"Welcome to the Carmaker Toyota!" President Sato's Message to New Employees

2024.04.09

This year, 1,892 recruits participated in Toyota's entrance ceremony, where President Sato shared "the most important thing" for new employees.

Learn the boundaries to break them

President Sato

The third thing is to work hard and do your best.

Striving to become a professional requires tireless effort. Study hard, take on challenges, and when you fail, work harder and try again. That’s the carmaking process.

One of Sakichi Toyoda’s cherished phrases was hyaku-setsu futo (indefatigability).

For every success, there may be 99 failures. Believe in yourself and continue to take on the challenge. These words became central to my life as an engineer.

The important thing is to take action. To gain experience by the sweat of your brow. This is what helps you to grow and to push through when faced with difficulties.

I would like you to start by mastering the fundamentals of your job. In order to push the boundaries, you must first learn where those boundaries lie.

Sometimes, work can be tough, but hard work pays off. The more you put in, the more you will grow. Please continue to do your best.

And I want to share one more thing, which I believe is the most important.

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