Amid an atmosphere of tension and anticipation, Toyota Motor Corporation held its entrance ceremony, marked by the roar of the GR GT3 engine and the reactions of new employees.
In fiscal year 2026, Tahara Plant became the first Toyota plant to attain carbon neutrality. At the genba, a "One Tahara" spirit could be seen throughout, from large-scale equipment initiatives to small, on-the-ground improvements.
Toyota's brand concept "TO YOU," announced in 2025, now has a special site introducing the thinking behind it and the actions it has inspired.
The 5th Cars, Culture & Society Partnership Awards were presented at a ceremony organized by the Automobile Business & Culture Association of Japan. Chairman Akio Toyoda spoke about the intention behind these awards.
The "New Seven Priority Challenges" are moving from concept to action. At its first press conference under new leadership, the Japan Automobile Manufacturers Association outlined progress and the road ahead.
Everything we make begins with you in mind, an idea we call “TO YOU.” Toyota Times explores how that belief comes to life.
