“Drive society forward with automobiles.” This commitment is not something that we realized during the COVID-19 crisis.
It is exactly the commitment of Kiichiro Toyoda when he founded Toyota: “Improve the quality of life of the Japanese people with automobiles.”
Due to the so-called C.A.S.E. revolution, the automobile industry is in a once-in-a-century period of profound transformation. These are times in which the future is unclear and there are no right answers.
“To where are we headed?” To answer that question, I realized that we needed to know from where we came.
Please have a look at this conical shape.
This graph was put together more than 60 years ago by our then top management, after the passing of Kiichiro, to guide them as they carried forth the baton passed down to them.
I believe that, to help Toyota move even further forward in a united way, top management at the time thought about what Toyota was and believed that the origin of Toyota should not be forgotten.
Toyota, though born in Japan, has expanded its presence around the world. Now, we find that we are living in an era of profound transformation.
For our 370,000 people worldwide and their families, as well as for the next generation that will support the Toyota of the future, in our Toyota Philosophy, we have defined our mission as “Producing Happiness for All”.
Even though Sakichi Toyoda made a loom and Kiichiro made an automobile, I think that what they truly wanted to make was a sense of happiness for any customer who used their products, as well as happiness for all the people involved in work related to those products.
We realized that, even if we change what we make, our pursuit of happiness will never change.
And our vision, as defined in our Toyota Philosophy, is “Creating Mobility for All”.
After all, we are in the car business. Therefore, I would like to continue to be discerning when it comes to mobility.
And we use the word “mobility” with an added meaning. That meaning is “each person should take action”.
What is required of us now is that each Toyota person takes actions that lead to the happiness of humankind, including concerning the global environment.
I believe that the Toyota Philosophy, which is a continuation of the Toyoda Principles (Five Main Principles of Founder Sakichi Toyoda), is the very spirit of the Sustainable Development Goals.
And I believe that management based on this philosophy will lead to sustainable efforts toward achieving these goals along with the aim of international society to “make a better world”.
Even now, during the COVID-19 crisis, many people around the world are doing their best to survive while enduring hardship.
With Toyota’s mission being “producing happiness for all”, we want to work—especially in these times of emergency—for someone other than ourselves, as well as for society and the future.
Going forward, we will be tested whether or not we can truly mass-produce happiness.
We would be grateful if we could receive strict yet warm guidance and support from all of our stakeholders, including you who are here with us today.
Thank you very much.