With the CASE revolution, I believe that cars of the future will be connected to communities and people’s lives through information and become part of the social system.
Amid such, we are striving to undergo a complete redesign (so to speak) to transform into a mobility company and are taking on the challenge of creating an “ever-better mobility society” in which people can live happily with smiles on their faces.
As an automobile company, we have long been manufacturing industrial products. I believe that the needed characteristic of our talented workforce for that has been uniformity. That’s because it is important to produce different products with the same quality regardless of who is working on them.
However, from now on, the needs of customers and society will become more diverse, and mobility will be required to have attractive performance in terms of both hardware and software.
Under such circumstances, I feel that it is becoming more important to have human resources with diverse values and abilities. I also believe that such a diverse and talented workforce will be the driving force behind innovation.
I believe that Woven Planet, which is the software company of the Toyota Group, is at the forefront of this.
In Woven City, we will demonstrate a mobility society on the level of a town that goes beyond hardware and software and connects the hearts of people, and, together with diverse partners, we will aim to make people in the city happy.
The Toyota Philosophy, which we compiled last year, also defined our mission as “producing happiness for all”.
I believe that happiness can take various forms depending on the person. “Producing happiness for all” does not mean producing the same thing for everyone. Thinking through diversification and engaging in high-mix, low-volume production is the kind of “production of happiness for all” for which we aim.
Looking at the 17 Social Development Goals (SDGs) as a set of squares laid out in three rows of six, you will see that the space for the last square is empty. It might be a decidedly arbitrary way of looking at it, but I believe that people’s happiness is the 18th goal.
I interpret this to mean that only people who seriously strive to realize the (established 17) goals will be able to see a world of the 18th goal.
Together with our many stakeholders and based on our mission of “producing happiness for all”, I hope that, as we move step by step toward the future, we will someday arrive at a world of the 18th SDG.