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The words of Akio

MANAGEMENT The words of Akio

[In the words of Akio] #14: "Easier and More Enjoyable"

A desire to make things easier for others and find enjoyment--speaking to a young audience, Akio Toyoda shares the connection he finds between these two elements.

Akio Toyoda Toyota Production System (TPS)

2023.01.13
MANAGEMENT The words of Akio

[In the words of Akio] #13: "Japan's Crown"

Akio Toyoda has special feelings for the Crown, Toyota's Japanese flagship model, with a core sense best expressed, in a word, as "Japan."

Akio Toyoda crown

2022.10.03
MANAGEMENT The words of Akio

[In the words of Akio] #12: "The future is ours to create together"

90 years ago, Kiichiro Toyoda ventured into the automotive business along with many passionate colleagues. All these decades later, one of their paramount principle lives on at Toyota, as demonstrated by his grandson, Akio Toyoda.

Akio Toyoda Carbon neutrality Kiichiro Toyoda

2022.07.12
MANAGEMENT The words of Akio

[In the words of Akio] #11: "Intentional Pause"

Akio has defined a "pause" as a period of transition in the company's operations; a time to pursue forward-looking initiatives for sustainable growth.

2022.04.28
MANAGEMENT The words of Akio

[[In the words of Akio] #10: "Let's do it!"

"Let's do it!" This is one of the key phrases Akio Toyoda uses to motivate his colleagues and partners. But what exactly does it mean? The answer comes all the way from Toyota's founding years.

Akio Toyoda

2022.03.07
MANAGEMENT The words of Akio

[In the words of Akio] #09: "Step up to the plate"

This key phrase of using baseball analogy represents Akio Toyoda's unwavering belief in how to move forward, especially in an era where it is difficult to predict the future and show results quickly.

Akio Toyoda

2022.01.06
MANAGEMENT The words of Akio

[In the words of Akio] #08: "For someone other than yourself"

In various opportunities, such as when talking about sports, telling the employees what mindset to embrace, and presenting the company's vision, President Akio Toyoda often describes his key thinking as, "for someone other than yourself". This is rooted in his experience back in 2011.

Akio Toyoda Toyota athletes

2021.11.12
MANAGEMENT The words of Akio

[In the words of Akio] #07: "Hate to lose"

When it comes to competition, you either win or lose. Himself once an athlete, Akio Toyoda often says that he "hates to lose". What do these words, which demonstrate a passion for always wanting to be at the top of one's game, mean for a company CEO?

Akio Toyoda Tokyo 2020 Ichiro

2021.07.27
MANAGEMENT The words of Akio

[In the words of Akio] #06: "Purposeful passion and action"

"The automotive industry has entered an uncharted era," says Akio Toyoda on many occasions, and carbon neutrality is now increasing the unpredictability even more. But for Akio, the key in moving forward is clear; it is to continue taking action with a resolute will.

Akio Toyoda General Shareholders’ Meeting Hydrogen-powered engine Carbon neutrality

2021.06.28
MANAGEMENT The words of Akio

[In the words of Akio] #05: "Sustainable growth"

In overcoming various crises after the global financial crisis of 2008, Toyota's management was driven by their resolve to achieve steady growth every year, as Akio repeatedly stressed the word "sustainable growth".

Akio Toyoda General Shareholders’ Meeting Hydrogen-powered engine

2021.05.31
MANAGEMENT The words of Akio

[In the words of Akio] #04: "I want to be the most 'genba-oriented' president"

Does Akio Toyoda just sit in his CEO office and spend time approving documents? No. Most of the time, he is visiting various frontlines or genba, which is in fact how Akio promised to be when becoming president.

Akio Toyoda

2021.04.26
MANAGEMENT The words of Akio

[In the words of Akio] #03: "Never forgetting"

Akio Toyoda has kept one promise to himself with regard to the Great East Japan Earthquake, which is also rooted in Toyota's business decision for Tohoku.

Akio Toyoda Great East Japan Earthquake

2021.03.22
MANAGEMENT The words of Akio

[In the words of Akio] #02: "Best-in-town"

Who is it that you want to make happy and how? "Best-in-town" is the key philosophy that Akio Toyoda has repeatedly used to remind of what Toyota should value and stand for.

Akio Toyoda

2021.02.22
MANAGEMENT The words of Akio

[In the words of Akio] #01: "Let's make ever-better cars"

Many Toyota stakeholders would agree that the most prominent words spoken by Akio is "Let's make ever-better cars." This has been the mantra at Toyota for many years, but since when did Akio start saying this, and why?

Akio Toyoda Make ever-better cars

2021.01.18