TOYOTATIMES

TOYOTA'S PHILOSOPHY

Mobility for All

Toyota became the official worldwide mobility partner of the International Olympic and Paralympic Committees in 2015 for the 2017-2024 period, covering the Winter Games of PyeongChang 2018 (Korea) and Beijing 2022 (China) and the Summer Games of Tokyo 2020 (Japan) and Paris 2024 (France).

In 2017, Toyota also became the Global Partner of Special Olympics International.
Toyota's decision to partner with these international organizations that focus on sports is because they share the same values.

Based on its values of friendship, respect, and excellence, the Olympic Games bring the entire world together in friendship and solidarity to celebrate the highest realization of human potential.

The Paralympic Games aim to make a more inclusive society for people with impairment through Para sports, with the values of courage, determination, inspiration and equality.

The Special Olympic Games unleash the human spirit through the transformative power and joy of sports, and focus on the values of sportsmanship with joy, athlete leadership, unity, bravery, and perseverance.

Toyota's values of continuous improvement and respect for people are shared by all three games. As a partner, Toyota aims to encourage creating a peaceful society without discrimination through sports and is committed to creating a sustainable society through mobility.

Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true, which is encapsulated in the company's "Start Your Impossible" corporate tagline and is the basis for its transformation from a car company to a mobility company. When you are free to move, anything is possible.