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Cooperation Between Test Drivers & Engineers Spurs Evolution

The latest Crown offers four different body types. This article shines the spotlight on the test drivers and engineers behind the fourth, the Crown Estate, and the 30 rejections that led to ever-better carmaking.

Make ever-better cars Monozukuri (manufacturing)

2025.03.18
CARS test driver

The Test Drivers and Engineers Who Created the Crown Sedan's Unique Character

The latest Crown offers four different body variations. This article shines the spotlight on the Sedan's engineers and test drivers, and the driving experience they sought to create.

Make ever-better cars Monozukuri (manufacturing)

2025.02.04
CARS test driver

Test Drivers Transform Carmaking with the Power of Perception

The latest Crown offers four different body variations. Toyota Times caught up with the Sport model's test drivers and engineers to find out which aspects of a Crown are not open to compromise.

Make ever-better cars Monozukuri (manufacturing)

2024.12.10
CARS test driver

How the Keen Senses of Test Drivers Shaped the Crown Series' Driving Feel

The latest Crown offers four different body variations. To uncover the story of their development, we went inside the genba behind Toyota's unique driving feel.

Make ever-better cars Monozukuri (manufacturing)

2024.11.18
CARS test driver

Nurturing Talent: Beyond Data in Assessing Aptitude and Potential

We're back with the second installment of our experiment comparing the perception skills of young and veteran test drivers. The question at hand: Is there a difference in how accurately they can replicate a car's movements?

Make ever-better cars Monozukuri (manufacturing)

2023.12.12
CARS test driver

An Unbiased Experimental Project! Who Can More Accurately Evaluate Cars: A 24-Year-Old Newcomer or a Veteran?

Critical to making ever-better cars are the test drivers. We conducted comparative experiments on the perceptual abilities of young trainees and veteran drivers. And the results?

Make ever-better cars Monozukuri (manufacturing)

2023.12.01
CARS test driver

The Unused Ambulance--Toyota's Test Driver Rescue Team

The Shibetsu Proving Ground is a key facility in the making of ever-better cars, and a place filled with creative ideas for ensuring that testing is carried out safely.

Make ever-better cars Monozukuri (manufacturing)

2023.06.01
CARS test driver

A First Look at the Crews Taking on -30ºC Courses in the Dead of Night

Staying in the -30ºC (-22°F) world of the Shibetsu Proving Ground, this article focuses on late-night operations that play a vital backstage role in making ever-better cars.

Make ever-better cars Monozukuri (manufacturing)

2023.05.08
CARS test driver

Chasing "Worst-Case" Conditions in Extreme Cold Testing

Another glimpse into the frigid, minus 30-degree (-22°F) genba at the Shibetsu Proving Ground, where Toyota's test drivers strive to make ever-better cars.

Make ever-better cars Monozukuri (manufacturing)

2023.04.21
CARS test driver

Honing Cars in a -30ºC World--The Shibetsu Proving Ground

Here, we take a close-up look at the Shibetsu Proving Ground, where the harsh environment of northern Japan helps Toyota forge "ever-better cars."

Make ever-better cars Monozukuri (manufacturing)

2023.04.04
CARS test driver

What Machines Can't Perceive--The Human Heart of Carmaking

Part of an ongoing feature dissecting the Advanced Technical Skills Institute Division, a key facility for making ever-better cars, this article delves into the unquantifiable factor of driving feel.

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2023.03.31
CARS test driver

Who Determines the Driving Feel of a Toyota? Dissecting the Advanced Technical Skills Institute Division

This article, the first in a series of articles looking at how the driving feel of Toyota is created, offers a sneak peek inside a key facility for making ever-better cars.

Make ever-better cars Monozukuri (manufacturing)

2023.03.27