NASCAR & Fuji Speedway--A Story Six Decades in the Making

In this guest article, automotive analyst Shinya Yamamoto explains why the recent NASCAR demo run at Fuji Speedway felt almost fated.

2026.01.08

Experiencing America Through Motorsports: The Fuji Season Finale

The Super Taikyu season finale in November had a distinctly American feel, with NASCAR machines taking the track. We went to see this cultural exchange through motorsports firsthand.

2026.01.08

A Schoolboy's Letter to Akio Sparks Support for Noto

A series showcasing Toyota's activities in non-automotive fields. This time, we focus on children and disaster recovery support.

2026.01.07

The Rally Experience: Yuta Tomikawa's Journey with Ryo Tamura Reaches Its Climax!

Motorsports can feel out of reach for many. How does an amateur even get started? This week on Toyota Times News, we follow Yuta Tomikawa--who had only driven automatic cars--on his remarkable journey to becoming a rally driver.

2026.01.06

Superconductivity and Hydrogen Engine HEVs Steady Evolution Continues in 2025 at Fuji's Season Finale

At the final round of the 2025 Super Taikyu Series, Toyota revealed a year of progress in hydrogen. How much closer has it come to realizing a hydrogen-based society? Here is a snapshot of the progress so far.

2026.01.05

Drifting Technology, Partner Robots, and even Fresher Frozen Squid Demonstrate Toyota’s Commitment to SDGs

The polar bear family offers some more SDG-focused commentary on past Toyota Times articles.

Archives

Archives

Archives

LATEST ARTICLES

NASCAR & Fuji Speedway--A Story Six Decades in the Making

2026.01.08
Experiencing America Through Motorsports: The Fuji Season Finale

2026.01.08
A Schoolboy's Letter to Akio Sparks Support for Noto

2026.01.07
The Rally Experience: Yuta Tomikawa's Journey with Ryo Tamura Reaches Its Climax!

2026.01.06
Superconductivity and Hydrogen Engine HEVs Steady Evolution Continues in 2025 at Fuji's Season Finale

2026.01.05
Immersive Experiences that Move the Heart--Digital Art in Yokohama

2025.12.25
Faith, Confidence, Gratitude, and Frustration -- A World Premiere of Passion

2025.12.24
Morizo on Toyota's Carmaking Ritual and Entrusting His Vision

2025.12.24
"Toyota is Family"--A Little-Known Event Brings Global Employees Closer Together

2025.12.23
Akio Toyoda Teaches at a High School? Answering the Question, "What Is love?"

2025.12.17
The Pain and Humiliation Behind Ever-Better Carmaking--New Sports Models World Premiere

2025.12.15
A Spirit of Service, from Cradle to Grave--TOYOTA CO-OP's 80-Year History

2025.12.12
Guy Who Loves Cars Meets Guy Who Loves Food

2025.12.11
My Boss Akio Toyoda: An Author's True Story of 5,012 Days

2025.12.10
Midship Finally Takes Off--TGRR GR Yaris M Concept

2025.12.04
Achieving a Hydrogen Society Through Diverse Uses

2025.12.03
NASCAR Comes to Super Taikyu! U.S.-Japan Exchange Through Motorsports

2025.12.02
Hanging with the Cool Kids--Chairman Toyoda Receives German Automotive Award

2025.12.02
A Workplace for All--How a Focus on People & Skills Drives the Takaoka Plant's Evolution

2025.12.01
Takaoka, the Plant That Produced Some of Toyota's Best-Loved Models

2025.12.01
Breaking Conventional Wisdom with the Superconductor × Hydrogen Engine - Two Years of Development

2025.11.26
Toyota Ventures Into Blockchains?! Turning Unproductive Disputes Into Co-Creation with PCE

2025.11.25
JAMA Leaders Wax Lyrical About Their Favorite Rides--Endless "Love for Mobility" at JMS Talk Session

2025.11.20
Takamoto Katsuta's "Run of Gratitude" in His Hometown--Team Toyota's Fierce Battle

2025.11.19
SDV in 3 Minutes -- The Toyota Way

2025.11.18
Mobility Unlocks Boundless Possibility

2025.11.17
#22 Yoshiki Nagahama, Master of Motor Coil Winding (Part 2)

2025.11.13
#22 Yoshiki Nagahama, Master of Motor Coil Winding (Part 1)

2025.11.13
Way Outside the Box: How Pitcher Plant Research Led to Amazing Discoveries

2025.11.13
Highlights Galore at the Japan Mobility Show! The Future of Japan's Automotive Industry, All in One Place!

2025.11.12
Midship Update--Hurdles Highlighted at Super Taikyu Round 5 in Autopolis

2025.11.11
Shaping the Next 100 Years from Japan--Akio Toyoda Tells the Century Story

2025.11.07
Imitate No One--Lexus Brand Innovation on Show at JMS 2025

2025.11.06
Inventions for Every "You"--Welcome to the Japan Mobility Show

2025.11.06
From Strengthening Foundations to Boosting Productivity--Toyota Focuses on Break-Even Volume

2025.11.05
UCC and Toyota Craft Hydrogen-Roasted Coffee for the Crown's 70th Anniversary

2025.11.05
SDVs for Zero Accidents--Toyota Unveils Intelligent Technologies

2025.11.04
For Anyone Who Missed the One-Day-Only Hydrogen Sauna at Expo 2025

2025.10.31
Children Draw Their Dream Cars! Introducing the Winning Entries of This Year's Art Contest

2025.10.29
Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!

2025.10.21

Archives

ACCESS RANKING

1

Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!

2025.10.21
2

All-Japan Co-Challenge in Cars & Fuels--Homegrown Low-Carbon Gasoline Unveiled at Fuji 24 Hours

2025.07.01
3

Immersive Experiences that Move the Heart--Digital Art in Yokohama

2025.12.25
4

Car Guy Meets Truck Guy, Sparking a Major Private-Sector Reshuffle

2025.07.03
5

Facing Certification Issues & Long Delivery Times, Toyota VPs Are Committed to Reforming Genba Culture

2025.07.04

NASCAR & Fuji Speedway--A Story Six Decades in the Making

Experiencing America Through Motorsports: The Fuji Season Finale

A Schoolboy's Letter to Akio Sparks Support for Noto

The Rally Experience: Yuta Tomikawa's Journey with Ryo Tamura Reaches Its Climax!

Superconductivity and Hydrogen Engine HEVs Steady Evolution Continues in 2025 at Fuji's Season Finale

Drifting Technology, Partner Robots, and even Fresher Frozen Squid Demonstrate Toyota’s Commitment to SDGs

LATEST ARTICLES

NASCAR & Fuji Speedway--A Story Six Decades in the Making

Experiencing America Through Motorsports: The Fuji Season Finale

A Schoolboy's Letter to Akio Sparks Support for Noto

The Rally Experience: Yuta Tomikawa's Journey with Ryo Tamura Reaches Its Climax!

Superconductivity and Hydrogen Engine HEVs Steady Evolution Continues in 2025 at Fuji's Season Finale

Immersive Experiences that Move the Heart--Digital Art in Yokohama

Faith, Confidence, Gratitude, and Frustration -- A World Premiere of Passion

Morizo on Toyota's Carmaking Ritual and Entrusting His Vision

"Toyota is Family"--A Little-Known Event Brings Global Employees Closer Together

Akio Toyoda Teaches at a High School? Answering the Question, "What Is love?"

The Pain and Humiliation Behind Ever-Better Carmaking--New Sports Models World Premiere

A Spirit of Service, from Cradle to Grave--TOYOTA CO-OP's 80-Year History

Guy Who Loves Cars Meets Guy Who Loves Food

My Boss Akio Toyoda: An Author's True Story of 5,012 Days

Midship Finally Takes Off--TGRR GR Yaris M Concept

Achieving a Hydrogen Society Through Diverse Uses

NASCAR Comes to Super Taikyu! U.S.-Japan Exchange Through Motorsports

Hanging with the Cool Kids--Chairman Toyoda Receives German Automotive Award

A Workplace for All--How a Focus on People & Skills Drives the Takaoka Plant's Evolution

Takaoka, the Plant That Produced Some of Toyota's Best-Loved Models

Breaking Conventional Wisdom with the Superconductor × Hydrogen Engine - Two Years of Development

Toyota Ventures Into Blockchains?! Turning Unproductive Disputes Into Co-Creation with PCE

JAMA Leaders Wax Lyrical About Their Favorite Rides--Endless "Love for Mobility" at JMS Talk Session

Takamoto Katsuta's "Run of Gratitude" in His Hometown--Team Toyota's Fierce Battle

SDV in 3 Minutes -- The Toyota Way

Mobility Unlocks Boundless Possibility

#22 Yoshiki Nagahama, Master of Motor Coil Winding (Part 2)

#22 Yoshiki Nagahama, Master of Motor Coil Winding (Part 1)

Way Outside the Box: How Pitcher Plant Research Led to Amazing Discoveries

Highlights Galore at the Japan Mobility Show! The Future of Japan's Automotive Industry, All in One Place!

Midship Update--Hurdles Highlighted at Super Taikyu Round 5 in Autopolis

Shaping the Next 100 Years from Japan--Akio Toyoda Tells the Century Story

Imitate No One--Lexus Brand Innovation on Show at JMS 2025

Inventions for Every "You"--Welcome to the Japan Mobility Show

From Strengthening Foundations to Boosting Productivity--Toyota Focuses on Break-Even Volume

UCC and Toyota Craft Hydrogen-Roasted Coffee for the Crown's 70th Anniversary

SDVs for Zero Accidents--Toyota Unveils Intelligent Technologies

For Anyone Who Missed the One-Day-Only Hydrogen Sauna at Expo 2025

Children Draw Their Dream Cars! Introducing the Winning Entries of This Year's Art Contest

Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!

ACCESS RANKING

Century as a Brand, Lexus as Innovation: All the Details on Toyota's New Project!

All-Japan Co-Challenge in Cars & Fuels--Homegrown Low-Carbon Gasoline Unveiled at Fuji 24 Hours

Immersive Experiences that Move the Heart--Digital Art in Yokohama

Car Guy Meets Truck Guy, Sparking a Major Private-Sector Reshuffle

Facing Certification Issues & Long Delivery Times, Toyota VPs Are Committed to Reforming Genba Culture

CATEGORIES