In this special Toyota Times News feature, we cover the Music Way Project, a collaborative project between CEIPA (the Japan Culture and Entertainment Industry Promotion Association) and the Toyota Group, as well as Music Awards Japan.
Seeking to fuel the country's economic growth and boost the appeal of a key national industry, JAMA has set out its "New Seven Priority Challenges." Many of these initiatives are now shifting into the implementation phase.
The S-Tai Challenge gives amateur drivers a more accessible way into full-fledged racing. To share its appeal, Yuta Tomikawa makes his first appearance in the series, setting his sights on the checkered flag despite a string of setbacks.
Once again in 2026, the hydrogen-powered GR Corolla joined in the Super Taikyu Fuji 24 Hours. This year, it became the first race car in the world to compete with a superconducting liquid hydrogen pump onboard.
Sixty years after the arrival of the first-generation Corolla, Toyota has unveiled a new GRMN edition. We attended the media briefing held during Round 3 of the 2026 Super Taikyu Series, the Fuji 24 Hours.
Everything we make begins with you in mind, an idea we call “TO YOU.” Toyota Times explores how that belief comes to life.
