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The Pain and Humiliation Behind Ever-Better Carmaking--New Sports Models World Premiere

2025.12.15

On December 5, three new sports cars had their world premiere at the Inventor Garage in Woven City. Take a look.

The roar of V8 engines

Like the Toyota 2000GT and Lexus LFA before them, these two cars will be positioned as flagship models. The sound of V8 engines rumbled through the venue.

Top: GR GT (prototype), Bottom: GR GT3 (prototype)

Both cars have front-engine, rear-wheel-drive (FR) packaging. To achieve low weight with high rigidity, they adopt Toyota's first all-aluminum body frame. The GR GT incorporates various technologies to boost performance, with a design that began by mapping out an ideal aerodynamic profile.

CBO Humphries
So what do you think about these?

The GR GT and its racecar sibling, the GR GT3, will be joined by the new Lexus LFA Concept here to form the sports car apex for both Lexus and GR.

All from one race-bred platform, true to GR’s promise of pushing the limits for better, contributing to the entire Toyota Group.

And all part of Akio’s promise of no more boring cars.

CBO Humphries then explained the development vision behind these two sports cars.

[GR GT3] A car that brings out the driver’s abilities

CBO Humphries
Now, the GT3 category, where the story of these three cars begins, is all about making cars for people who want to win--both professionals and also privateer racers.

For everybody, it all starts with speed. Without speed, there is nothing.

For the GR GT3 racecar, with a 4-liter V8 twin-turbo engine, a rigid aluminium spaceframe, an incredibly low center of gravity, state-of-the-art aerodynamics--all the critical elements are in place.

But speed in itself is not everything.

The race is much more than the home straight. And the real art is how you control that speed.

In a real-life situation, as our Master Driver, Morizo likes to say, it all comes down to kaiwa--the conversation between driver and car.

This GR GT3 is engineered to give you confidence in all situations.

To feel reassured by that conversation, even at the limits, in the severest of situations. It’s all about the feedback the car gives you to guide you in making split-second decisions.

Fluent communication, knowing how the car will respond so that there are no misunderstandings, bringing out the best in your abilities, so you can push the car and yourself even further.

[GR GT] A focus on sound, in all aspects of driving

CBO Humphries
The GR GT speaks to both types of drivers--the professional driver and the recreational driver--whether that is two different people or you and your alter ego.

The GR GT’s interior

Now, an integral part of any conversation with a car is sound.

Not only during acceleration, but deceleration and braking.

To understand the importance of this, look no further than 30 minutes’ drive from here to Fuji Speedway and the transition from the home straight into the tight first corner.

To brake as late as possible, deeper, faster, and power out with confidence following your ideal line.

This may be the first time that we have focused not only on the sound a car makes when you put your foot down, but the visceral, guttural sound when you take your foot off.

But the conversation you have on an ordinary street is different.

The GR GT road car, with that same V8 twin-turbo but with hybrid power, shares the DNA of its racing counterpart more than any car we have ever made.

For this, the team worked not only at the limits of a car but at the limits of the development process--production car test drivers working hand in hand with racing drivers.

This is a circuit-ready, everyday driver--wild on a track day, easy to drive around town.

Take it for a stint at the track and stop at a nice restaurant on the way home.

From dynamics all the way down to minute decisions in seating position this is a car designed to cover all the bases.

In the early 2000s, a succession of Toyota sports cars ended their production runs: the second-generation Supra in 2002, the Altezza in 2005, and the MR-S in 2007.

Also in 2007, Chairman Toyoda first took on the Nürburgring. Unable to use the Toyota name, he entered as Morizo, driving a used Altezza.

Out on the track, he had no choice but to make way for the sports cars being developed by European manufacturers.

Then there was Pebble Beach, where an American automotive journalist remarked that “Lexus is boring.”

These two moments of humiliation helped drive Toyota’s pursuit of ever-better carmaking through motorsports.

In the words of CBO Humphries, the LFA Concept, GR GT, and GR GT3 “represent a commitment to keep the joy of driving at the limits of human capabilities alive for the next generation.”

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