TOYOTATIMES

Through the words of Akio

The words of Akio Toyoda, the leader of 370,000 employees around the world, are simple yet deep. They reflect Akio’s theory on life and management.

[Through the words of Akio] "Best-in-town"

Who is it that you want to make happy and how? "Best-in-town" is the key philosophy that Akio Toyoda has repeatedly used to remind of what Toyota should value and stand for.

2021.02.22 More

[Through the words of Akio] "Let's make ever-better cars"

Many Toyota stakeholders would agree that the most prominent words spoken by Akio is "Let's make ever-better cars." This has been the mantra at Toyota for many years, but since when did Akio start saying this, and why?

2021.01.18 More