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Toyota Times provides stories in various series on this page.

[Through the words of Akio] #08 "For someone other than yourself"

In various opportunities, such as when talking about sports, telling the employees what mindset to embrace, and presenting the company's vision, President Akio Toyoda often describes his key thinking as, "for someone other than yourself". This is rooted in his experience back in 2011.

2021.11.12 More

[Through the words of Akio] #07 "Hate to lose"

When it comes to competition, you either win or lose. Himself once an athlete, Akio Toyoda often says that he "hates to lose". What do these words, which demonstrate a passion for always wanting to be at the top of one's game, mean for a company CEO?

2021.07.27 More

[Through the words of Akio] #06 "Purposeful passion and action"

"The automotive industry has entered an uncharted era," says Akio Toyoda on many occasions, and carbon neutrality is now increasing the unpredictability even more. But for Akio, the key in moving forward is clear; it is to continue taking action with a resolute will.

2021.06.28 More

[Through the words of Akio] #05 "Sustainable growth"

In overcoming various crises after the global financial crisis of 2008, Toyota's management was driven by their resolve to achieve steady growth every year, as Akio repeatedly stressed the word "sustainable growth".

2021.05.31 More

[Through the words of Akio] #04 "I want to be the most 'genba-oriented' president"

Does Akio Toyoda just sit in his CEO office and spend time approving documents? No. Most of the time, he is visiting various frontlines or genba, which is in fact how Akio promised to be when becoming president.

2021.04.26 More

[Through the words of Akio] #03 "Never forgetting"

Akio Toyoda has kept one promise to himself with regard to the Great East Japan Earthquake, which is also rooted in Toyota's business decision for Tohoku.

2021.03.22 More

[Through the words of Akio] #02 "Best-in-town"

Who is it that you want to make happy and how? "Best-in-town" is the key philosophy that Akio Toyoda has repeatedly used to remind of what Toyota should value and stand for.

2021.02.22 More

[Through the words of Akio] #01 "Let's make ever-better cars"

Many Toyota stakeholders would agree that the most prominent words spoken by Akio is "Let's make ever-better cars." This has been the mantra at Toyota for many years, but since when did Akio start saying this, and why?

2021.01.18 More