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Designing Dreams

CARS Designing Dreams

Why Did Toyota Design a Toilet? Uncovering the Surprising Truth!

"Even with our disabilities, we still want to visit various places." Toyota's designers responded to the desires of wheelchair users by creating a mobile toilet.

Make ever-better cars Producing Happiness for All Monozukuri (manufacturing)

2023.06.09
CARS Designing Dreams

The Future Lies in Hachioji!? The Purpose Behind Designing Endearing Robots and Innovations Inspired by the Movements of Living Creatures

Even within Toyota, few people know about the Hachioji design base. Located at the end of an uphill road, this facility houses astonishing next-generation products.

Make ever-better cars Monozukuri (manufacturing) Producing Happiness for All

2023.04.28
CARS Designing Dreams

Features Even Car Lovers Overlook--Delving Deep into UX Design

As many industries focus on UX design, what surprises do Toyota's UX designers have in store?

Producing Happiness for All Make ever-better cars Monozukuri (manufacturing)

2023.03.07
CARS Designing Dreams

Turning Seaweed and Kombucha into Cars--Inside CMFX Design

Bags of mysterious materials and Toyota-original fragrance recipes. What exactly do these four designers do?

Producing Happiness for All Make ever-better cars Monozukuri (manufacturing)

2023.02.08
CARS Designing Dreams

Is Interior Design "Where It's At" Right Now?

As one interior designer claims, "99% of time with your car is spent inside it." Let's journey into the little-known world of interior design.

Producing Happiness for All Make ever-better cars Monozukuri (manufacturing)

2022.12.26
CARS Designing Dreams

Toyota's Emboldened Exterior Designers

The third article of our car designer series turns to exteriors, uncovering the story behind Toyota's bold designs.

Make ever-better cars Monozukuri (manufacturing) Producing Happiness for All

2022.11.08
CARS Designing Dreams

Toyota Designers' Expansive Work to Predict the Unpredictable

This story delves deeper into what designers at Toyota do in pursuit of making ever-better cars, including how they dream up new cars!

Make ever-better cars Monozukuri (manufacturing) Producing Happiness for All

2022.09.26
CARS Designing Dreams

"Design Visualizes the Future": Toyota's Global Design Head on Key Car-Making Philosophy

This series focuses on Toyota's car designers. In this article, Simon Humphries, the design division's chief shares key philosophy and values in their design work.

Make ever-better cars Monozukuri (manufacturing) Producing Happiness for All

2022.08.02