A Century for the Next Century--Evolving Alongside Diversifying Values

2023.09.29

What is the role of chauffeur-driven mobility in an age of diversifying values? The new Century embodies a uniquely Japanese aesthetic and craftsmanship, unchanged since the series' launch in 1967.

A bold addition to the legacy

I think you’ll agree, this is a bold addition to the Century legacy.

I remember when we first showed the car to Akio-san, his reaction was a simple, “wow!”.

A completely new direction, but still very much a Century.

And together with the sedan, the new vehicle was worthy to stand at the apex of Toyota.The two wings of the phoenix.

So how did we get to this answer?

It all revolves around the requirements of a unique group of customers.

They need space to work, but also to rest. They want space to converse, but also to escape.

They seek space to think, but also be inspired. They value privacy, but also embrace public life...

That is, we needed to create a car that allowed the customer to curate their own personal experiences - both practically and emotionally.

The result is a flagship like no other... and it’s uniquely Japanese.

This architecture allows customers to seamlessly move between experiences, by the minute and in the moment.

...And at the centre of this world is the rear seat.

When concentration and productivity is a necessity, everything you need is at your fingertips, but never in your way.

Not only practical elements, but also creating just the right distance for privacy between passenger and driver...

But productivity also requires inspiration and creativity...space to think and relax.

As the quietest car we make, Century is the perfect environment.

At any speed, occupants can converse naturally without raising their voice.

With the plug-in powertrain the maijority of everyday journeys will be silent - and zero emission.

This, together with four-wheel-steering and four-wheel drive, will allow professional drivers even greater control over vehicle dynamics, providing an even smoother ride for all passengers.

Within this serene environment, you can freely choose the lighting and acoustics to suit your mood...

From electrochromatic glass...to an audio system that taps into Japan’s experience in creating some of the world’s finest musical instruments.

But there are times when sleep is the only answer...

Take off your shoes...fully stretch out...

...And recline into a cocoon-like environment- your own private oasis. And these features are just the start...

Naturally, every Century can be tailormade to your requirements... Whether that’s colour or materials or seat configurations or even down to how you choose to alight from the vehicle on arrival...

In other words, you can even choose your own door...

Whether thats the ultra wide-opening swing door or maybe something more dramatic. How about that for an entrance?

Rest assured, when your journey comes to an end, you will step out of Century refreshed.

The opportunities are only limited by your imagination…

If you want to drive the vehicle yourself at the weekend, the GRMN will certainly not disappoint...

The possibilities...are endless and open to discussion...

At Toyota, we believe in the value of Freedom in Motion for everyone, whatever their situation or position...

Within this, the role of chauffeur-driven mobility cannot be underestimated.

The car is an expression and extension of the customer’s values

Whether that be the sleek elegance of the zero-emission, fuel cell Crown sedan, Or the ultimate power and space of the Alphard and Vellfire...

We provide the opportunity for people to choose how they wish to express themselves.

Century sits at the tip of Toyota’s vision for chauffeur-driven mobility. It is bold and dynamic, but still retains its discerning taste...It’s inherently simple, but also has great depth...

It is modern, but still has a connection to its heritage...

Century embodies everything that’s good about Japanese sensibilities, both aesthetically and conceptually.

The heritage of tomorrow is the innovation of today.

Kuruma no mirai wo kaete iko!

Thank you very much for your time.

Orders can now be placed for the new-model Century, set to go on sale by the end of 2023. The Century sedan will also continue to be available.

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