TOYOTATIMES

[Through the words of Akio] #07 "Hate to lose"

When it comes to competition, you either win or lose. Himself once an athlete, Akio Toyoda often says that he "hates to lose". What do these words, which demonstrate a passion for always wanting to be at the top of one's game, mean for a company CEO?

SERIES
2021.07.27

Promoting a Triple “Friendly” Kaizen Approach at an Engine Plant: For People, Costs and the Environment

At Toyota's engine plant that is taking on challenges toward carbon neutrality, driving their effort is the concept of kaizen that has long made Toyota, Toyota.

TOYOTA NEWS
2021.07.26

To Global Toyota Athletes Competing in Tokyo: Message from Akio Toyoda

With the world standing moments away from the Olympic Games Tokyo 2020, Akio Toyoda delivered a video message to all Global Team Toyota athletes around the world who are finally heading to make their dreams come true in Tokyo 2020.

SPORTS
2021.07.23

Message from Akio Toyoda to Osamu Suzuki, Senior Advisor of Suzuki and Legendary Automotive Leader of Japan

At the press conference, the last question from the reporters was one about Akio's thoughts on Osamu Suzuki, who has made huge contributions to Japan's automotive industry and recently retired from running Suzuki Motor Corporation.

TOYOTA NEWS
2021.07.23

Aiming to Improve Logistics and Lives of People: Toyota’s New Collaboration with Suzuki and Daihatsu

In announcing the participation of minivehicle manufacturers Suzuki and Daihatsu in a Toyota-initiated commercial vehicle business partnership, the three companies' presidents shared their expectations for synergy through new collaboration.

TOYOTA NEWS
2021.07.23

LATEST UPDATES

[Through the words of Akio] #07 "Hate to lose"

When it comes to competition, you either win or lose. Himself once an athlete, Akio Toyoda often says that he "hates to lose". What do these words, which demonstrate a passion for always wanting to be at the top of one's game, mean for a company CEO?

2021.07.27 More

Promoting a Triple "Friendly" Kaizen Approach at an Engine Plant: For People, Costs and the Environment

At Toyota's engine plant that is taking on challenges toward carbon neutrality, driving their effort is the concept of kaizen that has long made Toyota, Toyota.

2021.07.26 More

To Global Toyota Athletes Competing in Tokyo: Message from Akio Toyoda

With the world standing moments away from the Olympic Games Tokyo 2020, Akio Toyoda delivered a video message to all Global Team Toyota athletes around the world who are finally heading to make their dreams come true in Tokyo 2020.

2021.07.23 More

Message from Akio Toyoda to Osamu Suzuki, Senior Advisor of Suzuki and Legendary Automotive Leader of Japan

At the press conference, the last question from the reporters was one about Akio's thoughts on Osamu Suzuki, who has made huge contributions to Japan's automotive industry and recently retired from running Suzuki Motor Corporation.

2021.07.23 More

Aiming to Improve Logistics and Lives of People: Toyota's New Collaboration with Suzuki and Daihatsu

In announcing the participation of minivehicle manufacturers Suzuki and Daihatsu in a Toyota-initiated commercial vehicle business partnership, the three companies' presidents shared their expectations for synergy through new collaboration.

2021.07.23 More

ACCESS RANKING

  1. 1

    To Global Toyota Athletes Competing in Tokyo: Message from Akio Toyoda

    SPORTS 2021.07.23
  2. 2

    Breakthrough Challenges on Reconditioning Center Specialized for Toyota Athletes [Those Who Support Athletes]

    SPORTS 2021.07.12
  3. 3

    New Section Launched to Convey Toyota’s Passion for Sports

    SPORTS 2021.07.01
  4. 4

    [Through the Finder] #4 Capturing the 24-Hour Race with the Hydrogen-Powered Engine From a 1-in-5.5-million Perspective

    SPORTS 2021.06.29
  5. 5

    Running for Everyone’s Smiles: Marathon Runner Yuma Hattori [Those Who Support Athletes]

    SPORTS 2021.04.29