The eyes of the world were on a recent briefing about Toyota's new management structure. There, new President Koji Sato explained the journey of transformation into a mobility company.
Cars at the heart of the transformation into a mobility company
President Sato
"Carbon neutrality" and "the value of mobility."
Based on these two themes, we have developed our mobility-society vision, "Toyota Mobility Concept."
Evolving the car to be more useful to society based on its essential values, which have been cultivated over a long time, such as safety, security, and fun to drive... And realizing a mobility society in which everyone can move freely, happily, and comfortably...
Toward such a future, we will continue our transformation into a mobility company in three domains.
The first is "Mobility 1.0." What we aim for in this is to extend the value of the car by connecting various types of movement.
For example, BEVs offer new possibilities as mobility that transports electricity. Collectively serving as an energy grid, BEVs can enhance the energy security of society.
That's the kind of role that BEVs can also fulfill.
Also, intelligence can evolve cars even further by utilizing information gathered from cars and customers.
Our software platform Arene holds the key to this new kind of car-making.
Connecting the latest hardware and software will enable cars and various software applications to freely connect. Arene will fulfill an important role as a platform to support this kind of evolution.
We will do our utmost to develop a next-generation BEV for 2026 together with Woven By Toyota.
What we aim for in the second domain, "Mobility 2.0", is to expand mobility into new realms.
There are many people for whom we are not able to support mobility, such as the elderly, people living in depopulated areas, and people in emerging markets in which the car market has yet to mature.
New mobility possibilities, such as mobility in the sky, are also expanding.
Toyota, in addition to having a full lineup of vehicles, has a network of colleagues across industries, including in new forms of mobility, such as the e-Palette, and the domain of MaaS.
Leveraging these strengths, we would like to go beyond our current scope of business to provide greater mobility support to our customers around the world.
And "Mobility 3.0" is about integration with social systems.
Creating mobility ecosystems that tie into energy and transportation systems, logistics, as well as the way we live, and are integrated with cities and society...
And a future that realizes well-being...
For such, we will proceed with our demonstration experiments in Woven City.
For example, we will advance our development of a new logistics system, the development of city-integrated autonomous mobility, and the demonstration of a CO2-free hydrogen supply chain that starts from Woven City, as well as a demonstration for expanding the potential of hydrogen use in our daily lives.
In addition to these demonstrations that utilize digital technologies, from 2025, we will accelerate comprehensive demonstrations in real cities, leading to social implementation together with our partners.
The most important message we want to convey through our mobility concept is that the mobility lies beyond the future of the car.
Cars lies at the center of our transformation into a mobility company.
Expanding the possibilities of cars... To do so, it is necessary to evolve based on the concepts of "Best-in-Town" and "ever-better cars", which we have long cultivated.
We will change the future of cars based on our products and regions.