SERIES

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  2025.03.26

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  Engine sounds enchant car enthusiasts. Yet even without an engine, BEVs can still use sound to delight drivers. We look at sound creation in the age of …

  2025.03.19

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  The latest Crown offers four different body types. This article shines the spotlight on the test drivers and engineers behind the fourth, the Crown Estate…

  2025.03.18

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  2025.03.11

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  Air Conditioning, Vending Machines, Food, Coffee, and Education-- Inventors Take On Well-being fo…

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  2025.03.10

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  What Sort of Future Will Woven City Bring? Collaboration in Air Conditioning, Vending Machines, Fo…

  At CES 2025, Toyota revealed five "Inventor" companies that will conduct trials in Woven City. What kind of future will they seek to create on this test c…

  2025.03.10

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  Toyota's Motomachi Plant is embracing an age of diversity by fostering diverse talent. Not satisfied with merely adapting, the plant has set out to be a …

  2025.03.07

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  The Creative Idea Suggestion System makes work more fun and interesting. Toyota Times is showcasing a selection of top submissions from the syste…

  2025.03.04

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  Edeson, created out of BE Creation, is a new business scheme from Toyota that has received many orders. It apparently all started when the project's creator witnessed his grandfather kneel down on the ground in apology before a client. What does this manufacturing support service from Toyota ent…

  2025.02.28

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  In the five years since 2020, Toyota's Motomachi Plant has launched 15 different car models. We unravel the plant's history to see how its unique spirit …

  2025.02.27

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  2025.02.25

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  The simple act of taking a bath carries serious risks for older people, while assisting them is a demanding task for caregivers. Toyota has been working…

  2025.02.18

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  The latest Crown offers four different body variations. This article shines the spotlight on the Sedan's engineers and test drivers, and the driving experi…

  2025.02.04

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  2025.01.30

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  The Creative Idea Suggestion System makes work more fun and interesting. Toyota Times is showcasing a selection of top submissions from the system's seven-decade history. This time, we focus on two solutions that are easy to replicate in any workplace: the tape-holder tower and the binder …

  2025.01.24

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  2025.01.07

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  2024.12.19

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  2024.12.16

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  Imagine a driver drenched in a cold sweat as she searches for a place to stop to provide the care her child urgently needs to breathe. To serve the ver…

  2024.12.13

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  The Toyota name inevitably brings to mind cars. Yet within the company's DNA dwells an entrepreneurial spirit that constantly seeks new challenges. W…

  2024.12.12

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  The latest Crown offers four different body variations. Toyota Times caught up with the Sport model's test drivers and engineers to find out which aspe…

  2024.12.10

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  The latest Crown offers four different body variations. To uncover the story of their development, we went inside the genba behind Toyota's unique driv…

  2024.11.18

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  Toyota's Plants: Inheritance & Evolution is a series introducing the history and future vision of individual production facilities. This article focuses on the …

  2024.11.11

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  Toyota's Plants: Inheritance & Evolution is a series introducing the history and future vision of individual production facilities. This time we retrace the H…

  2024.11.08

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  The kaizen spirit is part of Toyota's DNA and has its roots in the Creative Idea Suggestion System. We look at the history and intentions behind the long-…

  2024.10.31

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  2024.10.25

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  2024.10.16

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  Tsugi-Coco is a watch-like personal navigation device that alleviates the worry of people with dementia getting lost while out on their own. Amid the mi…

  2024.10.10

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  Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? In the series' third article, we hear how rotary engines ge…

  2024.10.03

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  2024.09.10

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  Engine sounds enchant car enthusiasts. But how does the shape of an engine affect its tone? For the second article in this series, we asked two engine…

  2024.08.20

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  2024.08.15

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  As many as 80% of Japan's bus routes are facing potential service reductions or closures. What do such figures mean for the mobility of people in mar…

  2024.08.05

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  This new series focuses on the engine sounds that enchant car fans. The first article gets down to the basics, explaining the relationship between engin…

  2024.07.18

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  2024.07.12

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  2024.06.10

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. The second half of the eighth edition focuses …

  2024.05.24

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. In the first half of the eighth edition, we show…

  2024.05.24

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  2024.04.25

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  This is part two of a report on the Takumi Kobo, which harnesses the sheet metal craftsmanship and monozukuri spirit passed down since Toyota's fou…

  2024.04.12

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  2024.04.04

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  An ongoing series showcasing the master artisans who sustain the automotive industry. This special installment shines the spotlight on the Takumi Kob…

  2024.03.26

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  2024.03.21

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  2024.03.11

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 7 follows the veterans and junior staff wh…

  2024.02.06

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  2024.01.25

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  This is an ongoing series looking at the master artisans supporting the automotive industry. In the 18th installment, we hear from a master engraver w…

  2024.01.17

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  This is an ongoing series looking at the master artisans supporting the automotive industry. Here, in Part 2 of the 17th installment, we hear from the m…

  2024.01.16

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  This is an ongoing series looking at the master artisans supporting the automotive industry. In Part 1 of the 17th installment, we speak with the sumika…

  2024.01.16

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  We're back with the second installment of our experiment comparing the perception skills of young and veteran test drivers. The question at hand: Is t…

  2023.12.12

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  2023.12.08

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  An Unbiased Experimental Project! Who Can More Accurately Evaluate Cars: A 24-Year-Old Newco…

  Critical to making ever-better cars are the test drivers. We conducted comparative experiments on the perceptual abilities of young trainees and veter…

  2023.12.01

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  This is an ongoing series looking at the master artisans supporting the automotive industry. In the 16th installment, we hear from a master inspector w…

  2023.11.30

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  2023.11.28

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  An ongoing series looking at the master artisans supporting the automotive industry. For the 15th installment, we speak with a master craftsperson wh…

  2023.11.27

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  2023.11.17

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  The process of molding plastic car parts inevitably leaves behind some faint work lines. To achieve the stunning finish of a Century bumper, one maste…

  2023.10.23

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 6 reports on a groundbreaking process f…

  2023.10.13

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. In the series' final installment, three youn…

  2023.08.24

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This next-to last installment tracks the veh…

  2023.08.24

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  2023.08.21

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  2023.07.27

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  2023.06.30

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  2023.06.27

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 5 deals with the issue of model years, an…

  2023.06.19

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  "Even with our disabilities, we still want to visit various places." Toyota's designers responded to the desires of wheelchair users by creating a mobile to…

  2023.06.09

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  The Shibetsu Proving Ground is a key facility in the making of ever-better cars, and a place filled with creative ideas for ensuring that testing is carried …

  2023.06.01

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The ninth article in this series recounts th…

  2023.05.30

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The ninth article in this series recounts th…

  2023.05.30

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  Staying in the -30ºC (-22°F) world of the Shibetsu Proving Ground, this article focuses on late-night operations that play a vital backstage role in makin…

  2023.05.08

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  The Future Lies in Hachioji!? The Purpose Behind Designing Endearing Robots and Innovations Insp…

  Even within Toyota, few people know about the Hachioji design base. Located at the end of an uphill road, this facility houses astonishing next-generati…

  2023.04.28

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  2023.04.25

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  Another glimpse into the frigid, minus 30-degree (-22°F) genba at the Shibetsu Proving Ground, where Toyota's test drivers strive to make ever-better …

  2023.04.21

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  This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview …

  2023.04.20

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  This is an ongoing series looking at the master artisans supporting the automotive industry. The 13th installment two-part article features an interview …

  2023.04.20

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  2023.04.06

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  2023.04.04

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  Part of an ongoing feature dissecting the Advanced Technical Skills Institute Division, a key facility for making ever-better cars, this article delves into th…

  2023.03.31

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  Who Determines the Driving Feel of a Toyota? Dissecting the Advanced Technical Skills Institute Di…

  This article, the first in a series of articles looking at how the driving feel of Toyota is created, offers a sneak peek inside a key facility for making ever-b…

  2023.03.27

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 4 covers the body restoration and specia…

  2023.03.08

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  2023.03.07

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  2023.02.15

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. The series' eighth installment showcases t…

  2023.02.15

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  2023.02.08

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 3 covers the checking and disassembly w…

  2023.01.24

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. In the seventh installment of this series, th…

  2023.01.23

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  This series explores the project to restore a first-generation Crown, a car that embodies Toyota's origins. Part 2 covers the Publica restoration project t…

  2023.01.18

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  2023.01.16

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  2023.01.16

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  A desire to make things easier for others and find enjoyment--speaking to a young audience, Akio Toyoda shares the connection he finds between thes…

  2023.01.13

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This article focuses on the struggles of I-b…

  2023.01.12

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This article traces the challenge of creatin…

  2023.01.12

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  2022.12.26

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fifth installment highlights the efforts …

  2022.11.28

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fifth installment highlights the efforts …

  2022.11.28

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  2022.11.21

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  2022.11.08

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  Part of a series featuring Toyota's research in non-automotive fields, this article is all about getting a good sleep, featuring the automaker's newly deve…

  2022.11.02

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  2022.10.12

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  This two-part article introduces Hirotoshi Hikota, a master of facility maintenance who repairs the vast systems that keep the car production genba mo…

  2022.10.12

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  2022.10.05

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  2022.10.03

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  2022.09.26

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  2022.09.06

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  This series focuses on Toyota's car designers. In this article, Simon Humphries, the design division's chief shares key philosophy and values in their desi…

  2022.08.02

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  2022.07.21

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  2022.07.21

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This story reports on the engine restoratio…

  2022.07.14

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  A special project team worked on reviving a Toyopet Racer, Toyota's first racing car from over 70 years ago. This fourth installment highlights the effor…

  2022.07.14

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  90 years ago, Kiichiro Toyoda ventured into the automotive business along with many passionate colleagues. All these decades later, one of their para…

  2022.07.12

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  The Frontier Research Center proceeds with projects quite removed from Toyota's main business. Their existence, however, is a significant part of the …

  2022.06.29

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  This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legenda…

  2022.05.24

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  This two-part article features Koji Okada, an auto mechanic and master restorer who is using his exceptional skills and experiences in bringing legenda…

  2022.05.24

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  2022.04.28

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  A project team worked on reviving Toyota's first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuil…

  2022.04.26

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  A project team worked on reviving Toyota's first racing car, the Toyopet Racer from over 70 years ago. This third part describes the challenge of rebuil…

  2022.04.26

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  This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlati…

  2022.03.15

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  This two-part article features Shingo Yamashita, a multi-modeling master who creates authentic interior designs with unique skill at achieving superlati…

  2022.03.15

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  "Let's do it!" This is one of the key phrases Akio Toyoda uses to motivate his colleagues and partners. But what exactly does it mean? The answer com…

  2022.03.07

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  Why is Toyota now using its vehicle measurement motion capture analysis to help athletes? This story shows how this trial can create synergies betwe…

  2022.01.26

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  2022.01.17

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  2022.01.17

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  This key phrase of using baseball analogy represents Akio Toyoda's unwavering belief in how to move forward, especially in an era where it is difficult t…

  2022.01.06

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  Toyota Times provides a series of articles featuring the project to revive Toyota's first racing car "Toyopet Racer", developed 70 years ago. This second…

  2021.12.01

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  [Through the Finder] #6 Toyota and Its Partners Finish on the Podium by Manifesting "Producing, Tr…

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  2021.11.24

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  Toyota Times provides a series of articles featuring the project to revive Toyota's first racing car "Toyopet Racer", developed 70 years ago. The first par…

  2021.11.17

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  In various opportunities, such as when talking about sports, telling the employees what mindset to embrace, and presenting the company's vision, Pres…

  2021.11.12

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  The Toyota Cheer Squad has a long history dating back to 1969. Why do its members give up their personal time to cheer on athletes? In this spotlight …

  2021.10.11

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  In the department that supports the activities of Toyota athletes are many people who are former Toyota athletes themselves. So what are their uniqu…

  2021.10.04

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  [Through the Finder] #5 Round 4 in Autopolis Expands Technology Options for Producing Green Hy…

  A series tracing the journey of ROOKIE Racing through the images of photographer Noriaki Mitsuhashi. Part 5: 2021 Super Taikyu Series Round 4 in Aut…

  2021.09.22

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  Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the fu…

  2021.09.08

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  A group of Toyota engineers and technicians volunteered to develop a prosthetic blade for Keita Sato, a para-athlete and colleague. Behind the challen…

  2021.08.04

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  Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the fu…

  2021.07.28

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  When it comes to competition, you either win or lose. Himself once an athlete, Akio Toyoda often says that he "hates to lose". What do these words, w…

  2021.07.27

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  Establishing a Reconditioning Center is almost unprecedented in Japan's sports world. Toyota Times interviews the director on how and why the facility …

  2021.07.12

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  [Through the Finder] #4 Capturing the 24-Hour Race with the Hydrogen-Powered Engine From a 1-i…

  This series focuses on ROOKIE Racing's battles as told through photographs by photographer Noriaki Mitsuhashi, with this story covering Round 3 of th…

  2021.06.29

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  Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri (making things), which is woven from the past into the fu…

  2021.06.28

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  "The automotive industry has entered an uncharted era," says Akio Toyoda on many occasions, and carbon neutrality is now increasing the unpredicta…

  2021.06.28

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  In overcoming various crises after the global financial crisis of 2008, Toyota's management was driven by their resolve to achieve steady growth every…

  2021.05.31

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  Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The third i…

  2021.05.28

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  2021.05.25

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  This series focuses on ROOKIE Racing's battles as told through photographs by photographer Noriaki Mitsuhashi, with this story covering Round 2 of th…

  2021.05.20

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  Encouraged to Compete in Both the Paralympic Summer and Winter Games: Para Athletic and Para…

  A natural talent to compete in two sports that blossomed as she grew. Supporting her all the way were friends she could trust and words that filled her…

  2021.05.18

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  This series introduces how photographer Noriaki Mitsuhashi captures the battles of ROOKIE Racing through his viewfinder. The second in the series fea…

  2021.05.10

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  2021.04.29

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  Does Akio Toyoda just sit in his CEO office and spend time approving documents? No. Most of the time, he is visiting various frontlines or genba, which i…

  2021.04.26

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  Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The secon…

  2021.04.21

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  Tomoki Suzuki, a promising star in Para Athletics, has shown remarkable strength in recent competitions. Behind his success, diverse team staffs with u…

  2021.04.20

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  Learn athletes' challenges in competing with world-class rivals, with the support and expectation from people around them. The first in the series featu…

  2021.04.13

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  Toyota Times uncovers the essence and core strength of the traditional Japanese monozukuri, which is woven from the past into the future. The first in…

  2021.03.31

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  Akio Toyoda has kept one promise to himself with regard to the Great East Japan Earthquake, which is also rooted in Toyota's business decision for Toh…

  2021.03.22

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  Who is it that you want to make happy and how? "Best-in-town" is the key philosophy that Akio Toyoda has repeatedly used to remind of what Toyota s…

  2021.02.22

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  Many Toyota stakeholders would agree that the most prominent words spoken by Akio is "Let's make ever-better cars." This has been the mantra at To…

  2021.01.18

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  This new Toyota Times series introduces how photographer Noriaki Mitsuhashi captures the battles of ROOKIE Racing. This installment zooms in on the…

  2020.12.29

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  2020.11.28

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  On the day before the competition, a man from Oita has an accident that almost ends his hopes to race -- until some friendly Toyota mechanics jump i…

  2020.10.31

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  A true story of how staff at the Lexus Toyonaka dealership and their customer-centered service led to a very special "one and only" moment as they pr…

  2020.09.26

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  With actions rooted in a desire to help customers solve their problems, the Okinawa Toyota Chatan dealership staff leaves no nook or cranny unturned …

  2020.08.29

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  A true story about how the staff at a Toyota dealership in Tokyo saved an elderly lady and her daughter from the scorching heat with their warm custo…

  2020.08.21

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  2020.07.26

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  Toyota's unwavering principles have been captured by a series of advertisements titled "The One and Only Toyota." Toyota moves forward again with r…

  2020.06.27

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  Toyota's unwavering principles have been captured by a series of advertisements titled "The One and Only Toyota." Toyota moves forward again with r…

  2020.06.27

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  Olympic Torch Relay ~Another Story~ The Promised Torch --A promise from Morizo to Shunsuke Su…

  This is an untold story related to the Olympic Torch Relay. Featuring a day that a "promise" was made between Akio Toyoda and Shunsuke, a 14-year-ol…

  2020.05.20

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  Olympic Torchbearers: Who do they run for? (5) Akito Goto: "A society where dreams can be achie…

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  2020.04.27

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  Olympic Torchbearers: Who do they run for? (4) Towa Takada: "Change yourself by seizing opportu…

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  2020.04.21

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  Olympic Torchbearers: Who do they run for? (3) Kahori Sugihara: "For all mothers who have childre…

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  2020.04.14

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  Olympic Torchbearers: Who do they run for? (2) Jyunnosuke Suemune: "By working hard, even som…

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  2020.04.08

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  Olympic Torchbearers: Who do they run for? (1) Yuki Jyojima: "If I can do something for those in ne…

  Learning real monozukuri by making electric prostheses for others." There may be no better opportunity than [being a torchbearer] to spread the wor…

  2020.03.26

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  2020.03.26

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