Toyota Times News

Every Second Helps Save Lives: Teaming Up with Sakai City to Achieve Zero Traffic Casualties


Your own car might help another, and another person's car could save your life or the life of someone close to you. At the front lines of rescue services, Sakai City and Toyota have joined hands.

This week, Toyota Times News includes two stories. The first is about bench art on the coast of Gamagori, Aichi Prefecture.

The work, titled “Unfinished Dream," took inspiration from Toyota founder, Toyoda Kiichiro, who regularly visited Gamagori when he was struggling with engine development.

Kiichiro’s grandson, Chairman Akio Toyoda, attended the unveiling, where Yuta Tomikawa got his comment.

The second topic is about a system using dashcams for firefighting and rescue, which Toyota and Sakai City announced last October.

The Sakai City Fire Bureau, which protects the 920,000 people living in Sakai City, Takaishi City, and Osakasayama City, receives about 300 emergency calls every day.

Toyota Times got special permission to enter the firefighting command center, where they take calls 24 hours a day, 365 days a year. See the front lines of firefighting and rescue using the new system.

Using just audio information, the operator must issue instructions and choose which emergency vehicles to dispatch. This new system, which acts as the eyes of the operator, has been developed through collaboration between the fire bureau and Toyota through repeated discussions on-site and much trial and error.

Someday, without even knowing it, your car could save a life, and someone’s car could help save your life or the life of someone you care about.

Aiming for zero traffic casualties, Toyota pursues new value in vehicles. Get a rare look into the world of fire and rescue training and on-site work.