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The Pain and Humiliation Behind Ever-Better Carmaking--New Sports Models World Premiere

2025.12.15

On December 5, three new sports cars had their world premiere at the Inventor Garage in Woven City. Take a look.

Toyota rediscovers its “emotional side”

CBO Humphries
Now Akio loves motorsports.

In a race team, there is no hierarchy. When it comes down to it, everyone is in the pits together.

These three cars will work as a team to bring the emotion of driving to both veteran racers and new generations of car lovers.

Whether it’s the V8 twin-turbo in the GR GT3 or the hybrid version in the GR GT, both running on either conventional fuel or e-fuel, or an electric future in the LFA, these cars represent a commitment to keep the joy of driving at the limits of human capabilities alive for the next generation.

Nurturing technology and people to create a new era of driving euphoria--just as Naruse-san brought his wisdom from the Toyota 2000GT to the LFA and passed it on to a new generation of test drivers.

Ladies and gentlemen, over the last 14 years, not only Lexus and GR but all Toyota Group brands have undergone a transformation.

The emotional side has come back to the company.

Whether that’s in terms of driving dynamics, engineering, production, or my field of design, there has been a fundamental change in the company mindset.

How a car looks and how a car feels--it’s all subjective.

But in the pits, as one team with Akio as Master Driver, we have the license to do what needs to be done to translate each car’s story into reality.

And even though he’s pushing 70, this year Akio Toyoda went back to where it all began 20 years ago, driving in the Nürburgring 24 Hours.

And I can guarantee one thing:

With these three cars in front of him, he will not be able to stay away for many more years to come.

Equally, there was no way he could miss the chance to be here today.

Ladies and gentlemen, Akio Toyoda!

At CBO Humphries’s invitation, Chairman Toyoda walked out to center stage. With the eyes of every reporter on him, Akio began his speech quietly.

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