10.07
CORPORATE

Can Dreams Build Cars of the Future? A Look at Art Contest Prizewinners and Comments from Judges

The winners of the Dream Car Art Contest have finally been announced. What promising appraisals did we see for children from around the world?

Yuta Tomikawa Make ever-better cars Producing Happiness for All

2024.09.30
CORPORATE

"Applause for Team Toyota!" Father-Figure Akio Offers Athletes Support

Toyota's Olympic and Paralympic sponsorship agreement will conclude at the end of 2024. Chairman Toyoda outlines the reasons for not renewing and the company's new support for its athletes.

Akio Toyoda Morizo Yuta Tomikawa Toyota athletes

2024.09.30
TECHNOLOGY

The Paris 2024 Legacy - World-First Challenges with Hydrogen Cartridges

One legacy of the Paris 2024 Olympic and Paralympic Games is hydrogen. Yuta Tomikawa came to "help" with some of the world-first trials happening on the streets of Paris.

Hydrogen Carbon neutrality Global Toyota Yuta Tomikawa

2024.09.25
CORPORATE

A Day to Celebrate Strong Bonds with Dealerships, Featuring Sales Legends!

This issue features Arigato Fes., a day to thank Toyota dealerships. We also spoke with sales legends who received the Special Achievement Award.

Toyota dealers Best-in-Town Morizo

2024.09.24
CORPORATE

Mobility for All at Paris 2024. Toyota Mobility in Use Everywhere!

We went to Paris during the Olympics and Paralympic Games and took a look at all the Toyota mobility in use!

Mobility for All Fuel Cell Electric Vehicle (FCEV) Hydrogen Yuta Tomikawa

2024.09.18
TECHNOLOGY

A Project to Explore the Future of Communication with "Tommy"

One day in June 2023, a new project began at Toyota called the Tommy Project. It looks to the future of communication through robots.

Yuta Tomikawa Mobility company

2024.09.11
CORPORATE

Can Small Innovations Change the Earth's Future? Solving Logistics Problems

Ways of carrying containers, rules about truck-loading, and gathering information with technology... How will steady efficiency improvements change the future?

Comercial Japan Partnership Technologies Hiroki Nakajima Partnership Connected

2024.09.04
CORPORATE

What Did Young Leaders Learn from Chairman Toyoda at the Century Discussion?

Chairman Akio Toyoda held a talk with Century owners in Shanghai, China. What did these young leaders in various industries learn from the chairman's words?

century Akio Toyoda Yuta Tomikawa

2024.08.21
CORPORATE

Caring for Children at the Workplace - One Day of Trying a New Work Style

Two Toyota plants are testing a new way of increasing options for working parents. We joined in on a day of trying this new idea born from employee ideas.

Best-in-Town Yuta Tomikawa

2024.08.19
CORPORATE

Panel of Judges Carefully Select Dream Cars: Young Craftspeople Use Their Specialized Skills to Build Award Plaques

Finally, the final results for the 17th Toyota Dream Car Art Contest are nearly upon us. We look at the selection process and the people who make the award plaques.

Producing Happiness for All Make ever-better cars Yuta Tomikawa

2024.08.14
MANAGEMENT

From a Popular Novel to Board Re-Election, Akio Shares His Thoughts

In our fourth episode, Chairman Akio Toyoda talks about recent news, from the acclaimed novel Sons of Toyota to his own reappointment to the board of directors.

Akio Toyoda Yuta Tomikawa Global Toyota

2024.08.02
TECHNOLOGY

A Hydrogen Cruise Without Noise or CO2: A Culmination of Technology for the Future

Hydrogen and fuel cell (FC) technology are getting active use in fields other than cars. We paid a visit to Japan's first hydrogen-powered passenger ship, and to the bustling H2 & FC Expo.

Hydrogen Fuel Cell Electric Vehicle (FCEV) Partnership Yuta Tomikawa

2024.07.31
CARS

Echoing Noise, Swirling Heat: Smiles Brighten China's First GAZOO Racing Festival

Morizo has come to China. He executed his mission of bringing smiles and increasing the number of car lovers by performing his famous donuts in Shanghai!

Morizo TOYOTA GAZOO Racing Best-in-Town

2024.07.24
CORPORATE

Diverse Options to Get People Where They Want to Go - Scaling Barriers with Social Welfare Mobility

Wheelchair users have many reasons for giving up on going where they want beyond simply being unable to walk. The mobility development team looks for solutions to these other reasons like lack of accessible toilets and not wanting to impose on others.

Mobility for All Mobility company Hiroki Nakajima Producing Happiness for All

2024.07.17
TECHNOLOGY MULTIPATHWAY WORKSHOP

Car Lovers Thrilled to Hear Joint Declaration - Three Automakers and Their Next-Gen Engines

It's new era for the internal combustion engine. With horizontally-opposed and rotary engines, each company's best-known engine will be updated for the decarbonization era. This report deep dives into the unusual joint declaration that had car lovers cheering.

Carbon neutrality Koji Sato Hiroki Nakajima LEXUS Yuta Tomikawa

2024.07.10
TECHNOLOGY

Grilling Pizza, Steaming Rice, and even Soaking Feet? A Cavalcade of Hydrogen Technology Uses

Working to make hydrogen a household energy source. This episode profiles diverse initiatives at the Fuji Speedway and in Australia.

Hydrogen-powered engine Morizo

2024.07.03
CORPORATE

How Did the Novel, Toyota no Ko (Sons of Toyota) Come About? An Interview with Author Eri Yoshikawa

The novel Toyota no Ko was published to mark 130 years since Toyoda Kiichiro's birth. We talked to author Eri Yoshikawa about the stories behind writing the book.

Akio Toyoda Kiichiro Toyoda Yuta Tomikawa Make ever-better cars

2024.06.26
SPORTS

Comedian Ryo Tamura's First Time at Super Taikyu Fuji 24 Hours! A Car-Lover in His Element

Comedian Ryo Tamura from London Boots came to the Super Taikyu Fuji 24 Hours. In this video, his love of cars becomes clear from the flood of questions he showers on everyone. This fun special episode is one even the newest motorsports fan will enjoy and learn.

Morizo Hydrogen Hydrogen-powered engine Motorsports Make ever-better cars

2024.06.19
TECHNOLOGY

Our Motto Is "Producing Happiness for All!" A Look at Cutting-Edge Human-Centered AI Development!

TRI (Toyota Research Institute) is working on cutting-edge AI research. Here, we take a look at AI development rooted deeply in the ideas of Chairman Akio Toyoda and Toyota itself.

Global Toyota Toyota Research Institute (TRI) Producing Happiness for All Gill Pratt

2024.06.18
MANAGEMENT

Model Certification Application Investigation Results: Chairman Toyoda's Perspective on the Press Conference

Toyota Motor Corporation held a press conference on June 3 in response to instructions from the Ministry of Land, Infrastructure, Transport and Tourism to investigate applications for model certification. What were Chairman Akio Toyoda's thoughts as he faced this press conference?

Akio Toyoda Yuta Tomikawa Toyota Group

2024.06.17
TECHNOLOGY Super Taikyu 2024

The Liquid Hydrogen-Powered Corolla's 2nd 24-Hour Endurance Race: Challenge and Evolution

The liquid hydrogen-powered Corolla has once again competed in the 24-hour endurance race this year. Since last year's race, improvements have been made to build both the team and the car. We follow this evolution.

Hydrogen-powered engine Hydrogen Make ever-better cars Morizo Motorsports

2024.06.05
TECHNOLOGY

The Lunar Cruiser: Contributing to Lunar Exploration and Giving Back to Mobility on Earth

The Lunar Cruiser is a joint research project with JAXA that launched in 2019. Here, we take a closer look at four core technologies required for driving in the harsh environment of the moon.

LUNAR CRUISER Yuta Tomikawa Mobility company Automated driving Make ever-better cars

2024.05.29
CARS

"I Want You to be a Century maniac" Chairman Toyoda's Message to the Meisters

The Meister system was implemented with the release of the New Century, and now, just 0.6% of people working at dealerships belong to this professional group. Chairman Akio Toyoda spoke to them.

Akio Toyoda century Toyota dealers Make ever-better cars

2024.05.22
CORPORATE

An Actual Toyota Miraidon! Pokémon and Toyota Making Dreams Come True

Smack-dab in the middle of Tokyo, a Toyota Miraidon. What is behind this collaborative project between The Pokémon Company and Toyota?

Monozukuri (manufacturing) Producing Happiness for All Mobility company

2024.05.15
CARS

A New Stage for Making Ever-Better Cars: A Look at the Long-Awaited Facility

"I've always thought we needed a place like this." What is this place that Chairman Akio Toyoda calls "a place where we can drive, break, and fix cars over and over again"?

Toyota Technical Center Shimoyama Akio Toyoda TOYOTA GAZOO Racing LEXUS Make ever-better cars

2024.05.10
SPORTS Super Taikyu 2024

Japan's largest participant-focused race launches new organization: Super Taikyu Mirai Organization

"I want to make a bright, fun future for the motorsports industry." Morizo talked about his decision to take the top position of the new organization that operates the Super Taikyu Series.

Motorsports Morizo Akio Toyoda GR Yaris

2024.05.09
MANAGEMENT

Sixty Minutes Packed with Topics! Chairman Toyoda Comments on Toyota News

It has been two and a half months since the last Voice-Only broadcast. Chairman Akio Toyoda chats about Toyota News and the intention behind his words and actions since then.

Akio Toyoda Great East Japan Earthquake Motorsports Yuta Tomikawa Battery electric vehicle (BEV)

2024.05.07
CORPORATE

McDonald's + Takara Tomy + Toyota! Making children smile with a golden tag team

A team-up between Toyota, McDonald's, and Takara Tomy! The three companies have the same wish: to make children smile.

TOYOTA GAZOO Racing Producing Happiness for All Corolla Akio Toyoda

2024.05.07
CARS

The "Sneaker" Taking Steps from Iwate to the World: Thoughts Behind Developing the LBX

"I want you to make a car that's like a sneaker." How did the LBX development team respond to this request by Chairman Akio Toyoda? And what was the intention behind producing it in Iwate of the Tohoku region?

Akio Toyoda Masahiro Sasaki LEXUS Monozukuri (manufacturing)

2024.05.01
CORPORATE

First in Japan Hydrogen Service Vehicles! Fukuoka City and Toyota's Vision for Society

A garbage truck and ambulance that run on hydrogen made their Japan debut in Fukuoka City. In the latter half of the video, see the new Crown! Uncompromising ride comfort in an FCEV.

Hydrogen Fuel Cell Electric Vehicle (FCEV) Best-in-Town crown Yuta Tomikawa

2024.04.24
CARS

One Year in the Making: A Documentary of the Birth of the GR Yaris Rally2 - "Roads Build People and Cars"

"Roads build people and cars." After a development period guided by those watchwords, Toyota is finally selling the GR Yaris Rally2. We closely followed the development team for a year to see how they grew.

TOYOTA GAZOO Racing GR Yaris Make ever-better cars Motorsports

2024.04.17
CORPORATE

What Are Guilt-Free Morizo Donuts?

"I want to eat donuts without guilt!" Morizo placed the order, and the result was something good for people and the environment. Everyone is welcome to see it with their own eyes.

Morizo Fuel Cell Electric Vehicle (FCEV) Hydrogen Producing Happiness for All

2024.04.10
CORPORATE

Morizo's Okinawa Outing! Smiles All Round at New Rally Challenge Event

For the first time, Rally Challenge has come to Okinawa Prefecture, becoming a reality after three years of the pandemic. Toyota Times News was there to capture this historic new chapter.

TOYOTA GAZOO Racing Morizo Motorsports

2024.04.03
CORPORATE

Every Second Helps Save Lives: Teaming Up with Sakai City to Achieve Zero Traffic Casualties

Your own car might help another, and another person's car could save your life or the life of someone close to you. At the front lines of rescue services, Sakai City and Toyota have joined hands.

Akio Toyoda Kiichiro Toyoda Mobility company

2024.03.27
CORPORATE

New Types of Mobility Taking Off from the Expo Legacy

In the Expo 2005 Aichi Commemorative Park, where the ideals of Honorary Chairman Shoichiro Toyoda live on, new forms of mobility are coming to life. What did the Honorary Chairman leave here, and what is behind the spirit of carrying it on?

e-Palette Kiichiro Toyoda Akio Toyoda Yuta Tomikawa

2024.03.19
CORPORATE

Chipmaking Giant Opens First Plant in Japan--Firm Handshakes Seal a Historic Moment

TSMC, the world's leading manufacturer of semiconductors, has opened its first Japanese plant. Ahead of the opening ceremony, Toyota Times caught a conversation between CEO C.C. Wei and Chairman Akio Toyoda.

Akio Toyoda CASE Partnership

2024.03.13
CORPORATE

Tears of Gratitude: 249 Graduates Stepping Out On Their Own Paths - Toyota Technical Skills Academy Graduation Ceremony

Toyota Technical Skills Academy celebrated the graduation of 249 students. Tears flowed freely as graduates expressed gratitude to their parents.

Toyota Technical Skills Academy Akio Toyoda Oyaji Yuta Tomikawa

2024.03.13
TECHNOLOGY

Accelerating World First Experiments to Make Watching Motorsports Fun and Comfortable for Everyone

Many novel ideas came together at the circuit to help everyone enjoy motorsports, regardless of ability. How far have their initiatives progressed?

Akio Toyoda Yuta Tomikawa Producing Happiness for All Mobility for All Mobility company

2024.03.06
CORPORATE Toyota Group Vision

Chairman Toyoda's gift of honest words to genba leaders

"Anything is fine, so please speak up." Chairman Toyoda began the Q&A with these words, and questions were raised one after another. How did he respond to the anxious and distressed genba leaders?

Akio Toyoda Toyota Group

2024.02.28
CORPORATE Toyota Group Vision

[Exclusive Content] Akio Toyoda's Thoughts on the Group Vision and His Messages

On January 30, Chairman Akio Toyoda expressed his vision as the Group leader. What words did he have for the top leaders of each Group company? Two days after the briefing, he expressed his thoughts to Toyota Times.

Akio Toyoda Toyota Group

2024.02.21
CORPORATE

Retired Yokozuna Wish They Could Ride This Special Car | A One-Hundred-Year Connection

The new Century Convertible brings an added charm to the sumo tournament victory parade. What went into production of this specially commissioned one-of-a-kind car?

century crown Akio Toyoda Yuta Tomikawa

2024.02.14
CORPORATE

"Let's do what we can right now." The decarbonization possibilities of hydrogen

Thailand is taking on the challenge of locally produced hydrogen on the path toward decarbonization. How far has the initiative progressed? This report covers the expanding possibilities of hydrogen with like-minded partners.

Akio Toyoda Carbon neutrality Hydrogen Hydrogen-powered engine Partnership

2024.02.07
MANAGEMENT

【Special Lecture】Akio Toyoda's 14-year battle | Steadfast Reforms: Lessons from TPS

From his birth into the Toyoda family to his embattled 14 years as president, Akio Toyoda gave a speech reflecting on his life so far and a message to corporate managers.

Akio Toyoda Toyota Production System (TPS) Kaizen

2024.01.31
CARS TOKYO AUTO SALON 2024

Morizo's Beloved Cars, Brilliant Driving, Smiles of Car Lovers at Tokyo Auto Salon

Tokyo Auto Salon 2024 was held for three days from January 12 to 14. Once more, Yuta Tomikawa covered this year's custom car festival attended by around 230,000 car lovers.

Morizo century

2024.01.24
CARS New Century

A "Special Car": The New Century's Inheritance and Evolution

As part of a lineage running from Honorary Chairman Shoichiro Toyoda to current Chairman Akio Toyoda, the new Century is a symbol of their ideals. What has it inherited, and how is it evolving to meet a new era?

century Akio Toyoda Toyota dealers

2024.01.12
CORPORATE

Toyota's First Overseas Plant Ends Production: Looking to the Future in Brazil

In November, production ended at Toyota do Brasil's Sao Bernardo Plant. Its long history was supported by a legendary press machine and a car that pioneered new territory.

Global Toyota Make ever-better cars Mitsuru Kawai Oyaji

2024.01.10
TECHNOLOGY

The Forefront of Monozukuri : Endeavoring to Change the Future of Cars

Toyota's evolving production sites combine digital tools with expert craftsmanship. We took a look at initiatives that aim to change the future of cars.

Monozukuri (manufacturing) Kaizen Producing Happiness for All Yuta Tomikawa

2023.12.27
CORPORATE

Carmaking as Community Development--New Mobility to Replace Trains

In 2017, downpours in northern Kyushu severely affected Fukuoka and Oita prefectures. A damaged railway line linking the two prefectures has been reborn as a road for hydrogen buses.

Hydrogen Fuel Cell Electric Vehicle (FCEV) Best-in-Town Mobility for All Yuta Tomikawa

2023.12.13
CORPORATE

Toyota's Origins through 90 Years of the Company Magazine

How has the company magazine chronicled Toyota through its long history? A look at past articles reveals the origins that echo through to today.

Monozukuri (manufacturing) Yuta Tomikawa

2023.12.06
SPORTS

Following Team Toyota Through a Hard-Fought Four Days!

Rally Japan is done and dusted. Over the contest's four days, Toyota Times followed the action behind the scenes to uncover the secrets of Team Toyota's strength.

World Rally Championship (WRC) TOYOTA GAZOO Racing Akio Toyoda Motorsports Yuta Tomikawa

2023.11.29
SPORTS

Rally Japan is Here! Takamoto Katsuta Shares the Event's Excitement

The 2023 WRC season wrapped up with Rally Japan. This year, Toyota Times once again shared in the excitement with driver Takamoto Katsuta.

World Rally Championship (WRC) Motorsports TOYOTA GAZOO Racing Akio Toyoda Yuta Tomikawa

2023.11.24
TECHNOLOGY Super Taikyu 2023

A Hydrogen-Fueled HiAce Hits the Road in Australia

The hydrogen-powered engines that Toyota has honed through motorsports are at last moving towards commercialization. We look at how far they have come.

Hydrogen-powered engine Carbon neutrality Mobility for All Yuta Tomikawa

2023.11.22
TECHNOLOGY JAPAN MOBILITY SHOW 2023

Driving Without Pedals?! New Technology Grants Mobility for All

At the JAPAN MOBILITY SHOW 2023, Toyota's booth unveiled an innovative steering wheel, offering a future where everyone can enjoy the freedom of driving. Toyota Times delved into the technology's development.

Mobility for All Make ever-better cars Producing Happiness for All Yuta Tomikawa JAPAN MOBILITY SHOW

2023.11.15
CARS JAPAN MOBILITY SHOW 2023

A New Future on Display at JAPAN MOBILITY SHOW 2023

A highlight-packed on-the-ground report from the JAPAN MOBILITY SHOW 2023. What did Chairman Toyoda and President Sato think about the event?

Akio Toyoda Koji Sato Mobility for All Yuta Tomikawa JAPAN MOBILITY SHOW

2023.11.08
CORPORATE

An In-Store Garden? Inside the World's First Crown Dealership

To coincide with the launch of the Crown Sport, new Crown dealerships opened in October, showcasing meticulous attention to detail.

crown Akio Toyoda Toyota dealers

2023.11.01
SPORTS

Akio's 4 Days Standing in as Team Principal--Backstage at Rally Finland

With Team Principal Latvala in the driver's seat, Chairman Akio Toyoda suddenly found himself leading the team. A behind-the-scenes look at four days of fierce competition.

Akio Toyoda TOYOTA GAZOO Racing World Rally Championship (WRC) Yuta Tomikawa Motorsports

2023.10.25
CORPORATE

Inside Toyota South Africa's Recovery--After the Floods, a Better Genba

How did Toyota's plant manage to recover so quickly after massive flooding suspended production in South Africa? And what was the slogan that kept the genba going?

Best-in-Town Global Toyota Producing Happiness for All

2023.10.18
CORPORATE

Exploring Kenya, a Renewable Energy Powerhouse

In June, the World Rally Championship (WRC) Safari Rally took place in Kenya, where daily life is sustained by renewable energy.

Carbon neutrality World Rally Championship (WRC) TOYOTA GAZOO Racing Yuta Tomikawa

2023.10.11
CORPORATE

Turning Dreams into Cars--Children's Creations Paint a Bright Future

A showcase of entries in this year's Dream Car Art Contest, in which children aged 15 and under from around the world share their hopes for the future!

Yuta Tomikawa Make ever-better cars Producing Happiness for All

2023.10.04
CORPORATE

Fukushima and Toyota, Working Together Toward a Smiling Hydrogen Society

In Fukushima, efforts to integrate hydrogen into society continue to spread. Chairman Akio Toyoda speaks of a future built upon smiles and gratitude.

Great East Japan Earthquake Hydrogen Fuel Cell Electric Vehicle (FCEV) Carbon neutrality Make ever-better cars

2023.09.27
CORPORATE

Partners in Creating the Future--Toyota and the Philippines mark 35-year ties

A look at Toyota's 35-year relationship with the Philippines, working together to create a better future beyond carmaking.

Akio Toyoda Morizo Carbon neutrality Yuta Tomikawa

2023.09.20
CORPORATE

Teaming Up With Kumamon--Toyota's Genki-tai

For Toyota, being best-in-town is all about connecting with local communities. These efforts include a project to energize Kumamoto Prefecture.

Best-in-Town Producing Happiness for All Akio Toyoda Yuta Tomikawa

2023.09.13
CORPORATE

From Tateshina to the World--Prayers and Commitment to Zero Traffic Casualties

What can be done to reduce traffic accident casualties to zero? Auto industry leaders gathered at Mount Tateshina to share their ideas.

Shoko-ji Temple Akio Toyoda Gill Pratt

2023.09.06
CORPORATE

The Key to Brazil's Decarbonization? Sugarcane!

Half a world away from Japan, Brazil is powering cars with special fuels that take advantage of local characteristics. Here is a report on the country's unique path to decarbonization.

Carbon neutrality Global Toyota Yuta Tomikawa

2023.08.30
CORPORATE

Mobility in Harmony with Nature--The Lexus Outdoor Experience

Lexus offers unique, premium experiences tailored to outdoor lifestyles. The company's latest project is about coexisting with nature.

LEXUS Carbon neutrality Hydrogen Mobility for All Yuta Tomikawa

2023.08.23
CARS

Alphard and Vellfire--Friendly Rivalry Drives Evolution

Exploring the unique charms of the redesigned Alphard and Vellfire, which look set to remain fierce rivals.

Make ever-better cars Producing Happiness for All Yuta Tomikawa

2023.08.22
CORPORATE

Taking TPS to the Farm--Strawberries and Tomatoes Make Happier Communities

Why is a carmaker like Toyota turning to strawberry and tomato farming? It's not about profits, but contributing to communities through technology.

Toyota Production System (TPS) Kaizen Carbon neutrality Producing Happiness for All Yuta Tomikawa

2023.08.09
TECHNOLOGY

Cutting-Edge Gathering Reveals the Future of Mobility

Batteries, hydrogen, even wheelchairs--all the latest technologies under development were on show at the Technical Workshop. Did Toyota reveal all its cards at once?

Higashi-Fuji Technical Center Battery electric vehicle (BEV) Mobility for All Hydrogen

2023.08.02
CORPORATE

The Value of Toyota Quality Amid Argentina's Economic Crisis

In the midst of Argentina's economic crisis, the Hilux is enjoying strong sales. How does Toyota's commitment to quality help sustain livelihoods?

Make ever-better cars Carbon neutrality Yuta Tomikawa

2023.07.26
CORPORATE

Car Trends in China--Toyota's Unique Approach to Autonomous Driving

As China races ahead in car electrification and automation, Toyota is teaming up with local startups. A report on the latest car trends.

Automated driving Battery electric vehicle (BEV) Motor Shows Make ever-better cars Yuta Tomikawa

2023.07.19
CORPORATE

High-Flying Drones Carry the Future of Logistics

On Nagasaki's Goto Islands, a Toyota Tsusho subsidiary is using drones to create the future of logistics.

Producing Happiness for All Kaizen Yuta Tomikawa

2023.07.12
CORPORATE

Can Nature Heal Us? Toyota is Determined to Find Out

Does nature have the power to heal and rejuvenate people? Toyota's "non-car" research is trying to scientifically sort fact from fiction.

Producing Happiness for All Yuta Tomikawa Make ever-better cars

2023.07.05
MANAGEMENT

Akio's Message for Future Carmakers in Last Meeting as Chair

A roundup of the General Shareholders' Meeting, the last to be chaired by Akio Toyoda, including a look back at his time in the role.

Akio Toyoda General Shareholders’ Meeting Make ever-better cars Producing Happiness for All

2023.06.28
CORPORATE

No Child Left Behind--Toyota's Efforts to Save Young Lives on School Buses

In both 2021 and 2022, Japan experienced incidents where children died after being　accidentally locked on school buses. Yuta Tomikawa reports on the safety measures taken by Toyota to ensure such tragedies are not repeated.

Make ever-better cars Producing Happiness for All Monozukuri (manufacturing) Yuta Tomikawa

2023.06.21
CORPORATE

From G7 Hiroshima to the World--Japan's Unique Path to Carbon Neutrality

Japan's carbon-neutral vehicles were on display at the G7 Hiroshima Summit, where Toyota's top scientist emphasized the need for diversity in decarbonization.

Gill Pratt Carbon neutrality Hydrogen Battery electric vehicle (BEV) Yuta Tomikawa

2023.06.14
TECHNOLOGY

Liquid Hydrogen Corolla's World-First 24-Hour Challenge

In a world first, a liquid hydrogen-powered Corolla ran a 24-hour endurance race, capping off a long process of trial and error.

Hydrogen-powered engine Morizo Motorsports Corolla

2023.06.07
CORPORATE

Kaizen Meets Healthcare at Toyota Memorial Hospital's New Ward

The revamped Toyota Memorial Hospital is full of Toyota-style innovations and kaizen. Here, we offer a look at what lies inside and the journey to opening day.

Kaizen Yuta Tomikawa

2023.05.31
CORPORATE

The President's Last Day--Looking Back from Where it All Began

On Akio Toyoda's final day as president, Toyota Times was with him as he shared his thoughts in the place where it all started.

Kiichiro Toyoda Akio Toyoda Yuta Tomikawa

2023.05.24
CORPORATE

6,000 Pay Tribute to Honorary Chairman's Path toward a Global Toyota

Events were held to farewell Honorary Chairman Shoichiro Toyoda, who passed away in February. At various locations, many came together to lay flowers and pay their respects.

2023.05.17
CORPORATE

A 10,000 km Hydrogen Journey Linking Thailand and Hokkaido

As Toyota partners with Thai conglomerate CP in the pursuit of carbon neutrality, commercial vehicles are set to play a leading role in shaping the future.

Hydrogen Carbon neutrality Fuel Cell Electric Vehicle (FCEV) Make ever-better cars Yuta Tomikawa

2023.05.09
MANAGEMENT

The New Team on Inherited Teachings and Future Vision -Meet Toyota's New Management: Part 2

In the second half of our two-part closeup on Toyota's new management, President Koji Sato and his team share the lessons imparted by Chairman Akio Toyoda and their thoughts on running things together.

Akio Toyoda Koji Sato Yuta Tomikawa

2023.04.26
MANAGEMENT

A New Team of One-of-a-Kind Car Lovers -Meet Toyota's New Management: Part 1

With Toyota's new management team off and running, we spend two episodes picking apart everything from their management strategies to favorite eateries.

Koji Sato Yuta Tomikawa Ceremony For New Employees

2023.04.19
CARS

Whooping with Delight--Behind the Scenes of RZ Development

Yuta Tomikawa gets his turn in the car that had Chairman Akio Toyoda and President Koji Sato whooping with delight. A report on the RZ development team's travails leading up to the launch.

Carbon neutrality Battery electric vehicle (BEV) Electrification Toyota dealers Masahiro Sasaki

2023.04.12
CORPORATE

Even the Food Trucks are Different in Fukushima--Fueling and Feeding the Local Community

Twelve years on from the Great East Japan Earthquake, Toyota Times follows Fukushima Prefecture's efforts to rebuild itself as a leading hydrogen city.

Great East Japan Earthquake Hydrogen Fuel Cell Electric Vehicle (FCEV) Denso Carbon neutrality

2023.04.05
CORPORATE

The First Step to Becoming Toyota People--Toyota Technical Skills Academy Graduation Ceremony

For the first time in three years, parents were able to join students at the Toyota Technical Skills Academy graduation ceremony, filled with smiles bright as the sunshine outside.

Toyota Technical Skills Academy Mitsuru Kawai Oyaji

2023.03.29
CORPORATE

Thank You for Breaking It--The Endless Pursuit of Ever-Better Cars

Making ever-better cars is a never-ending series of challenges. Toyota Times caught up with engineers taking up the gauntlet on the development frontlines.

Make ever-better cars Motorsports GR Yaris Morizo

2023.03.22
CORPORATE

"Don't Let Perfect be the Enemy of Good"--Toyota's Chief Scientist on Decarbonization

How is the world to wean itself off carbon? What is the potential for Japan's pursuit of hydrogen? Toyota's Chief Scientist Dr. Gill Pratt explains.

Gill Pratt Carbon neutrality Hydrogen

2023.03.15
CORPORATE

Deepening Ties in Difficult Times--1 Year on from Kojima Industries Cyberattack

One year after a cyberattack on Kojima Industries shut all of Toyota's Japanese plants, a behind-the-scenes look at how the company overcame this unprecedented crisis.

Kiichiro Toyoda Woven City

2023.03.08
TECHNOLOGY

"Toyota and Apple are Similar"--A Treasure from the U.S. AI World Speaks About the Future of Automated Driving

The squeal of tires echoes around a test course. A WRC World Champion sits in the driver's seat--with his hands in his lap?! A look at the present and future of automated driving.

Automated driving Toyota Research Institute (TRI) Gill Pratt

2023.03.01
TECHNOLOGY

Mobility For AllーRacing Spurs a World-First Experiment

How can the deaf and hard of hearing enjoy the roar of an engine? How do you get the full race experience without visiting a track ? Yuta Tomikawa visits a circuit full of novel ideas.

Mobility for All Akio Toyoda Motorsports

2023.02.22
CARS

Custom Car Festival Reveals Decarbonized Future for Beloved Cars

A report from the Tokyo Auto Salon, which began on January 13 and ran over three days packed with car enthusiasts.

Akio Toyoda Motorsports Monozukuri (manufacturing)

2023.02.15
MANAGEMENT

Akio's Admiration for Mr. Prius, the Man Who Created Something from Nothing

Takeshi Uchiyamada, aka "Mr. Prius," is set to step down as chairman. Did the man who always stood by Akio's side also have some harsh words for the president? A recap of the live broadcast.

Akio Toyoda Koji Sato Make ever-better cars

2023.02.13
MANAGEMENT

Becoming President Amid the Roar of Engines--Akio's Chosen Successor, Koji Sato

"Would you be president for me?" A recap of the live interview with Toyota's new "team leader," including that big trackside proposal.

Akio Toyoda Koji Sato Make ever-better cars

2023.02.13
CORPORATE

Akio's Candid Advice for Employees

The New Year gathering featured an impromptu Q&A session between Akio and Toyota employees. From people in a position to train and instruct others to those just embarking on their adult life, staff of all ages asked the questions on their minds, while Akio offered advice drawn from his own experiences.

Akio Toyoda New Year’s Message

2023.02.01
MANAGEMENT

Passing Toyota's Presidency Baton from Akio Toyoda to Koji Sato

Toyota announced a change to its executive structure on January 26, appointing Operating Officer Koji Sato the new president and Akio Toyoda the new chairman after his 13 years of presidency. Here, we share messages delivered at the live broadcast.

Akio Toyoda Koji Sato Make ever-better cars

2023.01.26
CORPORATE

2022 Year in Review Newscast with Akio Toyoda: Carbon Neutrality, End of Russian Production, Hino, and More

Toyota Times News, a newscast hosted by Yuta Tomikawa, has started. With President Akio Toyoda as its first guest, the program looks back at 2022 and covers key global topics, including a new carbon-neutral project in Thailand, the painful decision to end production in Russia, and the flood recovery efforts in South Africa.

Akio Toyoda Carbon neutrality Make ever-better cars

2023.01.19

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