MANAGEMENT

SPORTS

CARS

TECHNOLOGY

CORPORATE

MANAGEMENT

SPORTS

CARS

TECHNOLOGY

CORPORATE

follow us

TOYOTA TEAMS & ATHLETES

SERIES

Athlete Supporters

SPORTS Athlete Supporters

Using Motion Capture to Boost Athlete Performance and Make Ever-Better Cars

Why is Toyota now using its vehicle measurement motion capture analysis to help athletes? This story shows how this trial can create synergies between athletic performance and vehicle development.

Toyota athletes Make ever-better cars Kaizen

2022.01.26
SPORTS Athlete Supporters

Toyota Cheer Squad: The Reason We Cheer

The Toyota Cheer Squad has a long history dating back to 1969. Why do its members give up their personal time to cheer on athletes? In this spotlight article, members explain what they find enjoyable and significant.

Toyota athletes

2021.10.11
SPORTS Athlete Supporters

Activities of Former Toyota Athletes

In the department that supports the activities of Toyota athletes are many people who are former Toyota athletes themselves. So what are their unique methods for providing support and how do they utilize sports culture?

Toyota athletes Tokyo 2020

2021.10.04
SPORTS Athlete Supporters

Regaining the Trust: Overcoming Difficulties in Making a Prosthetic Blade for Competitive Sports

A group of Toyota engineers and technicians volunteered to develop a prosthetic blade for Keita Sato, a para-athlete and colleague. Behind the challenge, there was a story of countless failures and kaizen in pursuing a better prosthetic blade.

Toyota athletes Tokyo 2020

2021.08.04
SPORTS Athlete Supporters

Breakthrough Challenges on Reconditioning Center Specialized for Toyota Athletes

Establishing a Reconditioning Center is almost unprecedented in Japan's sports world. Toyota Times interviews the director on how and why the facility was established, and what role it is expected to play.

Toyota athletes

2021.07.12
SPORTS Athlete Supporters

Seeking to Give Back for All the Support Received: Rugby Sevens Player Dai Ozawa

Gratitude to teachers, family, teammates, and a company that understands his devotion to rugby sevens, and thoughts on a path to tomorrow.

Toyota athletes Tokyo 2020

2021.05.25
SPORTS Athlete Supporters

Encouraged to Compete in Both the Paralympic Summer and Winter Games: Para Athletic and Para Alpine Skier Momoka Muraoka

A natural talent to compete in two sports that blossomed as she grew. Supporting her all the way were friends she could trust and words that filled her with encouragement.

Toyota athletes Tokyo 2020

2021.05.18
SPORTS Athlete Supporters

Running for Everyone's Smiles: Marathon Runner Yuma Hattori

After joining Toyota, marathon runner Yuma Hattori' has changed his mindset "I run for others, not for myself." What is the reason behind this change?

Toyota athletes Tokyo 2020

2021.04.29
SPORTS Athlete Supporters

A Diversity Team is Key to Success: Para Athletic Tomoki Suzuki

Tomoki Suzuki, a promising star in Para Athletics, has shown remarkable strength in recent competitions. Behind his success, diverse team staffs with unique experiences in different fields, and technological development have played a key role.

Toyota athletes Tokyo 2020

2021.04.20
SPORTS Athlete Supporters

Inspired and Encouraged by Rivals: Butterfly Swimmer Takeshi Kawamoto

Learn athletes' challenges in competing with world-class rivals, with the support and expectation from people around them. The first in the series features Butterfly swimmer Takeshi Kawamoto.

Toyota athletes Tokyo 2020

2021.04.13