Learn what is new in Toyota while discovering the thoughts and feelings of President Akio Toyoda.

Up Close and Personal: Akio's Relaxation Time

What does Akio think about when he has the rare chance to take a break and relax? Toyota Times sends a camera to get up close and personal.

2020.10.29 More

Toyota's 50-year prayer toward the elimination of traffic accidents

Shoko-ji Temple in Japan is a place where carmakers, suppliers, and other traffic-related groups gather annually to pray for traffic safety and victims. Akio Toyoda shares thoughts about why this is a tradition that he hopes to preserve.

2020.10.22 More

GR Yaris Crash Unites ROOKIE Racing Team

Following a win at its debut race, the GR Yaris and ROOKIE Racing team ran into trouble after a crash during a practice run resulting in damage to the vehicle. This story is about how the team came together to recover.

2020.10.19 More

Close coverage! Behind the Scenes with Akio Toyoda at a 24 Hour Endurance Race

Cameras from Toyota Times follow Morizo as he joins the opening race of the Pirelli Super Endurance Series 2020. Includes behind the scenes exclusive footage!

2020.09.28 More

Technical Academy Co-Founded by Toyota and Jinbei Marks 30 Years of "Making People"

An academy co-founded by Toyota and Shenyang Jinbei Automotive marks its 30th anniversary. Akio presents a personal message to remind of the "founding spirit" that shows Toyota's long-standing commitment to put people at the core of monozukuri.

2020.09.16 More

TOYOTA and MAZDA exchange pleasantries over race invitation

Due to scheduling conflict, Akio, as "Morizo," declines an invitation to attend a Mazda-backed racing event in a letter penned by Akio to Mazda's president, Akira Marumoto. President Marumoto provides an encouraging reply.

2020.09.04 More

Akio Toyoda's View on Toyota Production System

In a new workshop centering on TPS to help create "TPS Leaders" across the company, Akio seeks to narrow the gap of understanding on its two pillars - Jidoka and Just-in-Time - by sharing his interpretation of them.

2020.08.26 More

Akio's Personal Investment to Guide the Future

Akio Toyoda shows his commitment to the path he is laying out for Toyota, channeling his inner entrepreneur to invest in the new Woven suite of companies, because the future will change depending on decisions and actions made today.

2020.07.30 More

From TRI-AD to "Woven": Behind the Change

On July 28, TRI-AD announced an expansion and reorganization with one holding company and two operating companies, all including "Woven" as part of their names - but what significance does that have?

2020.07.30 More

Leadership & Succession: Akio Toyoda Newspaper Interview Part 2

Akio sets his sights on the future, shares his thoughts on management philosophy, and details his image of an ideal successor for the first time in Part 2 of the Newspaper Interview series.

2020.07.23 More

Deep Thoughts During COVID-19 Crisis: Akio Toyoda Newspaper Interview Part 1

President Akio Toyoda was recently interviewed by the Chunichi Shimbun, resulting in an article that was published in the morning edition of the newspaper on July 7. Toyota Times will be bringing you additional content (and fresh content in English!) from behind-the-scenes over a two-part series.

2020.07.22 More

Morizo's Musings | "Ganbarubai!" Keep pushing forward together as one

Seeing the efforts of Toyota team members across Japan for disaster-stricken areas, Morizo expresses appreciation and shares an example of what it means to "work for someone other than yourself".

2020.07.16 More

"One and Only" - A True Tale of Toyota's Unwavering Principles

Toyota's unwavering principles have been captured by a series of advertisements titled "The One and Only Toyota." Toyota moves forward again with renewed aspirations.

2020.06.27 More

Akio Toyoda Sheds Tears Thinking About Pain and Gratitude Over 11-Year Term

Akio expresses gratitude to employees as he recounts challenges of the past and reassures of Toyota's strength in moving closing remarks.

2020.06.19 More

Akio on Winning: Toyota Uses Strength in Doing Things for Others

Akio asks what happens if no one ever wins and explains how the strength of one company can be beneficial when that strength is used to do things for others.

2020.06.18 More

Toyota's "Oyaji" Kawai Calls to Protect Monozukuri

In response to a shareholder question, Toyota's champion of monozukuri, Mitsuru Kawai, shares thoughts on Toyota's commitment to continuing production in Japan and the importance of skilled workers.

2020.06.17 More

Akio Illustrates Point with Elderly Couple and Donkey Story

Akio responds to shareholder question with an analogy to help clarify his more positive perspective of Toyota's current term forecast.

2020.06.16 More

Toyota's Banto Recounts Akio's 11 Years Fighting Back Tears

Toyota Banto Kobayashi loses his words in describing the challenges faced by Toyota's president, Akio Toyoda during 11-year tenure.

2020.06.15 More

Akio Dares To Share Deep Reflection with Shareholders

With an open and candid review, Akio Toyoda kicked off the annual General Shareholder Meeting for 2020, outlining the events leading to Toyota's present and what the company is focusing on today.

2020.06.11 More

Producing as many protective gowns for the frontlines of healthcare as swiftly as possible - Interview from the site of production processes improvement -

What does "improvements in the production process" that Toyota can contribute to mean? This is a story of a personal protective equipment manufacturer that produces protective gowns for the frontlines of healthcare, where improvements were being implemented.

2020.05.27 More

New Vehicle Reveal in North America During 'Stay-at-Home Order' (Online Launch of 'New Sienna' and 'New Venza')

During "stay-at-home" order, Toyota sets example of "new normal" for new product launches. Learn more about how the North American team pulled it off.

2020.05.26 More

Olympic Torch Relay ~Another Story~ The Promised Torch --A promise from Morizo to Shunsuke Suzuki (14)

This is an untold story related to the Olympic Torch Relay. Featuring a day that a "promise" was made between Akio Toyoda and Shunsuke, a 14-year-old boy.

2020.05.20 More

Akio Toyoda at the FY2020 Financial Results Press Conference: "More than learning something new, I find that I am extremely calm"

What were President Akio Toyoda's honest feelings expressed at the QA session?

2020.05.14 More

Become Strong Together (Remarks by President Akio Toyoda at Financial Results for FY2020)

For more than 10 years, Toyota's current leadership has weathered unprecedented crises. They face the current crisis no differently: become strong together to succeed.

2020.05.12 More

"Kokoro Hakobu Project": Offering Constant Hope for 9 Years

The Toyota Group is conducting support activities for those who fight against COVID-19 under the same banner as it did following the Great East Japan Earthquake - the "Kokoro Hakobu Project". What does it hope to accomplish with this project?

2020.04.28 More

Olympic Torchbearers: Who do they run for? (5) Akito Goto: "A society where dreams can be achieved with robots"

Running together with my partner robot will hopefully show how anyone can realize the 'freedom to move.'

2020.04.27 More

To an all-new "Hirose" (Inauguration Speech at Denso Hirose Plant)

President Akio Toyoda's message to the members of the reborn Hirose Plant

2020.04.23 More

Olympic Torchbearers: Who do they run for? (4) Towa Takada: "Change yourself by seizing opportunities and taking on challenges"

His desire was to run in memory of his grandfather to fulfill his promise.

2020.04.21 More

Olympic Torchbearers: Who do they run for? (3) Kahori Sugihara: "For all mothers who have children with disabilities or impairments"

As a mother of a child with a disability, Sugihara is passionate about figuring out ways to keep a job and bring up her children.

2020.04.14 More

Three Things We Can Do Now: Auto Industry Message in Response to COVID-19

Akio Toyoda represented four automobile manufacturers associations to share how the auto industry in Japan is committed to responding to the COVID-19 crisis.

2020.04.10 More

Olympic Torchbearers: Who do they run for? (2) Jyunnosuke Suemune: "By working hard, even someone like me can shine on the big stage"

Continuing effort to change his mind set to 'I can' from ''I cannot.' How sports and work have impacted his response to challenges.

2020.04.08 More

Akio Toyoda expresses thoughts on Tokyo 2020 in Tohoku

"Athletes all have a season" and "recovery Olympics"--what was Akio Toyoda trying to convey in response to the Tokyo 2020 postponement?

2020.04.03 More

Tohoku earthquake recovery support: 9 years on

The commitment Akio Toyoda made after the tragic Tohoku earthquake, and how he sees the 9 years since thenーread about that and more in his remarks at the line-off ceremony for the all-new Yaris.

2020.04.02 More

Launching Toyota Times!

Welcome to Toyota Times, English edition. This owned-media channel will provide a unique view of Toyota from the inside.

2020.03.31 More

Who is Morizo?

He races for the Gazoo Racing Team under the name "Morizo", but you might know him as Toyota Motor Corp. president, Akio Toyoda.

2020.03.31 More

SUBARU × TOYOTA: Let's make ever-better cars together!

Subaru and Toyota: united in making ever-better cars

2020.03.27 More

Olympic Torchbearers: Who do they run for? (1) Yuki Jyojima: "If I can do something for those in need, that is enough"

Learning real monozukuri by making electric prostheses for others." There may be no better opportunity than [being a torchbearer] to spread the word about the project.

2020.03.26 More

Olympic Torchbearers: Who do they run for?

Introducing a new series of Toyota Times articles to feature five Toyota employee runners who care for someone other than themselves.

2020.03.26 More

There is nothing we can't overcome!

As the impact of the COVID-19 grows, Akio Toyoda addresses Toyota team members and stakeholders around the world.

2020.03.25 More

Morizo's Musings | Love for cars, love for one's own hometown

Congratulations Mazda! Morizo sends a message to Mazda on the 100th anniversary milestone of its founding,

2020.01.30 More

New Year Message from President Toyoda - To those who have taken that step forward

Just one hour after of his CES 2020 press conference, Akio Toyoda gets on a plane to Japan to give his New Year's Address to employees.

2020.01.17 More

CES 2020 Message from Akio Toyoda

Announced at CES 2020, Akio Toyoda shares the aims of "Toyota Woven City", a perpetually "incomplete" prototype city,

2020.01.15 More

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 3

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

2019.12.25 More

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 2

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

2019.12.18 More

Akio Toyoda Visits Office Housing Inter-Company Unit Developing BEVs: Part 1

Akio makes a visit to a special unit called the "ZEV B&D Lab," which examines both BEV product development and business implications of ZEVs -- but not all members are from Toyota.

2019.12.11 More

Renewing the "Starting Point of Making Ever-Better Cars"--an Account of a Test Drive of the Shimoyama Development Model (Yaris)

"The fundamental approach to making ever better cars is to make ever better compact cars." How the all-new Yaris is a touchstone to better cars.

2019.10.16 More

Morizo Joins MAZDA-hosted "Media Roadster 4 Hours Endurance Race"

Akio Toyoda was invited to a Mazda-backed special race event where participants drive only Roadsters provided by Mazda. Toyota Times joins the action to see the President of Toyota as he drives the Roadster in the race.

2019.10.04 More

Morizo's Musings | Summer Training Camp

Morizo spends his time off in the summer at a special driving camp. This year? It was on a dirt course, using one Toyota vehicle and two other companies vehicles. Musing on the "taste" of vehicles, as well as of watermelon, Morizo enjoys his time away from the office.

2019.08.26 More

Akio Toyoda's embarks on journey for ice cream

2019.07.19 More

Morizo's Musings | "Shimoyama Test Course"

As the Shimoyama Test Course opens in Japan, Morizo explains why he was in a rush to build the "Third Circuit", or "Country Road", first, and how that ties to the process of "drive and fix".

2019.06.27 More

Morizo's Musings | "Oyaji (Father)"

Within Toyota, an "oyaji" or "ofukuro" may refer to an actual parent, such as in Akio's case, or it may refer to a senior employee who becomes your mentor and guide.

2019.06.16 More

"Find Your Own Donut" President Toyoda Gives Commencement Speech at Babson College Graduation Ceremony

From seniors to younger students. From a current CEO to future CEOs. Akio Toyoda speaks at his Alma Mater commencement in 2019.

2019.06.11 More

Never Lose Sight of What Makes Us Toyota - Unwavering Principles in an Era of Transformation

Even during this once-in-a-century period of transformation, Toyota sticks to its unwavering principles of things like the Toyota Production System.

2019.05.11 More

Cars Will Become Like Horses - Why Toyota Produces Sports Cars

Toyota's Shigeki Tomoyama speaks with Toyota Times and shares thoughts about the importance of continuing to make sports cars and what the future of mobility looks like.

2019.05.10 More

Morizo's Musings | "Sakura (Cherry Blossoms) - Sign of a Fresh Start"

A sakura (cherry blossom) tree at the residence of Kiichiro Toyoda is in full bloom, so Morizo writes on the significance of the sakura and memories of this particular tree.

2019.04.17 More

Morizo's Musings | "Our Founding Principles"

In the season signifying a new start, Morizo shares thoughts he had about Toyota's roots and founding principles.

2019.04.10 More

Toyota Drives Lunar Exploration with Manned, Pressurized Rover

Toyota's Shigeki Terashi joins an international space symposium in Tokyo, speaking and discussing how every engineer thinks and dreams about going to the sixth continent -- the Moon.

2019.03.19 More

Morizo's Musings | "March 11"

Morizo looks back on the last eight years since the Great East Japan Earthquake and vows never to forget the tragedy.

2019.03.11 More

Morizo's Musings | "February 24"

Morizo muses on the importance of February 24 and what led him to make it a special day, "Toyota Restart Day," across the company.

2019.02.25 More

Morizo's Musings | "A Message from Kiichiro"

Morizo, off to unveil the Supra in Detroit, explains why he wants to make a stop at the "Automotive Hall of Fame" while in the home of the automotive industry.

2019.01.31 More

Morizo's Musings | "Another Kakizome"

Morizo risks trouble by revealing who really wrote the "Supra is back!" that appeared in ads for the all-new Supra.

2019.01.16 More

Morizo's Musings | "Nürburgring, Supra, and Morizo"

Morizo prepares for the big reveal of the all-new Supra in Detroit by taking readers on memory lane with experiences at Nürburgring and how he contributed to making the final taste for the new model.

2019.01.14 More

Morizo's Musings | "Ichiro-san"

"It's important how you deal with your failures. Don't point the finger at a third person for the reason of failure, but ask yourself what was lacking on your part. These were the first words which Ichiro told Akio when they first met in 2014.

2019.01.10 More

Morizo's Musings | Toyota-ism?

Is it "Toyota-ism" or "Toyota Times"? A response from Morizo to feedback received based on an ad for Toyota Times on New Year's Day 2019.

2019.01.10 More

Morizo's Musings | Something to Look Forward to in the New Year...

Every year, there is something to look forward to. Dakar Rally. The start of the race in the distant land of Peru.

2019.01.07 More

Morizo's Musings | Tokowaka

Morizo writes traditional New Year calligraphy "Kakizome", but has to write it earlier than usual due to his busy schedule. The word he chose for 2019 is "Tokowaka".

2019.01.03 More

Morizo's Musings | Toyota Times Has Launched!

Happy New Year 2019! To better show the inner workings of Toyota, we've started Toyota Times.

2019.01.01 More