The Lexus TZ is the brand's first three-row BEV SUV. We covered the world premiere held at the Toyota Technical Center Shimoyama, a development facility where vehicles are refined through an integrated, end-to-end development process.
Lexus is now free to evolve on its own
With the introduction of Century as a stand-alone brand, in the exclusive ultra-luxury space, Lexus now has the freedom to strengthen its promise to customers at the heart of the luxury marketplace.
And Lexus’s promise is to DISCOVER. To think independently, confidently, to be adventurous and innovative to discover new products, new services, new experiences.
Seamlessly connecting, business and pleasure, on land, sea, and air. 360 degrees of mobility to discover a new luxury lifestyle.
Over the last 2 years, we have begun to lay out a picture of what that might look like. The Lexus LFA is a chance to discover complete immersion. An experience that engages all the senses in ways never experienced before.
The LS Coupe Concept answers the desire to have the best of everything. The ability to discover duality a car that is as fun for the driver as it is for the passenger.
And the LS concept, six wheels to revolutionize packaging your own private space, a space to truly discover sanctuary.
We also foresee a time when we will no longer be tethered to roads. Personal air and sea travel enabling people to discover an independent and luxurious life on and off-grid.
Different spaces, connected by different solutions. With our cities and our brand spaces standing as gateways to support and enable a multi-dimensional way of living.
The potential for broadening the horizons of the Lexus brand is immense. As Lexus’s flagship series, these vehicles form an arrowhead leading the brand into the future.
And it’s becoming clear that that future lifestyle will require many components.
Across all aspects of life, people are expecting more personal choice and flexibility. We live in a world defined by variety.
People want the freedom to choose to discover what works for them. And that includes electrification.
But the step into electrification can also come at a price. Whether that’s reduced interior space due to aerodynamic requirements, or maybe its anxiety around battery capacity, or towing capacity that doesn’t meet your lifestyle needs.
The truth of the matter is that one of the biggest hurdles in battery electric car ｄdevelopment is how to make a car where there’s no need to put yourself or your lifestyle, second to the needs of the vehicle.