SDGs | 10 Years Since Deciding to Plant Roots in Post-earthquake Tohoku

2021.03.11

2021.03.11

So, how exactly can making cars in Tohoku be a part of the SDGs initiatives?

A new car plant creates jobs, which attracts new people. Population growth revitalizes the community.

There really are a lot of ways to support reconstruction.

The new plant now ships out 800 billion yen worth of products every year. People can also work every day, so it's genuinely sustainable.

So, that's what makes it “non-temporary reconstruction support!”

80% of the vehicles made in Tohoku are also electrified vehicles, which are driving forward the future of Japan.

It's amazing to think that someone's everyday job is paving the way to the future like that!

That's right! President Toyoda too, says, “The ongoings may be ordinary, but by continuing to do what you're doing, your actions become extraordinary.”

Maybe I should study harder…

Toyota says they can't do anything on their own. They can only work toward the future together with local communities.

That means I have to get Dad to help me with my homework!