LATEST ARTICLES NEWS SERIES SPOTLIGHTS

JP EN

MANAGEMENT

Akio Toyoda Koji Sato Financial results General Shareholders’ Meeting

SPORTS

Toyota athletes Motorsports Morizo World Rally Championship (WRC)TOYOTA GAZOO Racing

CARS

Century crown Land Cruiser Corolla Yaris e-Palette

TECHNOLOGY

Carbon neutrality Hydrogen-powered engine Battery electric vehicle (BEV)Fuel Cell Electric Vehicle (FCEV)Hydrogen Woven City

CORPORATE

Mobility company Global Toyota Toyota Group Monozukuri (manufacturing)JAMA

LATEST ARTICLES NEWS SERIES SPOTLIGHTS NEWSCAST BUSINESS TOYOTA ATHLETES SDGs

JP EN

LATEST ARTICLES NEWS SERIES SPOTLIGHTS NEWSCAST BUSINESS TOYOTA ATHLETES SDGs

MANAGEMENT

Akio Toyoda Koji Sato Financial results General Shareholders’ Meeting

SPORTS

Toyota athletes Motorsports Morizo World Rally Championship (WRC)TOYOTA GAZOO Racing

CARS

Century crown Land Cruiser Corolla Yaris e-Palette

TECHNOLOGY

Carbon neutrality Hydrogen-powered engine Battery electric vehicle (BEV)Fuel Cell Electric Vehicle (FCEV)Hydrogen Woven City

CORPORATE

Mobility company Global Toyota Toyota Group Monozukuri (manufacturing)JAMA

follow us

Follow TOYOTA TIMES channel

NEWS

CORPORATE

Hanging with the Cool Kids--Chairman Toyoda Receives German Automotive Award

On November 18 Japan time, Chairman Akio Toyoda received the Golden Steering Wheel, one of the European automotive industry's most prestigious awards. We share his words of joy.

Akio Toyoda Morizo Nurburgring Hiromu Naruse TOYOTA GAZOO Racing

2025.12.02
CORPORATE JAPAN MOBILITY SHOW 2025

JAMA Leaders Wax Lyrical About Their Favorite Rides--Endless "Love for Mobility" at JMS Talk Session

JAMA's chairman and vice chairmen are certainly passionate about cars! At the Japan Mobility Show (JMS) 2025, they shared stories of their beloved rides.

JAMA Japan Mobility Show 2025 Koji Sato Mobility Carbon neutrality

2025.11.20
CORPORATE JAPAN MOBILITY SHOW 2025

Highlights Galore at the Japan Mobility Show! The Future of Japan's Automotive Industry, All in One Place!

This episode of Toyota Times presents the many highlights of the Japan Mobility Show 2025, held from October 31 to November 9.

Japan Mobility Show 2025 Century LEXUS Daihatsu Corolla

2025.11.12
CORPORATE JAPAN MOBILITY SHOW 2025

Shaping the Next 100 Years from Japan--Akio Toyoda Tells the Century Story

The Century has emerged as a new brand, seeking to share the pride of Japan with the world. Chairman Akio Toyoda has vowed to take on the challenge of creating the next 100 years.

Japan Mobility Show 2025 Century Akio Toyoda Shoichiro Toyoda Monozukuri (manufacturing)

2025.11.07
CORPORATE JAPAN MOBILITY SHOW 2025

Imitate No One--Lexus Brand Innovation on Show at JMS 2025

Part of our Japan Mobility Show 2025 coverage, this three-part series outlines the vision behind exhibits by four Toyota brands. In this second article, CBO Simon Humphries talks Lexus innovation.

Japan Mobility Show 2025 Simon Humphries LEXUS Century

2025.11.06
CORPORATE JAPAN MOBILITY SHOW 2025

Inventions for Every "You"--Welcome to the Japan Mobility Show

The Japan Mobility Show 2025 has kicked off, with Toyota revealing new directions for its brands. What kinds of mobility are on display? Across three articles, we showcase the vision behind the individual brands and exhibits.

Japan Mobility Show 2025 Koji Sato Corolla Daihatsu Mobility for All

2025.11.06
MANAGEMENT FY2026 Financial_Results

From Strengthening Foundations to Boosting Productivity--Toyota Focuses on Break-Even Volume

With strengthened foundations, Toyota seeks to boost productivity and improve its break-even volume. The company has released its first-half financial results for the year to March 2026, including the impact of U.S. tariffs. Here are the key takeaways.

Financial results Japan Mobility Show 2025 Toyota Group Global Toyota SDV

2025.11.05
TECHNOLOGY Toyota Safety

SDVs for Zero Accidents--Toyota Unveils Intelligent Technologies

For Toyota, SDVs are first and foremost about safety and security. The company revealed some of the technologies it is developing to bring road accidents down to zero.

SDV AI Simon Humphries Arene

2025.11.04
CORPORATE JAPAN MOBILITY SHOW 2025

Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!

A Toyota Times livestream on October 13 outlined a new direction for Toyota's five brands. What is the restructuring likely to achieve? We share the key takeaways.

Japan Mobility Show 2025 Century LEXUS TOYOTA GAZOO Racing Daihatsu

2025.10.21
SPORTS

Lost in the Desert--Toyota Adventurers Make Rally Debut in Jordan & Saudi Arabia

Saudi Arabia was the last country to lift its ban on women drivers. This land of stunning natural beauty is home to the women-only Rally Jameel, and GR staff have taken on the challenge!

Motorsports Land Cruiser

2025.07.25
SPORTS

The Significance and Unique Appeal of Saudi Arabia's Women-Only Rally

Having enabled women to drive in 2018, Saudi Arabia now hosts Rally Jameel, a women-only rally that unfolds across a landscape of stunning natural beauty.

Motorsports Morizo Land Cruiser

2025.07.24
MANAGEMENT General Shareholders' Meeting 2025

Uncertain Times Call for Preparation, Not Speculation--Chairman Toyoda's Thoughts on Decarbonization

This year's General Shareholders' Meeting lasted one hour and 47 minutes. As the shareholder Q&A session wrapped up, Chairman Akio Toyoda shared his thoughts on Toyota's push to decarbonize.

All-solid-state batteries Carbon neutrality Battery electric vehicle (BEV) Akio Toyoda

2025.07.10
MANAGEMENT General Shareholders' Meeting 2025

President Sato Speaks of His Role in Helping Employees "Unleash Their Full Potential"

In 2023, Koji Sato took up the baton from Chairman Akio Toyoda to become president of Toyota. Looking back over the past two years, he shared his "honest and sincere thoughts."

Koji Sato Akio Toyoda

2025.07.08
MANAGEMENT General Shareholders' Meeting 2025

With Intelligence & Electrification Technologies Under Development, What Are Toyota's Growth Prospects?

Among the topics raised during the shareholder Q&A session was Toyota's progress in vehicle intelligence and electrification. We share the outlook presented by Vice Presidents Yoichi Miyazaki and Hiroki Nakajima.

Hiroki Nakajima Yoichi Miyazaki RAV4 All-solid-state batteries

2025.07.07
MANAGEMENT General Shareholders' Meeting 2025

Facing Certification Issues & Long Delivery Times, Toyota VPs Are Committed to Reforming Genba Culture

From certification issues to long delivery times, many shareholders are anxious about problems affecting not just Toyota, but the entire auto industry. Vice Presidents Hiroki Nakajima and Yoichi Miyazaki responded to questions about cultural reforms and collaboration with dealerships.

General Shareholders’ Meeting Akio Toyoda Hiroki Nakajima Yoichi Miyazaki

2025.07.04
MANAGEMENT General Shareholders' Meeting 2025

Car Guy Meets Truck Guy, Sparking a Major Private-Sector Reshuffle

Following the recent announcement of a merger between Mitsubishi Fuso and Hino, at Toyota's General Shareholders' Meeting Chairman Akio Toyoda shared his impressions of former Daimler Truck CEO Martin Daum. What did Chairman Toyoda see in their fateful encounter?

Akio Toyoda Hiroki Nakajima Hino

2025.07.03
SPORTS Super Taikyu 2025

Return of the Ivory Tower? --Hydrogen Engine Year Five, Interview with Automotive Analyst Shinya Yamamoto

The hydrogen-engine Corolla is racing in the Fuji 24 Hours for its fifth straight year. Once again, we asked automotive analyst Shinya Yamamoto to provide a rundown of the attempt. This time, we gathered again after dark, sitting around a fire in the Fuji Speedway camp area. Automotive journalist Yuki Imai also joined the festivities to discuss how to cultivate a motorsports culture.

Hydrogen Partnership Kyonosuke Morita

2025.06.24
CORPORATE

Creating the Future of Commercial Vehicles Together--Definitive Agreements on Mitsubishi Fuso-Hino Merger

Having agreed to merge, on June 10, Hino Motors and Mitsubishi Fuso Truck and Bus, along with their parent companies Daimler Truck and Toyota Motor Corporation, signed definitive agreements regarding their business integration. The four companies are entering a new stage on their way to creating the future of commercial vehicles.

Koji Sato Partnership

2025.06.16
CORPORATE

Cars as Culture--Chairman Toyoda Leads the Automobile Business & Culture Association of Japan

Chairman Akio Toyoda has taken up a new post leading the Automobile Business & Culture Association of Japan. In doing so, he pledged to make the cars that underpin Japanese life an essential part of the country's culture.

Akio Toyoda Kiichiro Toyoda ABAJ

2025.06.13
CARS

RAV4 World Premiere--Chief Branding Officer Shares the Story Behind the New Model

Toyota has unveiled its sixth-generation RAV4. Having pioneered the crossover segment and shared the fun of driving with the world, the RAV4 has continued to evolve, and now incorporates the Arene platform. (Figures are based on development data)

RAV4 Simon Humphries SDV Arene

2025.05.30
MANAGEMENT FY2025 Financial_Results

"A Car Is Not a Car If It's Not Fun"--President Sato's Hopes for Toyota

"Aren't we seeing fewer exciting, fun-to-drive cars these days?" This question closed out Toyota's results briefing for fiscal 2025. How did President Sato respond?

Financial results Koji Sato Make ever-better cars

2025.05.20
MANAGEMENT FY2025 Financial_Results

Refusing to Panic in the Face of U.S. Tariffs, Toyota Remains Committed to Domestic Production

Despite facing U.S. tariffs, Toyota says it will not waver in sustaining domestic production at three million vehicles. How did the company's leaders respond to questions at the recent financial results briefing?

Financial results Koji Sato Yoichi Miyazaki

2025.05.19
MANAGEMENT FY2025 Financial_Results

The Year's Two Key Themes--President Sato on Toyota's Transformation

At Toyota's financial results briefing for the year to March 2025, President Koji Sato spoke about the company's progress in strengthening its foundations, and its efforts to change the future of cars. We share his speech in full.

Financial results Koji Sato Carbon neutrality

2025.05.12
MANAGEMENT FY2025 Financial_Results

Investing for the Future--Earnings to be Bolstered by 150 Million Existing Cars

Toyota has just released its financial results for the year to March 2025. How is the company's mobility transformation taking shape? Toyota Times is first to break down the figures and key points.

Financial results Koji Sato Yoichi Miyazaki Mobility company

2025.05.08
MANAGEMENT Toyota 2025 Spring Labor-Management Discussions

Where There's a Will--Taking Action to Change Our Surroundings & Shape the Future

"If we're not careful, Toyota will quickly go back to being an ordinary company." To pass on the company's unique character to the next generation, Toyota needs to restart its family conversations.

Koji Sato Mitsuru Kawai

2025.04.22
MANAGEMENT Toyota 2025 Spring Labor-Management Discussions

To Break Away from Uniformity, Toyota's Workers & Management Need a Healthy Sense of Urgency

The second round of labor-management discussions--unusually held at the group level--focused on instilling a "sense of ownership." In an era of greater job choice, with work styles and personnel becoming ever more diverse, President Koji Sato spoke about the meaning of "uniformity."

Koji Sato Yoichi Miyazaki Hiroki Nakajima Mitsuru Kawai

2025.04.21
MANAGEMENT Toyota 2025 Spring Labor-Management Discussions

President Sato & Chief Officer Azuma Explain the Aim of Toyota's Unusual Group-Level Talks

Toyota chose to hold the second round of labor-management discussions at the group and company levels. What was the aim and rationale behind this unusual proposal? Before the sessions took place, we interviewed President Koji Sato and General Administration & Human Resources Group Chief Officer Takanori Azuma.

Koji Sato

2025.04.21
MANAGEMENT Toyota 2025 Spring Labor-Management Discussions

Toyota's Hidden Risks--Labor & Management Discuss Investments for the Future

Having built up the earning power to fuel investments for the future, what hidden risks does Toyota face? The company's labor union and management re-examined the challenges that must be addressed as they look to the next five, ten, and fifty years.

Koji Sato Yoichi Miyazaki

2025.04.18
MANAGEMENT Toyota 2025 Spring Labor-Management Discussions

Toyota Begins Labor-Management Discussions

This year's labor-management discussions have gotten underway. How will they shape the future of Toyota and the automotive industry? What awaits on the other side of this candid dialogue?

Mitsuru Kawai Oyaji

2025.04.18
CORPORATE

"The Things That Toyota Values Today"--President Sato's Entrance Ceremony Speech

"I wanted cars to be a part of this memorable occasion." What message did President Koji Sato have for Toyota's newest recruits?

Ceremony For New Employees Koji Sato Mobility company Make ever-better cars crown

2025.04.07
MANAGEMENT

Reinvigorating the Board and Boosting Decision-Making Speed--Why Toyota Has Shifted to an Audit and Supervisory Committee

Toyota has announced a resolution to transition from a Company with an Audit and Supervisory Board to a Company with an Audit and Supervisory Committee. What will this change? Here, Toyota Times provides an explanation on this recent news.

Mobility company

2025.03.18
CORPORATE

Japanese Music Drives the World--CEIPA & Toyota Announce Collaborative Project

The recently-announced Music Way Project will drive Japan's music industry's globalization and sustainable growth. We look at the reasons behind the Toyota Group's involvement.

Akio Toyoda Partnership

2025.02.28
MANAGEMENT FY2025 Financial_Results

A Yardstick for the Mobility Transformation--Why Toyota Places Such Importance on ROE

Return on equity (ROE) is an indicator for evaluating a company's profitability and the efficiency of its management. Toyota's recent results briefing featured a discussion of why the company has set its sights on 20%

Financial results Mobility company

2025.02.13
MANAGEMENT FY2025 Financial_Results

Results Accompanied by New BEV & Battery Plans for U.S. and China

Toyota's results briefing for the third quarter of fiscal 2025. Alongside the usual revenue and income figures, the company unveiled new plans for the U.S. and China. Here is our summary of the announcements.

Financial results Battery electric vehicle (BEV) Electrification

2025.02.05
CORPORATE

"Ichiro, When is Your Next Day at the Office?"--Feat of the Century Earns Payment in Kind from Akio

Ichiro, recently appointed Special Assistant to Chairman Akio Toyoda, has now become the first Japanese player elected to the U.S. Baseball Hall of Fame. Akio continued their decade-long relationship by sending a "letter" through the newspapers.

Akio Toyoda Ichiro

2025.01.23
CARS TOKYO AUTO SALON 2025

Detailed Coverage of the Tokyo Auto Salon! Plenty of Announcements and Smiles from Car Lovers Again This Year

This year's Tokyo Auto Salon was full of world premiere announcements like the GR Yaris midship concept, a new rally car, and more. Once again Yuta Tomikawa covers it all.

TOYOTA GAZOO Racing ROOKIE Racing GR Yaris Yuta Tomikawa

2025.01.22
SPORTS Super Taikyu 2024

Building a Hydrogen Future, Together--Super Taikyu Fuji Season Finale

Three years after the hydrogen-powered Corolla began racing in the Super Taikyu Series, the 2024 season's final round featured announcements of new initiatives toward creating a hydrogen society.

Akio Toyoda Morizo Make ever-better cars Hydrogen Motorsports

2025.01.20
SPORTS Super Taikyu 2024

Making Friends by Harnessing "Discarded Hydrogen"--Fuji Season Finale

With Chairman Akio Toyoda (aka Morizo) behind the wheel, the liquid hydrogen Corolla project is pioneering new options for decarbonization. More like-minded partners are heeding the call.

Hydrogen-powered engine Partnership Motorsports Carbon neutrality ROOKIE Racing

2025.01.17
CARS TOKYO AUTO SALON 2025

Just 10 Days In, Here Are Morizo's Top 10 News Stories for 2025

The car lovers' festival is underway! After Morizo last year proclaimed himself "an ordinary guy who loves cars," there was much excitement for his 2025 message. But who appeared in his stead?

TOYOTA GAZOO Racing ROOKIE Racing Morizo GR Yaris

2025.01.10
TECHNOLOGY

Woven City to Officially Launch This Fall--Akio Outlines Toyota's "Test Course for Mobility"

The vision unveiled in 2020 is becoming a reality. Appearing at CES for the first time in five years, Chairman Toyoda announced the opening of Phase 1 at Woven City, a "test course for mobility" that will one day be home to 2,000 people.

Woven City Akio Toyoda

2025.01.09
CORPORATE

Akio Returns to CES--Mark the Calendar for January 7!

Chairman Akio Toyoda is returning to CES. In 2020, he created a buzz by taking the stage to announce his vision for Woven City. Ahead of next year's event, Toyota has released a new video.

Woven City Akio Toyoda

2024.12.17
TECHNOLOGY Super Taikyu 2024

Super Taikyu Final Round Special: How Hydrogen Technology Has Evolved Through Motorsports

What is a liquid hydrogen-powered Corolla racecar doing at this local hydrogen filling station? Find out in this special edition of Toyota Times News!

Hydrogen-powered engine Fuel Cell Electric Vehicle (FCEV) Motorsports ROOKIE Racing Yuta Tomikawa

2024.11.25
SPORTS Super Taikyu 2024

Kaizen in Motorsports--New Technology Cuts Weeks Down to Days

Toyota is tackling the challenges faced by motorsports and working to expand their reach. At a recent Super Taikyu event, the company unveiled a world-first welding technology.

Motorsports Monozukuri (manufacturing) TOYOTA GAZOO Racing Morizo GR Yaris

2024.11.22
CORPORATE Together with Our Suppliers

"Kaizen is Fun"--Co-prosperity Means Listening to Suppliers and Sweating it Out Together

"We were aware of the problems; we just didn't know how to tackle them." How Toyota helped a supplier tackle some long-overlooked issues.

Kaizen Toyota Production System (TPS) Make ever-better cars Best-in-Town

2024.11.15
CORPORATE Together with Our Suppliers

Turning Concern into Confidence--Toyota's Kaizen Comes to Suppliers

"Toyota is coming..." Initially uneasy about incorporating the Toyota Production System, this supplier gradually changed their outlook as the companies worked together to make improvements.

Kaizen Toyota Production System (TPS) Make ever-better cars

2024.11.15
MANAGEMENT FY2025 Financial_Results

"No Reservations About Investing in People"--Toyota's Deep Commitment to the Industry

Toyota is boosting investments in personnel as a way of giving back to the people working at its suppliers and dealerships. What drove this decision?

Financial results

2024.11.14
CORPORATE

Leaders' Deep Ties Bring Mobility to the Skies--Joby's First Flight in Japan

An electric vertical take-off and landing aircraft from Joby Aviation, Toyota's air mobility partner, has taken its first flight in Japan. This success was built upon deep trust between the companies' leaders.

Akio Toyoda Partnership Mobility company Hiroki Nakajima Global Toyota

2024.11.14
CORPORATE Toyota Safety

NTT & Toyota Aim for Zero Traffic Accidents with Mobility AI & Communications

NTT and Toyota have taken a new step toward realizing a "society with zero traffic accidents" by working together to build a Mobility AI Platform.

Partnership Connected Koji Sato

2024.11.12
CORPORATE

Building Partnerships, Creating the Future--Japan Mobility Show Bizweek 2024

Building on momentum from last year, the Japan Mobility Show ran a four-day business-oriented event for the first time ever. The mobility industry and next-generation startups came together to "promote business co-creation."

JAPAN MOBILITY SHOW JAMA

2024.11.07
MANAGEMENT FY2025 Financial_Results

Toyota's H1 Financial Results--Reinforcing Earnings Structure by Strengthening Foundations

Toyota has just released its first half financial results. Toyota Times is first to break down the figures and key points.

Financial results Electrification Battery electric vehicle (BEV)

2024.11.06
MANAGEMENT

Akio Toyoda's Struggle to Restore Kind Hearts, as Told by Someone Who Fought Alongside Him

Offender rehabilitation in Japan has flourished through the altruistic spirit and humanity of volunteers. In a speech commemorating the system's 75th anniversary, Toyota Vice Chairman Shigeru Hayakawa recounted how Akio Toyoda transformed the company by "getting people to engage with each other."

Akio Toyoda Make ever-better cars Labor-Management discussion Hydrogen-powered engine

2024.11.01
CORPORATE Together with Our Suppliers

Suppliers, Not Subcontractors--Toyota's Commitment to Co-prosperity with 60,000 Companies

How does Toyota's Purchasing Group engage with suppliers? How many are there, and what efforts are being made to improve relationships? We examine the principles passed down since the company's founding.

Kaizen Make ever-better cars

2024.10.21
SPORTS

Toyota Partners with Haas F1--Morizo Gives Children a Path to Pursue Their Racing Dreams

Haas and TOYOTA GAZOO Racing have teamed up to advance motorsport and allow children to chase their dreams of driving the world's fastest cars. Akio Toyoda shares his intent behind the decision.

Morizo Akio Toyoda Partnership TOYOTA GAZOO Racing Make ever-better cars

2024.10.18
MANAGEMENT

Betting on Batteries That Can Cross the Pacific--Chairman Toyoda's Speech at the Toyota Battery Inauguration Ceremony

After becoming a wholly-owned Toyota subsidiary in March, Primearth EV Energy has relaunched as Toyota Battery. What message did Chairman Akio Toyoda share to commemorate this new start?

Akio Toyoda Sakichi Toyoda Electrification Battery electric vehicle (BEV) Kiichiro Toyoda

2024.10.04
CORPORATE

Certification Issues to Fair Transactions, JAMA Vows to Strengthen Industry-Wide Efforts

JAMA Chairman Masanori Katayama outlines the industry-wide efforts needed to ensure that the auto and mobility sector remains a core pillar of Japan's economy.

JAMA Mobility for All

2024.10.01
SPORTS Super Taikyu 2024

Transforming Cities and Lifestyles--Racing Toward a Hydrogen Society at Round 3 in Autopolis

It's not just about honing cars but drawing us closer to a hydrogen society. Toyota Times brings you the latest hydrogen updates from the racetrack, including new technologies headed for public trials and new friendships being built around the world.

Hydrogen-powered engine Motorsports Fuel Cell Electric Vehicle (FCEV) Carbon neutrality ROOKIE Racing

2024.09.12
SPORTS Super Taikyu 2024

Making Car Lovers Smile--Five Manufacturers Discuss Their Joint Challenge

Five carmakers are enjoying the challenge of the Super Taikyu Series ST-Q class. During a press conference at the Round 2 Fuji 24 Hours Race, representatives from each company shared their commitment to ensuring a future for both engines and motorsports.

2024.07.16
TECHNOLOGY MULTIPATHWAY WORKSHOP

Car Lovers Thrilled to Hear Joint Declaration - Three Automakers and Their Next-Gen Engines

It's new era for the internal combustion engine. With horizontally-opposed and rotary engines, each company's best-known engine will be updated for the decarbonization era. This report deep dives into the unusual joint declaration that had car lovers cheering.

Carbon neutrality Koji Sato Hiroki Nakajima LEXUS Yuta Tomikawa

2024.07.10
SPORTS Super Taikyu 2024

In its Second Season, the Liquid Hydrogen Corolla Continues to Evolve

The liquid hydrogen Corolla took on its second Fuji 24 Hours Race. Despite a long stint in the pits, the car showed remarkable advances. We sum up three key areas of progress.

Hydrogen-powered engine Motorsports Hydrogen Corolla

2024.07.09
MANAGEMENT General Shareholders' Meeting 2024

"How Do We Make Better Cars?" The Evolution of Toyota's Monozukuri

In response to shareholder concerns, genba leaders showed resolve and the spirit of "ever-better" carmaking passed down from Chairman Akio Toyoda.

General Shareholders’ Meeting Make ever-better cars Best-in-Town Akio Toyoda

2024.07.04
MANAGEMENT General Shareholders' Meeting 2024

Sustaining Growth and Returns, the Toyota Way

How will Toyota pass profits onto stakeholders? What is the company's vision for growth? The task of answering these shareholder questions fell to Executive Vice President and Chief Financial Officer Yoichi Miyazaki.

General Shareholders’ Meeting Akio Toyoda

2024.07.03
MANAGEMENT General Shareholders' Meeting 2024

Chairman Toyoda Takes a Back Seat for the First Time in 15 Years

For the first time since 2009, Chairman Akio Toyoda did not chair the general meeting, but instead joined President Koji Sato and the other current executives in answering shareholder questions.

General Shareholders’ Meeting Akio Toyoda Koji Sato Woven City Motorsports

2024.07.02
MANAGEMENT General Shareholders' Meeting 2024

"Pursuing Improvements Rooted in the Genba"--President Sato Resolute on Certification Issues

Before facing shareholders' questions, President Koji Sato once again apologized for the recent certification issues, pledging to "tackle them in the genba, one by one."

General Shareholders’ Meeting Koji Sato Akio Toyoda Toyota Production System (TPS)

2024.07.01
CORPORATE Super Taikyu 2024

"The Summit Is in Sight." Fourth Year of Putting the Hydrogen Engine to the Test - Interview with Automotive Analyst Shinya Yamamoto

The hydrogen engine Corolla entered the 24 Hours Race for the fourth year. So, of course, we will once again interview Shinya Yamamoto. How does this year's race look to this automotive analyst?

Hydrogen-powered engine Carbon neutrality Motorsports Kyonosuke Morita

2024.06.21
CORPORATE

This Year's Japan Mobility Show is All About Business Co-Creation

In 2024, business co-creation is ramping up through new partnerships. JAMA Chairman Masanori Katayama explained how this year's Japan Mobility Show fits in.

JAMA JAPAN MOBILITY SHOW Akio Toyoda

2024.06.06
TECHNOLOGY Super Taikyu 2024

The Liquid Hydrogen-Powered Corolla's 2nd 24-Hour Endurance Race: Challenge and Evolution

The liquid hydrogen-powered Corolla has once again competed in the 24-hour endurance race this year. Since last year's race, improvements have been made to build both the team and the car. We follow this evolution.

Hydrogen-powered engine Hydrogen Make ever-better cars Morizo Motorsports

2024.06.05
MANAGEMENT

Toyota Announces Results of Investigation into Model Certification Applications

This article presents the full text of Chairman Akio Toyoda's press conference message and the detailed explanation by Customer First Promotion Group Chief Officer Shinji Miyamoto.

Akio Toyoda Toyota Group

2024.06.04
TECHNOLOGY MULTIPATHWAY WORKSHOP

The Engine Reborn--Three Companies Develop ICEs for Decarbonization

Subaru, Mazda, and Toyota's technology chiefs provided updates on their next-generation engine development. We take an in-depth look at these new technologies, which build on each company's unique offerings.

Carbon neutrality Electrification Subaru Mazda Hiroki Nakajima

2024.06.04
TECHNOLOGY MULTIPATHWAY WORKSHOP

Subaru, Mazda, and Toyota Tackle Engine Decarbonization through Co-creation and Competition

The three companies have long engaged in friendly rivalry over engines. Recently, their leaders came together to announce new developments for the electrification era.

Carbon neutrality Subaru Mazda Koji Sato

2024.06.03
MANAGEMENT FY2024 Financial_Results

"Devoting Time and Money to Strengthen our Foundations"

At the financial results briefing on May 8, Toyota's forecast included a 2 trillion yen investment in the future. How does the company plan to pursue sustainable growth?

Financial results Koji Sato Mobility company Electrification

2024.05.14
SPORTS Super Taikyu 2024

Japan's largest participant-focused race launches new organization: Super Taikyu Mirai Organization

"I want to make a bright, fun future for the motorsports industry." Morizo talked about his decision to take the top position of the new organization that operates the Super Taikyu Series.

Motorsports Morizo Akio Toyoda GR Yaris

2024.05.09
MANAGEMENT FY2024 Financial_Results

Toyota's Financial Results--Solid Revenue Structure Drives Investment for the Future

Toyota has released its 2024 financial results. Once again, Toyota Times is first to break down the figures and key points.

Mobility company Financial results Make ever-better cars Koji Sato

2024.05.08
SPORTS Super Taikyu 2024

Akio to Chair Super Taikyu's New Organizing Body

The racing series will be run by the newly launched Super Taikyu Mirai Organization, chaired by none other than Morizo, aka Akio Toyoda. What is the new body's vision for Super Taikyu's future?

Motorsports Morizo Akio Toyoda Carbon neutrality Hydrogen-powered engine

2024.04.30
CORPORATE

"Welcome to the Carmaker Toyota!" President Sato's Message to New Employees

This year, 1,892 recruits participated in Toyota's entrance ceremony, where President Sato shared "the most important thing" for new employees.

Ceremony For New Employees Koji Sato Make ever-better cars Mobility company

2024.04.09
CORPORATE

JAMA Leaders Take Ownership of Seven Issues Facing the Auto Industry

JAMA's chairman and vice chairmen have taken responsibility for tackling seven challenges confronting the auto industry. At a recent press conference, they spoke about their industry-spanning initiatives.

JAMA Isuzu

2024.04.02
MANAGEMENT Toyota Group Vision

Two Weeks After Presenting His Vision, Akio Talks Group Revitalization

Toyota Group genba leaders, selected by roles rather than titles, gathered for a candid dialogue with Chairman Akio Toyoda, who has vowed to take responsibility and "lead the transformation."

Akio Toyoda Toyota Group

2024.02.29
CORPORATE Toyota Group Vision

Chairman Toyoda's gift of honest words to genba leaders

"Anything is fine, so please speak up." Chairman Toyoda began the Q&A with these words, and questions were raised one after another. How did he respond to the anxious and distressed genba leaders?

Akio Toyoda Toyota Group

2024.02.28
MANAGEMENT

Daihatsu's Next President-- Reform through Dialogue and Empathy

Toyota and Daihatsu held a press conference to announce Daihatsu's new leadership. We unpack the comments made at the event to find out how the incoming team plans to revitalize the company.

Koji Sato Daihatsu Toyota Group

2024.02.27
CORPORATE Toyota Group Vision

[Exclusive Content] Akio Toyoda's Thoughts on the Group Vision and His Messages

On January 30, Chairman Akio Toyoda expressed his vision as the Group leader. What words did he have for the top leaders of each Group company? Two days after the briefing, he expressed his thoughts to Toyota Times.

Akio Toyoda Toyota Group

2024.02.21
MANAGEMENT Toyota Group Vision

"Inventing Our Path Forward, Together"--Chairman Toyoda Presents His Vision for Toyota

"Inventing our path forward, together." Taking responsibility for the Toyota Group, Chairman Akio Toyoda shared his vision with company leaders. We delve into the intention behind these words.

Akio Toyoda Toyota Group Make ever-better cars

2024.02.06
MANAGEMENT

"It's My Job to Make Decisions and Take Responsibility"--Akio's Message to 200 Leaders

Chairman Akio Toyoda gave a lecture on the Toyota Production System to an audience of 200 corporate managers and executives. During the Q&A session, he answered questions on leadership and management decisions.

Akio Toyoda Toyota Production System (TPS)

2024.01.30
MANAGEMENT Toyota Group Vision

Toyota Unveils Group Vision--Chairman Toyoda: "I Will Lead the Transformation"

Toyota announced its vision for the Group's future direction: "Inventing our path forward, together." As the person responsible for guiding the Group, here is the message delivered by Chairman Akio Toyoda, along with questions from the press.

Toyota Group Akio Toyoda Make ever-better cars

2024.01.30
MANAGEMENT

Chairman Toyoda on TPS and his Fight to Restore Authority to the Genba

As a business leader, Akio Toyoda has approached countless decisions with a mindset rooted in the Toyota Production System. We share the lecture he delivered to a 200-strong audience of fellow corporate managers.

Akio Toyoda Toyota Production System (TPS) Kaizen Hiromu Naruse Make ever-better cars

2024.01.26
CARS TOKYO AUTO SALON 2024

Morizo's Beloved Cars, Brilliant Driving, Smiles of Car Lovers at Tokyo Auto Salon

Tokyo Auto Salon 2024 was held for three days from January 12 to 14. Once more, Yuta Tomikawa covered this year's custom car festival attended by around 230,000 car lovers.

Morizo century

2024.01.24
CORPORATE

Start of JAMA's New Leadership: Decisive action for complex challenges and top priorities

At the end of last year, the presidency of JAMA transitioned from Akio Toyoda to Masanori Katayama. This New Year's message highlights the united resolve to tackle challenges such as reconstruction from the Noto Peninsula Earthquake and the logistics issues of 2024.

JAMA Akio Toyoda Isuzu

2024.01.15
CARS TOKYO AUTO SALON 2024

Just an Ordinary Guy Who Loves Cars--New Year's Greetings from Morizo

"Let's all build the future together!" This was Morizo's emphatic appeal to fellow car lovers around the world.

Morizo Carbon neutrality

2024.01.15
CARS New Century

A "Special Car": The New Century's Inheritance and Evolution

As part of a lineage running from Honorary Chairman Shoichiro Toyoda to current Chairman Akio Toyoda, the new Century is a symbol of their ideals. What has it inherited, and how is it evolving to meet a new era?

century Akio Toyoda Toyota dealers

2024.01.12
MANAGEMENT

Akio's New Year Message for Toyota's Global Team

"I still have a lot of work to do," Chairman Akio Toyoda told Toyota team members around the world, sharing a recent dream that has strengthened his resolve.

Akio Toyoda Global Toyota New Year’s Message

2024.01.03
CORPORATE

Capturing the Wild Side of Cars--Behind the Scenes of a New Commercial Featuring Four Top Drivers

TOYOTA GAZOO Racing's latest TV commercial tries to portray the "wild side" of cars. We share the video along with a sneak peek at the trial-and-error process behind its production.

TOYOTA GAZOO Racing Akio Toyoda Motorsports

2023.12.27
SPORTS Super Taikyu 2023

After Fuji, Partnerships Begin to Spread Beyond Super Taikyu

This season, the number of like-minded companies working to create a carbon-neutral society continued to grow through Super Taikyu. We caught up with some of those enjoying themselves while earnestly pursuing carbon neutrality.

Partnership Carbon neutrality Motor Shows ROOKIE Racing Morizo

2023.12.14
SPORTS Super Taikyu 2023

Capturing More CO2 with Every Mile--H2 Corolla Tackles New Tech at Fuji

Hydrogen engines are two-thirds of the way to production, continuing to evolve through both racing and public road trials.

Hydrogen-powered engine Carbon neutrality Motorsports Make ever-better cars Corolla

2023.12.12
CORPORATE

A Question of What, not Who--Katayama to Lead JAMA from January 2024

The first step towards a new mobility future begins with logistics and commercial vehicles. With Isuzu Chairman Masanori Katayama picked to lead JAMA, what lies ahead?

JAMA Akio Toyoda Isuzu Mobility for All

2023.12.08
CORPORATE

Honorary Chairman Shoichiro Toyoda Inducted into Automotive Hall of Fame--Akio's Message

The Automotive Hall of Fame inducted Shoichiro Toyoda, honoring a lifetime of achievements, and Chairman Akio Toyoda recounted a career spent leading by example.

Akio Toyoda

2023.12.05
TECHNOLOGY Super Taikyu 2023

A Hydrogen-Fueled HiAce Hits the Road in Australia

The hydrogen-powered engines that Toyota has honed through motorsports are at last moving towards commercialization. We look at how far they have come.

Hydrogen-powered engine Carbon neutrality Mobility for All Yuta Tomikawa

2023.11.22
CORPORATE Keidanren's Committee on Mobility

"Let's Create the Future Through Mobility"--A Second Round of Government Discussions

Keidanren's Committee on Mobility met with Prime Minister Fumio Kishida on the sidelines of the JAPAN MOBILITY SHOW to discuss how the public and private sectors can come together to create the future.

JAMA JAPAN MOBILITY SHOW Akio Toyoda

2023.11.21
TECHNOLOGY JAPAN MOBILITY SHOW 2023

Driving Without Pedals?! New Technology Grants Mobility for All

At the JAPAN MOBILITY SHOW 2023, Toyota's booth unveiled an innovative steering wheel, offering a future where everyone can enjoy the freedom of driving. Toyota Times delved into the technology's development.

Mobility for All Make ever-better cars Producing Happiness for All Yuta Tomikawa JAPAN MOBILITY SHOW

2023.11.15
CORPORATE Keidanren's Committee on Mobility

Creating the Future, Together--A Consensus on Cross-Industry Collaboration

Keidanren's Committee on Mobility recently met for the third time. The commitment to creating a future for industry is expanding far beyond the automotive sector.

Akio Toyoda Motor Shows JAMA

2023.11.10
MANAGEMENT

Idemitsu & Toyota Team Up to Create Global Standard for All-Solid-State Batteries

All-solid-state batteries have been touted as the future of batteries and a game-changer for BEVs. Two companies have joined forces to make the Japanese industry more globally competitive.

Battery electric vehicle (BEV) Partnership Monozukuri (manufacturing) Mobility company Koji Sato

2023.11.09
CARS JAPAN MOBILITY SHOW 2023

A New Future on Display at JAPAN MOBILITY SHOW 2023

A highlight-packed on-the-ground report from the JAPAN MOBILITY SHOW 2023. What did Chairman Toyoda and President Sato think about the event?

Akio Toyoda Koji Sato Mobility for All Yuta Tomikawa JAPAN MOBILITY SHOW

2023.11.08
CARS All-New Crown

Making Ever-Better Cars Takes a Carmaker Mentality

The Crown Sport recently arrived as a new form of sport SUV. What changes in the carmaking genba enabled the development team to attempt something different?

crown Make ever-better cars Monozukuri (manufacturing)

2023.11.06
CARS All-New Crown

How Toyota Achieved the Crown Sport's Trailblazing Design

The Crown Sport was recently unveiled as "a new form" of sporty SUV. Members of the model's development team talk about the various challenges undertaken in the name of making ever-better cars.

crown Make ever-better cars Monozukuri (manufacturing)

2023.11.06
CORPORATE

"Carmaking is worth spending a lifetime on"--President Sato's Message to U.S. dealer representatives.

What did President Koji Sato hope to convey in his message to the dealers who sell Toyota's cars in the U.S.?

Koji Sato Toyota dealers Global Toyota

2023.11.06
MANAGEMENT FY2024 Financial_Results

Breaking Down Toyota's Financial Results--"Earning Power" Fuels the Future

Toyota has just released its first-half financial results. As always, Toyota Times is here first with an easy-to-follow breakdown!

Financial results Make ever-better cars Akio Toyoda Partnership

2023.11.01
CARS JAPAN MOBILITY SHOW 2023

"The Future is Something We All Create"--President Sato's Message to the World

In an age of diverse values, the future is something we will all create together. President Koji Sato took the stage at the JAPAN MOBILITY SHOW to present Toyota's vision.

Koji Sato Mobility company Battery electric vehicle (BEV) Electrification JAPAN MOBILITY SHOW

2023.10.30
MANAGEMENT

Toyota Makes Woven by Toyota a Wholly Owned Subsidiary: Why Chairman Toyoda gave up his shares

Toyota announced that Woven by Toyota, in which Chairman Toyoda had personally invested, would become a wholly owned subsidiary. What is the company's goal, and why did he part with his shares?

Akio Toyoda Kiichiro Toyoda Woven City

2023.10.24
SPORTS Super Taikyu 2023

No Hydrogen? No Problem! Hydrogen Road Service Vehicle Unveiled--Round 5 Motegi

Following the FCEV garbage truck unveiled at Super Taikyu Round 4 in July, the season's fifth race featured an FCEV road service vehicle. As new trials continue to kick off, what is behind these efforts to create a hydrogen society?

2023.10.20
SPORTS Super Taikyu 2023

Will Toyota's New Technology Get More People Hooked on Motorsport?--Round 5 Motegi

No clutch pedal, no gear shifting, but this AT is faster than any manual. Toyota set out to develop a technology that could overturn an established motorsport norm and bring new faces to racing.

Make ever-better cars Morizo Motorsports

2023.10.19
SPORTS

14 Years After Withdrawing from F1, Akio Helps Drivers Pursue Their Dreams

Even fans assumed that Toyota drivers had no shot at F1, until a recent announcement squashed any such concerns. What were Akio's thoughts?

Morizo Akio Toyoda Motorsports

2023.10.13
SPORTS

Up Close with Morizo at Rally Hokkaido--Thoughts on the Century and a Celica Revival

On the final day of Toyota Times' live coverage of Rally Hokkaido, Morizo--aka Chairman Akio Toyoda--visited the studio for an on-air interview with Hitoshi Hongo, former editor-in-chief of Best Car magazine.

Morizo TOYOTA GAZOO Racing Motorsports century

2023.10.12
CORPORATE

JAMA Ready to Share Future Vision at Japan Mobility Show

As the auto industry undergoes a once-in-a-century transformation, JAMA has a shared ambition to create a vibrant future for Japan.

JAMA Akio Toyoda Motor Shows Mobility for All

2023.10.10
CARS New Century

Genba Commitment to Ever-Better Cars Makes the Impossible Possible

The new Century's chief engineer and chief designer continue to share the inside story of development, delving deeper into the model's "inheritance and evolution."

century Sakichi Toyoda Kiichiro Toyoda Akio Toyoda Make ever-better cars

2023.10.06
CARS New Century

This is No SUV--Developer's Vision Behind the New Century

The new Century has arrived, bringing a completely new style. Its chief engineer and chief designer provide the inside story behind the car's creation.

century Sakichi Toyoda Kiichiro Toyoda Akio Toyoda Make ever-better cars

2023.10.05
TECHNOLOGY

Halving Production Processes with Craftsmanship & Digital Tools--Toyota's Monozukuri Genba on Display

Toyota seeks to halve the number of manufacturing processes through its renowned craftsmanship and technological innovations. The company showcased the monozukuri genba, giving rise to advanced technologies that will change the future of cars.

Monozukuri (manufacturing) Toyota Production System (TPS)

2023.10.02
CARS New Century

A Century for the Next Century--Evolving Alongside Diversifying Values

What is the role of chauffeur-driven mobility in an age of diversifying values? The new Century embodies a uniquely Japanese aesthetic and craftsmanship, unchanged since the series' launch in 1967.

Akio Toyoda century Make ever-better cars Monozukuri (manufacturing) Producing Happiness for All

2023.09.29
MANAGEMENT

In a Country Where Half of Cars are Toyotas, Akio is Prepared to Lose Market Share

"As crazy as it may sound..." This is how Chairman Akio Toyoda prefaced his remarks at Toyota Philippines' 35th anniversary ceremony. With Toyotas making up 50% of the country's new car sales, what exactly did he mean?

Akio Toyoda Global Toyota

2023.09.28
TECHNOLOGY

Team Japan Sets Sights on Space! Update on LUNAR CRUISER Development

Toyota is researching and developing the LUNAR CRUISER, a crewed pressurized rover to provide mobility on the moon's surface, which JAXA hopes to launch in 2029. At a recent press briefing, the team provided updates on development.

LUNAR CRUISER JAXA

2023.09.26
SPORTS Super Taikyu 2023

Partners Help Speed the Journey to Carbon Neutrality--Round 4 Autopolis

Round 4 took the Super Taikyu Series to Autopolis in Oita Prefecture, where Toyota was joined by Kyushu-based partners working together to create a carbon-neutral society.

Carbon neutrality Partnership Mazda Subaru

2023.09.05
SPORTS Super Taikyu 2023

Honing the Liquid Hydrogen Racecar--5 Upgrades in 2 Months at Autopolis

The fuel may have changed from gas to liquid, but Toyota's development is as agile as ever. See how far the car and hydrogen stations have come in just two months.

Hydrogen-powered engine Carbon neutrality Motorsports

2023.08.24
CARS

Back to the Origin―"250" World Premiere Signals New Chapter in Land Cruiser Legend

At the world premiere of the new "250" Series, Head of Design Simon Humphries spoke about the Land Cruiser's true value.

Land Cruiser Mobility for All Akira Miura

2023.08.08
TECHNOLOGY Technical Workshop 2023

Partnerships & Mass Production--Harnessing Scale to Enrich Mobility

As part of efforts to advance CASE technologies, Toyota is stepping up collaboration in the commercial sector, where a growing circle of like-minded partners is leveraging economies of scale to create a prosperous mobility society.

Hiroki Nakajima Partnership Connected Carbon neutrality

2023.08.03
TECHNOLOGY Technical Workshop 2023

Latest Technologies Reveal Toyota's Commitment to "Mobility for All"

Mobility for all. Toyota's guiding principle as a mobility company was brought to life by the technologies unveiled at the recent Technical Workshop.

Mobility for All Mobility company e-Palette

2023.07.31
TECHNOLOGY Technical Workshop 2023

The Carmaker's EV--Toyota's Focus on "Fun to Drive"

Toyota won't allow its BEVs to become commodities. Amid calls for a shift to electric vehicles, the company's latest technologies brim with the passion of engineers who love cars.

Battery electric vehicle (BEV) Hiroki Nakajima LEXUS Mobility company Make ever-better cars

2023.07.28
SPORTS Super Taikyu 2023

A Super Taikyu Co-Challenge Creating the Future of Cars and Motorsport

The Super Taikyu Series enables carmakers to trial new energy sources that could be the options for realizing a carbon-neutral society. In Round 2, newcomers Honda and Nissan joined in the cross-company efforts.

Carbon neutrality Partnership Koji Sato Subaru Mazda

2023.07.20
SPORTS Super Taikyu 2023

Everyone Can Speak Openly - Hydrogen Engine 24-Hour Race Coverage - 3rd Annual Interview with Automotive Analyst Shinya Yamamoto

Hydrogen engines first appeared in endurance racing more than two years ago. Each season, Toyota Times speaks with Shinya Yamamoto, the automotive analyst who has kept a sleepless eye on the annual 24-hour challenge. Ahead of the race, what were his thoughts on this endeavor in its third year?

Hydrogen-powered engine Carbon neutrality Motorsports Akio Toyoda Kyonosuke Morita

2023.07.18
MANAGEMENT General Shareholders’ Meeting 2023

Former Chairman Grateful for "Truly Blessed Life as a Toyota Man"

Takeshi Uchiyamada, creator of the Prius, has stepped down as director. The former chairman, who fulfilled a childhood dream by becoming an auto engineer, conveyed his profound gratitude to Toyota's shareholders.

General Shareholders’ Meeting Akio Toyoda Make ever-better cars

2023.07.11
SPORTS Super Taikyu 2023

World-First Liquid Hydrogen Car's 18-Month Journey to the Finish Line

After just 18 months of development, Toyota's liquid hydrogen-fueled GR Corolla completed a 24-hour race. Toyota Times visited the genba to discover how this world-first endeavor succeeded.

Hydrogen-powered engine Carbon neutrality Motorsports Partnership Akio Toyoda

2023.07.07
MANAGEMENT General Shareholders’ Meeting 2023

Inheriting the Toyota Way Through Values and the Genba

"Being president of Toyota is lonely." President Koji Sato received this piece of advice from Chairman Akio Toyoda when he was offered the position. What has Toyota's new leadership team inherited?

Akio Toyoda Koji Sato General Shareholders’ Meeting Make ever-better cars

2023.07.06
MANAGEMENT General Shareholders’ Meeting 2023

A Lonely Fight to Revise Systems and Restore Company Culture

One item on the agenda at every shareholders' meeting is the election of directors. Over the past 14 years, their number has shrunk by two-thirds to just ten, thanks to the solitary efforts of Chairman Akio Toyoda.

General Shareholders’ Meeting Producing Happiness for All Akio Toyoda Koji Kobayashi

2023.07.04
MANAGEMENT General Shareholders’ Meeting 2023

"Can Toyota Beat Tesla?"--New BEV Unit Leader Shares His Resolve

The BEV-loving head of Toyota's new unit fields a rather direct question from shareholders. What is his vision for the team formed in May?

General Shareholders’ Meeting Akio Toyoda Battery electric vehicle (BEV) Carbon neutrality

2023.07.04
MANAGEMENT General Shareholders’ Meeting 2023

Akio's "Arigato"--Message from the Outgoing Chair

Chairman Akio Toyoda sees himself as Toyota's "rearguard." What was he trying to protect during his 14-year watch? Chairing the shareholders' meeting for the last time, Akio delivered a tearful final message.

Akio Toyoda General Shareholders’ Meeting

2023.07.03
TECHNOLOGY Technical Workshop 2023

Toyota Reveals the Future of Cars with Next-Generation Battery and Hydrogen Technologies

Batteries with a 1,000 km cruising range and FC systems that combine fuel efficiency with longevity and lower costs were among the next-generation technologies unveiled by Toyota for future release.

Battery electric vehicle (BEV) Hiroki Nakajima Fuel Cell Electric Vehicle (FCEV) Carbon neutrality Mirai

2023.06.23
SPORTS

Ensuring a Future for Motorsport--Morizo Speaks on the Eve of Le Mans

A day before the race, Toyota Times caught up with Morizo for a brief chat that provided insights into what's crucial for the future of motorsport.

Motorsports Morizo

2023.06.22
SPORTS

Le Mans with a Hydrogen Engine?! In France, Akio Shares His Vision for Motorsports

As the 24 Hours of Le Mans celebrates its 100th anniversary, Chairman Akio Toyoda was there to unveil a new hydrogen-engine race car that would one day compete in the legendary race.

Akio Toyoda Hydrogen-powered engine Motorsports

2023.06.22
CARS

Are All BEVs Cut from the Same Cloth?

Lexus's flagship MPV model, the LM, made its world premiere in Shanghai. The accompanying speeches touched on the essence of Lexus.

LEXUS Global Toyota Akio Toyoda Motor Shows Carbon neutrality

2023.06.06
MANAGEMENT

Mitsubishi Fuso and Hino Motors Merger-4 Firms Collaborate on Hydrogen and More

Two of Japan's top commercial vehicle manufacturers are merging. Together with parent companies Daimler Truck and Toyota, they seek the competitive strength to survive in the decarbonization age and shape the future of commercial vehicles.

Carbon neutrality Partnership CASE Hydrogen Koji Sato

2023.06.05
CORPORATE

JAMA Heads Gather on Eve of G7 Hiroshima Summit

With its diverse range of technologies, Japan's auto industry seeks decarbonization through collaboration, not rivalry.

JAMA Akio Toyoda Carbon neutrality

2023.05.29
MANAGEMENT FY2023 Financial_Results

Unveiling Toyota's Strategy for the Electrification Era: Financial Results Announcement Q&A Session

Toyota's financial report for the fiscal year ended March 2023 indicated a projected operating income of 3 trillion yen. Amid the push towards electrification, the new management's strategy emerged from a Q&A with journalists.

Financial results Koji Sato Battery electric vehicle (BEV)

2023.05.23
MANAGEMENT FY2023 Financial_Results

An Illustrated Guide: Understanding Toyota's Financial Results in 3 Minutes - Why is Toyota expecting an increase in revenues and profits

Toyota's financial results have been newly disclosed. Toyota Times provides the earliest and easiest-to-understand explanation!

Financial results Koji Sato Carbon neutrality Battery electric vehicle (BEV)

2023.05.10
SPORTS Super Taikyu 2023

Ever-Expanding Energy Options--Industries Team Up at Suzuka Opener

Toyota's effort to expand decarbonization options through the Super Taikyu Series heads into its third year. At the latest season opener, a group of like-minded partners spoke about their new energy projects.

Hydrogen-powered engine Carbon neutrality Koji Sato Mazda Subaru

2023.04.27
SPORTS Super Taikyu 2023

Liquid Hydrogen Car Gears Up for 24-Hour Race--Comments After Suzuka Opener Withdrawal

"We're under no illusions about the challenge ahead," tells President Koji Sato as Toyota looks to debut a car running on liquid hydrogen in May's 24-hour race.

Hydrogen-powered engine Motorsports Koji Sato Carbon neutrality Partnership

2023.04.27
MANAGEMENT New Management Policy & Direction

Employees Enjoy Q&A With New Management Team: Nothing Off Limits

There was a policy briefing for employees before the press had their chance, and the Q&A was unscripted and uncensored. The eight executives in attendance shared their true feelings with the crowd.

Koji Sato Mobility company Ceremony For New Employees

2023.04.18
MANAGEMENT New Management Policy & Direction

"Let's change the future of cars!" Press Q&A Helps Illuminate Two New Principles

The questions and answer session at a recent conference dug deeper into two ideas expressed by the new management team: "carbon neutrality" and "expanding the value of mobility."

Carbon neutrality Mobility company Koji Sato Battery electric vehicle (BEV) Make ever-better cars

2023.04.17
MANAGEMENT New Management Policy & Direction

Accelerating the shift to a Mobility Company: President Sato Talks about Toyota's Future

The eyes of the world were on a recent briefing about Toyota's new management structure. There, new President Koji Sato explained the journey of transformation into a mobility company.

Koji Sato Carbon neutrality Mobility company Battery electric vehicle (BEV) Producing Happiness for All

2023.04.14
CORPORATE

Koji Sato's "First Job as President"--A Carmaker's Ceremony for 1,440 New Recruits

What was President Sato's message at Toyota's first entrance ceremony under its new leadership team? And what special surprise did the carmaker have in store?

Ceremony For New Employees Koji Sato Mobility company Make ever-better cars

2023.04.14
CORPORATE

JAMA Vice Chairmen Commit to Working for Japan's 5.5 Million-Strong Auto Industry

After announcing his resignation, Akio Toyoda has now said he will stay on as JAMA chairman. Toyota Times sheds light on this change.

JAMA Akio Toyoda

2023.04.03
MANAGEMENT

A Candid, Honest, Earnest Relationship with Suppliers

Appearing together before stakeholders for the first time since the leadership change press conference, President Akio Toyoda and incoming President Koji Sato spoke about Toyota's relationship with its suppliers.

Akio Toyoda Koji Sato Mobility company Make ever-better cars Global Toyota

2023.03.23
SPORTS Super Taikyu 2023

World-First! Liquid Hydrogen Official Race Test at Fuji

Just over a year after starting development, Toyota has finally unveiled a GR Corolla fueled by liquid hydrogen. The challenge to broaden decarbonization options is off and racing again.

Hydrogen-powered engine Carbon neutrality Masahiro Sasaki

2023.03.09
CORPORATE Keidanren's Committee on Mobility

Strength in Diversity - Scientist Explains Japan's Unique Road to Decarbonization

Ahead of May's G7 Summit in Hiroshima, Toyota's Chief Scientist Dr. Gill Pratt spoke about the importance of diverse options as part of the unique decarbonization approach Japan seeks to share with the world.

Gill Pratt Akio Toyoda

2023.03.03
MANAGEMENT

"Think Together, Act Together"ーThe Vision for Managing as a Team

A press conference on February 13 focused on the direction to be taken by Toyota's new management team, allowing each member to outline their vision before reporters.

Koji Sato Mobility company Make ever-better cars Battery electric vehicle (BEV)

2023.02.17
MANAGEMENT

Inheritance and Evolution --Incoming President Koji Sato's Press Conference

On February 13, Toyota held a press conference to outline its new management structure. The theme for this new era is "inheritance and evolution." Toyota Times shares the words of incoming President Koji Sato.

Koji Sato Make ever-better cars Mobility company

2023.02.14
SPORTS

A look at the Finnish team taking on the WRC: Family-like and professional

The World Rally Championship (WRC) 2023 has started! Morizo and Jari-Matti Latvala, Team Principle for TOYOTA GAZOO Racing World Rally Team, shared an insight-packed discussion about the team at the Tokyo Auto Salon 2023. Here's the scoop on their shop talk.

Morizo Motorsports TOYOTA GAZOO Racing

2023.02.10
SPORTS Super Taikyu 2022

GR86 as the Front-runner on the Road to Production: Super Taikyu Series Final Round at Suzuka

To increase options for carbon neutrality and what form the next model should take, the GR86 is competing in the Super Taikyu Series. What was the ideal form seen in this season's competition?

Akio Toyoda Carbon neutrality Motorsports Subaru Koji Sato

2023.02.07
SPORTS Super Taikyu 2022

Hydrogen-Powered Engines Head to the Next Stage: Super Taikyu Series Final Round at Suzuka

With the Super Taikyu Series, we are taking on the challenge of achieving carbon neutrality. This report summarizes the evolution of the hydrogen engine and the deepening of partnerships and teamwork during the second season of racing.

Akio Toyoda Carbon neutrality Hydrogen-powered engine Motorsports ROOKIE Racing

2023.02.07
CARS

From Akio to Car Enthusiasts: "There Is a Carbon-neutral Path for Car Lovers!"

"We don't want to leave any car lovers behind," said an emphatic Akio Toyoda, standing between an AE86 Corolla Levin and Sprinter Trueno. Here, we share his message to fellow car lovers.

Akio Toyoda Carbon neutrality TOYOTA GAZOO Racing Motorsports

2023.01.18
MANAGEMENT

Akio Toyoda's 2023 New Year Message to the Global Toyota Family

At the start of 2023, Akio Toyoda delivered his New Year greeting in English to all of his colleagues around the world with appreciation for the bonds uniting the global Toyota family.

Global Toyota Akio Toyoda

2023.01.11
CORPORATE

JAMA Looks to Showcase Japan's Underlying Strengths

Public and private sectors unite to pursue carbon neutrality using Japan's diverse options. JAMA reaffirmed the auto industry's mission for Japan's future at this recent press conference.

JAMA Akio Toyoda Carbon neutrality

2022.11.29
MANAGEMENT

Akio Toyoda Fields Questions on Carbon Neutrality from U.S. Reporters

President Akio Toyoda gave an interview for U.S. media amid the BEV shift being a hot topic worldwide. Here are some highlights from their hour-long conversation.

Akio Toyoda Carbon neutrality Battery electric vehicle (BEV) Global Toyota Hydrogen-powered engine

2022.11.22
CORPORATE

Why Keep Making Hybrids? Mission of the All-New Prius

Following the world premiere of the fifth-generation Prius, Toyota Times shares the full presentation by Simon Humphries, Senior General Manager of Design.

Akio Toyoda Carbon neutrality

2022.11.17
CORPORATE Keidanren's Committee on Mobility

Public and Private Sectors Team Up on Decarbonization and the Mobility Industry

Keidanren's Committee on Mobility held its first meeting with the Prime Minister and Cabinet ministers, bringing the public and private sectors together to strengthen Japan's competitiveness and focus on the future.

Akio Toyoda Carbon neutrality JAMA

2022.11.16
MANAGEMENT FY2023 Financial_Results

4 Key Points on Toyota's Latest Financial Results

Toyota Times provides a quick overview of Toyota's FY2023 first-half financial results! A 3-minute breakdown of the story behind the numbers.

Financial results

2022.11.01
CORPORATE Keidanren's Committee on Mobility

Driving All-Japan Mobility Transformations

The newly established Keidanren Committee on Mobility kicked off in September. Having garnered much attention and gained registration from over 200 companies, what is the group hoping to achieve?

JAMA Akio Toyoda

2022.10.07
CARS All-New Crown

Crown's Essence to Live on in the 16th Generation

The 16th generation Crown has been reborn as something completely new. What has changed, and what has been passed down? Akio Toyoda and Hiroki Nakajima discuss the twists and turns of the model's development.

Akio Toyoda crown Make ever-better cars Producing Happiness for All

2022.10.03
SPORTS

Hydrogen Engine Car's First Run in Europe Puts All Eyes on Morizo

Toyota's hydrogen-powered car recently made its first appearance in Europe. What message did President Akio Toyoda hope to send as he jumped behind the wheel as Morizo? Toyota Times' new reporter Yuta Tomikawa was there to find out.

Akio Toyoda Hydrogen-powered engine Morizo World Rally Championship (WRC) Motorsports

2022.09.28
CORPORATE

Mixed Model Production and Carbon Neutral Efforts Take Motomachi Plant Into the Future

The differences go beyond color―cars of various sizes and powertrains stream down the same production lines. Toyota Times looks at how genba expertise and ingenuity make it possible to handle unprecedented challenges.

Monozukuri (manufacturing) Kaizen crown

2022.09.20
CORPORATE

Struggles Inside Toyota's Immobilized Plants

Customers are awaiting delivery, and workers are eager to make cars--a look at the pressures affecting Toyota's production genba.

Kaizen Make ever-better cars Monozukuri (manufacturing)

2022.09.16
TECHNOLOGY

Spotlighting Toyota's New Home Battery Business

As stable power supply becomes an increasingly critical issue worldwide, Toyota has released a home battery system in Japan. Here, we look into the project's background and the struggles of the team charged with this new battery business.

Electrification

2022.09.14
SPORTS

US Rally Media DirtFish Interviews Morizo at WRC on Hydrogen Engine

Morizo and a rally legend drive a hydrogen-powered engine car on public roads for the first time! Here, Toyota Times shares key interview videos from US-based rally media DirtFish.

Motorsports Morizo Hydrogen-powered engine

2022.08.31
CORPORATE

Evoking Memories of Seniors with Dementia: LEXUS DESIGN AWARD Winner's Idea to Bring Happiness

The LEXUS DESIGN AWARD, in its 11th year, is open to new entries from July 27. Here, Toyota Times spotlights why Lexus runs a design award beyond mobility and the latest Grand Prix winner's product.

Monozukuri (manufacturing) Producing Happiness for All

2022.08.02
CARS All-New Crown

President Toyoda's message to the world: "This is Japan's Crown!"

Toyota held the world premiere of its new flagship Crown on July 15. Toyota Times presents to its readers in full President Akio Toyoda's speech at the unveiling.

Akio Toyoda crown Make ever-better cars Producing Happiness for All Global Toyota

2022.07.15
MANAGEMENT General Shareholders Meeting 2022

What Akio Toyoda Looks for in a Successor

This second article on the shareholders' meeting Q&A session shares comments made by Akio, now in his 14th year as president, on the topic of his successor.

General Shareholders’ Meeting Akio Toyoda The Toyota Philosophy Toyota Production System (TPS)

2022.06.24
SPORTS Super Taikyu 2022

Taking Hydrogen Power to the Peak: Fuji 24 Hours Race Results

After a year since putting a hydrogen-powered engine on the racetrack, Toyota revealed that it has started research and development for commercialization. Here, we look at what lies ahead along the technology's long but rewarding journey.

Motorsports Hydrogen-powered engine TOYOTA GAZOO Racing ROOKIE Racing Koji Sato

2022.06.23
MANAGEMENT General Shareholders Meeting 2022

The Key Shareholder Questions for Toyota

The 90-minute Q&A session covered topics ranging from the local to the global, past and future. This article focuses on six major questions.

General Shareholders’ Meeting Akio Toyoda Carbon neutrality Global Toyota CxO

2022.06.22
MANAGEMENT General Shareholders Meeting 2022

Akio Reflects on 13 Years Since Returning to Toyota's Core Philosophy

Akio Toyoda, at his 13th General Shareholders' Meeting as chairperson, looked back at the last 13 years and explained the clear changes he has seen at Toyota to shareholders.

General Shareholders’ Meeting Akio Toyoda Producing Happiness for All Make ever-better cars

2022.06.20
CORPORATE

JAMA Press Conference Exhibits the Strength of Japan's Automotive Industry When Working as One

As the JAMA's new leadership structure kicks into gear, Japan's automotive industry takes a new step towards creating a shared future.

Akio Toyoda JAMA

2022.05.25
MANAGEMENT FY2022 Financial Results

Addressing a Year of Continued Crisis: Financial Results Announcement Q&A Session

Reporters asked a wide range of questions at the press briefing, digging into the many business challenges Toyota faces this year.

Financial results Battery electric vehicle (BEV) Jun Nagata

2022.05.17
MANAGEMENT FY2022 Financial Results

Breaking: FY2022 Toyota Financial Results and its Strengthened Profit Structure

Toyota Times breaks down the key takeaways and figures from Toyota's financial results for FY2022.

Financial results

2022.05.11
SPORTS Super Taikyu 2022

New Fuels to Fire Up Competitive Spirits (Super Taikyu 2022 Opener)

The challenge of taking on Super Taikyu with a hydrogen-powered car was all about expanding carbon-neutral options. In Season II, these options and the circle of like-minded partners are growing faster than ever.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing

2022.04.12
CORPORATE

"Make Toyota a Place Where People Gather Together": 2022 Akio Toyoda Message to New Employees

Over 1,000 new employees gathered at the company headquarters in Toyota City to attend the entrance ceremony on April 1st. In welcoming them, Akio Toyoda described a mindset important when working at Toyota and in the automotive industry.

Ceremony For New Employees Akio Toyoda Carbon neutrality Kiichiro Toyoda Hydrogen-powered engine

2022.04.05
CORPORATE

The Automotive Industry's Role in Creating a Virtuous Cycle of Growth in Japan (JAMA press conference)

JAMA chairman Akio Toyoda explains the key to achieving growth and distribution, which form the backbone of the automotive industry's five priority focuses for this year.

Akio Toyoda JAMA

2022.02.01
MANAGEMENT

Akio Toyoda's Wish for 2022 (An Extra Story on the New Year's Address)

After making three requests to Toyota employees in his New Year's address, President Akio Toyoda returned to center stage to make a fourth.

Akio Toyoda New Year’s Message Team members

2022.01.14
MANAGEMENT

President Toyoda's New Year's Address to Team Members in Japan

Toyota Times presents the full text and video of President Toyoda's New Year's address to Toyota employees in Japan, delivered at an internal event on January 7.

Akio Toyoda New Year’s Message Team members

2022.01.14
MANAGEMENT

Akio Toyoda's New Year Greeting to Toyota Colleagues Around the World

At the start of 2022, Akio Toyoda delivered his New Year greeting in English to all of his colleagues around the world with appreciation for the bonds uniting the global Toyota family.

Akio Toyoda New Year’s Message Team members

2022.01.08
CORPORATE

"The Future is Something We Create Together": JAMA Chairman's 2022 New Year Message

Toyota Times shares the 2022 New Year message delivered to Japan's 5.5 million individuals in the automotive industry, which continued to move forward last year in supporting people's lives and taking on challenges for the future.

Akio Toyoda JAMA

2022.01.06
TECHNOLOGY Toyota’s Briefing on BEV Strategies

"Do you like battery EVs?" Akio Toyoda's Response

In the middle of the Q&A session, one journalist asked if President Akio Toyoda personally likes BEVs or not. As Master Driver of Toyota, or driver Morizo, what did Akio have to say?

Akio Toyoda Battery electric vehicle (BEV) Morizo Make ever-better cars

2021.12.21
TECHNOLOGY Toyota’s Briefing on BEV Strategies

Answers to Five Questions about Toyota's BEV Strategy (Report on Media Q&A Session)

This article looks into the responses by four key speakers to media questions about Toyota's battery EV strategy announcement of Dec. 14. The underlying message is that the company's approach of providing full-lineup options is a sincere one.

Akio Toyoda Battery electric vehicle (BEV) Electrification Koji Sato Masahiko Maeda

2021.12.21
TECHNOLOGY Toyota’s Briefing on BEV Strategies

Toyota Strengthens BEV Lineup to Keep Offering Options for Everyone (Full Text of President Toyoda's Presentation)

Does Toyota's newly revealed battery electric vehicle strategy indicate a change in Toyota's multi-solution approach? Toyota Times spotlights President Akio Toyoda's presentation to help its readers better understand Toyota's direction.

Akio Toyoda Battery electric vehicle (BEV) Electrification Carbon neutrality bZ4X

2021.12.20
TECHNOLOGY Toyota’s Briefing on BEV Strategies

Toyota Reveals Full Lineup of Battery EVs: Toyota's Briefing on BEV Strategies

Toyota President Akio Toyoda has presented the company's battery EV strategies. Revealing 16 new battery EVs, what did he have to say?

Akio Toyoda Battery electric vehicle (BEV) Electrification

2021.12.14
SPORTS Hydrogen-powered engine challenge 2021

Six Months of Evolution in Making, Transporting, and Using: Hydrogen-Powered Engine's Last Race of 2021

Part two of the final race of the 2021 Super Taikyu Series will take an overall look at how the race represented this year's challenge for carbon neutrality in the areas of "making," "transporting," and "using" hydrogen.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing Koji Sato

2021.12.10
SPORTS Hydrogen-powered engine challenge 2021

Ever-evolving Circle of Like-Minded Partners into Next Season: Hydrogen-Powered Engine's Last Race of 2021

To explore options for carbon neutrality together through motorsports, top executives of car and motorcycle manufacturers who are rarely seen in one place gathered for the last race of 2021 Super Taikyu Series.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing

2021.12.09
CORPORATE JAMA Forms New United Front for Taking on Change

JAMA Forms New United Front for Taking on Change (Part 2)

How has Japan's automotive industry supported the Japanese economy? Numbers revealed the magnitude and breadth of the impact of the automotive industry at the press conference announcing JAMA's new structure.

Akio Toyoda JAMA Carbon neutrality

2021.11.22
CORPORATE JAMA Forms New United Front for Taking on Change

JAMA Forms New United Front for Taking on Change (Part 1)

The word "cooperation" was repeated many times throughout a press conference announcing JAMA's new structure. Toyota Times zeros in on why there was so much emphasis on working together.

Akio Toyoda JAMA Carbon neutrality

2021.11.22
MANAGEMENT FY2022 Financial Results

Working Closely with Dealers and Suppliers to Help Mitigate Production Decline Impact in FY2022 1H

Despite revising upward its year-end forecast for operating income, Toyota still has a stern outlook. Through the answers to reporters' questions at Toyota's financial results announcement, Toyota Times takes a closer look at how the company views the situation.

Financial results Jun Nagata CxO

2021.11.09
MANAGEMENT FY2022 Financial Results

Quick Review of Toyota's Latest Financial Results (FY2022 First Half)

Toyota Times provides the key points of Toyota's FY2022 first half financial results during which COVID-19 and a chip shortage have affected automakers worldwide.

Financial results

2021.11.04
SPORTS Hydrogen-powered engine challenge 2021

Vehicle's Evolution Changes the Conversation - Toyota's Third Hydrogen-Powered Engine Race

Toyota's endeavor with the hydrogen-powered engine has continued and seen greater progress each time. Four months on from the first race in May, this time at Suzuka, the hydrogen-powered engine's performance is hot on the heels of gasoline engines.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing Koji Sato

2021.10.11
SPORTS Hydrogen-powered engine challenge 2021

Expanding the Circle Through Shared Purpose - Toyota's Third Hydrogen-Powered Engine Race

Toyota's endeavor with the hydrogen-powered engine has continued and seen greater progress each time. This time at Suzuka, from "major arteries" to "capillaries", transporting Australian hydrogen for the race brings new challenges to light.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing

2021.10.08
CORPORATE

Akio Toyoda on Japanese Political Leadership

At a press conference held before a motorsport race on September 18, Akio Toyoda in his driving suit shared his views on the political leadership of Japan.

Morizo Motorsports Hydrogen-powered engine

2021.09.22
TECHNOLOGY

Toyota's Key in Software Survival: In-House Capability and Real Customer Contact

The importance of software and connected technologies in automobiles is growing. How will Toyota compete to survive? Keiji Yamamoto, Toyota's chief officer leading efforts in this area explained.

Connected CASE Keiji Yamamoto Woven Planet

2021.09.13
CORPORATE

The Automotive Industry's Earnest Views on Carbon Neutrality－JAMA Press Conference

As various policy-making discussions are underway, JAMA Chairman Akio Toyoda sent a message on carbon neutrality at a press conference on September 9, which represented how seriously the Japanese automotive industry is facing the global climate issue.

Akio Toyoda JAMA Tokyo 2020 Battery electric vehicle (BEV)

2021.09.13
TECHNOLOGY

Integration with Vehicles--The Strengths of Toyota's Battery Development Strategy

"Peace of mind" is key to Toyota's battery development concept. What strengths has Toyota cultivated to achieve the aim of this concept? Chief officers leading the effort explain the key points.

Electrification Masahiko Maeda Masamichi Okada Carbon neutrality Battery electric vehicle (BEV)

2021.09.08
SPORTS Hydrogen-powered engine challenge 2021

Agile Development Brings Bold Progress in Two Months - The Hydrogen-Powered Engine's Second Race

Years of improvement, akin to a full model change for production cars, in just two months - take a closer look at the hydrogen-powered Corolla's dramatic improvement.

Morizo Motorsports Hydrogen-powered engine Koji Sato ROOKIE Racing

2021.09.07
SPORTS Hydrogen-powered engine challenge 2021

Expanding Renewable Energy Options - The Hydrogen-Powered Engine's Second Race

Fueled with locally produced green hydrogen, the hydrogen-powered engine expands renewable energy options in its second race.

Morizo Motorsports Hydrogen-powered engine Carbon neutrality ROOKIE Racing

2021.09.06
SPORTS

The Inspiring Video Presented to Toyota by International Paralympic Committee

At a meeting with Akio Toyoda on August 25, International Paralympic Committee President Andrew Parsons presented a video to express gratitude for Toyota's support of--and shared passion for--the Paralympics.

Akio Toyoda Tokyo 2020

2021.08.25
SPORTS

[Paralympic Sports Introduction] Watching the games is much more fun once you understand their appeal!

The Tokyo 2020 Paralympic Games are finally about to start. Here we introduce the rules and highlights for all of the 22 competitions that will be held, each with their own unique appeal.

Tokyo 2020

2021.08.24
SPORTS

"Chance to See New Aspects of Life": Former IPC Head Sir Philip Craven On the Tokyo 2020 Paralympic Games

Ahead of the Tokyo 2020 Paralympic Games, Toyota Times reporter Kyonosuke Morita spoke with former International Paralympic Committee President Sir Philip Craven to hear about his thoughts on what to watch during the games.

Akio Toyoda Tokyo 2020 Kyonosuke Morita

2021.08.24
CARS

Beyond the Records: The Message of the Mirai 1000 km Drive Challenge in France

The Toyota Mirai ran over 1000 km on a single hydrogen refuel - an astonishing news that came from Europe in May. Three key persons who led the project explain what made them take on this record-breaking challenge.

Mirai Fuel Cell Electric Vehicle (FCEV) Global Toyota Carbon neutrality

2021.08.11
MANAGEMENT Commercial Japan Partnership

Message from Akio Toyoda to Osamu Suzuki, Senior Advisor of Suzuki and Legendary Automotive Leader of Japan

At the press conference, the last question from the reporters was one about Akio's thoughts on Osamu Suzuki, who has made huge contributions to Japan's automotive industry and recently retired from running Suzuki Motor Corporation.

Akio Toyoda Comercial Japan Partnership Technologies Osamu Suzuki Suzuki Motor Corporation

2021.07.23
MANAGEMENT Commercial Japan Partnership

Aiming to Improve Logistics and Lives of People: Toyota's New Collaboration with Suzuki and Daihatsu

In announcing the participation of minivehicle manufacturers Suzuki and Daihatsu in a Toyota-initiated commercial vehicle business partnership, the three companies' presidents shared their expectations for synergy through new collaboration.

Akio Toyoda Comercial Japan Partnership Technologies Suzuki Motor Corporation Daihatsu

2021.07.23
SPORTS Hydrogen-powered engine challenge 2021

Hydrogen-Powered Engine: "A Catalyst that Unleashed Our Dreams" - Interview with Automotive Analyst Shinya Yamamoto

Automotive analyst Shinya Yamamoto, who was visiting the venue to cover the race, graciously agreed to an impromptu interview with Toyota Times.

Hydrogen-powered engine Kyonosuke Morita ROOKIE Racing

2021.07.07
SPORTS Hydrogen-powered engine challenge 2021

Hydrogen Powered Not Only a Racing Car during the 24-Hour Endurance Race

Behind the hydrogen-powered car's world-first completion of a 24-hour race, another hydrogen initiative was underway.

Akio Toyoda Hydrogen-powered engine Fuel Cell Electric Vehicle (FCEV) Kyonosuke Morita

2021.07.06
SPORTS Hydrogen-powered engine challenge 2021

Drivers' Thoughts on the Hydrogen-Powered Engine in a Hard-Fought Race

What does the hydrogen-powered engine really feel like? Morita interviewed the race drivers to find out.

Hydrogen-powered engine Motorsports Kyonosuke Morita ROOKIE Racing

2021.07.05
MANAGEMENT General Shareholders Meeting 2021

Akio Toyoda's 12 Years of Mission-driven Action with Genba

The sixth part of this Ordinary General Shareholders' Meeting series turns the spotlight onto Akio's conviction and determination-filled concluding remarks to shareholders who have long supported Toyota.

Akio Toyoda General Shareholders’ Meeting Producing Happiness for All CxO

2021.06.26
MANAGEMENT General Shareholders Meeting 2021

Toyota's Mission of "Producing Happiness for All"

The fifth part of this Ordinary General Shareholders' Meeting series examines the Toyota Philosophy, which was another key topic brought up by shareholders. What spurred Akio Toyoda to establish this management compass?

Akio Toyoda General Shareholders’ Meeting Producing Happiness for All CxO Masanori Kuwata

2021.06.25
MANAGEMENT General Shareholders Meeting 2021

Pursuing Best-in-Town Around the World

The fourth part of this Ordinary General Shareholders' Meeting series highlights responses by two top leaders of Toyota's overseas business from the U.S. and China. Their comments were both based on an unwavering principle in Toyota's operations around the world.

Akio Toyoda General Shareholders’ Meeting Global Toyota CxO

2021.06.24
MANAGEMENT General Shareholders Meeting 2021

Passing on the Philosophy of Being Human-Centered at Woven City

The third of a six-part series on the 2021 Ordinary General Shareholders' Meeting reflects on comments made by Operating Officer James Kuffner on Woven City. At the core of the city, passed down from Sakichi Toyoda, is the pursuit of bringing happiness to people.

Akio Toyoda General Shareholders’ Meeting Woven City CxO

2021.06.23
MANAGEMENT General Shareholders Meeting 2021

Toyota's Technology Chief Shares Key Intentions in Its Wide-Ranging Investment

The second of a six-part series on the 2021 Ordinary General Shareholders' Meeting features Toyota's all-round electrification strategy. Why not focus on narrower range of options? Can Toyota afford the investment? Toyota's Chief Technology Officer responds to the shareholder's question.

Akio Toyoda General Shareholders’ Meeting Electrification CxO

2021.06.22
MANAGEMENT General Shareholders Meeting 2021

Akio Toyoda Reflects on Toyota's Growth Over His 12-year Presidency

This is the first of a six-part series on Toyota's 2021 Ordinary General Shareholders' Meeting held on June 16. In responding to the first question from a shareholder, Akio Toyoda presented figures demonstrating the contributions Toyota has made to governments, employees, and suppliers.

Akio Toyoda General Shareholders’ Meeting

2021.06.21
CORPORATE

"For People's Safety and Peace of Mind": How Toyota City Model Improves Vaccination Operations

Collaborative efforts of the "Toyota City Model" have shown that combined skills of the medical professionals, government, and private sectors can make a great improvement in COVID-19 vaccination. Toyota has promoted continuous kaizen based on the philosophy of the Toyota Production System.

Toyota Production System (TPS) ESG Kaizen

2021.06.18
CORPORATE

Is Manufacturing Past its Prime? Toyota Chief Production Officer Says "No"

"Does Japan need manufacturing?" Such was the question posed by Toyota's top person in charge of manufacturing during a recent presentation for the media. What was he really trying to get at?

Monozukuri (manufacturing) Masamichi Okada Carbon neutrality Make ever-better cars CxO

2021.06.15
SPORTS Hydrogen-powered engine challenge 2021

Why did Toyota Race with a Hydrogen-Powered Engine? A Close Look at the 24 Hours of Intense Development

Toyota tackled an endurance race with a hydrogen-powered engine. Why throw this fledgling technology into such a demanding race? Morita took a close look to find out.

Akio Toyoda Hydrogen-powered engine Motorsports Carbon neutrality Kyonosuke Morita

2021.06.11
SPORTS Hydrogen-powered engine challenge 2021

The Leadership Akio Toyoda Has Valued: JAMA Chairman Press Conference

For three years in his current role as JAMA chairman, Akio's actions have always been based on "missions" to contribute more, as the automotive industry, to the future of Japan. Such missions have driven many others in the industry during the crisis over the past year.

JAMA Akio Toyoda

2021.06.04
SPORTS Hydrogen-powered engine challenge 2021

The 24-Hour Challenge of the Hydrogen-Powered Engine

The Corolla with a hydrogen-powered engine completed the 24-hour endurance race in May 2021. Toyota Times looks back on the 24 hours that may become a historic time one day, together with photos by race photographer Noriaki Mitsuhashi.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing

2021.06.02
SPORTS Hydrogen-powered engine challenge 2021

ROOKIE Racing's Journey: What You Need to Know Before the 24H Endurance Race Challenge (extra edition)

As Toyota has taken on the unprecedented challenge to compete in a hydrogen-engine-powered race car, a video showing the challenges of ROOKIE Racing in the previous races is released by Toyota Times, describing the significant role it is playing in Toyota's car-making.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing

2021.05.21
SPORTS Hydrogen-powered engine challenge 2021

Akio's Message to All "24H Team" Members: What You Need to Know Before the 24H Endurance Race Challenge (4)

This series focuses on Toyota's first 24-hour endurance race using a hydrogen-powered engine. This fourth part shares Akio's message to all members involved in the 24-hour challenge, who share the determination to help achieve carbon neutrality.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing

2021.05.21
SPORTS Hydrogen-powered engine challenge 2021

Hydrogen Filling Holds the Key: What You Need to Know Before the 24H Endurance Race Challenge (3)

This series focuses on Toyota's challenge to compete in a 24-hour endurance race using a hydrogen-powered engine. This third part spotlights Toyota's efforts from scratch for refueling, or "filling", a vehicle using hydrogen.

Motorsports Hydrogen-powered engine ROOKIE Racing

2021.05.20
SPORTS Hydrogen-powered engine challenge 2021

Drivers' Impressions of the Hydrogen-powered Engine: What You Need to Know Before the 24H Endurance Race Challenge (2)

This series tracks the Toyota team as it prepares to take on a 24-hour race in a car powered by a hydrogen engine car. In this second part, the drivers talk about the car's performance and how it appeals to all senses.

Morizo Motorsports Hydrogen-powered engine ROOKIE Racing

2021.05.19
SPORTS Hydrogen-powered engine challenge 2021

How a Hydrogen-Powered Engine Differs from a Gasoline-Powered One: What You Need to Know Before the 24H Endurance Race Challenge (1)

This series introduces various aspects of what a challenge of a hydrogen-powered engine is all about before the 24-hour race from May 21 to 23. The first features the hydrogen-engine vehicle's difference from a normal race car, and the three technologies that made the challenge possible.

Akio Toyoda Motorsports Hydrogen-powered engine ROOKIE Racing Koji Sato

2021.05.17
MANAGEMENT FY2021 financial results

Automotive Economist Ikeda Examines Toyota Results Based on Decade of Reform

Toyota closed its latest fiscal year with increased profit, even though the outlook announced in the beginning was viewed and reported as an "80 percent drop" in operating income. Automotive economic journalist Naoto Ikeda examines the results to understand what drove them.

Financial results

2021.05.14
MANAGEMENT FY2021 financial results

3 Minutes' Read On Toyota's FY2021 Year-end Financial Results

Following on from FY2020 which was struck with various crises, how did Toyota respond to these challenges and what is Toyota's outlook for the next term? Toyota Times provides perceptive insights on key points of the financial results announcement released on May 12, 2021.

Financial results

2021.05.12
MANAGEMENT

Management Discussion Series (Part Four): Digitalization and Carbon Neutrality Come Into Focus

Toyota management details digitalization and carbon neutrality as pillars to focus on to become an industry leader in expanding happiness.

Labor-Management discussion Akio Toyoda Team members

2021.05.07
MANAGEMENT

Management Discussion Series (Part Three): TPS Goes Beyond Production

TPS is the shared language of Toyota's global operations, and management explains to employee representatives how it goes beyond production as people understand it on a deeper level.

Labor-Management discussion Akio Toyoda Team members

2021.05.05
MANAGEMENT

Management Discussion Series (Part Two): Knowledge of Genba and Digitalization Key to Growth and Performance

People grow by taking on challenges, whether at the genba where work is done or transforming the way a company operates. This discussion between management and employee representatives highlights the keys to growth and performance, bridging gaps, and combining efforts and wisdom to continue to improve.

Labor-Management discussion Akio Toyoda Team members

2021.05.03
MANAGEMENT

Management Discussion Series (Part One): Understanding Industry Partners

Recent discussions between Toyota management and workers in Japan included revelations made from team members seconded to other companies to go and see those operations, illuminating areas for improvement within the greater automotive industry in Japan.

Labor-Management discussion Akio Toyoda Team members

2021.04.28
SPORTS

Unveiling the Sound of a Hydrogen-Powered Engine

What kind of sound does a hydrogen-powered engine make? Following Toyota's recent announcement that it will test an under-developed hydrogen engine in a 24-hour race, Toyota Times has released a "sound" teaser.

Hydrogen-powered engine ROOKIE Racing

2021.04.28
SPORTS

Why to Race with a Hydrogen Engine Not Yet Ready for Sale

Toyota has decided to put to the test in racing a suddenly announced hydrogen engine, even though there are no plans for sale at this moment. Akio Toyota, wearing four different hats, explains Toyota's true intentions.

Akio Toyoda Hydrogen-powered engine Morizo ROOKIE Racing Motorsports

2021.04.26
CORPORATE

Expand Paths to Carbon Neutrality: JAMA Chairman Akio Toyoda Message

At a press briefing on April 22, JAMA Chairman Akio Toyoda repeatedly stressed that "our goal is to be carbon neutral, and there should be more than one path to that goal." Find out what he meant by the key message.

Akio Toyoda JAMA Carbon neutrality

2021.04.23
MANAGEMENT

CEOs on Why Toyota, Isuzu, and Hino Formed CASE Partnership

Why has Toyota decided to strengthen its commercial vehicle business? And why have Isuzu and Hino, two rivals, decided to join forces? The CEOs of each company revealed their thoughts.

Akio Toyoda Partnership Comercial Japan Partnership Technologies Isuzu Hino

2021.03.25
CORPORATE

CO2 Could Impact Employment: Akio Toyoda's Warning

How is Japanese monozukuri and the automotive industry to survive? Carbon neutrality offers some insights.

Akio Toyoda JAMA Carbon neutrality Monozukuri (manufacturing)

2021.03.22
CORPORATE 10 years from Great East Japan Earthquake

"Fulfilling a Central Role in Society": JAMA Chairman On Tohoku Recovery and Carbon Neutrality

As Japan marked the 10th anniversary of the Great East Japan Earthquake, Akio delivered a message at the industry association's press conference. Toyota Times examines his remarks in its entirety.

Akio Toyoda JAMA Carbon neutrality

2021.03.11
CARS

Through Yaris's Win of the Car of the Year 2021 in Europe

The all-new Toyota Yaris won the Car of the Year 2021 in Europe for the first time in 21 years, since the first-generation Yaris won the award in 2000. What was the reason behind its win among European competitors?

Europe’s Car of the Year Yaris

2021.03.04
TECHNOLOGY Groundbreaking of Woven City

"Within Reach If You Just Keep Climbing": Akio's Message on Woven City

With ground having been broken on Woven City, Akio Toyoda has released a video message for all those who will develop together a city of the future.

Akio Toyoda Woven City Higashi-Fuji

2021.02.27
TECHNOLOGY Groundbreaking of Woven City

Woven City Construction Kicks Off: Akio's Promise at Groundbreaking Ceremony

Woven City has taken off on Feb. 23, so-called "Mt. Fuji Day" in Japan! At the groundbreaking ceremony, Akio made one promise on what to embrace in advancing the project.

Akio Toyoda Woven City Higashi-Fuji

2021.02.23
TECHNOLOGY Groundbreaking of Woven City

Beyond Automotive: Woven Planet Group Takes Off

Many people have heard about Woven City, which is planned to break ground on February 23rd, but what about Woven Planet Group? Read on to learn more about the new Woven companies and the focus of each of them.

Woven City James Kuffner Woven Planet CxO

2021.02.19
MANAGEMENT

An Upward Revision Based on Doing "What We Should Do" (Toyota 3rd-quarter Financial Results)

Toyota has announced its financial results for the third quarter of the fiscal year ending March 2021. Just how has Toyota been combatting the impact of the COVID-19 pandemic? The answer is simpler than some people imagined.

Financial results Kenta Kon Jun Nagata CxO

2021.02.11
TECHNOLOGY

Toyota reveals the full scope of the evolved e-Palette

e-Palette, vehicles that consider the mobility of all people, will be used to provide a loop-line bus transportation service for the Olympic and Paralympic villages at the Olympic and Paralympic Games Tokyo 2020. How is the e-Palette evolving now?

e-Palette Toyota Production System (TPS) Tokyo 2020

2021.01.27
SPORTS

"8 Consecutive Wins is Still Halfway": Interview with Dakar Rally Winning Team

Toyota Times presents an interview conducted with rally driver Akira Miura, who won in his class in the 2021 Dakar Rally." Getting eight consecutive wins is not good enough," Miura said. Read about the challenges him and the team faced with the Land Cruiser in the rally.

Akio Toyoda Dakar Rally Land Cruiser Make ever-better cars Motorsports

2021.01.19
CORPORATE

JAMA Chairman Akio Toyoda Delivers New Year Message

In welcoming a new year, chairman of Japan's automotive industry association, Akio Toyoda, delivers a video message. The message is primarily to those working in the industry in Japan, but is surely relevant to those working in the industry in other parts of the world as well.

Akio Toyoda JAMA

2021.01.08
CORPORATE

JAMA Chairman Akio Toyoda Talks Earnestly About Carbon Neutrality in Japan

Representing Japan's automotive industry, Akio Toyoda recently explained various efforts within the industry and shared his thoughts on the trending theme of carbon neutrality in Japan. Several media platforms, including Twitter, presented Akio as saying that BEVs are overhyped. What did Akio actually say and what were the points he was trying to make?

Akio Toyoda JAMA Carbon neutrality

2021.01.08
CARS

3 minutes' read on Toyota's hydrogen strategy ― Why did Toyota fully remodel the Mirai?

Toyota Times highlights key points of the second generation Mirai that debuted in December 2020, based on the presentation delivered at the launch by Masahiko Maeda, Toyota's Chief Technology Officer.

Mirai Masahiko Maeda Electrification Fuel Cell Electric Vehicle (FCEV)

2020.12.29
TECHNOLOGY FY2021 financial results

Woven City Project Update - Selections from Toyota's 1H/2Q financial results Q&A session

The third article in a three-part series showcasing Akio's responses during Toyota's 1H/2Q financial results Q&A session. In Part 3 - the final installment, the focus is on Akio's comments about Woven City, Toyota's prototype city of the future.

Akio Toyoda Financial results Woven City

2020.11.19
MANAGEMENT FY2021 financial results

"The customer will choose": Vehicle electrification strategy for decarbonation - Selections from Toyota's 1H/2Q financial results Q&A session

This is the second article in a three-part series covering Akio's responses during the Q&A session at Toyota's 1H financial results briefing. In this article, the focus is on Toyota's vehicle electrification strategy.

Akio Toyoda Financial results Carbon neutrality Electrification Shigeki Terashi

2020.11.17
MANAGEMENT FY2021 financial results

With an eye toward "Producing Happiness for All" - Selections from Toyota's 1H/2Q financial results Q&A session

This is a three-part series on Akio's responses during the Q&A session at Toyota's 1H Financial Results briefing. In this article, the topic centers on "Toyota Philosophy" based on what Akio announced officially for the first time at the briefing.

Akio Toyoda Financial results The Toyota Philosophy Producing Happiness for All

2020.11.12
MANAGEMENT FY2021 financial results

Toyota becomes stronger - the hidden power of kaizen [2Q FY2021 Earnings]

Automotive and business journalist, Naoto Ikeda, takes a closer look at Toyota's 1H/2Q Financial Results and shares thoughts about the significance along with Toyota's future forecast, especially during the current global crisis.

Financial results Producing Happiness for All

2020.11.10
MANAGEMENT FY2021 financial results

Toyota FY2021 1H Financial Results - Why Akio Attended

President Akio Toyoda attended the first-half financial results briefing after not having attended it in years. Why did he attend? What did he share? Toyota Times presents the uncut remarks from the company's briefing.

Akio Toyoda Financial results The Toyota Philosophy Producing Happiness for All SDGs

2020.11.06
MANAGEMENT FY2021 financial results

4 Noteworthy Points on Toyota's First-Half Financial Results

Toyota Times provides key points of Toyota's financial results!

Financial results COVID-19

2020.11.06
MANAGEMENT Akio's personal investment in the future

Akio's Personal Investment to Guide the Future

Akio Toyoda shows his commitment to the path he is laying out for Toyota, channeling his inner entrepreneur to invest in the new Woven suite of companies, because the future will change depending on decisions and actions made today.

Akio Toyoda Woven City Automated driving Kiichiro Toyoda Toyota Research Institute-Advanced Development (TRI-AD)

2020.07.30
MANAGEMENT Akio's personal investment in the future

From TRI-AD to "Woven": Behind the Change

On July 28, TRI-AD announced an expansion and reorganization with one holding company and two operating companies, all including "Woven" as part of their names - but what significance does that have?

Akio Toyoda Woven City Automated driving James Kuffner Toyota Research Institute-Advanced Development (TRI-AD)

2020.07.30
MANAGEMENT General Shareholders Meeting 2020

Akio Toyoda Sheds Tears Thinking About Pain and Gratitude Over 11-Year Term

Akio expresses gratitude to employees as he recounts challenges of the past and reassures of Toyota's strength in moving closing remarks.

Akio Toyoda General Shareholders’ Meeting COVID-19

2020.06.19
MANAGEMENT General Shareholders Meeting 2020

Akio on Winning: Toyota Uses Strength in Doing Things for Others

Akio asks what happens if no one ever wins and explains how the strength of one company can be beneficial when that strength is used to do things for others.

Akio Toyoda General Shareholders’ Meeting Toyota dealers COVID-19

2020.06.18
MANAGEMENT General Shareholders Meeting 2020

Toyota's "Oyaji" Kawai Calls to Protect Monozukuri

In response to a shareholder question, Toyota's champion of monozukuri, Mitsuru Kawai, shares thoughts on Toyota's commitment to continuing production in Japan and the importance of skilled workers.

Akio Toyoda General Shareholders’ Meeting Monozukuri (manufacturing) Mitsuru Kawai

2020.06.17
MANAGEMENT General Shareholders Meeting 2020

Akio Illustrates Point with Elderly Couple and Donkey Story

Akio responds to shareholder question with an analogy to help clarify his more positive perspective of Toyota's current term forecast.

Akio Toyoda General Shareholders’ Meeting Financial results

2020.06.16
MANAGEMENT General Shareholders Meeting 2020

Toyota's Banto Recounts Akio's 11 Years Fighting Back Tears

Toyota Banto Kobayashi loses his words in describing the challenges faced by Toyota's president, Akio Toyoda during 11-year tenure.

Akio Toyoda General Shareholders’ Meeting Koji Kobayashi

2020.06.15
MANAGEMENT General Shareholders Meeting 2020

Akio Dares To Share Deep Reflection with Shareholders

With an open and candid review, Akio Toyoda kicked off the annual General Shareholder Meeting for 2020, outlining the events leading to Toyota's present and what the company is focusing on today.

Akio Toyoda General Shareholders’ Meeting COVID-19

2020.06.11
CORPORATE

Producing as many protective gowns for the frontlines of healthcare as swiftly as possible - Interview from the site of production processes improvement -

What does "improvements in the production process" that Toyota can contribute to mean? This is a story of a personal protective equipment manufacturer that produces protective gowns for the frontlines of healthcare, where improvements were being implemented.

Toyota Production System (TPS) Monozukuri (manufacturing)

2020.05.27
MANAGEMENT FY2020 financial results

Akio Toyoda at the FY2020 Financial Results Press Conference: "More than learning something new, I find that I am extremely calm"

What were President Akio Toyoda's honest feelings expressed at the QA session?

Akio Toyoda Financial results Monozukuri (manufacturing) COVID-19 Shigeki Terashi

2020.05.14
MANAGEMENT FY2020 financial results

Become Strong Together (Remarks by President Akio Toyoda at Financial Results for FY2020)

For more than 10 years, Toyota's current leadership has weathered unprecedented crises. They face the current crisis no differently: become strong together to succeed.

Akio Toyoda Financial results Producing Happiness for All COVID-19 Monozukuri (manufacturing)

2020.05.12
MANAGEMENT

To an all-new "Hirose" (Inauguration Speech at Denso Hirose Plant)

President Akio Toyoda's message to the members of the reborn Hirose Plant

Akio Toyoda Denso Toyota Group

2020.04.23
CORPORATE

Three Things We Can Do Now: Auto Industry Message in Response to COVID-19

Akio Toyoda represented four automobile manufacturers associations to share how the auto industry in Japan is committed to responding to the COVID-19 crisis.

Akio Toyoda Japan Automobile Manufacturers Association (JAMA) Monozukuri (manufacturing) COVID-19

2020.04.10
CORPORATE

Akio Toyoda expresses thoughts on Tokyo 2020 in Tohoku

"Athletes all have a season" and "recovery Olympics"--what was Akio Toyoda trying to convey in response to the Tokyo 2020 postponement?

Akio Toyoda Tokyo 2020 Fuel Cell Great East Japan Earthquake Monozukuri (manufacturing) Supporting reconstruction of the Tohoku region

2020.04.03
MANAGEMENT

Tohoku earthquake recovery support: 9 years on

The commitment Akio Toyoda made after the tragic Tohoku earthquake, and how he sees the 9 years since thenーread about that and more in his remarks at the line-off ceremony for the all-new Yaris.

Akio Toyoda Yaris Fuel Cell Great East Japan Earthquake Monozukuri (manufacturing)

2020.04.02
MANAGEMENT

CES 2020 Message from Akio Toyoda

Announced at CES 2020, Akio Toyoda shares the aims of "Toyota Woven City", a perpetually "incomplete" prototype city,

Akio Toyoda Woven City Consumer Electronics Show (CES)

2020.01.15
TECHNOLOGY

Toyota Drives Lunar Exploration with Manned, Pressurized Rover

Toyota's Shigeki Terashi joins an international space symposium in Tokyo, speaking and discussing how every engineer thinks and dreams about going to the sixth continent -- the Moon.

Lunar Rover Shigeki Terashi JAXA Fuel Cell Electric Vehicle (FCEV) Koichi Wakata

2019.03.19

CATEGORIES

FY2026 Financial_Results

JAPAN MOBILITY SHOW 2025

General Shareholders' Meeting 2025

Toyota 2025 Spring Labor-Management Discussions

TOKYO AUTO SALON 2025

FY2025 Financial_Results

General Shareholders' Meeting 2024

Super Taikyu 2024

TOKYO AUTO SALON 2024

FY2024 Financial_Results

JAPAN MOBILITY SHOW 2023

General Shareholders’ Meeting 2023

Technical Workshop 2023

Super Taikyu 2023

FY2023 Financial_Results

General Shareholders Meeting 2022

Toyota’s Briefing on BEV Strategies

JAMA Forms New United Front for Taking on Change

FY2022 Financial Results

Hydrogen-powered engine challenge 2021

General Shareholders Meeting 2021

FY2021 financial results

Akio's personal investment in the future

General Shareholders Meeting 2020

FY2020 financial results

Together with Our Suppliers

MULTIPATHWAY WORKSHOP

Toyota Group Vision

Keidanren's Committee on Mobility

New Management Policy & Direction

Commercial Japan Partnership

10 years from Great East Japan Earthquake

Groundbreaking of Woven City

LATEST ARTICLES NEWS SERIES SPOTLIGHTS NEWSCAST BUSINESS TOYOTA ATHLETES SDGs

Toyota Official Global Website TOYOTA GAZOO Racing

Instagram @akiotoyoda_official Twitter @ToyotaMotorCorp Facebook @TOYOTA.Global LinkedIn @toyota

Terms of Use Privacy Notice Cookies Policy FAQ Your Privacy Choices (U.S. residents) privacyoptions

©2022 TOYOTA MOTOR CORPORATION. ALL RIGHTS RESERVED.